Broadcasting
Kashifu Inuwa’s Extraordinary Two Years As DG NITDA
By Mubarak Umar
Two years have gone, and it was just like yesterday, President Muhammadu, GCFR, approved the appointment of Malam Kashifu Inuwa Abdullahi, a Massachusetts Institute of Technology (MIT, USA) – trained IT expert, as the Director General, National Information Technology Development Agency (NITDA), following the elevation of the then Director General, Dr Isa Ali Ibrahim (Pantami) FNCS, FBCS, FIIM, to the position of Minister of Communications, which was his ministry later re-designated to Ministry of Communications and Digital Economy.
With his appointment, it is heartwarming to note that growing corps of well-educated, world class technocrats are coming to the public domain to help change the narrative in public service.
Kashifu Inuwa Abdullahi, the current Director General of (NITDA, has equipped himself with leadership and management courses at Harvard University (USA) and IMD Business School, Switzerland before his appointment as DG, NITDA on 20th August, 2019.
He is one of the growing numbers of leaders appointed by the present administration many Nigerians are proud of.
In these two years, Abdullahi proved to the world that he knows the ICT global terrain deeply and he is very aware of the challenges, limitations and constraints keeping Nigeria – a nation of about 200 million lagging behind in the evolving world of digital economy. Against all odds that face Nigeria’s IT sector, Kashifu has an indefatigable vision and passion to take the nation into the comity of nations running on digital economy.
Tough, it is a herculean task considering six month after his appointment, the entire world found itself fighting an invisible enemy – COVID-19, but that does not stop him from looking outside the box to find out the lasting solutions of the economic challenge posed by the deadly virus.
Abdullahi has already made it to a stage where he plays pivotal roles in Nigeria’s quest to be Africa’s largest digital economy. Since ascending leadership of NITDA, there has been a steady and impressive implementation of the Strategic Roadmap for the Development of Nigeria’s IT sector envisioned by Dr Isa Ali Ibrahim Ibrahim (Kashifu’s predecessor at NITDA who is now Minister of Communication and Digital Economy), as well as implementation of President Muhammadu Buhari’s core vision of Economic Recovery and Growth Plan (ERGP) through Information Technology.
For Nigeria to effectively operate a digital economy, NITDA mapped out a Strategic Roadmap and Action Plan (SRAP 2021-2014), pillars identified by the Agency as the fulcrum for the Roadmap are: 1) Developmental Regulation; 2) Digital Literacy and Skills; 3) Digital Transformation; 4) Digital Innovation & Entrepreneurship; 5) Cybersecurity; 6) Emerging Technologies and; 7) Promotion of Indigenous Content.
SRAP has been broken down into strategic initiatives that speak to its goal. The resultant initiatives were further fragmented into activities and an implementation plan which was in turn developed for these initiatives. Also, a result monitoring framework was developed for identified key performance indicators of each of the initiatives.
The Agency set out strategies to digitize government functions and processes and it successfully created over 150 user accounts to enable Ministries, Departments and Agencies (MDAs) submit their IT projects through the agency’s IT projects clearance portal, licensed of 94 Data Protection Compliance Organizations (DPCOs), and of Nigeria Government Enterprise Architecture/Nigeria e-Government Interoperability Framework (NGEa-Ne-GIF).
Under Kashifu’s watch, NITDA has developed several regulatory frameworks for information technology development, which most of them have been published both on soft copy and hard copy by the Agency.
The Standards, Guidelines and Frameworks developed by NITDA include: Nigeria Government Enterprise Architecture (NGEA); Public Private Partnership regulatory framework for ICT and eGovernment projects; Government Digital Service Framework (GDSFrame); National Block Chain Adoption Strategy Document; Nigeria Digital Agriculture Strategy (NDAS-2020-2030); Business Process Management Guide for Federal Public Institutions (FPIs); Management System Guidelines for Federal Public Institutions (FPIs); Government Digital Transformation Performance (Readiness) Assessment Toolkit (GDT-PAT); and eGovernment Masterplan and Digital Transformation for Jigawa, Nasarawa and Ogun States, to mention a few.
To drive these initiatives, the Agency set up an ICT Technical Working Groups in MDAs to enable the adoption of Ne-GIF, NGEA and other related initiatives to drive ICT, e-Government and made a mandatory ICT Capacity Building for staff of MDAs. It organised Capacity Building and Certification of 442 Digital Transformation Technical Working Group (DT-TWGs) members drawn from different Federal Public Institutions (FPIs).
Furthermore, during these two years, Kashifu continues from where his predecessor stopped in unfolding potential Nigerian farmers through Federal Government initiative of National Adopted Village for Smart Agriculture (NAVSA), to change the face of agric sector in the country.
National Adopted Village for Smart Agriculture is an ecosystem-driven digital platform envisioned for the transformation of the agriculture sector in Nigeria. It is designed to help farmers and other agricultural ecosystem players navigate their journey across the agriculture value chain. This journey cuts across farm production to management, processing, harvesting, storage, marketing and consumption. 565 farmers were trained and empowered with digital devices and N100, 000 seeds funding, which also created jobs direct and indirect jobs in the country.
NITDA also launched the National Adopted School for Smart Education (NASSE) to promote digital literacy and skills among students with 500 students and 30 teachers at Junior Secondary School Karshi benefited from the pilot scheme. The Agency supervised training of a total number of 1,858 Artisans across the 6 Geo-Political Zones on digital literacy and phone repairs.
