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MDaaS Global Secures $3M to Transform Healthcare Access across Nigeria

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MDaaS Global, a pioneering healthtech company and operator of Nigeria’s fastest-growing healthcare network – BeaconHealth Diagnostics, has raised a $3 million Pre-Series A round of financing.

The round was co-led by Aruwa Capital Management and follow-on investor Newtown Partners. It also landed additional follow-on investment from Ventures Platform, one of the company’s earliest institutional investors. This new round of financing brings MDaaS Global’s total investment to date to $6.8 million.

The additional capital will be used to further develop the company’s proprietary technology platform, BeaconOS, which it launched last year, and to expand its healthcare network to all 36 states in Nigeria through a mix of company-owned and affiliate clinics.

This strategic move propels MDaaS Global closer to its mission of democratising access to high-quality diagnostics and healthcare services across the continent.

With a focus on reaching underserved communities, MDaaS Global launched its first diagnostic clinic in 2017, providing imaging, cardiac, and laboratory services. Since then, the company has experienced remarkable growth, expanding to 17 locations across 10 states in Nigeria.

Through a combination of its technology backbone and distributed care network, MDaaS Global has served over 275,000 patients to date and currently supports over 1,300 healthcare facilities, companies, and HMOs who rely on BeaconHealth for their diagnostics needs.

BeaconOS, the company’s latest technology, serves as the digital backbone of MDaaS Global’s healthcare network, akin to a computer’s operating system, that optimises and connects their physical clinics, which act as the ‘hardware.’

Built on top of BeaconOS are a suite of applications designed both to streamline healthcare delivery at BeaconHealth clinics and to digitally integrate with the company’s diverse network of partner organisations.

Last year, MDaaS launched its first application, called Olewerk, for optimising diagnostic workflows, currently deployed across all of their 17 locations, and developed its first partner-facing application, Beam, which enables its corporate partners to seamlessly manage occupational health for their teams.

Speaking on the company’s technology strategy, CEO Oluwasoga Oni shared, “Years of operating within Nigeria’s healthcare system have given us a deep understanding of its challenges and points of friction. At MDaaS Global, we’re leveraging this experience to develop technology uniquely tailored to the African healthcare experience.

“BeaconOS isn’t just about solving our own challenges; it’s empowering our patients and partners with solutions customised to their needs and revolutionising healthcare delivery across Africa.”

With this injection of capital, the company will develop new applications on the BeaconOS platform that solve critical issues in the healthcare system:

An affiliate clinic portal will facilitate collaboration with partner clinics across the country, allowing for real-time patient referrals, seamless results management, and standardized quality control. This digital integration will enable rapid expansion of MDaaS Global’s clinic network and broader access to high-quality diagnostics services for communities across Nigeria.

MDaaS plans to build and launch digital integrations with Health Maintenance Organizations (HMOs), aiming to disrupt the traditionally manual and inefficient authorizations and claims processes.

Finally, the company is developing a patient-facing application that allows patients to book visits at MDaaS-owned and affiliate clinics, view their results, access follow-up care, and manage their health insurance enrollments – all from one central portal.

The need for improved diagnostics across Africa is critical. In 2023, the World Health Organization (WHO) Regional Committee for Africa estimated that only about 30% of health facilities in Africa have the necessary equipment to perform basic diagnostic tests, with marginalised and underserved populations being the most affected.

Concurrently, the organisation identified the availability of and access to diagnostic and laboratory services as one of the key pillars to achieving universal health coverage.

Adesuwa Okunbo Rhodes, Founder & Managing Partner at Aruwa Capital Management stated, “We are thrilled to partner with MDaaS Global on their mission to revolutionise healthcare delivery in Africa. MDaaS’ track record of consistent and impressive growth, as well as their dedication to bringing high-quality diagnostics to high-need patients, resonated deeply with us.

“As a gender-lens investor, we are especially excited to support a company that is driving change for women across Nigeria – over 60% of BeaconHealth patients are women, predominantly of reproductive age – and MDaaS shares our commitment to building gender-diverse teams.”

Llew Claasen, Managing Partner at Newtown Partners shared, “At Newtown Partners, we invest in companies with the potential to make transformative changes in their industries, and MDaaS Global exemplifies this ethos. Since first investing in MDaaS in 2021, we have been continually impressed by their ability to grow in a challenging market, their insightful approach to technology development, and their ambitious vision for expanding healthcare access across Africa. We are excited to further support MDaaS in their journey and are confident in their ability to deliver value to patients and stakeholders alike.”

