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Telecom Colonization Imminent – Daranijo

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Sinari Daranijo, Chief Executive Officer, Elcomserve Nigeria Limited – a conglomerate of Security, Telecom and IT professionals.
He is a highly successful unique individual with immeasurable business acumen and has accumulated diverse business portfolios ranging from International Business, Oil & Gas, Business Development, Commerce & Industry, Training & Development, Information Technology, Strategic Management and Safety with over 18 years of relevant experience.
He spoke to Peter Ugwu on the company’s newly invented Nigeria’s first instant messaging/chat platform – Simply Beep and the state of the nation’s telecom industry. 

Elcomserve in Nigeria’s Telecom Business
We have a mix of professionals to provide great solutions for the development of the country and the people.
And one of our major target areas is to make things easier for people on the global scale by using the telecommunication platform.
When telecom was liberalised in Nigeria we actually started by providing infrastructure, equipment like radios, antenna, masts etcetera.
Everything is in stages. After they achieved that feat, the next step was to maintain the existing infrastructure, so that clients and customers can have value for their money and speak to themselves.
So that after acquiring huge voice subscriptions, the SMS promos, text-to-win were inspired, and now the next level is providing service for value added creation which has given rise to increase in the use of data.
For us at Elcomserve, we thought that now that the world is going digital everyone will end up in the internet, whether we like it or not.
So, we considered having a data plan that will be all encompassing, a gate into the world. We discovered that these days the spirit of chatting is beginning to encompass and engulf the entire world – it is easier to be on an IM platform than being on an SMS one.
We also discovered that while the whole world is going ahead, talk about android, iPod, Africa is lagging behind a bit because of high poverty level.
However, the chat experience is presently only available on that higher level, so we thought, ‘what can we do to bring it lower?’, hence we have created a product called Simply Beep.
It is supposed to help people who are using ordinary phones to tap into the experience of the upper-class users of smartphones.
It will open up a huge avenue into the entire system. But of course we have our challenges, even the people who work with the network operators do not completely understand because they are all following the world trend.
We have statistics: out of about 100 million subscribers on all the GSM networks in Nigeria, only about 3 million have BlackBerry and other smart phones.
We have about 97 million others who do not possess a BlackBerry or Smartphone.
For the most part, we have concentrated on those at the top.
 We need to connect with those on the other end of the divide. So, we decided to do something that will allow more people to have access to chat platform, people like students, artisans, house wives, etc, they are willing and ready to chat.
Beep is already available for download with the MTN network and we are concluding talks with all other mobile network providers in the country.
 
Beep and Local Lingua
The product has local lingual significance.
The reason why it is deployed in local lingua is to separate us from the crowd. And it will actually make the product proudly Nigerian.
Our local Pidgin-English is also something now respected and subscribed to in some parts of the world, owing to our music and movie industry.
Therefore, our move is to capture that segment of the society and endear them to the product. The emoticons such as “Laugh wan kill me die”, “I beg wait” and “I dey vex,” are some of the unique features of Simply Beep.

Challenges
Although there are other competing brands in the market – they have higher-end products – not necessarily mass friendly and not directly pushed to the people.
The reason why it’s taking some time for us to leverage on our own product is because we are stepping into a market with a new experience, and by pulling these people into a new experience it now means that we need to throw the product directly to their phones, unlike those other competitors that subscribers have to download from the internet.
That is our strategy, but it was tough pushing the networks to understand what we are talking about, because all they can see is the upper class people.
We had to make them see that Nigerians are highly motivated people.

Economic Values
Now, when you look at it from the point of economic value, the social media is a very big platform.
Increasing the dissemination of information, helps two or more people engage in interaction, increases communal feelings, etc.
So, all the advantages of social media are what we are bringing to the fore, especially for those who won’t otherwise use data services.
Our underlying philosophy however, is: own something. We don’t create, own or produce anything as Africans.
Over 50 per cent of what we wear on our bodies is foreign made. And that is why we shall continue to have local content problems.
Shoprite is here and you are all excited, it is not your money! If you go there to shop, they take the money and develop their own countries.
Why can’t we build our own platforms? This is the age of social platform. And I am building this platform in pain, because banks don’t support me. Even the networks, it was a battle to make them buy into this.
And that is the story of Nigeria, even the government does not understand.
But we need to build platforms that are ours. It will checkmate capital flight, because presently, when N10 is plugged into Nigeria’s economy, N5 out of it leaves the country.

