Connect with us

News

Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

Published

on

Kindly share this post

Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancies, has further consolidated its market leadership position as one of Africa’s best public relations consulting firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards.

The award, according to the organisers, is in recognition and celebration of the company’s “rising brand equity and sterling performance over and above its peers in the last one year.”

Israel Opayemi, the company’s Managing Director/Chief Strategist, was also adjudged as the overall best in the individual category, carting away the ‘Edge Grand Prix In PR’ award, the highest category of the Marketing Edge Awards that any personality could get.

This was in recognition and celebration of his professional and entrepreneurial odyssey, and the Olympian heights to which he has led the company across Africa over the years, the award organisers said.

This is the second time in two years that the company has won both awards. It would be recalled that Chain Reactions Africa had during the 2023 edition of the award, then known as the Marketing Edge Brands and Advertising Excellence Awards, won the ‘Outstanding PR Agency of the Year’, while its Chief Executive scooped the ‘Outstanding Leadership Award in Public Relations’ award.

This year’s the award ceremony held on Saturday, September 28, 2024, in Lagos coincides with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication, and which has been at the vanguard of brand journalism in the last 21 years.

Speaking on the awards, the Managing Director/ Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi noted the significance of the recognitions to the firm as a brand, the nation, and the integrated marketing communication ecosystem whilst appreciating the awards organisers.

“This Edge Awards, from the stable of Marketing Edged is most appreciated. We thank the organisers for this recognition. The awards are another evidence of Chain Reactions Africa’s leadership, competence, hard work, commitment, and discipline imbued to distill client’s briefs and deliver superior value to them,” he said.

He extolled the exceptional professional skills of the staff of Chain Reactions Africa, thanking them for their dedication, hard work and sacrifice over the years. “I am most grateful to the Chain Reactions Africa tribe of creative rebels, as I call them. There wouldn’t be a Chain Reactions Africa without my team of dedicated and talented individuals who drive the business with exceptional passion.

“I am very proud of the brave hard work we do, our irrevocable commitment to always lead with strategy, our investment in neuroscience, our investment in data and research, and our absolute commitment to always end everything we do with creativity so as to deliver quality service to our various clients.”

“On behalf of Chain Reactions Africa, I dedicate this recognition as Nigeria’s Outstanding PR firm to all our present clients. I thank you for the liberty you have given us to breathe our unique approach to strategy into your brands. Thank you for allowing us the space to be irreverent to normal. We will continue to make strategy first the holy grail of what that we do for you,” Opayemi added.

“These awards conferred on us will be a catalyst to spur us to go the extra mile to reaffirm the essence of our core mandate, which is ‘gold service standard’ that is rooted in Chain Reactions Africa’s brand DNA”, Opayemi said.

In his comments, the Publisher/ CEO of Marketing Edge Magazine, John Ajayi, congratulated all the winners on their awards, and urged them to sustain the momentum of their endeavours, character, and all the things that stands them out in the marketing communications industry. “Congratulations to all the winners, as well as all the nominees, for the various awards and nominations, and more wins in the future. Your contributions have indeed brought out the best in the industry. You are all winners”, Ajayi said.

The latest awards are just a few out the many recognitions in the cabinet for Chain Reactions Africa.  The company had in May this year been recognised with the ‘PR Agency of the Year’ award at ‘The Industry Awards’ for the year ending 2023.

In addition to this, the company had also put up a seven-star performance during the annual African Public Relations Association (APRA) Conference on May 16, in Basam, Abidjan, Cote D’Ivoire where it was presented with seven African SABRE trophies by Provoke Media, the highest by any public relations firm in Africa in the 2024 competition.

The Sabre Awards covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, and ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.

The Marketing Edge, Edge Awards ceremony is a major industry event that recognizes, rewards, and celebrates deserving brands, institutions, agencies and personalities with enviable milestones. This years’ Edge Awards ceremony themed, ‘Tech Acceleration: Integrating AI Without Sacrificing Human Creativity’ was held as a hybrid event, with the physical location at the Sheraton Hotel in Ikeja, Lagos. It featured both the awards and Marketing Edge National Marketing Stakeholders Summit.

 


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

News

Lagos Raises Alarm as Tuberculosis Cases Hit 18,541

Published

on

Kindly share this post

Dr. Ibijoke Sanwo-Olu, wife of governor of Lagos State, has raised alarm over the rising cases of Tuberculosis (TB) in the state insisting that the disease remains a pressing public health concern.

