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M-Payment, Money Transfer Top Phone Applications for Future

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Money transfer, location-based services and mobile health monitoring are likely to be among the most widespread mobile applications within the next three years. Until recently the mobile applications market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are jostling for control of the users’ mobile experience – and their cash.
Because of this, there’s now fierce competition for domination of the mobile applications space. Analyst group Gartner has drawn up a list of the applications it thinks will be most popular by 2012, ranking applications based on criteria including their estimated market penetration, revenue and consumer value. Its list of the top 10 consumer mobile applications in 2012 includes:
1. Money transfer
SMS services that allow users to send money to others have lower costs, faster speed and greater convenience compared with traditional money-transfer services. They have strong appeal for users in developing markets, with most services having signed up several million users within their first year.
However, Gartner warned that there are regulatory risks: because of the fast growth of mobile money transfer, regulators in many markets are piling in to investigate the impact on consumer costs, security, fraud and money laundering.
2. Location-based services
Gartner calculates that there are 96 million users of location-based services globally today – a figure expected to climb to 526 million in 2012.
3. Mobile search
Mobile search is ranked number three on the Gartner list because of its high impact on technology innovation and industry revenue, but the analyst says the industry first needs to improve the user experience of mobile search so that people will come back again. Gartner expects loyalty for mobile search to be shared between a few providers that have unique technologies in the field.
4. Mobile browsing
Mobile web will be a key part of most corporate business-to-consumer mobile strategies.  Around 60 per cent of handsets shipped this year are capable of mobile browsing and the analysts expect that number to rise to 80 per cent by 2013. Gartner says mobile web systems have the potential to offer a good return on investment, because they involve much lower development costs than native code, reuse many existing skills and tools, and can be agile – both delivered and updated quickly.

5. Mobile health monitoring
Mobile health monitoring could help governments and health-care providers to reduce costs related to chronic diseases and improve the quality of life of their patients. However, Gartner says currently mobile health monitoring is at an early stage of market maturity and implementation, and projects have so far been limited to pilots.
6. Mobile payment
Mobile payment made Gartner’s top 10 lists because of the number of parties it affects – mobile operators, banks, retailers, device vendors, regulators and consumers. Because of the many choices of technologies and business models, as well as regulatory requirements and local conditions, mobile payment will be a highly fragmented market, with systems built on a case-by-case basis.
7. Near field communication services
Gartner says NFC can increase user loyalty for all service providers, and it will have a big impact on carriers’ business models – but the biggest challenge is reaching business agreements between mobile carriers and service providers, such as banks and transportation companies. Gartner says it expects to see large-scale deployments starting from late 2010, when NFC phones are likely to ship in volume, with Asia leading deployments followed by Europe and North America.
8. Mobile advertising
Total spending on mobile advertising in 2008 was $530.2m, and Gartner expects it to grow to $7.5bn in 2012. It’s an important trend because it will be a key way to monetize content on the mobile internet, enabling companies to offer free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.
9. Mobile instant messaging
While price and usability problems have historically held back adoption of mobile instant messaging, mobile IM is on Gartner’s top 10 list because of latent user demand and market conditions that are conducive to its future adoption. It has a particular appeal to users in developing markets that may rely on mobile phones as their only connectivity device.
10. Mobile music
Mobile music so far has been disappointing – except for ringtones and ring-back tones, which have turned into a multibillion-dollar industry. However, Gartner sees renewed efforts by various players in coming up with innovative models around music, such as device or service bundles, to address pricing and usability issues. ITunes makes people pay for music, which shows that a superior user experience does make a difference, Gartner noted.

 


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E-Business

Africa Shows ‘Moderate’ Level of Cybersecurity Preparedness

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Anew report finds that Africa has a ‘moderate level’ of readiness in terms of security culture. KnowBe4, a provider of security awareness training and simulated phishing platforms, released its 2024 Security Culture Report for Africa.

