Telecom
Zoho Redefines Small Business CRM Market, Introduces Team Pipelines in Bigin

Zoho Corporation, a leading global technology company, is today unveiling the latest version of Bigin, the company’s CRM solution for small businesses. As the preferred CRM solution for small businesses, Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. Today’s product updates further support small and micro businesses by providing them the tools and insights they need to maintain and grow meaningful and high-value relationships with customers in a challenging economic environment.

“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” said Kehinde Ogundare, Country Manager, Zoho Nigeria.
“Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy.
“By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey.
“These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.“
Since Bigin’s launch in 2020, it has stood out as a robust, easy-to-use, and welcoming CRM solution thanks to its 30-minute set up promise. Bigin has seen a revenue growth of 161% in 2022 in Nigeria, indicating the revenue has doubled compared to 2021.
Zoho has observed that around 65% of Bigin’s global customers have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets. When they outgrow Bigin, Zoho also offers them an easy migration to its full-fledged CRM solution.
Bigin now boasts 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.
Bigin’s latest version includes the introduction of Team Pipelines, which allow customer-facing teams to manage their distinctive operations using a set of pipelines and sub-pipelines within a single Bigin account. Competitive offerings often cater only to a single function — like sales — whereas Bigin is an efficient solution for all customer-facing teams.
New features compile customer operations into one place, and enable tighter alignment and collaboration between individuals and teams without compromising the simplicity that makes Bigin stand out.
Key Product Updates
● Team Pipelines: This feature connects and streamlines various customer operations in one place, offering small businesses an easy way to manage their day-to-day processes and a single source of truth for analyzing customer data.
● Connected Pipelines: Automates the flow of customer data across processes, improving the customer experience and saving time on manual data entry.
● Toppings: Additional functionality and third-party integrations can be added to address specific business needs. Examples include the ‘Email-In’ topping which maps emails to customer records and the ‘File Cabinet’ topping which automates file collection and management.
● Mobile Capabilities: Zoho is providing new features across all platforms, including iOS, iPadOS, Android, and macOS and has added a new feature called Dynamic Display which allows users to customize the appearance of records in their pipelines. Bigin also recently updated its apps for the Apple’s iOS16 and Samsung Galaxy Z Fold 4 launches, where it was an exclusive launch partner.
● Developer Center: Bigin has opened its developer platform to a network of global app developers and partners who can create custom solutions for unique business needs. With various tools and components like custom fields, buttons, links, widgets, related lists, and REST APIs, developers can create new Toppings and monetise them in the Bigin Marketplace.
Disclaimer: All trademarks, product names, and company names cited herein are the property of their respective owners.
Pricing
Bigin by Zoho CRM starts at ₦2,100 /user/monthly (billed annually) for the Express edition and goes up to ₦3,600 user/monthly (billed annually) for the Premier edition. A free edition is also available.
Zoho Privacy Pledge
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 80 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself.
Telecom
Sunil Bharti Mittal Conferred GSMA Lifetime Achievement Award for Transforming Global Telecommunications

The GSMA has conferred a rare Lifetime Achievement Award on Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises, recognising his role in reshaping the global telecommunications landscape and expanding connectivity across operators, governments, businesses and billions of consumers worldwide.

