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YouTube announces initiative to support emerging Nigerian artists

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L-R: Lyor Cohen, YouTube’s Global Head of Music and Mr Eazi during a fireside chat at the Google for Nigeria event in Lagos
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YouTube on Wednesday announced a commitment to support emerging talent in Nigeria.

YouTube In the initial phase, will teaming up with Nigerian music star Mr Eazi and the emPawa Africa initiative to support 10 emerging Nigerian music artists to build their craft, increase their fanbase and connect with the world through YouTube.

The contribution will go towards enabling the artists to shoot videos, record music, and get mentoring.

YouTube’s Global Head of Music, Lyor Cohen stated this at Google for Nigeria event when Mr Eazi joined him on stage for a fireside chat to announce the initiative and discuss the growth and evolution of African music on YouTube.

emPawa Africa is an initiative and incubator launched by Mr Eazi, which is empowering the next generation of African artists, equipping them with the tools, knowledge, network and investment they need to become independent music entrepreneurs.

Thus far, emPawa has supported 22 Nigerian artists — and 100 artists in total across 11 African countries — with training to build their skills through digital platforms such as YouTube.

Among the success stories is Nigerian singer Joeboy, whose emPawa-backed single release “Baby” has over 5.9 million views on YouTube.

“It’s critical to develop the next generation of talent — and there is so much talent exploding out of Nigeria and the African continent right now. Africa is setting the tempo all around the globe,” says Lyor Cohen, Global Head of Music, YouTube.

“We’re incredibly proud that YouTube has been a mainline for African artists to connect all over the world — and by supporting one of the leading African trailblazers like Mr Eazi and his emPawa initiative, we’re excited to see how these artists supercharge their careers and grow their fanbase on YouTube.

“emPawa is an initiative I created with one simple mission: Helping new artists reach their full potential musically by equipping them with the knowledge and funding to do so,” says Mr Eazi.

“It’s something I wish someone had created when I first started making music. Sometimes, all it takes is that one person to believe in you.

“This partnership with YouTube is very exciting as it will take emPawa and its artists to a whole new level.

“We’ve already achieved great success with our own resources, so there’s no telling how far these artists will go with the backing of such a global company.”

YouTube has a long-standing commitment to Nigerian (and African) artists, creators and other players – from Burna Boy – Artist on the Rise in November 2018 and the Artist Spotlight Stories series in February 2019 to Mr Eazi himself, whose career has led him from Lagos to London, and British-Nigerian artist Maleek Berry, who is a part of YouTube Music’s international artist development program, Foundry.

In June, YouTube presented Silver Play Button awards to and D’banj and 2Baba at YouTube Week in Nigeria, recognising their channels’ subscriber growth.

Yemi Alade and Flavour was also presented with Gold Play Buttons and Adekunle Gold and Teni claimed Silver Play Buttons at a cultural evening event during Google for Nigeria.

Gold Play Buttons are awarded to channels which have reached the one million subscriber mark, and Silver to those which have garnered 100,000 subscribers.

For years now, YouTube has played an essential role in the discovery and development of African sound, exporting African music to listeners worldwide.

It brings people to a continent that outsiders may not have experienced for themselves, opening up the world of African music, culture, and dance – beyond just the sound.

Of the top 25 most-watched Sub-Saharan African artists on YouTube, more than 70% of their views come from outside Africa.

From Yemi Alade’s “Johnny” hitting over 100 million views on YouTube – thanks to viral dance moves – to Beyonce’s The Lion King: The Gift album featuring African artists like Mr Eazi, Tiwa Savage and Wizkid, there’s no doubt that global audiences are dancing to an African beat.

As part of its longer-term commitment to supporting emerging Nigerian talent, YouTube will be working with a number of key partners locally and will share more in the coming months.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nnaemeka Ani – The Architect of ‘Code and Courage’

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In the rapidly evolving landscape of African technology, few figures bridge the gap between high-level research and grassroots digital execution as effectively as Nnaemeka Ani.

Nnaemeka Ani - The Architect of ‘Code and Courage’

Nnaemeka Ani

As the Founder of MGX Research Center and the visionary behind MexyGabriel, Ani has emerged as a leading protagonist in the narrative of Nigeria’s technological self-reliance.

The Visionary: Founding MGX Research

At the heart of Ani’s philosophy is MGX Research, a center dedicated to “first-principles thinking.” Under his leadership, the center has become a beacon for data-driven innovation, moving beyond the “hype” of the tech world to focus on persistent, localized solutions.

Through MGX Research Center, he is building a multidisciplinary ecosystem that cuts across artificial intelligence, data science, cybersecurity, smart cities, digital identity, e-governance, EdTech, HealthTech, robotics, and automation

Ani’s mantra – “Africa’s rise begins with its own innovation” – is not just a slogan; it is a call to arms for African builders to stop seeking international validation and start authoring their own digital destiny.

As Founder and CEO of MexyGabriel Tech Company, Nnaemeka has driven multiple large-scale technology projects across Nigeria, focusing on digital infrastructure, enterprise solutions, identity and payment platforms, and youth-centered innovation programs. MGX Research Center functions as the research and development arm of this broader ecosystem, providing the thinking laboratory, prototypes, and strategic insights that inform products, policies, and investment decisions.