The report delves deeply into the complex interplay between security practices and employee behaviours within businesses.

The research, based on surveys conducted across hundreds of businesses globally, provides a five-year comparative view, showing important changes impacting the cybersecurity landscape.

Africa’s cybersecurity landscape in 2023 faced problems such as limited resources, inadequate cyber awareness, and economic restraints, according to the research; nevertheless, the continent’s cybersecurity preparation efforts are now improving.

According to the research, Kenya scored 76 points, Nigeria 75, and Ghana 74, are leading the way in cybersecurity preparation, demonstrating effective measures supported by their governments.

Furthermore, the report claims Ghana’s strong improvement in cybersecurity, as indicated by its rise in the Global Cybersecurity Index, indicates Africa’s dedication to cybersecurity preparedness.

The security culture score is a global metric used to assess businesses’ security approaches, according to Javvad Malik, Lead Security Awareness Advocate at KnowBe4.

Malik notes: “This score reflects how much importance different entities worldwide place on cybersecurity within their organisational culture.”

Anna Collard, SVP of content strategy and evangelist for KnowBe4 Africa, says: “This demonstrates the importance of strengthening cybersecurity readiness, given the critical development requirements.

“In its section on Africa, the report reveals that organisations evaluated across 20 African countries exhibit an average security culture score of 72, consistent with the previous year. This shows a moderate level of readiness in security culture.”

According to KnowBe4, there are notable differences among industries and countries, underlining the importance of tailored efforts to improve cybersecurity resilience.

“The banking sector in Kenya is a standout performer, boasting an impressive average score of 83, attributed to its steadfast commitment to maintaining mature security cultures supported by robust security operations,” says Collard.

“However, industries such as public services, construction, education, and hospitality show lower security culture scores. This shows the importance of developing specific approaches to enhance cybersecurity awareness and practices in these sectors.”

Malik adds: “In today’s interconnected world, where a mobile device in a remote area can access sensitive accounts, working in isolation on security is no longer effective.”

He continues: “Collaboration between governments and regulators is essential, not just for creating laws, but also for demonstrating practical ways to strengthen security culture. Organisations need to prioritise the human element of cybersecurity by focusing on continuous awareness and training efforts rather than relying solely on technological solutions.”


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Konga and Starlink Partnership: A Blessing for Nigeria – Dr. A U Babatunde

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In recent years, partnerships between e-commerce platforms and tech companies have been instrumental in driving innovation and progress in various sectors. One such partnership that has garnered significant attention is the collaboration between Konga, Nigeria’s composite e-commerce group, and Starlink, the satellite internet service provided by SpaceX.

This groundbreaking partnership is poised to revolutionize internet accessibility in the country, bringing about a myriad of benefits for businesses, individuals, and the nation as a whole. For example, educational institutions, business and houses can access internet services anywhere in the country with their enterprise kit.

One of the biggest obstacles to widespread internet adoption in Nigeria has been the country’s vast and diverse geography, which has made it difficult and costly to establish traditional terrestrial infrastructure. Starlink’s satellite-based internet service offers a game-changing solution by beaming high-speed internet directly from space, effectively bypassing the need for extensive ground-based infrastructure. Partnering with Konga has made it easier than ever for Nigerians to access this cutting-edge technology. Those living in remote or underserved areas can now enjoy seamless internet connectivity, eliminating the digital divide that has long plagued the nation.

I am very excited about this partnership because it shows that American companies still have confidence in companies like Konga and in the Nigerian economy. Konga, the exclusive shop in shop ecommerce partner for Apple, Samsung, L’Oreal, and many more has continued to boost the domestic economy with the inflow of foreign direct investments from these global brands with the potential to catalyse economic growth. With this, a lot more deals, I hope, will flow in to ensure a robust and productive market for consumers.

