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FG Urged to Use Strategic Communication to Bridge Communication Gaps with Youths

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The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.

Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this during a recent appearance on TVC’s Business Nigeria.

Odukoya, who spoke on communication and reputation management trends in Nigeria’s PR industry, explained that deploying effective communication will help the government build bridges with the youth and regain lost trust.

Odukoya advised that the Federal Government should address the concerns of disenchanted youths rather than disregard them and use PR experts for the task. He explained that the era of the government talking to the citizens, including youth, through a single medium was gone and that multiple available platforms should be explored.

Odukoya said, “Communication is all about managing relationships, and you now have many youths that seem angry about many things. So, the first thing the government needs to do is to pay attention. Show that you are listening to them and begin to take actions that communicate that they are being heard. So how do we do that in Communication?

“We first aggregate public opinion because you can’t successfully take on a populist view without having a pulse on what people feel. In public relations, we regularly conduct online sentiment analysis or surveys amongst the citizenry to gauge what people are saying.

“You can’t have a true sense of what the public is saying if you only listen to radio stations; you can’t have a true sense of what the public feels if you only sit on Twitter. It’s a very toxic environment out there. But there’s some truth there.

So, we aggregate a lot of this through research. That research will give us insight. And the government has to take advantage and leverage those insights in formulating policies that will address the concerns of the youth.”

Odukoya further noted that effective deployment of communication by seasoned PR experts would help address the ignorance among youth.

He said, “There’s a lot of ignorance flying around, but that ignorance cannot be allowed to grow. It would be best if you found a way of bringing the youth back by providing information and educating them. What are those things causing them anger?

And when you communicate, you must be very careful about how you frame. Try as much as possible not to negate their claims. As PR practitioners, we should not be saying that Nigeria is not bad because, in that negation, we are also affirming their own negativity. We should be able to frame our messaging in affirmative ways that bring about optimism and reassurance of a better tomorrow.

“Lastly, are the channels through which we communicate with the youth. It should be what we call Transmedia.

What do I mean? Let’s rely on something other than the old ways of putting things in newspapers or putting things on news channels. The youth of today have developed an assortment of platforms. To communicate and build commonality, the government should take advantage of that multiplicity of media and not rely on things as they used to be.”

He concluded that the present administration must match policy implementation to leverage the positive perceptions garnered from the policy decisions taken so far in the early days, to enjoy a positive reputation down the line.


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Akara Business Can Pay More than Bank Jobs – Governor Aide

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Ossai Ovie Success, special assistant on Media to the Governor of Delta State, has defended First Lady Senator Oluremi Tinubu over the backlash trailing her recent advice encouraging Nigerians to embrace small-scale businesses.

Akara Business Can Pay More than Bank Jobs - Governor Aide

Ossai Ovie Success, special assistant on Media to the Governor of Delta State

The controversy followed a viral video in which the First Lady urged unemployed Nigerians, particularly women, to consider starting businesses such as frying akara, roasting corn and producing kuli-kuli, noting that such ventures require little start-up capital.

Her remarks sparked widespread criticism on social media, with many Nigerians arguing that government officials should focus on creating jobs rather than encouraging citizens to take up petty trading.

Reacting to the criticism in a post shared on his official Facebook page on Sunday, Ossai said he was surprised that many people looked down on the akara business, insisting it can generate more income than some white-collar jobs.

According to him, an akara seller operating in a strategic location can earn substantial profits with just a few hours of work daily.

“Akara business is better than a bank job sometimes. If you fry akara in a good location, after all costs, you make N20 per akara and sell 500 pieces every day,” he wrote.

Ossai estimated that such a business could generate about N10,000 daily, translating to approximately N60,000 weekly and N240,000 monthly, while noting that some operators earn well above N1 million every month.

“How much again is a bank job? Ask yourself,” he said.

The Delta governor’s aide also argued that the business is not as demanding as many people assume, saying it typically requires only a few hours of work each day.

“Before I forget, know that akara business is not a 6-to-6 job. It’s about three hours daily.

“I am disappointed in those looking down on akara business,” he added.

The remarks add to the growing debate sparked by the First Lady’s comments, with supporters describing entrepreneurship as a practical means of livelihood, while critics argue that the government should prioritise policies that create sustainable employment opportunities for Nigerians.


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EVC NCC, Aminu Maida, to Lead Speakers @ Business Journal Fintech & Financial Inclusion Roundtable 2026

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Dr. Aminu Maida, Executive Vice-Chairman/CEO, Nigerian Communications Commission (NCC) would be the Special Guest of Honour at the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 scheduled for Friday, July 31, 2026 at Oriental Hotel, Lekki Road, Victoria Island, Lagos.

The theme of the Roundtable is: Fintech: Driving the Future of Digital Financial Ecosystem in Nigeria.