Bestowed on only a handful of industry leaders in the GSMA’s history, the honour recognises contributions that have left an enduring and defining mark on the global communications ecosystem.
The award was presented at Mobile World Congress in Barcelona in the distinguished presence of His Majesty Felipe VI, the Prime Minister of Spain, Pedro Sanchez, the President of Catalonia, Salvador Illa, and global industry leaders.
A visionary in the telecom sector, Sunil Bharti Mittal has built Bharti Airtel into one of the world’s leading mobile operators, with operations across India and Africa, ranking among the top three globally and serving over half a billion customers.
He pioneered the expansion of mobile services across emerging markets and served as Chairman of the GSMA from 2017 to 2018, where he championed policies that encouraged investment and innovation while strengthening the industry’s commitment to connecting the unconnected and advancing digital inclusion.
He was previously honoured with the GSMA Chairman’s Award in 2008 and again in 2016 for his outstanding contribution to the growth and development of the global mobile industry and was felicitated at Mobile World Congress in February 2019 in recognition of his Chairmanship.
On receiving the award, Sunil Bharti Mittal said, “I am deeply honoured to receive this recognition and sincerely thank the GSMA for this award. I accept it not only as a personal milestone, but as a tribute to India’s telecom journey, the collective spirit of Bharti, and the rise of Indian telecom companies on the global stage.
Equally the award reflects the progress of an industry that has connected billions and belongs to the customers we serve, the teams who built our institutions, and the partners who believe in the transformative power of connectivity.
Telecommunication is a force that expands opportunity, places essential services in the palm of every individual and unlocks human potential. Helping shape its evolution into a powerful accelerator of modern progress has been a privileged responsibility. As innovation accelerates, we will continue to work with our partners & stakeholders to ensure that growth advances equity and creates lasting opportunity for generations to come.”
The Lifetime Achievement Award is a rare honour, bestowed only on select individuals whose leadership and innovation have left an enduring mark on the industry.
Telecom
House Probes Fintech Regulation via Public Hearing on New Commission Bill

House of Representatives is pushing to regulate Nigeria’s fintech sector through a public hearing on “A Bill for an Act to Establish the Nigerian Fintech Regulatory Commission and for Related Matters (HB.2389).”

Speaker Tajudeen Abbas opened the hearing, stressing the need for stakeholder inputs to craft enforceable, constitutional laws addressing regulatory overlaps in digital banking, science, technology, and communications.
Abbas highlighted fintech’s role in Nigeria’s growth via digital payments, blockchain, crowdfunding, and financial inclusion for the unbanked, creating jobs and supporting SMEs under President Tinubu’s Renewed Hope Agenda.
He warned that lagging regulations cause fragmentation, compliance issues, and investor uncertainty, necessitating a coordinating commission for licensing, supervision, standards, and a level playing field without duplicating bodies like the Central Bank of Nigeria (CBN), SEC, NITDA, or NDIC.
The commission would protect consumers, monitor cybersecurity, ensure data privacy, and promote education while complementing existing regulators.
Committee Chairman Emmanuel Ukpong-Udo, overseeing digital banking, banking regulations, science, technology, communications, capital markets, and institutions, called the bill vital for harmonizing oversight amid Nigeria’s rise as Africa’s fintech hub with 430+ firms valued at billions.
Ukpong-Udo emphasized balancing innovation, stability, and coordination to avoid burdens on startups.
Bill sponsor Fuad Kayode Laguda argued the commission would streamline operations currently split among CBN, SEC, NITDA, NOTAP, and FIRS, boosting profitability, user security, and ease of business. He cited 2024-2026 stats: 250-430 firms, $230 billion market projection, $10.6 billion valuation for top nine, and $1.6 billion in mobile transactions.
Fintech stakeholders offered mixed views, with some backing unified regulation and others fearing overlaps with current mandates.
Telecom
Why Digital Trust Matters: Secure, Responsible AI for African SMEs?

By Kehinde Ogundare, Country Head, Zoho Nigeria
For years, security for SMEs across sub-Saharan Africa meant metal grilles and alarm systems. Today, the most significant risks are invisible and growing faster than most businesses realise.

