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Pay TV Subscribers Call for Pay Per View Technology

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Emeka Mba, DG, NBC
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Pay TV subscribers in Nigeria have appealed to the relevant regulatory bodies in the nation’s broadcast industry to compel Pay TV operators in the country to introduce the Pay As You View option to enable them get services commensurate with what they pay, according to Tribune Business.

A survey carried out among a cross- section of subscribers in the country revealed that while a negligible few still prefer the present arrangement of a monthly subscription, majority of the subscribers see the Pay As You View option as the best for them in a country, with a huge infrastructure gap like Nigeria.

For instance, the issue of erratic power supply and the viewing challenge usually associated with bad weather, they argued, had made the Pay As You View option imperative.

The Pay TV option enables the subscriber to pay for the exact number of hours such subscribers spend watching a programme on a Pay Tv channel.

A subscriber with one of the oldest Pay TV platforms in the country, Felix Ayedun, believes the Pay As You View (PAYV) option remains the best option for subscribers in this part of the globe.

“What I see in the present arrangement is that, it is not mutually beneficial. It is an arrangement that benefits only the service providers and not the service consumers.

“Otherwise, how do you explain a situation where you have to pay for a service you never really enjoy? Sometimes you do not view these things for a couple of days, but once your subscription is on, you are paying. Why not toe the telecoms line? Before, telecoms services used to be post paid and when the reforms in that sector took place, some of the operators ganged up to insist on payment per minute, even when it was apparent that sometimes the talk time was not even half of a minute. It only took competition to break the gang up against subscribers then,” he argued.

Felix believes until the nation’s broadcast industry is fully liberalised and investors are encouraged, such kind of exploitation would not be put to a halt.

For London-based Leye, who has been having a running battle with his Pay TV service provider, if introduced, the PAYV option would further drive customer traffic to that industry.

He argued that a lot of Nigerians, especially those based outside the country, shied away from subscribing to Pay TV offerings since they believed they would not get services commensurate to what they were paying as subscriptions.

“For instance, if you are sure you can always continue your viewing from where you stopped the last time you were in Nigeria, you would want to subscribe, even if you are not based in Nigeria,” he agued.

However, Rahmon Olopade’s argument for preferring the Pay TV option is slightly different. He is also one of the subscribers to the oldest Pay TV platform in the country. But, since he relocated to a new area, he no longer enjoys the luxury of public power supply. He generates his own power and only uses this at night for just a few hours.

“I have temporarily suspended my subscription, not because I no longer enjoy the services, but because I consider it a huge waste of resources to subscribe to a service that you would only be able to enjoy for a few hours in a day,” he argued.

Olopade believes all these would have been taken care of if the Pay TV option had been available.

Curiously, subscribers clamouring for this payment option will have to wait a little bit longer as the Tribune Business checks with some of these Pay TV service providers revealed that plans to introduce such payment option are not  in the offing  yet.

“No such plans yet. The clamour has been on for a long time, but I don’t think the industry is ripe for that yet,” replied a staff of one of the Pay TV service providers who would not want his name in print.

While giving reasons it should not be introduced in the country yet, another staff in the corporate affairs department of foremost Pay TV service providers in the country argued that the introduction of the PAYV option might not necessarily translate to cheaper rates.

“For instance, sometimes they pay as much as $50 to watch very important tournaments such as title fights in countries where subscribers enjoy such options. And to think that this is even more than what some subscribers here pay for a month is another thing entirely,” he stated.


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NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

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Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

NCAA

The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.

Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).

The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.

The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.

Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”

Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.

“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.

Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.


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MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

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MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.

The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.

For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.

Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.

He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.

He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.

MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.

The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.

This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.

Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.

The urgency behind the move is evident in MultiChoice’s recent performance.

The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.

In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.

The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.

The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.

According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.

He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.

Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.

He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.

Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.

While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.


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Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

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Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify

Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.

The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.

Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.

Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).

Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.


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