General News
Half-baked Reality TV, Count me Out – Murray Bruce
Guy Murray-Bruce, president of Silverbird Entertainment, a novel and stylish multi-functional unit, exudes passion for broadcasting
His exposure to radio management has exposed him to the challenges of a competitive growth in an emerging market, and he knows more than most that competition is a healthy part of business.
Silverbird Expansion Programme
Yes it is. We’ve been given licenses to operate in four cities: Awka, Benin, Jos and Yenogoa; both radio and television and we are in the process of setting up these stations in these regions before the end of the year.
Cost of Expansion
I can’t discuss facts and figures with you but it’s a lot of money and we are spending prudently.
Differentiation
Well, some of the programmes will be on re-transmission. Some would be daily broadcasts; some would have its own local content depending on the region where they are.
Establishing Own Pay TV Platform
No, we’re just focusing on terrestrial for now. Pay TV is a different ball game entirely.
And we just want to expand our terrestrial across the nation first before we go into any other side of business.
Silverbird TV Stands Out From Other Channels
It depends on who’s watching. I think good quality programming be it foreign or local, gets the eyeballs, gets the viewers attached to their TV sets and that’s critical. As a result, gets a fair market share. That’s what’s paramount in the business. If you establish a station just specifically for glamour and no financial rewards, you’re just there for entertainment only, nothing else and that’s a different story. But we’re here for both reasons: for entertainment and also to get a huge market share; which I’ve explained, of course.
Major Challenges
The big challenge we have, I think would be power supply. I think that affects everybody in the whole nation, in all walks and parts of life. Power is critical in one’s existence and certainly affects our business. Right now you hear the hum in the background. It’s the generator. As a result, we are polluting air and I don’t like it but we have no choice. When you the pollute air, it affects the lives of younger and older people who have respiratory problems and could easily die from it. You see, when there’s no power we’re indirectly killing people without even knowing it; the elderly, the young who have respiratory problems. You have pollution in the air. What for? Because, there’s no power. Look at the long term result of this problem; it’s a serious hazard to our health. It’s not just a financial drain; it’s a health drain too. So, that’s a huge challenge for us.
Other Challenges
I think human resource too is a challenge and that’s a challenge in any industry. You want to get the best professionals in the broadcasting industry, you have to train and groom them. There’s a dearth in resources and where you want to get the talents from. I think we need to train our people to be the best in the industry. It is a problem, a challenge; every country has been through this and Nigeria should not be any exception. We are going through a phase. America went through this after the great recession, I would imagine, in the 30s. So we’re coming out of that here too. But all the same, Nigeria is a very strong country. People here have the zeal and enthusiasm. They make sure they go the extra mile to get the job done. That’s what’s lovely about Nigeria, its fantastic!
Raising the Workforce
Well, first of all, don’t forget we’re just one TV station here in Lagos, Silverbird TV. The next step for us now is to embark on heavy training of staff for our expansion. That’s the only way we can go forward; that’s where we’re going now, we’re going to commence heavy training; we’re going to get the best consultants in the world to train our guys so we can move forward and set the standards for the industry.
Editorial Control
Well, we have an editorial board here in the station and I think our guys are diligent and careful in what they put out there for people to hear. The editorial challenges are no different from power challenges in the country; to me they’re all the same. They’re all of different levels of whatever you think of it. But we have great broadcasters here who are decent and understand the industry and they make sure they take good care; whatever they put out to the people is what’s best for the people. They have to sift through a lot of things before they put out.
Really
Yes, they have to because if you’re not careful, your jaws will kill you too
Boosting Productions
