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Online Shoppers: How To Ensure You Fill Your Carts with Genuine & Quality Products

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By Adeniyi Ogunfowoke,

On a daily basis across the world, online shoppers fill their shopping carts with tons of thousands of products such as groceries, electronics, health & beauty, gaming, phones and tablets. The quality of products purchased online has always been a point of debate among shoppers, especially since the products can’t be inspected before purchase. The trend is the same in Nigeria, even though the country’s ecommerce sector is just 7 years old.

One of the fundamental methods for helping customers make the right choice when shopping online is ‘ratings and reviews’. Ecommerce companies such as Jumia have made a provision on their platforms for customers to rate and review the quality of products purchased on its jumia.com.ng platform.

Product ratings and reviews have become an essential part of eCommerce businesses because they enable customers to rate/review products or services purchased online. These companies do not do this for fun. They understand that product ratings/reviews have a huge role to play when it comes to driving sales, generating leads and attracting customers to their website.

From gaining local organic search rankings to becoming word-of-mouth, online reviews help reinforce your brand and reputation. If you are rarely mentioned anywhere on the web, how will it influence your customers?

The fact is so many consumers trust online reviews as much as personal recommendations and this is where brands like Jumia, Nigeria’s no 1 shopping destination is different from others. The platformhas a rating guide because quality is part of its fundamental values. More so, it allows customers to leave feedback about their service and products which increases their “mentions”, ultimately leading to more exposure and driving more traffic.

There’s no denying the fact that online reviews are very significant today, and not just that, they are part of most marketing campaigns today so that they can create a big impact in the industry and break sales.

Reasons why reviews/ratings are important to your business

Increase sales

People tend to read online reviews and trust them as much as they are recommended by their friends or families. A significant number of people consider online reviews while choosing a product or service of their need. So, if the particular product review is good, there is a good chance that you will purchase that product and vice versa. This will automatically increase sales.

Better local search rankings

Customer reviews play a crucial role today for organic search rankings in search engines. In fact, enabling customer reviews will add credibility to your company while new reviews are also going to add more unique content to your site. The increased amount of content that is relevant and unique will add a better chance to get ranked on search engines while the pages are also frequently crawled by search engine bots compared to others. All in all, reviews are very important to improve search visibility and drive more traffic to the site through search engines today.

Improved communication and customer service

Analysing the reviews people leave for you – both good and bad – helps keep your ear to the ground with regards to overall customer satisfaction and public opinion. Online reviews help give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you demonstrate your customer service skills. Online reviews can also give you valuable feedback with regards to what your clients actually want. Reviews provide insight into how your average consumer thinks about your service or industry, rather than what you think about what you offer.

Added marketing opportunities

Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro-marketing campaigns that provide a positive benefit to your potential customers, now and in the long run. Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback.

Do product reviews/ratings actually influence online purchasing decisions?

If you describe reviews/ratings/testimonials as the word-of-mouth of online shopping, you won’t be wrong. This is as earlier stated, a lot of customers read these reviews before deciding whether they should buy a product or not. This is even more important due to the prevalence of fake products on some online platforms despite painstaking efforts and stringent penalties to put them at bay.

So, if the review of a particular product is positive and is rated 5-star, your customers will be more inclined to buy that product and if there are so many bad reviews, note that they will steer clear.

However, know that in some cases, it does not necessarily mean that the product is bad. A bad review may be as a result of poor customer service, payment challenges and others. This is systemic. Your customers are informing you to make their purchase seamless. Overall, for you to get favourable reviews, simply offer quality products and services as well as a good customer service and you will observe the positive impact it will have on your reviews.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Lagos Captures over 6.4m Residents in LASRRA Database

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Lagos State government has disclosed that more than 6.4 million residents have so far been captured under the Lagos State Residents Registration Agency (LASRRA) exercise as part of efforts to strengthen governance, planning and service delivery across the state.

Lagos Captures over 6.4m Residents in LASRRA Database

Tobosun Alake, commissioner for Innovation, Science and Technology,  revealed this during the ongoing ministerial press briefing marking the second-term anniversary of Governor Babajide Sanwo-Olu.

According to Alake, a total of 6,465,667 residents have been enrolled in the residency database, comprising 4,058,333 adults and 2,407,224 children.

The commissioner described the Lagos Identity Card Project, popularly known as LAG ID, as a major component of the state government’s strategy to improve governance efficiency and public service delivery under the THEMES development agenda.

