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Broadband Expansion Driver of N150Bn e-Commerce Industry-Iroegbu

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Kanu Iroegbu, a certified digital marketing consultant
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Nigeria’s N150 billion electronic commerce (e-commerce) industry is set for significant growth in the next few years, riding on the back of sustained efforts by the Federal Government and the private sector to enhance broadband availability, analysts have said.

 Affordable data cost offered by mobile operators as well as consistent acquisition of smartphones have also been identified as major factors that would drive e-commerce adoption.

 25 percent of Nigeria’s over 116 million mobile subscribers use smartphones, according to global market research company, TNS.

Industry analysts expect online sales to reach N1.25 trillion by the end of 2013. Besides, online sales grew 25 percent in 2011 to N62.4 billion, up an additional N12.5 billion from N49.9 billion in 2010.

Kanu Iroegbu, certified digital marketing consultant, is optimistic that this upward growth trajectory in online sales will not recede, because electronic commerce companies are increasingly channelling their energies and resources towards providing locally-relevant solutions to Nigerian customers.

The preceding year has seen e-commerce companies’ move away from merely cloning international brands. In view of this, investor confidence in the e-commerce landscape, according to industry analysts, is growing tremendously.

e-Commerce is growing very rapidly, an estimated volume of about N75 billion was done by e-commerce in Nigeria as at 2012 and if that is correct, in another four or five years we will be looking at N150 billion.

A report has it that with a population of over 160 million and an already thriving e-commerce market, Nigeria is becoming a game-changer in African e-commerce and that Nigeria’s Information and Communication Technology (ICT) sector has grown exponentially over the past five years, with the recent implementation of its five-year National Broadband Plan, which will see Nigeria’s broadband internet penetration increasing by 80 percent by the end of 2018, the country is likely to surpass South Africa’s e-commerce market.

Iroegbu while assessing the security aspect of the development said that “Ecommerce security is a vital part of online trading. It is essential for customers to be relaxed for protection of their account or credit card information while billing takes place.

If this will not be the case, the customer won’t take the risk of trading online then, thereby affecting the online trading in a big way.

“With new technology, businesses and companies are modifying their Ecommerce website for more functionality that increases the security and convenience of the user. The four phase of an E-commerce website can be mentioned as given: Brochure ware; Web storefront; One-to-One Customer Relationship and Communities that are of Interest”.

He defined Brochure ware as a kind of an E-commerce tool for the companies.

“A site would definitely be more good and effective if it picks up the advantage of the interactive ability of the Internet like that of navigated links to go ahead and back over the website. One more method of promoting the business online is encouraging the customers for sending questions, providing feedbacks, and inquiring about the products. These contacts can then be further transformed to valuable leads that complement the sales channel of the company, or online services.

“Web storefront – It expands the functionality of the site and includes buying and selling online that allows the customer the chance to visit a site and then purchase services or goods. Web storefront creates demand, acquires information of customer, fulfill the orders and process the payment also.

“One-to-One Customer Relationship – Here the information of the customer that is acquired from the past interaction for personalizing the content of the site, or its services and products according to the needs of the customer and his/her preferences is brought into use. The marketing campaigns on Internet also provide better addressing to the needs of the customer, which can thereby increase the satisfaction of the customer and retain him/her which will thus result in higher amount of sales and more profits.

“Communities that are of Interest – Here the information of the customer is brought into use for identifying and engaging the online community with the personalized services and products that is tailored specifically for the community that is created.

Ecommerce has certainly changed the face of business and made shopping a relaxed and fun-filled experience”.

The Certified Digital Marketing Consultant added that performing trade over the internet is not an easy business therefore designing of E-commerce websites requires good amount of research.

 


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Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

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Digital Encode Limited has emerged the lead sponsor of the upcoming third edition of the forum (PAFON 3.0), the organisers have announced.

Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

PAFON 3.0

PAFON 3.0 is scheduled to take place on Friday, April 24, 2026, at the Oriental Hotel, Lekki Road, Lagos, from 9:00 AM to 1:00 PM.