First of all, we’re coming up with independent programmes like the one you’re watching right now; it began on STV six months ago. Believe it or not, it has staff strength of about 60 people; all the way from the guy at the top to the guy at the bottom. It’s very costly to produce a programme; it doesn’t look like it’s costly but it is. Cost of production is very high in Nigeria and when you look at it; it doesn’t tally with what you get in return. You just ask yourself is it worth it? And that’s what independent producers go through and I feel for them. If you’re to run the studio every single day and have no returns back, you go bankrupt and that’s what the average independent producer goes through. We’re fortunate, it’s ours. Imagine if you have to rent it everyday; you pay for everything everyday and no revenue coming in. Those are one of the challenges in the industry that we’re faced with. Luckily, that’s not our only business; we have a radio station, so that’s part of our business but production in Nigeria’s getting very expensive and it’s going to get more expensive-the quality of our presenters, the quality of our actors are getting better. They’re getting paid more a lot more as a result; cost of production is a lot higher. Unfortunately, the revenue is not coming up high as the production is coming up high . So, when you have that scenario you ask yourself, what do I do next? But you’re there for the long call; you’re not there for the short run. If you’re a long distance runner, you’ll achieve it.
Local Content
It’s come a long way from what they were 10 years ago; still not where it’s supposed to be; it can get a lot better. Nigerians produce a lot of content for television and radio and movie industry. Look at Nollywood, that’s an example of how it is. How do you make a movie in one week; you get all the actors and everybody and in one week done? But the point is, you have to start from somewhere. They’re doing it the way they can, eventually they’ll get there; they’ll be as big as Hollywood and Bollywood. Bollywood wasn’t that great some years back but now they’re better than most countries. Bollywood has come a long way from what it was 20 years ago; it was probably like Nigeria’s Nollywood or worse. Now, it’s (Bollywood) second best. So there’s still an opportunity here for the broadcasting or entertainment industry in Nigeria to get a lot better like their foreign counterparts. I don’t think we’re far apart now; we just need to pull our resources together to make that happen.
Too Many Reality Shows on TV
Well, that’s a different story entirely. The reality shows here; some of them are okay and some of them are crap, that’s the bottom-line. I’m not going to be specific. Everything’s called reality and then, nothing’s real. I don’t know, I guess I’m not much of a reality TV fan except its well produced. If it’s half-baked, I’m not interested. But I see the enthusiasm for it. I guess it’s like anything else; it’s got to be nurtured. We’re trying to be like Hollywood, at the same time we’re not there. So, it is an imitation of something that’s not quite what it’s supposed to be. Most reality shows I see on TV are half-baked but as a matter of fact, in time they’ll get better. It’s a waiting game.
What Do You Enjoy Watching?
I like watching STV, I won’t lie to you. That’s the honest truth. I’m not trying to be biased because I run the station but I just find the programmes, especially prime time, very interesting. I like it because it fits my profile; I guess that’s what it is. People like different things, that is why they tune to other stations. It’s a choice you make in life. I just love my STV; it’s comfortable. I feel comfortable watching STV, I feel relaxed, I feel in tune, I feel entertained. It rejuvenates me, it gives me hope. I look forward to the next day when I watch STV funny enough, because I’m looking forward to the next day’s show. You know, feel like you’re in a comma and it wakes you up.
Broadcasting and Promoting Peace in the Niger Delta
I think, first of all there must be unity in the country. There’s a marked disparity between the rich and the poor. Once the people start having an income, all these problems would stop. The reason why I believe, there’s so much problem in the Niger Delta is the haves and the have-nots. The have-nots are complaining basically because they don’t have. They are being deprived of what’s rightfully theirs and when this happens, they take extreme measures because they don’t have anything at all. And this problem’s as a result of lack of education and I won’t say laziness but they just think it’s theirs just for the asking. It’s wrong but I think with education, all these things will come to an end. With education and good employment, we shouldn’t have these problems. When you start educating the people, give them the right infrastructure to live in, supply them with water, electricity, good roads, educate the people and create employment for them; why would anybody else go out and look for havoc? It’s a simple solution. If you’re educated and have a good job, you won’t be looking for mischief. I think the people there have been deprived for so long; they really need to be rescued. It’s not their fault because they’ve been neglected for so long; they really need to be looked after. The only way you look after them is not by giving them hand-outs; by educating them and teaching them how to make money.