Oluwasoga Oni concludes, “Expanding our network across Nigeria is about more than just growth; it’s about democratising access to quality healthcare. With scale comes affordability, reach, and the ability to drive systemic change. At MDaaS Global, we’re not just building clinics or software; we’re building a healthier future for all Nigerians, and hopefully, all Africans.”


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E-Business

Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

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Flexify Solutions, a leading tech-based firm in Oyo State, has introduced “CyberAgric,” an innovative solution designed to drive food production in Nigeria.

Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

This is in recognition of the crucial role of modern agricultural practices in ensuring food security.

Food security is a top priority for every nation, and Nigeria is no exception.

CyberAgric is a cutting-edge mobile application that leverages artificial intelligence (AI) to support Nigerian farmers, particularly those involved in cash crop cultivation such as cassava and maize.

The app’s groundbreaking features include early disease detection, with the capability to identify diseases like Cassava Brown Streak Disease (CBSD) in cassava leaves within the first two weeks of infection.

By utilizing smartphone cameras, farmers can capture images of their crops and receive real-time analysis and recommendations, empowering them to take proactive measures to protect their crops and ensure optimal yields.

Moreover, CyberAgric is designed to function offline, ensuring accessibility for farmers in remote areas with limited internet connectivity.

Speaking on the significance of CyberAgric, Johnson Oyeniyi, CEO of Flexify Solutions, emphasized the app’s accessibility and educational value. “Our goal with CyberAgric is to ensure that every Nigerian farmer, regardless of their location or internet access, can benefit from advanced agricultural technology,” said Oyeniyi.

“Beyond disease detection, the app serves as an educational platform, providing farmers with the latest agricultural best practices and expert resources.”

Flexify Solutions collaborated closely with Cybermate Technologies to tailor CyberAgric to the specific needs of Nigerian farmers.

The app initially focuses on cassava and maize cultivation, addressing the critical challenges faced by farmers in these sectors.

Through advanced AI-driven disease detection capabilities, CyberAgric aims to mitigate the impact of crop diseases and enhance food security in Nigeria.

Flexify Solutions Ltd is a global company specializing in disruptive digital solutions. With a strong focus on innovation, Flexify Solutions excels in crafting AI solutions optimized for mobile platforms and driving transformative change across industries.

With a proven track record in mobile app development, Flexify Solutions seamlessly integrates cutting-edge AI technologies to create intelligent solutions that resonate with users and drive success.

 


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Global Mobile Banking Malware Grows 32% in 2023

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Kaspersky has released its annual Financial Threats Report for 2023, offering a detailed analysis of the evolving financial cyberthreat landscape.

The report reveals significant increases in mobile banking malware and cryptocurrency-related phishing, signaling growing threats to digital financial assets.

The previous 12-months has witnessed a substantial rise in the number of users encountering mobile banking Trojans, with attacks on Android users surging by 32% – contrary to 2022.

The most prevalent banking trojan was Bian.h, accounting for 22% of all Android attacks. Geographically, Afghanistan, Turkmenistan, and Tajikistan recorded the highest share of users encountering banking Trojans, with Turkiye leading mobile banking malware attacks, with almost 3% of users affected (2.98%).

While the number of users affected by financial PC malware saw an 11% decline in 2023, Ramnit and Zbot were identified as the predominant malware families, targeting more than 50% of affected users. Consumers continued to be the primary target, comprising 61.2% of all attacks.

In 2023, financial phishing remained a significant threat, accounting for 27.32% of all phishing attacks on corporate users and 30.68% on home users. E-shop brands were identified as the top lure, with 41.65% of financial phishing attempts.

Additionally, PayPal phishing represented 54.78% of phishing pages targeting electronic payment system users. The report also highlighted a 16% year-on-year growth in cryptocurrency phishing, with 5.84 million detections in 2023 compared to 5.04 million in 2022.

E-shop phishing was identified as the most prevalent, recording 41.65% of all financial phishing pages. Amazon emerged as the most mimicked online store, accounting for 34% of phishing attempts, followed by Apple at 18.66% and Netflix at 14.71%. PayPal was the most targeted payment system, with 54.73% of attacks.

Cryptocurrency-related phishing and scams continued to grow, with Kaspersky preventing 5,838,499 attempts to follow cryptocurrency-themed phishing links – a 16% increase on 2022. Scammers mimicked cryptocurrency exchanges and offered coins in the name of large enterprises like Apple.

“Money has always been a magnet for cybercriminals, and a substantial portion of malware attacks are financially motivated. The surge in mobile malware witnessed last year highlights a concerning trend in cybercrime.