Nigeria in Telecom Market
The world telecommunication market is expanding.
The data accompanying all products pushed to Africa are being kept by foreign companies. The problem with Nigerians is that we are not creators; we would want to leverage on what everybody brings to us.
We can do something even better; something we can call our own.
If Nigeria can boast of a chat platform we hold as ours, rather than depend on outsiders, then it is the beginning of great things to come in the Nigerian telecommunications market.

Infrastructure
That is where the global village phenomenon comes in, because we are still battling with electricity and all that, what we have done is to partner RackSpace that hosts servers for many other companies in the world.
RackSpace keeps all our chats and everything.
There is a room in the cloud that is dedicated to us. Reason why we have gone to that level is to ensure we do not tell our subscribers stories.
The problem we are having with the network operators is their inability to see that this project is important for the nation, because local content is not always the best for the expatriate companies.
It’s just the way the oil companies operate; we need a lion-hearted Minister who will put it on the expatriate companies to align themselves with the domestic inventors.
Do we have government functionaries who understand what mobile application developers go through?

Human Resources
We need to have telecom people in government; those who understand the nitty-gritty of the business so as to harness the potentials.
Your software is nothing until it goes out to the public. Nigeria must do everything within our powers to run away from impending telecom colonization.
It is a serious issue; there is no sector that the foreigners are not dominating.
We need to have Nigerians hold some gates in the sector. They know it, but there is not enough passion to drive it.
We have the best of policies in place, but the implementation is the problem. You remember when the telecom market was initially liberalised, NITEL had 400,000 lines and owned all infrastructure associated with the industry.
The new private operators were begging NITEL (for infrastructure sharing), but now they have all built their own infrastructures and its NITEL through the government begging them (for accommodation).
So, the bigger you are, the less stress, because you don’t have to talk to anybody.    
  
Government’s Involvement  
The connection between government and the realities ends in speeches. We need to have people who feel the pain to make things happen.
We need the government and the industry to understand each other by communicating on a regular basis, so we can deliver a resultant technological effect to the people at the grassroots.     


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Dufil Prima Foods Brings Relief to Indigent Families in Abeokuta

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Dufil Prima Foods, makers of Indomie instant noodles, in partnership with the Human Rights and Grassroots Development Society, extended its goodwill to the shores of Abeokuta, Ogun state, at a product distribution event on Tuesday 24 April, where cartons of Indomie noodles were distributed to the underprivileged, as part of its ongoing efforts to support families worst hit by the ongoing economic hardship.

The event which saw a thousand vulnerable families go home with a carton of Indomie each, individuals present were also provided with cooked noodles to help relieve their immediate hunger.

The outreach had in attendance members of the disabled community, orphans, widows, the elderly, pregnant women, and vulnerable families.

The outreach is in alignment with the brand’s goal to feed two million consumers across various cities and communities in Nigeria, by collaborating closely with recognized NGOs to ensure that only the most vulnerable persons in the various cities and communities are invited and given a carton of Indomie and a fresh bowl of the nourishing tasty noodles.

The event was graced with the presence of notable dignitaries including the representative of the Commissioner for Women Affairs and Social Development in Ogun State, Mrs. Wonuola Kassim; the Ogun State Chapter Chairman of the Nigeria Labour Congress, Comrade Hammeed-Bello Aderinola; a representative of the Sector Commander of the Federal Road Safety Corps (FRSC), Superintendent Adeoye Adejoke Asake; the Chairman of the Ogun State Police Community Relations Committee (PCRC), Venerable (Dr.) Samson Kunle Popoola, Chairman of the Peace Initiative Network, Dr. Femi Sodipo , and Trace PRO, CDR. Babatunde Akinbiyi, amongst others.

Mrs. Wonuola Kassim in her keynote address, commended the efforts of Dufil Prima Foods Ltd, and acknowledged that this was not the company’s first CSR initiative as she recalled that it had embarked on a similar venture in 2020.

“This program cannot be more timely than a time like this, when to feed becomes very difficult for most people. This is the kind of gesture which would linger for ages in the hearts of the beneficiaries. The objective of the palliative distribution is to alleviate the hardship faced by the citizens due to the recent removal of fuel subsidy by the Federal Government”, she said.

Speaking in the same vein, Popoola of the PCRC said: “We believe in PCRC that food security and eradication of hunger will go a long way in reducing the level of criminality in our society. What we have seen today is a conscious effort on the part of the organisers to see to the eradication of poverty, eradication of hunger and to support the food security initiative of the Government”.

Other dignitaries present also expressed their gratitude for Indomie and the organisers of the event, the Human Rights and Grassroots Development Society. They commended their efforts for taking the right steps to ensure that families across the country are catered for in these challenging times.

Indomie Instant Noodles remains steadfast in its quest to provide satisfaction and put smiles on the faces of families across Nigeria.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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