General News
Cybersecurity Firm Warns Against Gift Card Scams @ Saint Valentine’s Day

Looking for a gift for your soulmate on February 14th and think that a gift card would be a nice option? Just remember that when digital trends rapidly rise in popularity with customers, they are also gaining traction with scammers looking to use them as bait.

With Saint Valentine’s Day approaching, Kaspersky has identified several phishing and malicious campaigns targeting gift card owners and those who’re looking for a digital present for their loved ones. To help stay safe, the security experts at Kaspersky have also shared practical advice on how not to be tricked.
A “check‑your‑balance” that drains your gift card
Kaspersky’s latest global survey* shows that 80% of respondents consider giving digital presents such as subscriptions, gaming credits or gift cards. Scammers are actively exploiting this trend capitalising on well-known brands, creating fake online stores and even crafting fake verification portals designed specifically to steal gift card value.
Kaspersky’s phishing detection identified deceptive platforms offering victims a “secure” system to check their gift cards validity, status or balance. Targeting those who recently received a gift card, phishers steal the card’s identification data and get an opportunity to activate the certificate before the user themselves.
To stay protected from such scams, Kaspersky recommends double‑checking that a website is real. Look carefully at the web address, any links you’re asked to click, and spot any odd pictures or designs that might hint the site is fake.
The safest way to confirm a gift card’s balance is to go straight to the brand’s official website – don’t follow any other links. To prevent clicking on a malicious link, use a security solution such as Kaspersky Premium with a strong AI-powered anti-phishing component.
Is it a gift card for you or for cybercriminals?
As gift shoppers flood online marketplaces with flash sales and limited-time deals, cybercriminals are watching closely, ready to strike when users are most vulnerable.
Kaspersky experts detected a fake website that mimics Amazon, one of the most famous marketplaces, offering $200 gift card. With this tempting offer, scammers encourage customers to press a “Get your Amazon gift card” button. However, when the user clicks it, they get an MSI installer with a backdoor that cybercriminals use to remotely control the victim’s device.
This fraudulent scheme highlights the importance of complex cybersecurity protection, showing that clicking on a wrong link may result in not only money and data loss, but also device infection or loss of control over it. When a fake site copies the original store’s look exactly, it’s hard to tell which one is real and which is a scam.
Kaspersky Premium protects users from fraudulent online stores through advanced detection technology that analyses website characteristics and URLs to identify suspicious patterns.
For its excellent performance in AV-Comparatives Fake Shops Detection certification in 2025 Kaspersky Premium was awarded an “Approved” certificate, making it the right choice for confident online shopping.
“As Valentine’s Day approaches, cybercriminals may increase their efforts to exploit the emotional vulnerability and romantic spirit that define this holiday. They’re creating fake gift card websites, spoofing popular retailers, and launching phishing campaigns that prey on your desire to make your loved ones happy.
The best defence is to stick to well-known retailers, check URLs carefully, apply a security solution with advanced phishing detection and remember that if a deal seems too good to be true, it probably is,” comments Anton Yatsenko, Lead Web Content Analyst at Kaspersky.
General News
NITDA, Wigwe University deepen talks on AI, agriculture collaboration

National Information Technology Development Agency (NITDA) and Wigwe University are laying the groundwork for a far reaching collaboration centred on artificial intelligence (AI) research, agricultural innovation and digital talent development, following a high level engagement between both institutions in Abuja.

