Telecom
Pricing, Network Quality & Marketing are Key to 4G Success- Ovum

Ovum’s latest study shows that operators need to align 4G network rollouts and upgrades with clear marketing that highlights the advantages of 4G technology over 3G.
Furthermore, 4G pricing must add more value to end users to put operators in the best position to maintain ARPU levels through higher levels of mobile broadband usage.
According to the research, Ovum found that pricing 4G at a premium or offering unlimited data is not an effective strategy to profitably increase LTE subscription uptake.
The most successful 4G operators by subscriptions either launched 4G at no premium to 3G or quickly moved to price 4G at the same level as 3G.
Faster download and upload speeds were found to be insufficient to justify a premium for 4G over 3G for all but the highest-spending mobile users – and only at the initial stages of 4G rollout.
Paul Lambert, senior analyst and author of the report, said “Rather than this meaning operators can’t increase revenues from 4G services, there is evidence from leading 4G operators in the US, Korea and the UK that not charging a premium for 4G will increase data revenues. This is because the enhanced quality of the 4G user experience stimulates usage.”
The report finds that in order to stay competitive, successful 4G operators have evolved their pricing by bundling more value with 4G subscriptions.
By doing this, they have been able to differentiate around content and also migrate subscribers to higher-cost monthly plans by offering incrementally more data and content at higher prices.
Being able to communicate what difference 4G will make to mobile users is crucial, especially at the time of launch.
To maximize the value of 4G investments, the technology must be used as a platform to reinvigorate operators’ brands by focusing on how it offers a new and enhanced network experience. “EE in the UK is a great example of how an operator used its 4G launch to focus its market positioning around offering a premium mobile broadband experience, largely based on speed,” said Lambert.
The experience of the world’s leading 4G operators by subscriptions shows the importance of maintaining a 4G network advantage.
Because the network has a direct impact on the quality of the network experience, operators that lead on network quality can differentiate from rivals.
“Operators have to effectively communicate the enhanced network experience to end users. The most successful 4G marketing messages to date have communicated the speed advantages of 4G over 3G without highlighting actual download speeds, which is neither understood by all consumers nor is necessarily an accurate reflection of real-life network speeds,” concluded Lambert.
Telecom
Airtel Africa Foundation Launches Airtel Green Schools to Promote Sustainability Education in Nigeria

Airtel Africa Foundation, through Airtel Nigeria, has launched the Airtel Green Schools initiative, a sustainability-focused programme designed to create environmental learning spaces in primary and secondary schools.