Lagos Raises Alarm as Tuberculosis Cases Hit 18,541

Sanwo-Olu, who disclosed during a media briefing in Lagos, said that Nigeria reported over 479,000 cases in 2023, with Lagos accounting for 18,541 cases.

“These figures are alarming,” she stated, “but we have the resources, knowledge, and partnerships to change this trajectory. TB is preventable and curable, and with focused efforts, we can eradicate it from our communities.”

To combat the spread of TB, the First Lady announced a major grassroots initiative aimed at strengthening advocacy and prevention.

The initiative will include the investiture of female chairpersons and wives of Local Government Area (LGA) and Local Council Development Area (LCDA) chairmen. It will also feature the official launch of the Stop TB Partnership, Lagos, and the inauguration of the Lagos State TB Steering Committee.

These measures, according to the First Lady, represent critical steps in Lagos’ aggressive campaign to eradicate TB. The initiative will leverage local leadership to drive TB awareness and prevention efforts, particularly in high-risk communities.

“The 10 female chairpersons and 47 wives of LGA and LCDA chairmen will be instrumental in spreading TB awareness and promoting early detection and prevention strategies within their communities,” she explained.

“These local leaders are closest to the people, making them uniquely suited to challenge misconceptions, encourage health-seeking behavior, and ensure that TB is taken seriously. Tomorrow’s investiture is a step toward empowering them to lead this charge,” she added.

Sanwo-Olu further highlighted the critical role of the STOP TB Partnership and the TB Steering Committee, which will bring together public and private stakeholders, including international partners, to combat the disease.

The Steering Committee will oversee the implementation of strategies aimed at reducing TB transmission and improving health outcomes across the state.

During the briefing, the First Lady also praised the ongoing efforts to improve living conditions in slums and overcrowded areas such as military barracks, where TB thrives due to poor sanitation.

“Improving sanitation, clearing gutters, and ensuring better housing conditions are part of our broader strategy to fight TB,” she noted.

Collaboration across sectors will be key to the success of these initiatives, Sanwo-Olu stressed, calling on stakeholders from healthcare, education, infrastructure, finance, and law enforcement to contribute to the fight against TB.

She also called on religious bodies, community leaders, and private organizations to raise awareness and combat the stigma surrounding the disease.

Sanwo-Olu reiterated that TB diagnosis and treatment are free in Lagos, with services available at 301 Primary Healthcare Centres, 30 General Hospitals, and selected private hospitals offering Directly Observed Therapy Shortcourse (DOTS).

She urged anyone experiencing TB symptoms, such as a persistent cough lasting more than two weeks, to seek medical attention promptly.

Expressing her gratitude to the TB Steering Committee and the Stop TB Partnership for their dedication, Sanwo-Olu called for regular meetings with state TB champions to ensure continuous progress.

“Tomorrow’s event is not just a ceremony. It is a call to action. Together, we will make a lasting impact in the fight against TB, not just in Lagos, but across Nigeria,” she said.

 


Kindly share this post
Continue Reading

News

Nigerian Researchers Present E-Governance Innovations at International Conference to Support Economic Diversification

Published

on

Kindly share this post

Five Nigerian researchers made a significant impact at the 17th International Conference on the Theory and Practice of E-Government (ICEGOV2024), held in Pretoria, South Africa. The event, organized by the United Nations University and UNESCO, attracted over 336 participants from 49 countries, underscoring the global importance of digital governance.

Representing the Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani, National Information Technology Development Agency (NITDA) Director-General, Mr. Kashifu Inuwa Abdullahi, emphasized that the researchers’ participation aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which aims to leverage technology for economic diversification and enhanced governance.

Abdullahi highlighted the significance of Nigeria’s representation at the conference, noting that out of 157 submitted papers, only 85 were accepted, reflecting the competitive nature of the event. He stated that the insights gained from the research could catalyse technological innovations crucial for Nigeria’s economic diversification and governance improvement, furthering President Tinubu’s vision.

The Director-General confirmed NITDA’s commitment to supporting research initiatives, ensuring that Nigeria remains at the forefront of advancements in digital governance.