According to a report by the World Bank, a 10% increase in broadband penetration can lead to a 1.38% increase in GDP growth in developing countries. This partnership between Konga and Starlink can open up new opportunities for entrepreneurs, enabling them scale their operations and compete on a level playing field with their international counterparts.

Furthermore, reliable internet access can facilitate academic research and collaboration. This would encourage innovation domestically and allow Nigerian academics and institutions to participate in the global knowledge economy. So, integrating ICT into education will improve learning outcomes, promote digital literacy, and enhance teacher training. By bridging the digital divide, Konga, through Starlink, empowers Nigerian students and educators, equipping them with the skills and knowledge required to thrive in the 21st century.

Beyond the economic and educational benefits, the Konga-Starlink partnership has the tendency to foster social inclusion and empower communities across Nigeria. With access to high-speed internet, individuals can stay connected with loved ones, access online services, and participate in the digital economy, regardless of location. By bringing affordable and reliable internet to areas with limited access, the Konga-Starlink partnership can help bridge the digital divide and ensure that no Nigerian is left behind in the digital revolution.

The healthcare industry in Nigeria stands to benefit greatly from the collaboration between Konga and Starlink. In places where access to specialized medical treatment is limited, healthcare practitioners can use telemedicine systems to facilitate remote consultations, diagnosis, and even surgery, provided they have dependable internet connectivity. In underserved areas especially, telemedicine has promise for increasing access to healthcare services, cutting costs, and improving care quality.

The partnership between Konga and Starlink represents a significant step forward in bridging the digital divide in Nigeria. By leveraging SpaceX’s innovative satellite-based internet service and offering it at an affordable price point, this collaboration has the potential to transform various sectors. As Nigeria continues to embrace the opportunities this partnership presents, the future looks promising for technological advancement, societal development, and global competitiveness.


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Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

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Flexify Solutions, a leading tech-based firm in Oyo State, has introduced “CyberAgric,” an innovative solution designed to drive food production in Nigeria.

Flexify Solutions Launches CyberAgric App to Revolutionize Agricultural Sector in Nigeria

This is in recognition of the crucial role of modern agricultural practices in ensuring food security.

Food security is a top priority for every nation, and Nigeria is no exception.

CyberAgric is a cutting-edge mobile application that leverages artificial intelligence (AI) to support Nigerian farmers, particularly those involved in cash crop cultivation such as cassava and maize.

The app’s groundbreaking features include early disease detection, with the capability to identify diseases like Cassava Brown Streak Disease (CBSD) in cassava leaves within the first two weeks of infection.

By utilizing smartphone cameras, farmers can capture images of their crops and receive real-time analysis and recommendations, empowering them to take proactive measures to protect their crops and ensure optimal yields.

Moreover, CyberAgric is designed to function offline, ensuring accessibility for farmers in remote areas with limited internet connectivity.

Speaking on the significance of CyberAgric, Johnson Oyeniyi, CEO of Flexify Solutions, emphasized the app’s accessibility and educational value. “Our goal with CyberAgric is to ensure that every Nigerian farmer, regardless of their location or internet access, can benefit from advanced agricultural technology,” said Oyeniyi.

“Beyond disease detection, the app serves as an educational platform, providing farmers with the latest agricultural best practices and expert resources.”

Flexify Solutions collaborated closely with Cybermate Technologies to tailor CyberAgric to the specific needs of Nigerian farmers.

The app initially focuses on cassava and maize cultivation, addressing the critical challenges faced by farmers in these sectors.

Through advanced AI-driven disease detection capabilities, CyberAgric aims to mitigate the impact of crop diseases and enhance food security in Nigeria.

Flexify Solutions Ltd is a global company specializing in disruptive digital solutions. With a strong focus on innovation, Flexify Solutions excels in crafting AI solutions optimized for mobile platforms and driving transformative change across industries.

With a proven track record in mobile app development, Flexify Solutions seamlessly integrates cutting-edge AI technologies to create intelligent solutions that resonate with users and drive success.

 


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