General News
Chain Reactions Transforms, Unveils Platforms to Boost Businesses, Government

Public Relations and Integrated Communications Consulting firm, Chain Reactions Nigeria, has rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy.

The repositioning, which involves a name change from Chain Reactions Nigeria to Chain Reactions Africa, was announced at a colourful 15th-anniversary celebration attended by eminent players in corporate Nigeria and the public sector on Wednesday, March 30, at Radisson Blu Hotel, Ikeja GRA, Lagos.
Speaking at the event tagged ‘Ara Unstripped’, the Managing Director/Chief Strategist, Chain Reactions Africa, Mr Israel Jaiye Opayemi, explained the consultancy’s transition from offering services to making digital platforms available for businesses and the government.
Opayemi, who traced the firm’s history and how the vision was birthed 36 years ago, said the occasion was a watershed in the continuous march of Chain Reactions to growth and impact in Nigeria and Africa.
The Chief Strategist added that it was a turning point for the firm as a business, the commencement of its new 10-year vision, and Chain Reactions was ready to disrupt the industry.
“It is a transition from services to platforms. Today, we are becoming a digital-first Public Relations and Integrated Communications Consultancy.
“This explains why we are officially becoming a 24/7 solution house for governments and brands who wish to win in the reputation economy of Africa,” Opayemi said.
The MD/CS, who described the company’s 15-year-history as a story of vision-propelled resilience, said its repositioning goes beyond name change to a change in focus.
He explained that “It involves not just a change of name but a change in focus. It involves setting a new vision and a mission for ourselves.
It entails unifying our expertise and competencies and using them as a competitive advantage to help businesses and governments. This entails helping government and brands understand the extant and emerging cultures and trends.
“Our new role is to help public and private sector clients develop communications strategies that feed on the plate of culture and trends. Cultures and trends have the power to transform human behaviour.
If a public policy would fail, it may fail because of entrenched cultures and trends a government has failed to notice. Cultures and trends largely influence purchase decisions. We all often hear this statement, ‘don’t buy it. It is no longer in vogue.’ That is a death sentence passed on a brand.
“It was because the Brand Owners never paid attention to the changing culture and trends in the market. Our solutions will now traverse problem identification, cultural solution, and experience design as a company. Be it Voter Behaviour, Driving Against Traffic, or Consumer Behaviour, they are all driven by cultures and trends.”
Chain Reactions Africa also unveiled its new logo, the innovative digital platforms ‘Ara’ and the ‘Prophet’, and the Goodnews Nigeria website Opayemi described as “a digital news platform dedicated to reporting everything good and positive about Nigeria. It will become a one-stop-shop for leisure and business tourists seeking information about our great nation.”
Explaining the new brand logo featuring African drums, colours orange and ochre, intricate designs and the infinity symbol, Chain Reactions Africa’s Creative Director, Briton, Colin Morris, said, “they represent the heartbeat of Nigeria and Africa.
These colours mirror the optimism of every Nigerian. They also reflect the colours of the Sahara. The Sahara, of course, is not in Nigeria but Africa and is the reason the logo is not just Nigeria but Africa, the big picture. The intricate designs are also an African thing, not just Nigeria.
“Chain Reactions is no longer just local; it will get bigger. The infinity symbol tells our story; it’s never-ending. It reflects the opportunities of a new blend of communications merging, beyond the traditional, beyond what we have always assumed.
As a consultancy, the plan is for Chain Reactions to leave a footprint in every part of Africa. Africa is where we will win. Our redesigned logo shows that we are both Nigerian and African; we are progressive and resilient. We are drivers of change in our industry and new industries. Like the infinity symbol, we intend to keep evolving.”
While ‘Ara’, a chatbot, is CRA’s virtual assistant available 24/7, the ‘Prophet’ is a tech-powered hub that helps businesses and brands understand issues, trends and cultural nuances in hindsight.
It provides clarity on current trends with insight and offers foresight without human interaction. CRA’s External Consultant, Frankline Ozekhome, unveiled the ‘Prophet’ while sharing excerpts from a comprehensive Trends Report the firm commissioned to help clients and key players in the market.
The 15th-anniversary celebration featured the maiden Innovation and Tech Trends Summit (ITTS). PR & Comms Manager at OMNIBIZ, Elizabeth Adebanjo, Chief Business Officer, Cellulant, Sike Bamisebi, Group Chief Operating Officer, Palton Morgan, Nidal Turjman and film producer and actress Hauwa Alahhbura discussed ‘Enablers for living and winning in a disrupted world’ at the session moderated by youth analyst, Femi Daniel.
General News
Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

Shareholders of MTN Nigeria have approved a major restructuring of the company’s digital financial services arm, clearing the way for a N152.06 billion transaction that will see the telecom giant relinquish majority control of its fintech subsidiaries.