The showcased research spans various aspects of digital transformation, collectively aiming to enhance e-governance and stimulate economic growth through technological innovation. Below are brief outlines of the pivotal works presented:

Hassana Asuku’s presentation, “Bridging the Broadband Gap,” Asuku addresses the digital divide in rural areas by proposing a comprehensive strategy to improve broadband access. Her multidimensional approach seeks to enhance economic inclusion and civic engagement, aligning with the government’s push for digital growth.

Adeyinka Patrick Adewumi’s research on “Digital Competency in the Public Sector” highlights the challenges posed by low digital skills among civil servants. He proposes a model for targeted training and infrastructure upgrades to accelerate digital transformation.

Dr. Agbali Mohammed’s work on Scalable Digital Public Infrastructure (DPI) tackles institutional barriers to deploying effective DPI in Nigeria, aiming to enhance public-private partnerships and improve regulatory frameworks.

Dr. Tanimu Mukhtar Garba’s research on Tax Compliance for SMEs introduces the Taxpoynt platform, designed to simplify tax processes for small businesses. This advancement is crucial considering the significant role of SMEs in Nigeria’s economy.

Dr. Salihu Dasuki Ibrahim’s work on Citizens’ Freedoms in E-Governance explores how DPI can enhance citizen liberties, addressing obstacles such as inadequate ICT infrastructure and data privacy concerns.

The contributions of these researchers not only position Nigeria as a leading voice in the global conversation on digital governance but also reflect the nation’s commitment to leveraging technology for sustainable economic growth and improved governance.

 


Kindly share this post
Continue Reading

News

NASENI Trains Procurement Officers, Others on Global Best Practices

Published

on

Kindly share this post

National Agency for Science and Engineering Infrastructure (NASENI) is organizing a 3-day procurement in-house training for all procurement and other relevant officers in NASENI system -wide to acquaint them with best procurement operations and in line with global practices.

The training will take place at the NASENI Headquarters, beginning from Tuesday 8th  to 10th October, 2024, targeted at building the capacity of procurement officers, and other select staff from Accounts, Audit, legal, Media, Planning and other officers involved in procurement activities in NASENI System-wide.

The Executive Vice Chairman/Chief Executive Officer, NASENI, Mr. Khalil Suleiman Halilu will deliver the keynote address while Olusegun Omotola, Ag. Director General/CEO, Bureau of Public Procurement will declare the in-house training officially open.

The training amongst other things aims at ensuring that NASENI is doing the right thing and adhering to 2007 Procurement Act, Manual and other vital information that will enable the Agency to continue on the right track and to utilize the right information at every given time, as far as procurement matters are concerned.

Speaking on the upcoming training, the Director of Procurement, Dr. Mohammed A. Mohammed said that the training is based on NASENI needs and to enable officers meet up with changes in technology and practices which are global phenomenon, especially against the backdrop of on-going transformation in the NASENI system.

He said, “Things are changing, and you need to change with time, technology is changing globally, you need to build your capacity. This training is based on NASENI Needs on procurement which is slightly different from other sectors.

“Almost 75-80 per cent of NASENI activities is based on science and engineering, our method of procurement, is a little different, from the ministry of works, raw materials, etc.  Again, you must build your capacity to be able to cope, which is why we are having this training, to build capacity in line with NASENI needs and mandate.”

According to him, building capacity is a continuous exercise and procurement is all about law end to end, adding that the officers working in procurement must be trained from time to time to equip them with new trends.

He also noted that with the Standard Operation Procedure globally and the World Bank new version on procurement, NASENI cannot work differently, it must key into global practices. He stated that 95 per cent of the resource persons for this training are from the Bureau of Public Procurement (BPP) as NASENI has an agreement with it, to assist in building the capacity of procurement and relevant officers in NASENI system-wide.

Also speaking on the upcoming in-house procurement training, Mr. Adekoya Olatunji, BPP consultant, said, that “the In-house training that is coming up in NASENI is very good, it will enable the officers to adhere strictly to procurement Act. What NASENI is doing is very good, so that the officers will do what they need to do very well”.

Highlights on some of the topics of the training with the theme: “Building the Best Procurement Operations in NASENI System-Wide” includes, Effective Procurement Practices & PPA, 2007, Procurement Planning, Procurement Record Keeping Procedures, Contract Agreement and Implications amongst others.


Kindly share this post
Continue Reading

Trending