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Google 2022 Ads Safety Report: How we Suspended 6.7 million ad accounts over Safety Issues

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In a bid to ensure the safety of its users, Google has released its Ad Safety Report 2022 with detailed accounts of how the telecom giant is maintaining a secure and trustworthy online space for its users.

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The report released by Alejandro Borgia, Director, Product Management, Ads Safety, revealed that Google eliminated 5.2 billion ads, restricted over 4.3 million ads and suspended more than 6.7 million advertiser accounts in 2022 alone.

According to the report: “We know that people and businesses put enormous trust in Google when they use our products. That’s why we have thousands of people working around the clock to create and enforce effective advertiser and publisher policies to prevent abuse while enabling publishers and businesses of all sizes to thrive. We do this important work because a healthy ad-supported internet means everyone can access quality information.

“As the digital world continues to evolve, Google makes ongoing investments in our policies and enforcement so people can have the safest possible experience online.

“In 2022, we added or updated 29 policies for advertisers and publishers. This included expanding our financial services verification program to 10 new countries, expanding protections for teens and strengthening our elections ads policies.

“These policies help protect people. In 2022, we removed over 5.2 billion ads, restricted over
4.3 billion ads and suspended over 6.7 million advertiser accounts. This represents an increase of 2 billion more ads removed in 2022 from the previous year. We also blocked or restricted ads from serving on over 1.5 billion publisher pages and took broader site-level enforcement action on over 143,000 publisher sites.

“To enforce our policies at this scale, we rely on a combination of human reviews and automated systems powered by artificial intelligence and machine learning. This helps sot through content and better detect violations across the globe.

“You can read our full 2022 Ads Safety Repot for transparency into our enforcement data. Let’s take a moment to highlight a few of the key themes we tackled in 2022”.

Protecting Users from Fraud and Scams

Fraudulent activity continues to rise. While not unique to digital advertising, these scams can cause real financial harm and we are committed to combating them on our platforms.

In 2022 we expanded our financial services certification program which requires advertisers to demonstrate that they are authorized by their local regulator to promote their products and services. This measure adds a new layer of security against fraudsters and further safeguards people from financial scams. To date, we’ve launched this program in 11 countries including the United Kingdom, Australia, and Singapore. Going forward, we intend to further expand this program.

Despite our continued efforts, bad actors increasingly operate at a greater scale and with more sophistication. They use a variety of tactics to evade detection. For example, at the end of 2022 and into the new year, we faced a targeted campaign of scammers creating thousands of accounts to spread malware by impersonating popular software brands.

When we identify these coordinated threats, we urgently assess the situation and take action. In this example, we quickly identified how scammers were spreading their malware and put additional restrictions to block their ability to harm consumers. Over a one-month period, we blocked and removed tens of thousands of malicious advertisements and took action against the accounts associated with the bad ads.

Overall, in 2022, we blocked or removed 142 million advertisements for violating our misrepresentation policy and 198 million advertisements for violating our financial services policy.

Blocking and Removing Harmful Content and Combating Misinformation

In recent years, we’ve developed extensive measures to tackle misinformation and unreliable claims in our advertising ecosystem. This includes our policies against harmful health claims and demonstrably false claims that could undermine trust and participation in elections. We’ve also developed an industry-leading policy against climate change denial. In 2022, we blocked ads from running on over 300,000 publisher pages that violated these policies and blocked over 24 million policy-violating ads from serving. In addition, we blocked and removed over 51.2 million ads for inappropriate content including hate speech, violence and harmful health claims and 20.6 million ads for dangerous products or services such as weapons and explosives.

Ahead of major elections around the world, we continued our efforts to provide voters with reliable information about the election ads they saw on our platforms. As part of that work, we expanded our verification and transparency program for election ads, verifying over 5,900 new advertising accounts in the U.S. and over 2,300 in Brazil. Election ads from these advertisers included disclosures that showed who paid for the ads and also appeared in our Political Advertising on Google Transparency Repot. We’ve also blocked over 2.6 million election ads that came from advertisers who had not completed our required verification process.

Responding to the War in Ukraine

Following the stat of the war in Ukraine, we acted quickly to prohibit ads that exploit, dismiss or condone the war. This is in addition to our longstanding policies prohibiting content that incites violence or denies the occurrence of tragic events to run as ads or monetize using our services.

We also paused the majority of our commercial activities in Russia across our products. We paused ads from showing in Russia along with ads from Russian-based advertisers and paused monetization of Russian state-funded media across our platforms.
Throughout 2022, we remained vigilant enforcing these policies and blocked more than 17 million ads related to the war in Ukraine under our sensitive event policy. Separately, we removed ads from more than 275 state-funded media sites across our platforms.