The approval, granted at the company’s Annual General Meeting on April 30, endorses Resolution 9, which transfers a 60 per cent stake in MoMo Payment Service Bank Limited and Y’ello Digital Financial Services Limited to MTN Group Fintech B.V.
Under the arrangement, the group’s fintech arm will inject fresh capital into the businesses while also acquiring shares from MTN Nigeria through a hybrid structure combining primary and secondary investments.
Following the transaction, both parties will consolidate their interests into a newly created holding company to be registered with the Central Bank of Nigeria, a move designed to streamline oversight and position the fintech operations for future investment.
The restructuring marks a significant shift in MTN Nigeria’s strategy, effectively transferring a larger share of the financial and operational responsibility for the fintech business to the parent company, while allowing the local entity to refocus on its core telecommunications operations.
Industry observers say the move aligns with the broader “Ambition 2030” roadmap of the MTN Group, which prioritises scaling digital and financial services across its markets.
The company acknowledged that its fintech subsidiaries are currently loss-making, reflecting the capital-intensive nature of building digital payment platforms.
By reducing its direct exposure, MTN Nigeria is expected to free up resources to strengthen its connectivity infrastructure, while the fintech arm gains the financial backing required to accelerate expansion.
The planned holding company structure is also expected to enhance investment flexibility, enabling the business to attract strategic partners and scale operations in areas such as rural penetration, merchant acquisition and digital payments.
General News
Guinness Nigeria Celebrates 76 Years of Brewing Greatness

Guinness Nigeria Plc is set to mark 76 years of operations on April 29, a milestone for one of the country’s most enduring corporate institutions and widely regarded as Nigeria’s foremost total beverage alcohol business.

Established in 1950 and with its first brewery commissioned in Ikeja in 1962, Guinness Nigeria holds a distinct place in industrial history as the first Guinness brewery built outside Ireland and the United Kingdom. What began as an imported stout has evolved into a deeply rooted local enterprise, growing alongside the country through decades of change, expansion, and reinvention.
From its early years to its listing on the Nigerian Exchange in 1965, the company steadily expanded its footprint, building a nationwide network of brewing and distribution operations, alongside a diversified portfolio that reflects both heritage and shifting consumer tastes.
Guinness Stout remains its most iconic brand, long associated with depth and character, while Malta Guinness has become a household staple across generations. Complementing these are spirits and contemporary offerings including Orijin, Gordon’s, Don Royale and Smirnoff, each firmly embedded within Nigeria’s evolving consumer culture.
Today, Nigeria ranks among the most important markets for Guinness globally, underscoring a relationship that extends well beyond consumption into culture, identity, and shared moments of celebration.
This connection has been reinforced by a long-standing commitment to social impact. As far back as 1962, the company established the Guinness Eye Centre at the Lagos University Teaching Hospital, setting a precedent for healthcare interventions that continues today with a second eye centre in Onitsha. Its Water of Life initiative continues to deliver clean water to underserved communities, while sustained campaigns around responsible drinking and road safety reflect an ongoing commitment to societal well-being.
These efforts have shaped Guinness Nigeria’s identity, not just as a manufacturer, but as an active and consistent partner in the development of its host communities.
This interplay between enterprise and impact has been central to the company’s longevity, enabling it to remain both relevant and trusted, even as it evolves.
The 76th anniversary comes at a moment of renewed financial strength and transformation, following a return to profitability and the restoration of shareholder payouts after an extended period of consolidation.
Managing Director and CEO, Girish Sharma, described the milestone as the result of decades of deliberate choices. “In Nigeria, Guinness is part of the national story. The progress we have made reflects discipline, continuity, and a commitment to remaining a business that Nigerians trust, while growing in step with the communities around us,” he said.
Looking ahead, the company’s ambition is captured in its ‘Build for More’ agenda to become Nigeria’s premier and most celebrated total beverage alcohol company by the end of the decade. With a modernised portfolio, a strengthened balance sheet, and a sharper understanding of evolving consumer needs, that ambition is already in motion.
The mission, however, remains simple: to help Nigerians celebrate life, every day, everywhere.
General News
Glo Commends Nigerian Workers on May Day

Digital solutions powerhouse, Globacom, has paid tribute to Nigerian workers, whose steadfast industry and enduring commitment continue to propel NIgeria’s march towards development.

As the world observes the 2026 International Workers’ Day, the company acknowledged the indispensable role of labour as the unseen engine that keeps the machinery of national advancement in measured, purposeful motion.
Globacom, in a statement issued in Lagos on Thursday, appreciated the role of labour in oiling Nigeria’s wheel of development and also affirmed their importance in the progress of the country.
Glo urged employees across both public and private sectors to remain resolute in their pursuit of excellence, emphasizing that the collective discipline of the workforce is central to realizing Nigeria’s aspirations for sustainable growth and prosperity.
“We encourage all workers not to relent in their noble task of advancing the nation through conscientious service and professional dedication,” the statement affirmed.
The International Workers’ Day, commemorated annually on 1 May, celebrates the dignity of labour and the enduring significance of workers in shaping the fortunes of societies across the world.
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