He explained that the initiative was designed to provide government with a reliable and comprehensive population database capable of supporting planning, policy implementation and effective allocation of resources.

Alake noted that the agency operates an open framework that allows government institutions and private sector partners to independently participate in the system while leveraging a centralised data-sharing infrastructure.

According to him, the arrangement creates opportunities for partnerships, improved information management and enhanced value for both residents and businesses operating within Lagos.

The commissioner added that the initiative would further expand opportunities linked to the Lagos Residents Card and deepen the state’s digital transformation drive.

Speaking on security and digital enforcement, Alake disclosed that the state’s Safe City initiative had significantly increased digital traffic enforcement across Lagos.

He revealed that about 86,000 traffic violations were tracked within a few months, bringing the cumulative figure to about 737,000 recorded cases.

On technology-driven governance, the commissioner highlighted the role of Art and Technology Lagos, an annual conference organised by the Eko Innovation Centre in collaboration with the Lagos State Government.

According to him, the conference brings together technology stakeholders, policymakers, innovators and government officials to drive conversations around the development of a smarter and digitally connected Lagos.

Alake also stated that Lagos currently leads the country in data protection compliance, revealing that the state now has 109 certified data protection officers responsible for ensuring compliance and safeguarding residents’ data.

He explained that the government’s digital platforms now generate robust analytics that help authorities understand public interaction with online services.

“With technology, the state government has been able to know that an average 250,000 visit monthly,” he said.

“When we see our daily visitors on our online platform we are able to tell how many people are visiting our platforms, what they are clicking on and what they are using.

“Some of the services they are related with so we have backend analytics to tell us the number of visitors. I think the back end analytics is very robust and we respond to questions very quickly,” Alake added.

The commissioner further disclosed that the state had completed about 3,000 kilometres of fibre optic duct infrastructure extending to areas such as Alimosho, Ikorodu and Ibeju-Lekki.

He added that the government was planning to expand the infrastructure to 5,000 kilometres through partnerships with private sector investors.

 


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Firm Shares Insights into Ransomware Trends and Tactics @ International Anti-Ransomware Day-2026

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On International Anti-Ransomware Day, May 12, Kaspersky shares a report with an overview of ransomware trends that marked 2025 and insights into what the threat landscape holds in 2026.

According to Kaspersky Security Network, in 2025 Latin America had the highest share of organisations with ransomware attacks detected (8.13%), followed by the Asia-Pacific region (7.89%), Africa (7.62%), Middle East (7.27%), the Commonwealth of Independent States (CIS, 5.91%) and Europe (3.82%).

The report highlights the rise of “encryption-less” extortion attacks, the use of post-quantum cryptography by ransomware groups, and the persistent use of Telegram channels by cybercriminals to distribute compromised data sets and credentials.

Despite a slight decline in the overall share of organisations attacked by ransomware in 2025 compared to 2024, users remain at significant risk as attackers industrialise their operations, automate intrusion methods, and increasingly focus on stealing and leaking sensitive data rather than simply encrypting systems.

One of the trends in 2025 is the continued rise of endpoint detection and response (EDR) “killers” – tools specifically designed to disable endpoint security solutions before executing the malware itself. EDR killers have become a standard component of attacks, which means more deliberate and methodical intrusions.

Researchers also noted the emergence of ransomware families adopting post-quantum cryptography standards – this was predicted by Kaspersky previously. The development signals a concerning shift toward encryption methods that could resist future quantum computing decryption attempts.

The role of Initial Access Brokers (IABs) – cybercriminal intermediaries that sell pre-compromised corporate access through underground forums and messaging platforms – is growing. RDWeb portals (websites through which devices can be controlled remotely) are increasingly targeted as ransomware groups continue to industrialise attacks through “Access-as-a-Service” operations. As a result, the barrier to launching ransomware attacks declines.

Telegram channels and dark web forums continuously function as platforms for the distribution and for the sale of compromised data sets and accesses including those that were obtained as a result of ransomware attacks.

A major underground forum, RAMP, which also functioned as a platform through which threat actors advertised their ransomware services and published service‑related updates, got seized by authorities in January 2026.

Another underground forum, LeakBase, where malicious actors distributed exfiltrated and compromised data, was seized in March 2026. However, while law enforcement agencies are actively shutting down dark web platforms and ransomware data leak sites, similar portals may appear over time.

Active groups

Among the most active ransomware groups in 2025 based on data leak sites, Kaspersky identified Qilin as the dominant ransomware-as-a-service (RaaS) operator following RansomHub’s seizure of operations. Clop ranked as the second most active group, with Akira in the third place.

