Telecom
Google 2022 Ads Safety Report: How we Suspended 6.7 million ad accounts over Safety Issues

In a bid to ensure the safety of its users, Google has released its Ad Safety Report 2022 with detailed accounts of how the telecom giant is maintaining a secure and trustworthy online space for its users.

The report released by Alejandro Borgia, Director, Product Management, Ads Safety, revealed that Google eliminated 5.2 billion ads, restricted over 4.3 million ads and suspended more than 6.7 million advertiser accounts in 2022 alone.
According to the report: “We know that people and businesses put enormous trust in Google when they use our products. That’s why we have thousands of people working around the clock to create and enforce effective advertiser and publisher policies to prevent abuse while enabling publishers and businesses of all sizes to thrive. We do this important work because a healthy ad-supported internet means everyone can access quality information.
“As the digital world continues to evolve, Google makes ongoing investments in our policies and enforcement so people can have the safest possible experience online.
“In 2022, we added or updated 29 policies for advertisers and publishers. This included expanding our financial services verification program to 10 new countries, expanding protections for teens and strengthening our elections ads policies.
“These policies help protect people. In 2022, we removed over 5.2 billion ads, restricted over
4.3 billion ads and suspended over 6.7 million advertiser accounts. This represents an increase of 2 billion more ads removed in 2022 from the previous year. We also blocked or restricted ads from serving on over 1.5 billion publisher pages and took broader site-level enforcement action on over 143,000 publisher sites.
“To enforce our policies at this scale, we rely on a combination of human reviews and automated systems powered by artificial intelligence and machine learning. This helps sot through content and better detect violations across the globe.
“You can read our full 2022 Ads Safety Repot for transparency into our enforcement data. Let’s take a moment to highlight a few of the key themes we tackled in 2022”.
Protecting Users from Fraud and Scams
Fraudulent activity continues to rise. While not unique to digital advertising, these scams can cause real financial harm and we are committed to combating them on our platforms.
In 2022 we expanded our financial services certification program which requires advertisers to demonstrate that they are authorized by their local regulator to promote their products and services. This measure adds a new layer of security against fraudsters and further safeguards people from financial scams. To date, we’ve launched this program in 11 countries including the United Kingdom, Australia, and Singapore. Going forward, we intend to further expand this program.
Despite our continued efforts, bad actors increasingly operate at a greater scale and with more sophistication. They use a variety of tactics to evade detection. For example, at the end of 2022 and into the new year, we faced a targeted campaign of scammers creating thousands of accounts to spread malware by impersonating popular software brands.
When we identify these coordinated threats, we urgently assess the situation and take action. In this example, we quickly identified how scammers were spreading their malware and put additional restrictions to block their ability to harm consumers. Over a one-month period, we blocked and removed tens of thousands of malicious advertisements and took action against the accounts associated with the bad ads.
Overall, in 2022, we blocked or removed 142 million advertisements for violating our misrepresentation policy and 198 million advertisements for violating our financial services policy.
Blocking and Removing Harmful Content and Combating Misinformation
In recent years, we’ve developed extensive measures to tackle misinformation and unreliable claims in our advertising ecosystem. This includes our policies against harmful health claims and demonstrably false claims that could undermine trust and participation in elections. We’ve also developed an industry-leading policy against climate change denial. In 2022, we blocked ads from running on over 300,000 publisher pages that violated these policies and blocked over 24 million policy-violating ads from serving. In addition, we blocked and removed over 51.2 million ads for inappropriate content including hate speech, violence and harmful health claims and 20.6 million ads for dangerous products or services such as weapons and explosives.