Prioritizing Child Safety

When it comes to designing products and creating policies, one of our top priorities is to ensure the safety of kids and teens around the world. That’s why we’ve long blocked ads targeting and personalization for young kids. We’ve also filtered mature ad categories such as sexually explicit content and ads for gambling, alcohol and pharmaceutical drugs. And, in 2021, we announced that we would expand these protections to all users under the age of
18 globally. This includes blocking ad targeting based on age, gender or interests and preventing additional age-sensitive ad categories from serving to teens. We began rolling out these changes in Europe and completed that process globally last year. We also now prohibit ads promoting dating apps, contests and sweepstakes, as well as weight loss products to people under 18.

Empowering Users with More Information and Control

In addition to our policies and enforcement, we’re committed to leading the industry in giving users more information about the ads they see and putting them in control of their ads experience.

In October, we launched My Ads Center which helps people control the kinds of ads they see across Google on Search, YouTube and Discover. It also allows them to limit ads from sensitive categories and learn more about the information used to personalize their ad experience. In the first three months after launch, we’ve seen more than 70 million visits to My Ad Center globally, with people adjusting their ad preferences on more than 20% of those visits.

We’ve also invested significantly in giving helpful information to users about our advertisers. In 2020, we began verifying advertiser identity and today we verify them in more than 240 countries and regions. In 2021, we launched advertiser pages in the United States which shows basic information about a verified advertiser like where they are located, what type of business they provide and other advertisements they’ve recently run. In 2022, we expanded this program globally.

Today I’m pleased to announce we are launching a new transparency tool, the Ads Transparency Center, a searchable repository of verified advertisers across all of our platforms, including Search, Display, and YouTube, that lets people search for a particular advertiser and view the advertiser page.

Looking Ahead to 2023

Providing a safe and trustworthy ads experience for users is a critical contribution to Google’s mission to organize the world’s information and make it universally accessible and useful. As 2023 continues, we will stay diligent in our efforts to combat abuse across our platforms while helping advertisers and publishers grow their businesses.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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First Batch of Nigerian Undergraduates Emerged in Airtel Africa Foundation Scholarships Programme

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Airtel Africa Foundation has inducted the first Nigerian cohort of the Airtel Africa Tech Fellowship that offers fully paid scholarships for students pursuing undergraduate courses in science, technology, engineering and mathematics across the continent.

During a ceremony held at Airtel Nigeria headquarters in Lagos, Airtel Africa Foundation’s Chairman, Dr Segun Ogunsanya, alongside Airtel Nigeria’s CEO, Dinesh Balsingh, presented the full-ride scholarship awards to 70 students from universities across Nigeria.

The undergraduates studying technology courses, were drawn from the University of Lagos, Obafemi Awolowo University, the University of Benin, Tai Solarin University of Education, the University of Ilorin, Ahmadu Bello University, and the University of Nigeria.

Selected from thousands of applicants through an independently managed process, which took nearly six months, these fellows are beneficiaries of Airtel Africa Foundation’s continentwide financial aid programme, which covers tuition, laptop computers, living expenses, and essential learning resources. The Nigerian cohort joins a prestigious network of Airtel Africa Foundation fellows currently studying in Tanzania, the Democratic Republic of Congo (DRC), Uganda, and India.

In his address, Dr. Ogunsanya, emphasised the need for initiatives such as the Airtel Africa Foundation’s undergraduate tech scholarship for the future of the continent.

The Airtel Africa Foundation Chairman said, “True legacy is not measured by the awards we win or the volume of SIM cards we sell; it is measured by the lives we save, the people we feed, and the students we support when the line between success and failure is at its thinnest.

At the Airtel Africa Foundation, we believe that lifting people out of poverty is the ultimate benchmark of a great company. Today, we are writing that legacy by tilting the balance in favour of the brilliant but underserved, ensuring that the fourth industrial revolution, driven by AI and Data Science is built by African talent for the African continent.”

Dr Ogunsanya further revealed that this fellowship, executed through Airtel Nigeria, is designed to bridge the gap where funding, skills, and opportunity often fail to meet. In addition to the N500,000 yearly budget for the fellows’ four-year or five-year courses, each fellow would be integrated into a structured support system for academic guidance and career mentorship, intended to ultimately transition students from the classroom to the global tech workforce.

Addressing the students, Mr Balsingh emphasised that youth development is a strategic imperative for Airtel.

He said, “At Airtel Nigeria, we view youth development as essential nation-building. When young people succeed, innovation accelerates, and social stability improves. By connecting these brilliant scholars to knowledge, skills, and confidence, we are fulfilling our core mission to connect people to opportunity.

“To our recipients: you earned your place here through merit and discipline. You are now ambassadors of excellence, and we expect your leadership to be defined by your conduct as you help shape a more inclusive digital future for Nigeria.”

The initiative underscores a broader commitment to technology education, youth development, and Nigeria’s digital economy. By aligning academic excellence with industry requirements, Airtel Africa Foundation and Airtel Nigeria continue to demonstrate their dedication to skills as the new currency in a rapidly evolving global market.