Dr. Aminu Maida was appointed the Executive Vice Chairman/Chief Executive Officer of the Nigerian Communications Commission (NCC) by President Bola Tinubu on Wednesday, October 11, 2023.

Maida holds an MEng in Information Systems Engineering from Imperial College, London in 2002 and in 2006, he bagged a PhD in Electrical & Electronic Engineering from the University of Bath, United Kingdom.

Between 2018 and 2019, Maida completed a Post Graduate Diploma in Entrepreneurship (FinTech Pathway) program at the Cambridge Judge Business School, University of Cambridge, United Kingdom.

Until his appointment by the President, Dr. Maida was the Executive Director, Technology and operations at Nigeria Inter-Bank Settlement System Plc (NIBSS), the country’s central switch company owned by the Central Bank of Nigeria (CBN) and all licensed Deposit Money Banks (DMBs) in Nigeria.

At NIBSS, Maida was responsible for holistically spearheading the technical and operational standardisation of all devices deployed in the financial system in Nigeria for interoperability.

Maida led a dynamic team that ensured that all terminals used in the e-payment industry and all devices deployed in Nigeria would accept all cards issued by banks and other licensed card schemes without discrimination.

Prior to his appointment at NIBSS, Maida was the Chief Technical Officer (CTO) at the Nigerian-based FinTech Arca Payments Network and Senior Manager at Cisco Systems, United Kingdom.

As a seasoned technical professional with over 15 years of multi-functional and international experience in FinTech & Telecoms & Enterprise Technology, Maida between 2010 and 2014, worked as a Network Design Consultant at EE, part of BT Group, and one of the largest mobile communications companies in the UK.

He was also at some point (2006-2010) a System Engineer at Ubiquisys, a leading company in intelligent 3G and LTE small cells, which is now part of Cisco.

Maida, a professional par excellence, combines a broad range of experiences, making him technically strong and commercially sound.

Reacting, the Publisher/Editor-in-Chief of Business Journal Media Group, Prince Cookey said:

“Dr. Aminu Maida came to the NCC at a time Nigeria needed strategic repositioning of the digital economy landscape and telecom regulation in the country. He has positioned NCC as a leading voice in the digital space and telecom regulation in Africa and around the world.

Accordingly, stakeholders attending the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 would be looking forward to a robust conversation on the State of the digital economy, fintech market and the numbers on financial inclusion today and tomorrow.”

Cookey added that Mr. Olusegun Omosehin, Commissioner for Insurance/CEO, National Insurance Commission (NAICOM) will also be on board as Special Guest of Honour while Alhaji (Dr.) Umaru Kwairanga, Group Chairman, Nigerian Exchange Group (NGX) will Chair the event.

Mr. Emmanuel Ovaga, Managing Director/CEO, PufferPay Limited will deliver the keynote paper at the Roundtable while Mrs. Ekeoma Ezeibe, President/Chairman of Council of NCRIB is Guest of Honour.

Distinguished members of the Panel include:

  • Dr. Muda Yusuf, CEO, Centre for the Promotion of Private Enterprise (CPPE)
  • Mrs. Idu Okeahialam, Group Managing Director/CEO, Royal Exchange Plc
  • Mr. Jide Orimolade, Managing Director/CEO, Stanbic IBTC Insurance Limited
  • Dr. Obioha Oti, President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN)
  • Mr. Sarafadeen Fasasi, President, Association of Financial Inclusion Agents of Nigeria (AFIAN)

The revolutionary success story of Moniepoint, Opay, PalmPay, Flutterwave and others in the digital payment system in Nigeria represents a positive expansion of the financial services sector in the country.

With millions of Nigerians and businesses lacking access to basic financial services, the importance of Fintechs remain sacrosanct in achieving substantial level of Financial Inclusion and expanding the frontiers of the industry.

According to AI Overview, Fintechs in Nigeria have revolutionised the financial landscape by dramatically increasing access to banking services, driving, for example, a 20% increase in financial inclusion and helping to bring the banked population to roughly 63%. These firms have introduced faster, affordable digital payments, lending, and investment services, forcing traditional banks to adopt digital transformation.

On investment, AI Overview stated: “Fintechs in Nigeria dominate the tech landscape, securing 35% of total tech funding ($2 billion total) in 2024, with over 430 companies attracting roughly 36% of all African fintech investment. Despite global challenges, the sector remains highly resilient, driven by high demand, with significant deals including Moniepoint’s $110 million series C.”

The 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 aims to underscore the positive contribution of Fintechs in deepening Financial Inclusion, expanding access to financial services and contributing to economic growth in the country.

Expected participants at the Roundtable include regulators, operators from key sectors of the economy, media and members of the public.


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LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

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(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.

Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.

The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.

To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.

Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.

He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.

According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.

He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action

Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.

 


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