Ahead of major elections around the world, we continued our efforts to provide voters with reliable information about the election ads they saw on our platforms. As part of that work, we expanded our verification and transparency program for election ads, verifying over 5,900 new advertising accounts in the U.S. and over 2,300 in Brazil. Election ads from these advertisers included disclosures that showed who paid for the ads and also appeared in our Political Advertising on Google Transparency Repot. We’ve also blocked over 2.6 million election ads that came from advertisers who had not completed our required verification process.
Responding to the War in Ukraine
Following the stat of the war in Ukraine, we acted quickly to prohibit ads that exploit, dismiss or condone the war. This is in addition to our longstanding policies prohibiting content that incites violence or denies the occurrence of tragic events to run as ads or monetize using our services.
We also paused the majority of our commercial activities in Russia across our products. We paused ads from showing in Russia along with ads from Russian-based advertisers and paused monetization of Russian state-funded media across our platforms.
Throughout 2022, we remained vigilant enforcing these policies and blocked more than 17 million ads related to the war in Ukraine under our sensitive event policy. Separately, we removed ads from more than 275 state-funded media sites across our platforms.
Prioritizing Child Safety
When it comes to designing products and creating policies, one of our top priorities is to ensure the safety of kids and teens around the world. That’s why we’ve long blocked ads targeting and personalization for young kids. We’ve also filtered mature ad categories such as sexually explicit content and ads for gambling, alcohol and pharmaceutical drugs. And, in 2021, we announced that we would expand these protections to all users under the age of
18 globally. This includes blocking ad targeting based on age, gender or interests and preventing additional age-sensitive ad categories from serving to teens. We began rolling out these changes in Europe and completed that process globally last year. We also now prohibit ads promoting dating apps, contests and sweepstakes, as well as weight loss products to people under 18.
Empowering Users with More Information and Control
In addition to our policies and enforcement, we’re committed to leading the industry in giving users more information about the ads they see and putting them in control of their ads experience.
In October, we launched My Ads Center which helps people control the kinds of ads they see across Google on Search, YouTube and Discover. It also allows them to limit ads from sensitive categories and learn more about the information used to personalize their ad experience. In the first three months after launch, we’ve seen more than 70 million visits to My Ad Center globally, with people adjusting their ad preferences on more than 20% of those visits.
We’ve also invested significantly in giving helpful information to users about our advertisers. In 2020, we began verifying advertiser identity and today we verify them in more than 240 countries and regions. In 2021, we launched advertiser pages in the United States which shows basic information about a verified advertiser like where they are located, what type of business they provide and other advertisements they’ve recently run. In 2022, we expanded this program globally.
Today I’m pleased to announce we are launching a new transparency tool, the Ads Transparency Center, a searchable repository of verified advertisers across all of our platforms, including Search, Display, and YouTube, that lets people search for a particular advertiser and view the advertiser page.
Looking Ahead to 2023
Providing a safe and trustworthy ads experience for users is a critical contribution to Google’s mission to organize the world’s information and make it universally accessible and useful. As 2023 continues, we will stay diligent in our efforts to combat abuse across our platforms while helping advertisers and publishers grow their businesses.
Telecom
NCC Orders Telcos to Give Users Free Airtime for Poor Network Service