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Dimension Data Nigeria Seals N20bn Bond Deal to Bridge Digital Infrastructure Gap

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Dimension Data Nigeria has formally executed its N20 billion ($15m) Bond Programme under Dimension Data SPV Funding Plc, following approval from the Securities and Exchange Commission (SEC).

Dimension Data Nigeria Seals N20bn Bond Deal to Bridge Digital Infrastructure Gap

The signing ceremony, which marked the completion of the programme documentation and regulatory clearances, was held recently at the Capital Club, Victoria Island, Lagos.

Speaking during the signing ceremony, Gbenga Olabiyi, Managing Director of Dimension Data Nigeria, explained that the capital raise is focused on long-term value creation. “Sustained infrastructure investment is essential to maintaining competitiveness and unlocking future growth. When deployed thoughtfully, infrastructure secures the business, future-proofs operations, and allows efficient scaling as data demand and complexity increase.”

Nigeria continues to face significant digital infrastructure gaps, including limited metro and access fiber coverage, constrained enterprise connectivity, and rising demand driven by cloud adoption, fintech, digital public services and artificial intelligence. These gaps increase costs, limit service quality, and slow the country’s digital economy.

Olabiyi said the bond programme is designed to help expand critical digital infrastructure capacity, strengthen network resilience, and support enterprise and carrier-grade services needed to meet Nigeria’s growing data and connectivity requirements.

He also expressed appreciation to the company’s advisers and partners for their professionalism and support throughout the process and signaled his intention to continue working closely with them as Dimension Data moves into subsequent phases of funding and execution.

In his comments, Shatse Kakwagh, Managing Partner, Mbavaa Partners Limited, the Private Equity company backing Dimension Data Limited, described the transaction as a watershed moment for the company and a validation of its long-term infrastructure strategy.

“This is a journey we began years ago, and it proves that the opportunities we see in the market can be realised,” Shatse said. “We believe strongly in working with partners to address the critical infrastructure deficit in Nigeria and across Africa. This programme enables us to secure the right type of capital to finance the aggressive growth we have planned.”

He noted that the bond programme has received a strong vote of confidence from rating agencies. At the same time, the company’s first market issuance was heavily oversubscribed, reflecting investor belief in Dimension Data’s ability to execute and deliver at scale.

The transaction advisers on the bond programme include Pathway Advisors Limited as Book Runner; Greychapel Legal and Alliance Law Firm as Solicitors; CardinalStone Registrars Limited and STL Trustees Limited as Registrar and Trustees; Deloitte & Touche as Reporting Accountant alongside Mascot Okpori & Co as Auditors; Fidelity Bank as Receiving Bank; and Agusto & Co as Rating Agency.

 


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Cassava Launches Sovereign Cloud for Africa’s Public Sector

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In the wake of increasing geopolitical tension, Cassava Technologies has unveiled its National Sovereign Cloud offering for African governments.

The solution, the company claims, will help the continent’s governments ensure data is kept on infrastructure that remains under local legal and operational jurisdiction.

According to the official announcement, made yesterday, the solution provides “secure, locally-governed digital infrastructure that enables the deployment of AI-enabled public services”.

The overarching solution encompasses cloud, cyber security, AI computing infrastructure, as well as local language AI models and skills support for governments.

The announcement comes amid increasing uncertainty over the hosting of sensitive national data on cloud services operated by foreign hyperscalers, which are subject to legal frameworks, such as the U.S. CLOUD Act. The CLOUD Act opens the door to allow American authorities to access data stored on the servers of US hyperscalers, wherever those servers are physically located.

Cassava has claimed separately that currently, “approximately 33% to 45% of the world’s data is hosted in the USA”.

The company added: “A sovereign cloud reduces exposure to extraterritorial laws, improves cyber resilience, and ensures that model weights and training data for public AI remain under national custody.”

The Africa Data Centres Association’s 2026 Economic Report states that “data sovereignty has evolved from a legal aspiration into a strategic policy lever”.

Ahmed El Beheiry, Group COO and Group Chief Technology and AI Officer, Cassava Technologies said: “Across Africa, governments are accelerating their digital transformation agendas and are increasingly focused on ensuring that data and digital infrastructure remain secure and sovereign.”

Announced at the Mobile Word Congress in Barcelona, this week, the Sovereign Cloud offering launch accompanied the launch of Cassava’s Cloud Partner programme.

The partner programme targets mobile network operators and system integrators across Africa to resell and distribute AI, cloud, and other digital services using Cassava’s infrastructure and technology platforms.

El Beheiry added: “We are expanding Africa’s sovereign AI ecosystem to build solutions that address the continent’s unique challenges while creating new opportunities for growth and digital inclusion.”

The programme offers partners access to NVIDIA Cloud Partner solutions, Cassava’s AI Factory, its own native AI solutions and its AI Multi-Model Exchange, which supports both Anthropic’s Claude and Google’s Gemini models.


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