The spaces, which are branded Airtel Garden, have been introduced as part of Airtel Nigeria’s activities to commemorate the 2026 World Environment Day, themed “Climate Action”.
According to Airtel Nigeria’s schedule, the company’s 10 adopted schools, located in nine states across country’s six geopolitical zones, have been onboarded as Green Schools.
Each of the schools now features an Airtel Garden, with dedicated sections for edible crops, fruit trees and shade trees, enabling pupils to learn firsthand about food cultivation, biodiversity and the importance of increasing green cover to help mitigate the effects of climate change.
The gardens also incorporate composting stations where organic waste generated within the school environment can be converted into nutrient-rich compost. To boost circular economy practices, plastic recycling segments have also been built in to repurpose common wastes such as plastic bottles and tyres.
The beneficiary schools of the programme include St. George’s Nursery and Primary School, Ipaja, Lagos; Yahaya Primary School, Zaria; Iyeru-Okin Primary School, Iyeru-Okin, Kwara; St. John Primary School, Ijebu Igbo, Ogun State, and Community Primary School, Amumara, Imo State.
Others are Presbyterian Primary School, Ediba, Cross-River; Migrant Farmers Community Primary School, Umuahia, Abia State; Gwange III Primary School, Maiduguri, Borno State; Mayflower Secondary School, Ikenne, Ogun State; and Government Day Primary School, Gombe State.
Segun Ogusanya, Chairman of the Airtel Africa Foundation, highlighted the developmental focus of Airtel Garden. “We are excited to inaugurate Airtel Green Schools, which are designed to go beyond awareness and create real behavioural change within Nigeria’s school communities.
“Through the Restore, Reduce and Educate pillars, we are equipping young people with practical tools such as gardens, recycling awareness, and environmental learning resources.
2Our goal is to create a replicable Green School model that can be scaled and sustained over time, ensuring that environmental education becomes part of everyday learning for the children in our adopted schools,” he said.
A key feature of the launch programme is the signature “Read, Engage, Plant” experience, an immersive environmental learning model that combines storytelling, practical engagement and environmental action.
At the launch, Airtel staff from the Employee Volunteer Programme (EVP) led pupils of the adopted schools in the reading “Jojo and Jade, Heroes of Mother Earth” before joining in interactive environmental activities such as crop planting. The programme also featured a recitation of the climate action pledge and the inauguration of Airtel Garden Eco Club.
Speaking on the flag-off of Airtel Green Schools and Airtel Garden, the Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh, said, “Climate action becomes meaningful when awareness is translated into action.
“Through the Airtel Garden, we are creating living classrooms where pupils can learn practical lessons about environmental stewardship, sustainable agriculture, waste management and the importance of protecting our planet. We believe that empowering young people with these experiences today will help shape a more environmentally responsible generation tomorrow.”
The Airtel Green Schools campaign is built on the telecom giant’s sustainability theme of Reuse, Educate, and Restore. Through tree planting and garden development, the programme seeks to establish green spaces within school communities while promoting waste reduction and responsible environmental practices via composting and plastic recycling.
Telecom
GSMA Launches Global Satellite Regulatory Playbook to Help Policymakers Build Future-Ready Connectivity Frameworks

The GSMA has launched its new Satellite Regulatory Playbook, a practical guide designed to help policymakers develop clear, consistent and future-ready policy frameworks for the rapidly evolving satellite connectivity sector.

As Low Earth Orbit (LEO) satellite services expand globally and begin to complement terrestrial mobile and broadband networks, the Playbook provides governments with a structured framework to modernise satellite regulation in ways that support societal needs, protect consumers, and encourage investment in the next generation of communications networks.
Developed in collaboration with Access Partnership, the Playbook focuses on emerging satellite broadband and direct-to-device (D2D) services delivered directly to end users without mobile operator partnerships, where existing regulatory frameworks often leave gaps.
Where mobile operators are involved, existing regulations typically provide sufficient safeguards. The playbook offers practical guidance that policymakers can adapt to their national circumstances. It is designed to support technology-neutral regulation while promoting greater consistency in regulatory outcomes across markets.
The GSMA emphasises that no single connectivity technology can meet all of society’s long-term communications needs. Instead, resilient and inclusive digital societies require multiple forms of connectivity working together, including mobile, fixed and satellite networks. Regulatory frameworks therefore need to evolve to address all connectivity services consistently, ensuring users receive comparable protections and benefits regardless of how services are delivered.
Michaela Angonius, Head of Policy & Regulation at the GSMA, said: “As satellite connectivity becomes an increasingly important part of the global communications landscape, policymakers have an opportunity to create regulatory frameworks that are fit for the future.
“The Satellite Regulatory Playbook gives policymakers practical guidance to create frameworks that protect people, ensure law enforcement can always do their job, attract investment into the whole communications sector and keep pace with innovation.”
“Connectivity is not a choice between terrestrial and satellite networks. Meeting the needs of citizens, businesses and governments requires a diverse and complementary connectivity ecosystem. Regulation should therefore be technology-neutral and focused on delivering consistent outcomes for consumers and society, regardless of how services are provided.”
The Playbook identifies eight key regulatory pillars that policymakers should consider when developing or modernising frameworks for satellite services:
- Local establishment rules
- National security
- Consumer protection and operational measures
- Infrastructure and facility requirements
- End-user terminal deployment
- Fiscal considerations
- Emergency services and public safety
- Enforcement
The guidance is underpinned by the GSMA’s principles of transparency, regulatory parity, harmonisation, collaboration and balanced innovation. Together, these principles aim to support regulatory certainty, encourage investment, strengthen consumer trust and promote fair competition across the broader connectivity ecosystem.
Recognising that regulatory frameworks vary significantly between countries, the Playbook does not prescribe a one-size-fits-all model. Instead, it provides a flexible framework that regulators can tailor to national priorities while helping to reduce fragmentation and promote greater international alignment.
As satellite services continue to evolve and expand, the GSMA believes that forward-looking and harmonised regulatory approaches will be essential to unlocking the full benefits of next-generation connectivity for consumers, businesses and societies worldwide.
Telecom
NITDA Unveils Bold Vision to Make Nigeria an AI Powerhouse