Nnaemeka is passionate about youth empowerment, innovation, and Africa’s digital future. His work through MGX Research Center aims to position Nigeria not just as a consumer of technology but as a creator of solutions, producing world-class research, thought leadership, and practical tools that can be deployed across states, universities, and private organizations.

He frequently collaborates with universities, government ministries, tech hubs, and global partners, championing a model where research is not locked up in theory but translated into deployable systems, smart policies, and scalable ventures.

Ani has demonstrated a unique ability to turn complex code into commercial and social value. His work has focused on:

  • Infrastructure for Good: Developing platforms that bridge the divide between urban tech hubs and rural communities.
  • Sovereign Technology: Championing the idea that African data should be managed by African-built systems.

The Public Servant: Digitizing Enugu State

Ani’s influence extends into the corridors of power. Serving as the Special Adviser to the Enugu State Governor on ICT, he has been instrumental in transforming the state into a burgeoning digital ecosystem.

His work in Enugu serves as a blueprint for “Governance-Tech Synergy,” proving that when political will meets technical expertise, public service delivery can be revolutionized.

“We are no longer just ’emerging’; we are competing. Africa will rise by code, by courage, and by us,” said Nnaemeka Ani.

Quick Facts: Nnaemeka Ani

Category

Detail

Current Roles

Founder, MGX Research; Founder, MexyGabriel; SA on ICT to Enugu State Governor.

Core Philosophy

“First-Principles Thinking” – Breaking problems down to their core truths.

Key Advocacy

Digital Sovereignty, Sovereign AI, and localized STEM education.

Notable Mantra

“By Code and By Courage.”


Why He Matters in 2026

As Nigeria enters a transformative year marked by the January 1, 2026 Tax Reforms and the push toward 70% Broadband Penetration, Ani represents the “New Guard” of leadership. He is one of the few voices consistently advocating for the Tripod Method, balancing technology, local policing, and traditional authority, to ensure that Nigeria’s digital growth is matched by national security.

Nnaemeka Ani is not just as a “tech guy,” but as a Strategic Reformer. He is a “Leader to Watch” because he understands that for technology to thrive in Nigeria, it must be supported by sound policy and cultural relevance.


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Google Finally Allows Users to Change Gmail Address, Keeps Data and Services Intact

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Google has unveiled a new feature that allows Gmail users to change their existing email addresses without losing data or access to services, marking a major shift in the company’s long-standing policy.

Google Finally Allows Users to Change Gmail Address, Keeps Data and Services Intact

Gmail

According to an update on Google’s account help page, the new option enables account holders to replace their current @gmail.com address with a new one while retaining all associated data, including emails, photos, and integrations with services such as Google Drive, Maps, and YouTube.

The guidance, however, was first spotted on the Hindi version of Google’s support page, suggesting that the rollout may begin in India or Hindi-speaking markets before expanding globally.

The English-language support page still carries the older advisory that Gmail addresses “usually cannot be changed.”

Google explained that under the new policy, users who update their Gmail address will automatically keep their original address as an alias.

This means emails sent to the old address will continue to arrive in the inbox, and the original address will remain valid for signing in to Google services.

Previously, users seeking a new Gmail address had to create an entirely new account and manually transfer their data, a process that often disrupted third-party app integrations. The new feature eliminates that inconvenience, ensuring continuity for users.

The company further clarified that while users can reuse their old Gmail address at any time, accounts that change their address will face certain restrictions.

These include a 12-month waiting period before another new Gmail address can be created, and the inability to delete the newly chosen address once it has been set.

Google assured users that all existing data would remain intact after an address update, including stored photos, messages, and emails.

The gradual rollout of the feature indicates that full global adoption is expected in the coming months, a move likely to be welcomed by millions of users who have long requested the ability to update their Gmail identities without starting afresh.


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Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

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Nigerian Communications Commission (NCC) has said that Nigeria’s internet usage reached a record 1.24 million terabytes in November 2025.

Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

According to the latest data from the NCC, the figure rose modestly from 1.235 million terabytes in October, reflecting steady growth in digital activity across the country.

Broadband penetration in Nigeria crossed the halfway mark in November 2025, reaching 50.58 per cent, up from 45.61 per cent in January, the telecoms regulator reported.

The figure, however, falls short of the 70 per cent coverage target outlined in the National Broadband Plan 2020–2025, which expires this month.

The country had roughly 109 million broadband subscriptions by November. Growth has been uneven, hindered by infrastructure and regulatory constraints, including frequent fibre-optic vandalism that triggers 30 to 43 network cuts daily, high right-of-way fees, and declining subscriber numbers earlier in the year.

Expansion of mobile networks, particularly 3G and 4G services, alongside limited 5G rollouts in urban centres, affordable smartphones, and competitive data plans, has driven uptake.

Investments in the National Communications Backbone and private-sector initiatives have also improved access, especially in underserved areas.

While Nigeria is gradually improving digital inclusion, achieving the original broadband plan remains challenging due to high infrastructure costs, coverage limitations, and deployment hurdles.

The NCC maintains that continued investment in mobile networks and broadband infrastructure will sustain gradual growth in the sector.

Commenting on the development, some Nigerian analysts attributed the surge to the broader mobile and broadband adoption and the growing appetite for streaming, online learning and other digital services.

According to the analysts, the figures suggest that internet connectivity is no longer a luxury but a necessity for both business and leisure, underscoring the slow but steady expansion of Nigeria’s digital economy.


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