Kehinde Ogundare
Artificial Intelligence has quietly embedded itself into everyday operations. The chatbot responding to customers at midnight, the system forecasting inventory requirements, and the software identifying unusual transactions are no longer experimental technologies. They are becoming standard features of modern business tools.
Last month’s observance of Safer Internet Day on February 10, themed ‘Smart tech, safe choices’, marked a pivotal moment. As AI adoption accelerates, the conversation must shift from whether businesses should use AI to how they deploy it responsibly. For SMEs across Africa, digital trust is no longer a technical consideration. It is a strategic business imperative.
The evolving threat landscape
Cybersecurity threats facing sub-Saharan African SMEs have moved well beyond basic phishing emails. Globally, cybercrime costs are projected to reach $10.5 trillion this year, fuelled by generative AI and increasingly sophisticated social engineering techniques. Ransomware attacks now paralyse entire operations, while others threats quietly extract sensitive customer data over extended periods.
The regional impact is equally significant. More than 70% of South African SMEs report experiencing at least one attempted cyberattack, Nigeria faces an average of 3,759 cyberattacks per week on its businesses, Kenya recorded 2.54 billion cyber threat incidents in the first quarter of 2025 alone, whilst Africa loses approximately 10% of its GDP to cyberattacks annually.
The hidden risk of fragmentation
A common but often overlooked vulnerability lies in digital fragmentation.
In the early stages of growth, SMEs understandably prioritise affordability and agility. Over time, this can result in a patchwork of disconnected applications, each with separate logins, security standards, and privacy policies. What begins as flexibility can involve into operational complexity.
According to IBM Security’s Cost of a Data Breach Report, companies with highly fragmented security environments experienced average breach costs of $4.88 million in 2024.
Fragmented systems create blind spots, each additional data transfer between applications increases exposure. Inconsistent security protocols make governance harder to enforce. Limited visibility reduces the ability to detect anomalies early. In practical terms, complexity increases risk.
Privacy-first AI as a competitive differentiator
As AI capabilities become embedded in business software, SMEs face a choice about how they approach these powerful tools. The risks are not merely theoretical.
Consumers across Africa are becoming more aware of data rights and willing to walk away from businesses that cannot demonstrate trustworthiness. According to KPMG’s Trust in AI report, approximately 70% of adults do not trust companies to use AI responsibly, and 81% expect misuse. Meanwhile, studies also show that 71% of consumers would stop doing business with a company that mishandles information.
Trust, once lost, is difficult to rebuild. In the digital age, a single data leak can destroy a reputation that took ten years to build. When customers share their payment details or purchase history, they extend trust. How you handle that trust, particularly when AI processes their data, determines whether they return or take their business elsewhere.
Privacy-first, responsible AI design means building intelligence into business systems with data protection, transparency and ethical use embedded from the outset. It involves collecting only necessary information, storing it securely, being transparent about how AI makes decisions, and ensuring algorithms work without compromising customer privacy. For SMEs, this might mean choosing inventory software where predictive AI runs on your own data without sending it externally, or customer service platforms that analyse patterns without exposing individual records. When AI is built responsibly into unified platforms, it becomes a competitive advantage: you gain operational efficiency whilst demonstrating that customer data is protected, not exploited.
Unified platforms and operational resilience
The solution lies in rethinking digital infrastructure. Rather than accumulating disparate tools, businesses need unified platforms that integrate core functions whilst maintaining consistent security protocols.
A unified approach means choosing cloud-based platforms where functions share common security standards and data flows seamlessly. For a manufacturing SME, this means inventory management, order processing and financial reporting operate within a single security framework.
When everything operates cohesively, security gaps diminish and the attack surface shrinks. And the benefits extend beyond risk reduction: employees spend less time on administrative friction, customer data stays consistent, and platforms enable secure collaboration without traditional infrastructure costs.
Safer Internet Day reminds us that the digital world requires active stewardship. For SMEs across the African continent who are navigating complex threats whilst harnessing AI’s potential, digital trust is foundational to sustainable growth. Security, privacy and responsible AI are essential characteristics of any technology infrastructure worth building upon. Businesses that embrace unified, privacy-first platforms will be more resilient against cyber threats and better positioned to earn and maintain trust. In a market where trust is currency, that advantage is everything.
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