Nigerian Communications Commission (NCC), yesterday ordered telecom operators to begin compensation of subscribers for poor network quality with airtime credits.

According to Dr Aminu Maida, executive vice chairman, NCC, the measure is part of renewed efforts to improve service delivery, protect consumers, and hold operators accountable for persistent lapses in network performance across the country.
Maida, also outlined his commission’s latest compliance and enforcement strategies.
He said the compensation directive followed verified failures by operators to meet established minimum quality of service standards in several locations.
“It is not a refund from the regulator but a compliance obligation placed on service providers,” he said, stressing operators must bear full responsibility.
He explained that the framework relies on detailed monitoring at local government level, enabling the commission to pinpoint exact areas and periods of poor service.
This granular approach, he said, allows regulators to move beyond general complaints and focus on measurable, location-specific service deficiencies affecting subscribers.
According to him, the compensation specifically covers service failures recorded between November 2025 and January 2026 across multiple network providers.
“Eligible subscribers will receive airtime credits with notifications explaining the cause and value of the compensation,” he said.
He added that notifications would improve transparency and help users understand why compensation was applied to their accounts.
Maida noted the commission has significantly strengthened its monitoring systems to capture real-time, location-specific service performance data.
“These systems ensure enforcement reflects actual user experience rather than generalised industry averages,” he said, highlighting improved regulatory precision.
He added that operators are required to implement the compensation directly, while the NCC provides oversight to ensure compliance.
“Independent checks will confirm that affected subscribers are properly credited,” he said, noting sanctions for non-compliance may follow.
Maida said the initiative formed part of broader reforms aimed at improving accountability and service standards within the telecommunications sector.
“Operators failing to meet obligations will face stricter enforcement measures,” he warned, signalling tougher regulatory action ahead.
He stressed that improving service quality required both sustained infrastructure investment and stronger operational discipline by network providers.
“Service providers must maintain performance standards consistently across all regions, including underserved and rural areas,” he said.
Maida reiterated the NCC’s commitment to balancing consumer protection with industry sustainability and long-term sector growth.
“Operators must take responsibility for the quality of experience delivered to subscribers,” he said, urging greater corporate accountability.
He added that the commission remained committed to ensuring Nigerians received value for money spent on telecom services nationwide.
“Persistent poor service quality is no longer acceptable under current regulatory direction,” he said, emphasising zero tolerance for continued lapses.
Telecom
NCC Tasks Nigeria IPv6 Council to Drive Adoption Beyond 5% in 3 Years

Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission – NCC has urged the newly inaugurated Nigeria IPv6 Council to develop a credible pathway to raise Nigeria’s IPv6 adoption from approximately 5% today to a level that places us among Africa’s leading nations within the next three years.

He stated this at the inauguration of Nigeria IPv6 Council in Lagos yesterday. Quoting APNIC’s 2026 global measurements, “Nigeria’s IPv6 adoption stands at approximately 5% while leading economies have surpassed 40%. Global IPv4 reserves are exhausted, while the rapid expansion of 5G networks, the Internet of Things, cloud services, and AI-driven applications has pushed the limits of legacy internet addressing.
“At the same time, the cyber-threat landscape continues to intensify. In this context, IPv6 is a strategic necessity for national competitiveness, security, and economic sovereignty.”
Dr. Maida urged the Council to drive collaboration between stakeholders to ensure alignment with the National IPv6 Deployment Strategy.
“To our operators, government colleagues, and enterprise partners, the time for the adoption of, and prioritisation of IPv6 deployment across your networks and platforms is now. Invest in training your technical teams,and ensure that your infrastructure and procurement pipelines are IPv6-ready by default. The investments you make today will determine Nigeria’s digital competitiveness tomorrow.”
The commission mandated the Council to establish a monitoring and reporting framework; Including providing quarterly progress updates to the Commission and an annual State of IPv6 Deployment report to the nation.
More so, drive capacity building and certification by partnering with AFRINIC, academic institutions, and professional bodies to train a critical mass of IPv6-certified engineers across Nigeria.
Champion public sector leadership by working with MDAs to migrate government networks, websites, and e-services to dual-stack or IPv6-native configurations, so that the public sector leads by example.
Engage industry players and the private sector, working with operators, ISPs, data centres, content providers, and financial institutions to remove deployment barriers and unlock private investment in IPv6 infrastructure.
They were also urged to advise on policy and regulation, recommending to the Commission the incentives, standards, and procurement guidelines required to accelerate nationwide adoption.
Mr. Muhammed Rudman, chairman of the Nigeria IPv6 Council in his presentation said that With IPv4 addresses exhausted worldwide, continued reliance on legacy resource creates scalability bottlenecks.
“Our growing digital economy is projected to reach $18.3 billion in revenue by 2026—requires modern addressing capabilities. Without urgent IPv6 transition, Nigeria risks being left behind as emerging technologies like 5G, IoT, and cloud services demand the expanded address space only IPv6 can provide
“IPv6 is essential for Nigeria’s digital transformation, providing the foundation for unlimited connectivity, enhanced security, and next-generation technologies that will drive economic growth and innovation.
“IPv6 provides 340 undecillion IP addresses, ensuring every device in Nigeria can connect directly to the internet without costly workarounds or address sharing.
“Built-in IPsec encryption improves network security. Enables IoT, cloud computing, AI, and smart city initiatives critical to Nigeria’s digital economy, he added.
As a catalyst for National Development, he said IPv6 enables expansion of digital services, e-commerce platforms, and fintech solutions, driving economic diversification and job creation across Nigeria.
“Expanded internet access reaches underserved communities while seamless device integration connects millions of Nigerians to the digital economy.
IPv6 provides the foundation for IoT deployments, smart city initiatives, and AI-powered services that will transform Nigeria’s technological landscape,” he stated.
Telecom
DG NITDA Calls for Urgent Action on AI-Driven Cyber Threats, Announces More Stakeholder Engagements