While several major ransomware groups stopped operation in 2025, new actors emerge. Looking at 2026, the Gentlemen is one of the most important new ransomware actors due to the group’s rapid growth, structured operations, and increasing focus on data-centric extortion. The group may include attackers formerly associated with other major ransomware operations.

The Gentlemen exemplify a broader shift in the ransomware ecosystem away from chaotic, high-noise campaigns toward scalable, business-like extortion models focused primarily on stealing sensitive data and leveraging reputational and regulatory pressure rather than relying solely on disruptive file encryption.

“Ransomware has evolved into a highly organised ecosystem focused on monetising stolen data, disabling defences, and scaling attacks with business-like efficiency. Threat actors are quickly adapting, weaponising legitimate tools, exploiting remote access infrastructure, and even adopting post-quantum cryptography years earlier than many expected.

“The purpose of Anti-Ransomware Day is to raise global awareness about the threats posed by ransomware and to promote best practices for prevention and response, and we urge all users to stay secure, set up layered defences, invest in backups and boost cyberliteracy levels to counter attacks,” comments Fabio Assolini, Lead Security Researcher at Kaspersky GReAT.

On Anti-Ransomware Day and beyond, Kaspersky encourages organisations to follow these best practices to safeguard from ransomware:

  • Enable ransomware protection for all endpoints. There is a free Kaspersky Anti-Ransomware Tool for Business that shields computers and servers from ransomware and other types of malware, prevents exploits and is compatible with already installed security solutions.
  • Always keep software updated on all the devices you use to prevent attackers from exploiting vulnerabilities and infiltrating your network.
  • Focus your defence strategy on detecting lateral movements and data exfiltration to the Internet. Pay special attention to outgoing traffic to detect cybercriminals’ connections to your network. Set up offline backups that intruders cannot tamper with. Make sure you can access them quickly when needed or in an emergency.
  • Companies from non-industrial sector can protect themselves by installing anti-APT and EDR solutions that enable capabilities for advanced threat discovery and detection, investigation and timely remediation of incidents. Organizations can also provide their SOC teams with access to the latest threat intelligence and regularly upskill them with professional training.

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Firm Warns of Phishing Attacks via Compromised Amazon Simple Email Service Accounts

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Kaspersky has detected phishing and business email compromise (BEC) attacks that are leveraging Amazon Simple Email Service (SES) – a cloud-based email service designed for businesses and developers to send and receive high-volume marketing, notification, and transactional emails (for instance, password resets).

Because these emails are sent via a trusted service, they originate from reputable IP addresses, frequently include legitimate “.amazonses.com” identifiers. This makes phishing messages nearly indistinguishable from legitimate correspondence at a technical level. Users should treat unexpected emails with extreme caution.

The attacks are driven by the theft and exposure of credentials from Amazon Web Services (AWS). The attackers are using leaked AWS Identity and Access Management Keys – often found in public repositories, misconfigured cloud storage, and exposed configuration files. With automated tools, threat actors can identify valid keys and abuse them to send large volumes of malicious emails through legitimate infrastructure operated by Amazon.

Attackers disguise malicious links behind trusted domains such as amazonaws.com using redirects and by creating highly convincing HTML email templates. In many cases, phishing pages are hosted on infrastructure that appears legitimate, further increasing the likelihood of credential theft from victims.

One of the campaigns observed by Kaspersky in early 2026 involved emails impersonating document-signing platforms like DocuSign. Victims were prompted to review and sign documents, only to be redirected to fraudulent login pages hosted on an Amazon Web Services page designed to capture credentials.

Researchers also identified business email compromise attacks carried out via Amazon SES in which attackers impersonated employees and fabricated entire email threads with suppliers. These messages, often sent to finance departments, requested urgent payments and included PDF attachments containing only banking details – with no malicious links – making detection challenging.

“We’ve seen attackers abuse trusted platforms before – like in cases with Google Tasks and Google Forms – where scammers rely on built-in notification mechanisms to deliver phishing links from legitimate domains like @google.com, effectively bypassing email filters and exploiting user trust.

“However, the abuse of Amazon SES represents a more advanced stage of this trend: instead of merely leveraging a platform’s notification features, attackers compromise cloud credentials and gain direct control over a trusted email-sending infrastructure. This allows them to scale attacks, fully customise messages, and deliver phishing emails that are hard to distinguish from legitimate business communications,” commented Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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