National Information Technology Development Agency (NITDA) has reaffirmed its commitment to establishing Nigeria as a frontrunner in Africa’s artificial intelligence economy, emphasizing that the country’s digital future relies heavily on responsible AI adoption, digital sovereignty, and homegrown innovation.

Represetative of Kashifu Inuwa Abdullahi, the DG NITDA, Barrister Emmanuel Edet, Ag. Director, Regulation and Compliance Department, delivering a remark at the AI Summit Nigeria 2026.
Speaking at the AI Summit Nigeria 2026—hosted by Microsoft in Abuja—NITDA’s Director-General, Kashifu Inuwa CCIE, described AI as a transformative force capable of revolutionising every economic sector.
His insights were delivered by Barr. Emmanuel Edet, NITDA’s Acting Director of Regulation and Compliance, who highlighted that trust serves as the bedrock for any sustainable AI rollout. Without a firm commitment to accountability and transparency, he warned, widespread innovation simply cannot scale.
“Without public trust, AI adoption will be stalled,” Inuwa noted. “Without accountability, innovation will not scale sustainably, and without transparency, citizens will lose confidence in the systems designed to serve them.”
Themed “From Policy to Progress: Accelerating Responsible AI Adoption for Nigeria’s Digital Decade,” the summit was a collaborative effort between Microsoft, NITDA, and MTN.
The event brought together a diverse group of public and private sector stakeholders to map out actionable strategies for embedding AI into the fabric of Nigeria’s economy.
A central theme of Inuwa’s address was the critical need for Nigeria to achieve true digital sovereignty. He urged the nation to pivot from being mere consumers of global technology to becoming active creators of it.
“We must become creators of intelligence rooted in our realities and responsive to our aspirations,” Inuwa urged.
“We must build local talent, strengthen research ecosystems and create an enabling environment where Nigerian and African solutions can thrive.”
He added that Africa needs to play a defining role in shaping the global future of AI, rather than just adapting to technologies built elsewhere.
Microsoft’s Director of Government Affairs for West Africa, Nonye Ujam, also spoke at the event, praising Nigeria’s proactive steps in AI governance, particularly through the National AI Strategy and ongoing regulatory reforms.
However, she challenged attendees to move past the paperwork and focus on executing AI solutions that yield measurable benefits for everyday citizens, businesses, and government operations.
Ujam pointed out that truly effective AI adoption hinges on robust governance frameworks, solid infrastructure, and institutional capacity, all while anchoring new innovations to the core principles of fairness, security, transparency, and accountability.
The summit sparked vital conversations around regulatory clarity, digital sovereignty, and the delicate balance between fostering innovation, driving collaboration, and maintaining strategic control over Nigeria’s fast-evolving tech landscape.
The event drew active participation from key institutions, including the Nigeria Customs Service, the National Identity Management Commission, and Galaxy Backbone, all signaling a unified front for Nigeria’s digital future.
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