NITDA
The discussions, led by Wigwe University Vice Chancellor Professor Marwan Al Akaidi and senior NITDA officials, revealed an alignment of expertise, priorities and national objectives that could accelerate Nigeria’s technological advancement.
Professor Al Akaidi, who leads the young but ambitious Wigwe University established under the vision of the late Herbert Wigwe, said the institution was created to become “the university of Africa”, providing high quality teaching and transformative research for Nigeria and the continent.
He emphasised that Nigeria has immense talent but often lacks the opportunities and platforms to channel it effectively—an issue the university intends to solve through strong industry and government partnerships.
Drawing from his long academic and research career in the United Kingdom and the Middle East, Professor Al Akaidi shared that the university is already conducting work on AI for Health in Nigeria with a team of ten researchers.
He stressed his determination to build a full AI centre in the country, similar to the one he helped establish in Abu Dhabi, noting that although funding setbacks followed Herbert Wigwe’s passing, the ambition remains intact and urgent.
According to him, Wigwe University does not seek to become a passive user of foreign AI tools but aims to “create the Nigerian AI”—a locally driven, world class AI engine that reflects the country’s needs, languages and realities.
He further explained that the university’s location in Rivers State provides a natural foundation for AI enabled agriculture and food production research.
Surrounded by extensive farming communities, the institution sees opportunities to apply AI to livestock management, land use, food processing and agricultural efficiency.
Using Nigeria’s cattle population as an example, he argued that technology can dramatically improve productivity: “In countries with fewer cattle, output is far higher because of new feeding systems and technology. If we apply AI properly, Nigeria’s agricultural wealth can multiply.”
He also pointed to AI’s potential in hospitals and medical diagnosis, especially for widespread illnesses like malaria.
NITDA’s representative, Dr Aristotle, welcomed the visit warmly, calling the Agency “Nigeria’s technology powerhouse” with mandates covering IT development, regulation, innovation, research and standards.
He said the Vice Chancellor’s proposals align strongly with NITDA’s strategic direction and existing programmes, highlighting the National Centre for Artificial Intelligence and Robotics and the National Adaptive Village for Smart Agriculture as key areas where collaboration can take shape.
He praised Wigwe University’s focus on entrepreneurship, innovation and skills development, noting that academia is a crucial stakeholder in the national tech ecosystem.
He also explained that NITDA’s work aligns closely with the government’s priority agenda and the Agency’s Strategic Roadmap and Action Plan, built on pillars such as knowledge, research and development, entrepreneurship, innovation and partnership.
He assured the visiting delegation that NITDA sees collaboration as essential and is committed to implementation rather than discussions alone: “Whatever we commit to, we will do. We understand the importance of partnership because no single institution has all the answers.”
Building on this, NITDA’s Director of Research and Development, Dr Kumo, said the Agency is working to develop a technology research ecosystem capable of moving Nigeria into the top 25 per cent of global research performance.
He noted that many of Wigwe University’s interests—AI, robotics, unmanned aerial vehicles, the Internet of Things, blockchain and additive manufacturing—mirror NITDA’s research priorities.
He also emphasised the value of virtualising education, allowing learners anywhere in Nigeria to access Wigwe University’s programmes through technology, improving national inclusivity.
From the Digital Literacy and Capacity Building Department, Dr Tambuwal stressed that NITDA prioritises building a digitally literate population and developing talent from basic education through to tertiary level.
He noted that many workers today still lack the digital skills required to use modern systems effectively, making it essential for universities to produce graduates who are digitally fluent and ready for the workforce.
He expressed readiness to partner with Wigwe University and explore shared learning opportunities.
Returning to curriculum and industry alignment, Professor Al Akaidi stressed that academia needs industry just as much as industry needs academia.
He described the need for constant curriculum review, especially in computing, engineering and technology, to ensure students are not learning outdated content.
He explained that teaching must be underpinned by active research and that the real value of education lies in producing graduates who understand the technology and can lead in their fields.
At Wigwe University, he said, students are already demonstrating remarkable capability—second year students are set to launch a major educational app, showing what young people can achieve when supported and challenged.
He insisted that Nigerian universities must produce graduates who are not only job seekers but job creators, noting that Wigwe University is building such a culture deliberately.
His call to action was clear: “We need to work together. If we combine our strengths, we can produce something real for Nigeria and beyond.”
The meeting ended with mutual assurance that the collaboration will move into concrete action. Both sides agreed to identify dedicated contact teams and map out specific workstreams for AI research, agricultural innovation, virtual learning, digital literacy, curriculum development and emerging technologies. With this shared resolve, NITDA and Wigwe University appear ready to build a partnership capable of shaping Nigeria’s technological future.
General News
Identy.io Targets Nigeria, Kenya in Its Africa Expansion Strategy

Nigeria and Kenya are the next target markets for Identy.io, a global provider of digital identities, as it expands into Africa. Facial, fingerprint, and palm identification are among the safe, mobile biometrics that the company specialises in.

According to Indenty.io, its platform runs locally on smartphones, eliminating cloud storage while maintaining security and privacy.
It goes to say this is achieved by leveraging standard smartphones for fingerprint and face scans, the company aims to bridge the continent’s digital divide, where a significant number of adults still lack basic identification.
To spearhead this rollout, the firm has appointed a specialised regional leadership team, including industry veterans from Nigeria’s Bank Verification Number programme, to integrate their automated Biometric Identification System into national digital public infrastructure.
The company says the significance of this move lies in the departure from traditional, “clunky” biometric models.
Historically, digital ID enrollment in Sub-Saharan Africa has been throttled by the high cost of specialised scanners and the logistical nightmare of deploying them to rural areas.
Identy.io notes that its approach shifts the heavy lifting to mobile software.
Identy.io is positioning itself to capture a market the World Bank’s Identification for Development initiative identifies as critical for financial inclusion.
If successful, this could accelerate government-to-person payments and healthcare access in regions where coverage currently sits below 70%.
“We are transforming the traditional industry model, which often relies on expensive and inflexible digital infrastructure,” says Antony Vendhan, Co-founder of Identy.io. “This allows our clients to reach underserved communities by providing individuals with multimodal access to secure their digital identities.”
The company will face established players like IDEMIA and Thales, who have long dominated government contracts.
Furthermore, Identy.io will face competition from up-and-coming regional fintech identity firms such as Smile ID, which already has a significant presence in Know Your Customer services throughout Africa.
To gain an edge, Identy.io has aligned itself with Modular Open Source Identity Platform (MOSIP).
By being listed on the MOSIP marketplace, the company says its tech becomes “plug-and-play” for governments building open-source national ID systems, a growing trend among nations wary of “vendor lock-in.”
While the primary focus remains on Nigeria and Kenya, Identy.io’s long-term roadmap includes a phased rollout to other emerging markets.
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