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How to Grow Your Business with WhatsApp

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WhatsApp has always provided people with the ability to connect faster. From enabling people to reach out to friends to stay in touch with family, WhatsApp has strengthened relationships in many ways and improved communication for many people.

Now, for people and businesses globally, WhatsApp is  where business gets done. It doesn’t matter whether the business is a small virtual shop or a Fortune 500 company, businesses of all sizes today can rely on WhatsApp to connect with and help their customers and ultimately grow their business.

If you run a small, fast-growing business or a large, global-focused enterprise, your business can benefit from WhatsApp in many ways. Here are some key ways small, medium-scale and large businesses can leverage WhatsApp to grow.

Explore unique features for fast-growing businesses with the WhatsApp  Business app

Designed especially for small businesses, one feature of the WhatsApp Business app that many fast-growing businesses across the world have leveraged for managing communication with their customers is the click-to-chat link.

This feature enables businesses to generate a chat link directly from the WhatsApp Business app and share it across their online presence so that their customers can easily send them messages and receive feedback immediately. This gives businesses the ability to be easily reached while also giving customers control of the businesses they chat with.

Other tools that businesses of all sizes can leverage on the WhatsApp Business app include:

Quick Replies: Businesses can create shortcuts of responses to questions frequently received from customers on WhatsApp Business to fast-track the process of addressing relevant concerns from their customers.

Away Messages: It is easier for businesses to manage expectations with their customers who send messages past business hours with Away Messages. Now you can let your customers know when your business is closed and when operations will be open again, to manage their expectations.

Labels: Organise and filter relevant communication with your customers to enable you to find and respond to messages faster.

Catalog: With Catalog, businesses can showcase products and services in a mobile storefront and group similar items into collections to make it simpler for customers to shop. You can go ahead and share links to your entire catalog or specific items with new and existing customers on WhatsApp, Facebook, and Instagram from within the WhatsApp Business app.

Across Africa, small, medium-scale and large businesses are leveraging the WhatsApp Business app to reach more people and grow their business. Start your own journey with the WhatsApp Business app here.

WhatsApp’s Cloud-based API for businesses and developers

 

WhatsApp’s business offering has options available for businesses of all sizes across the world, and as businesses grow, they can progress to using the new secure cloud hosting service provided by Meta which has been created especially for bigger brands. For larger businesses seeking new ways to communicate with their customers faster, conveniently and reliably, WhatsApp’s new Cloud API offers an enterprise-level solution with the ability to pay per conversation with their customers.

The start-up time on this new API has been cut down from months to minutes, enabling businesses and developers to quickly and easily access the WhatsApp business offering. This API, which is built directly on top of WhatsApp, allows businesses and developers to customise their experience and increase the speed at which they can typically respond to their customers.

Businesses can sign-up directly for this service and eliminate costly server expenses via https://business.whatsapp.com/.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

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Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.

He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.

According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to  political broadcasting. Politics

He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.

“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.

The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.

Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.

Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.

He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.

While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.

He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.

The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.

These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.

Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics

To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.

He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.

Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.

He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.

Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.

He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.


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Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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