Themed “Fair Digital Payments as a Catalyst for Deepening Financial Inclusion in Nigeria,” PAFON 3.0 serves as a strategic platform for senior executives from banks, fintechs, regulatory agencies, and technology innovators to address the evolving digital payment landscape.

As Nigeria transitions toward a cash-light economy, the forum will focus on critical pillars of sustainability, including transparency, pricing integrity, and system resilience.

Bridging Cybersecurity and Financial Inclusion

Professor Adewale Peter Obadare, the Founder/chief visionary officer of Digital Encode will deliver a cybersecurity-focused keynote address that connects trust, resilience, fraud prevention, and consumer protection to financial inclusion.

His session will provide a specialized perspective on how information security serves as the bedrock of financial inclusion; exploring the vital links between building infrastructure that consumers can rely on, protecting the ecosystem to allow inclusion to scale, and ensuring equitable and secure access for all Nigerians.

Prof. Obadare is arguably the most Credentialed PAN-African Digital Trust Leader, CyberSecurity Strategist, GRC Thought Leader & Global Technopreneur.

He is a seasoned Multi-Award Cybersecurity & GRC expert with over 58 (Fifty-Eight) international professional certifications to his credit, Master of Science in Cybersecurity, Liverpool Unversity, UK, was awarded Honorarary Doctorate Degree in Cybersecurity from Trinity International University of Ambassadors Atlanta Georgia, United State of America and First Professor of Practice – Cybersecurity at Miva Open University, Abuja, Nigeria.

Prof. Obadare is a well-recognized subject matter expert with numerous successful engagements to his credit in Africa and the world. His skills and experience spans Data Privacy, Data Protection, CyberSecurity, Information Security, Vulnerability Management, Penetration Testing, Computer Forensics, Business Continuity, I T Governance, Risk Management and Compliance.

He is a Cybersecurity Advisory Board Member for Lagos State Government, a Platinum Team Member of Open-Source Security Testing Methodology Manual (OSSTMM), as well as a lifetime member of  the Open Worldwide Application Security Project (OWASP). He is an alumnus of  FATE Foundation and US Department of State Exchange program.

He is also a distinguished alumnus of executive education at Harvard Business School, Harvard School of Government, MIT Sloan School of Management, MIT Professional Education and Oxford University – Said Business School.

“Without trust in the security of digital payments, inclusion cannot scale. And we are happy to welcome Digital Encode as our Lead Sponsor this year. With what the company stands for and the personality of the CVO on a global scale, we have no doubt that attendees at this year’s PAFON will go home with lots of insights.”

“The theme for PAFON 3.0 was carefully selected because if digital payments are affordable, transparent, accessible, and trustworthy, more Nigerians, especially the underserved, will participate in the financial system”, Mr. Chike Onwuegbuchi, the co-convener of Payments Forum Nigeria, noted, highlighting Digital Encode distinguished leadership in Nigeria’s cybersecurity ecosystem.

Other Confirmed speakers: Dr. Jameelah Sharrieff-Ayedun, Vice President, Fintech Association of Nigeria (FintechNGR) & CEO, Credit Registry; Uche Uzoebo, MD/CEO, Shared Agent Network Expansion Facilities (SANEF Limited): Special Guest of Honour; Mojeed Abayomi Agboola, National President, Financial Inclusion Agents Multipurpose Cooperative Society (FIAMCS); Dr. Obioha Otti, National President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN); Chukwuemeka Enoch, Founder, Lagos Blockchain Week, and Sarafadeen Fasasi, National President, Association of Financial Inclusion Agents of Nigeria (AFiAN), amongst others.

The forum will feature speakers from across the financial spectrum, including mobile money operators, payment processors, and development institutions, to shape policy dialogue and industry standards.

PAFON is a premier industry gathering that aligns brand positioning with trust and innovation in Nigeria’s digital payments ecosystem. It provides a unique space for thought leadership, regulatory engagement, and market expansion within the payment infrastructure sector.