Kashifu Inuwa CCIE, Director General of the National Information Technology Development Agency (NITDA), has raised concerns over the rapidly evolving cybersecurity risks driven by artificial intelligence, urging immediate and coordinated national action.

Kashifu Inuwa CCIE, Director General of the National Information Technology Development Agency (NITDA).
Speaking ahead of the formal inauguration of a proposed cybersecurity advisory council, Inuwa disclosed that the Ministry of Communications, Innovation and Digital Economy plans to convene at least two additional stakeholder engagement sessions.
According to him, the move underscores a deliberate commitment to inclusivity and transparency, mirroring the collaborative framework adopted in developing Nigeria’s National AI Strategy.
He explained that the increasing integration of artificial intelligence into everyday systems has significantly altered the cybersecurity landscape, introducing more complex and unpredictable threats.
“AI is changing the game and elevating the threat landscape. The more we integrate AI into our lives, the more we need to change the way we look at cybersecurity. There are two fundamental issues we need to think about,” he said.
The NITDA boss highlighted the dual nature of emerging threats, noting that cyberattacks are now being carried out both on AI systems and through AI technologies, thereby expanding the scope and scale of vulnerabilities.
He further warned about the rise of advanced AI-driven social engineering tactics, particularly the growing use of deepfake technology.
“We are also witnessing increasingly sophisticated AI-driven social engineering. The emergence of deepfakes makes it difficult to distinguish between AI-generated audio or video and authentic content.
“There have even been instances where such technology is used during virtual calls,” he noted.
“This is the reality of the world we live in today, and it is not a challenge any single entity can address in isolation. The only way forward is to strengthen collaboration and deepen synergy between governments and the private sector,” he added.
Inuwa stressed that cybersecurity resilience depends heavily on collective responsibility, cautioning that weaknesses within any single organisation could expose entire networks to risk.
“We are only as strong as our weakest link. If one entity is compromised, it creates risks for others within the network,” he stated, referencing recent incidents in which financial institutions were exploited to gain access to broader payment systems and even government infrastructure.
Commending the Minister for initiating the cybersecurity advisory council, the NITDA DG described it as a crucial platform for enhancing cooperation, facilitating information sharing, and building a more resilient national digital ecosystem.
He reaffirmed the agency’s commitment to supporting the council and collaborating with stakeholders across sectors to strengthen Nigeria’s cybersecurity framework in the face of evolving AI-driven threats.
General News3 days agoIshowSpeed’s African Tour was ‘Spy Job,’ for Elon Musk- Seun Kuti
E-Business2 days agoFCCPC Licenses 5 Firms for Airtime, Data Lending as Telcos Step Aside
General News2 days agoBreaking News…Hackers Allegedly Expose EFCC Data, Operatives’ Identities
Telecom3 days agoUniCloud Africa, Open Access Data Centres Announce Strategic Partnership to Strengthen Digital Sovereignty Across Africa
E-Financial3 days agoPolice Arraign First Bank Manager over Alleged Forex Fraud
E-Financial3 days agoPalmPay Hits 35m Users’ Milestone
News3 days agoUK-Nigeria Trade Mission Builds on State Visit Momentum to Drive Commercial Outcomes
News3 days agoCourt Affirms FCCPC Authority over Consumer Protection


