“With the emergence of new and aggressive malware strains, attackers are evolving their tactics to target mobile devices more aggressively. This underscores the imperative for individuals and businesses to maintain heightened vigilance, update protective measures, and fortify device security accordingly,” commented Igor Golovin, a security expert at Kaspersky.


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Payment Link Integration as Growth Driver for E-commerce Businesses

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The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2023. However, with a global cart abandonment rate of 70%, many of which are related to payment issues, there is a clear need for ecommerce businesses in Nigeria and beyond to provide seamless and efficient transactions to increase their revenue and scale. An effective payment solution for e-commerce businesses is payment link integration.

Payment link integration emerges as a powerful tool for e-commerce businesses to facilitate payment in a convenient and streamlined way. This SeerBit article delves into what a payment link is, how it works, and its benefits for your ecommerce business.

What Is a Payment Link?

A payment link is a unique, shareable URL that directs the customer to a secure payment page where they can make payment for their purchase. This method ensures a seamless and streamlined payment process for customers, particularly removing the need for a physical card or a card terminal. A business can generate this link for any specific transaction and send it directly to the customer through one of several possible channels (email, social media, SMS, etc.).

Payment links make payments convenient for both businesses and customers. Even e-commerce businesses without a website can receive payments online with a payment link. For e-commerce businesses with websites, online payment link integration allows them to boost sales by selling their products on other platforms beyond the business’ website.

Here’s How Your E-commerce Business Benefits from Payment Link Integration
Implementing payment links in your e-commerce setup can offer several advantages that streamline the purchasing process for you and your customers. Here are some reasons why you should integrate payment links for your e-commerce business:

Customer Experience and Convenience
Payment links provide a convenient way for customers to complete transactions without having to navigate through a complex checkout process. This improves the customer experience during shopping as they can pay with ease. With just a click on the payment link, customers can quickly and easily make a purchase, reducing the likelihood of cart abandonment.

Flexibility
Payment links offer your business flexibility in receiving payments, as they can be customised for different types of transactions. It supports multiple payment methods, such as credit/debit cards, digital wallets, bank transfers, etc., allowing you to cater to your customer’s preferred payment method. Consequently, you have more successful transactions and an increased customer satisfaction level.

Improved Cash Flow
With payment links, the speed and efficiency of payments increase. Consequently, this helps to improve your business’s cash flow. The accompanying ease of payments also means that customers are more willing to part with their money, thereby boosting your bottom line.

Security
Payment links are typically hosted on secure payment gateways, ensuring the safety of sensitive customer information during transactions. By leveraging trusted payment providers and encryption technologies, you can instil confidence in your customers and protect their data from unauthorised access.

Reduces Payment Processing Error
Payment link ensures efficiency in the payment process, leaving little room for processing errors. It also ensures that customers don’t have to manually type in their payment information, hence cutting out the risks of human errors, such as wrong billing address or credit card information in the payment process.

Mobile-friendly
As mobile commerce continues to grow, having a mobile-friendly payment solution is crucial. Payment links are inherently mobile-friendly, allowing customers to complete transactions directly from their smartphones, whether they’re on the go or at home.

Tracking and Analytics
Payment links often come with built-in tracking and analytics features that provide valuable insights into customer behaviour, transaction trends, and sales performance. By analysing this data, you can make informed decisions to optimise your ecommerce strategy and maximise revenue.

How To Create a Payment Link for Online Payment
Creating a payment link to receive online payment involves the following steps:

Choose a payment gateway provider
The first step is to partner with a reliable payment gateway like SeerBit that offers payment links as part of its service. Read our blog post on what to consider when choosing a payment provider to help you make the right choice. A few factors to consider are your business needs, security, compatibility, and pricing structure. SeerBit easily checks all the boxes.

Create a SeerBit account
Once you’ve decided on SeerBit as your payment gateway provider, the next thing is to create your SeerBit account. This is a straightforward process that involves providing your business’ information and completing the KYC process for compliance.

Access and set up the payment link feature
SeerBit offers payment links as a part of its service. Once you’re logged in, you can create a payment link in your dashboard which you send to your customers. This link works for both one-time and recurring payments.

To set up your payment link, go to “Payments” on your dashboard, click on “Payment Links,” then “Create Payment Link” and fill in the required details. A link will be created afterward which you can send to your customer via email, messenger apps, social media, invoice, or QR code.

Conclusion
By integrating payment links into your ecommerce business, you make payments very convenient for your customers and considerably improve your customer satisfaction. SeerBit payment link offers you an easy payment collection process while allowing you to cater to your customers’ payment needs. SeerBit also uses the best security tools and the latest encryption and tokenization technologies to ensure the security of transactions and customer payment information.


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