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NITDA Boss Warns of AI Threat Shift @ GITEX Africa

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The era of treating cybersecurity as a mere IT problem is over. As AI-powered digital threats become more elusive and destructive, Nigeria is shifting its strategy toward “Total Resilience”—a multi-dimensional defense involving every level of society.

NITDA Boss Warns of AI Threat Shift @GITEX Africa

NITDA

At the 2026 GITEX Africa summit, NITDA DG, Kashifu Inuwa sounded the alarm on the changing nature of digital warfare, asserting that technology alone is no longer enough. Instead, Nigeria’s survival in the digital age now hinges on a strategic blend of policy, people, and proactive defense.

Speaking during a panel session on Cyber Resilience, Inuwa described the current global digital environment as being at a “critical turning point.”

He warned that emerging technologies are not only transforming industries and economies but are also reshaping the nature of cyber threats, demanding a proactive and multi-dimensional response from governments, institutions, and citizens alike.

“Cybersecurity is no longer just a technical issue. It is a strategic imperative for national development,” Inuwa stated. “We must think beyond technology alone and build resilience through people, processes, regulations, and infrastructure.”

Inuwa revealed that the focus of Nigeria’s cyber strategy is shifting from high-tech software to the people behind the screens. Pointing to data showing that 95% of all digital breaches stem from simple human mistakes, Inuwa argued that the world’s most advanced encryption is useless if the user is compromised.

“The most sophisticated technology cannot protect us if the human element is overlooked,” he noted. By prioritising human capacity and digital literacy, NITDA aims to turn every citizen into a “human firewall”, the first and most critical line of defense in a world where AI-driven attacks are the new normal.

In response, the Nigerian government has launched a comprehensive National Digital Literacy Programme aimed at achieving 95 percent digital literacy by 2030, with an interim target of 70 percent by 2027.

The programme emphasizes digital safety and cybersecurity awareness, equipping citizens with the knowledge to navigate an increasingly online world responsibly.

Inuwa highlighted initiatives such as the “3 Million Tech Talent” programme, designed to develop Nigerian expertise across key technology domains, including cybersecurity, data science, and AI.

The programme also leverages hackathons, innovation challenges, and mentorship schemes to channel young people’s skills into productive, lawful, and globally competitive ventures.

He argued that nurturing local talent is essential not just for national security but also for economic growth. “We want to create an environment where young Nigerians are innovators, not just consumers of technology,” he said.

Addressing concerns about Nigeria’s ranking in global cybercrime indices, Inuwa urged contextual understanding. “Countries with the most advanced digital economies also rank high in cybercrime because of the scale of their online activity,” he explained.

“Our focus is on redirecting talent towards innovation and solutions that protect our citizens while contributing to global digital advancement.”

On the legal and regulatory front, Nigeria continues to review and enhance the Cybercrime Act of 2015 to keep pace with the rapidly evolving threat landscape. The law underpins a structured National Cybersecurity Architecture coordinated by the Office of the National Security Adviser.

In addition, the country operates a 24-hour cybersecurity operations centre tasked with monitoring threats, issuing advisories, and providing real-time support to government institutions, businesses, and citizens. Advanced technologies, including dark web monitoring and AI-enabled threat detection, are being deployed to enhance situational awareness and improve response times.

Inuwa emphasized that effective cyber resilience requires collaboration between public and private sectors. NITDA is working closely with ministries, departments, agencies, and private sector stakeholders to secure critical infrastructure and strengthen national resilience.

“Cyber resilience is not a solo effort; it is a collective responsibility. By integrating people, technology, and regulation, we can build a secure, globally competitive digital economy,” he added.

As Nigeria navigates a digital-first future, initiatives such as the National Digital Literacy Programme, 3 Million Tech Talent, and strengthened legal frameworks underscore a commitment to turning cybersecurity challenges into opportunities for innovation and growth.

The country’s strategy reflects a broader understanding that in an era of AI-driven threats, preparedness is as much about people and processes as it is about technology.


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Truecaller Targets Global Market with Powerful New Business Chat Push

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Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified, smart, media-rich, and conversational communication experience.

Truecaller Targets Global Market with Powerful New Business Chat Push

Truecaller

Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”

Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.

Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.


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