The Agency also conducted training for 200 women on ICT and Entrepreneurship, each provided with Laptops (pre-installed e-learning & graphics Software), Internet Dongles & Bag-Packs, 1200 direct jobs and 3000 indirect jobs were created; it further graduated 300 Nigerians on Software, Mobile App & Web Development, and Entrepreneurship. People Living with Disabilities were also not left behind, as NITDA trained 30 and 52 persons in Kano and Enugu respectively, and laptops were giving to them as working tools.
In addition to making an effort in IT development as well as enhancing the IT capacity of the citizenry, hundreds of IT Hubs, IT Parks, and Community ICT Centres were either deployed, furnished or equipped with world class facilities across the states of the country.
On cybersecurity, NITDA conducted five (5) incidents analysis affecting National ICT infrastructure, handled 34 hacking of MDAs’ websites, 15 ENDSARS hacking attempts resolved, 10 defacement of MDAs’ websites handled, and dark web monitoring 15 incidents handled.
The Agency, under the supervision of its mother Ministry, launched NITDA Academy for Research and Training (NART) with 67 plus active courses, 58227 plus active students and 55,539 plus active training sessions.
To ensure Nigeria’s fool of talents was not left behind, the Agency Establishment National Centre for Artificial Intelligence and Robotic (NCAIR), NITDA aims through NCAIR, to drive and support the research, development, and adoption of Emerging Technologies in Nigeria.
The Centre is creating the required environment for Nigeria’s teaming youths; encourage innovation and indigenisation of technologies to help address the continuous reliance on foreign products and services which has negative impact on the country’s economy. It serves as a bridge between the Government, industry, and the academia in providing research environment for creativity, idea integration, collaborative environment, development of ICT policies, processes and strategies.
As a result of Kashifu’s commitment, Nigeria made history when it received Public Key Infrastructure (PKI), during the handover ceremony of Root Certification Authority (RCA) for Country Signing Certification Authority (CSCA) and Country Verification Certification Authority (CVCA) of the Federal Republic of Nigeria.
With the strategy already in place, the Agency has succeeded in programming, developing and mapping out digital process to cushion the effect of Coronavirus since it is outbreak globally; Nigeria COVID19 Innovation Challenge, an online innovation challenge that was set up to meet the challenges our society was, and still facing as a result of COVID-19 pandemic. Developers, entrepreneurs and other creative minds joined to experiment and build software solutions to help address this crisis, received overwhelming applicants in Nigeria.
Though, considering the vast technology expertise possessed by the DG, Nigerians always ask why Kashifu Inuwa has such intellectual prowess which makes him an extraordinary Chief Executive in discharging his duties in the last two years as Director General, NITDA.
Enugu State Government has approved an increase in the minimum wage for workers of the Enugu State University of Science and Technology (ESUT) from N32,000 to N82,000 monthly, effective Sept. 1, 2026.
The approval was contained in a letter dated Aug. 11, 2026, signed by the Secretary to the Enugu State Government, Prof. Chidiebere Onyia, and addressed to the Accountant-General of the state.
According to the letter, the decision followed a report submitted by the Joint Action Committee on Trade Union (JACTU) at ESUT on issues surrounding a one-month strike ultimatum issued by the university’s unions.
The state government also approved an across-the-board salary increase of N50,000 for all other categories of staff at the university.
Onyia directed the Accountant-General to fully implement the approval of Gov. Peter Ndubuisi Mbah.
The directive referenced an earlier Government House letter dated Aug. 7, 2026.
A copy of the approval was also forwarded to the Vice-Chancellor of ESUT, Prof. Aloysius-Michaels Okolie, for information and necessary action.
Speaking on the development at the 278th Regular Meeting of the University Senate on Wednesday, Okolie said the university was continuing discussions with the state government to secure improved welfare for its workforce.
He disclosed that governors in the South-East had agreed to provide at least a 20 per cent salary increase for workers in state-owned universities across the region.
The vice-chancellor, however, noted that individual governors could approve salary increases above the regional benchmark.
Okolie thanked Gov. Mbah for implementing the N80,000 minimum wage and for his interventions in infrastructure and academic development at the university.
He also appealed to union leaders to allow the university management to conclude its ongoing negotiations with the state government on staff welfare.
The vice-chancellor said continued engagement between the university management, government and labour unions remained important to resolving outstanding welfare issues and sustaining industrial harmony at ESUT.
David Adeleke, popularly known as Davido, has declared that no Nigerian artiste has more hit songs than him, challenging his peers to a hit-for-hit contest with $1 million at stake.
The Afrobeats superstar, made the declaration during a recent online interaction with streamer Davrel, where he expressed confidence in the strength of his music catalogue.
Key Highlights:
- Davido says he is ready to stake $1 million in a hit-for-hit battle.
- The singer claims no Nigerian artiste has more hit songs than him.
- His challenge could reignite comparisons with Wizkid, Burna Boy and Olamide.
- No major artiste mentioned in the debate had accepted the challenge as of the time of filing.
“I will put up a $1M on the table. I will do it versus anybody. A million dollars cash, nobody has more hits than me,” Davido said.
The declaration is likely to renew the long-running debate among Afrobeats fans over which Nigerian artiste has the strongest catalogue of commercially successful songs.
Davido, whose career spans more than a decade, has recorded several commercially successful songs, including Fall, If, FIA, Risky, Blow My Mind, Unavailable, Assurance and Feel.
His claim could set up a potential catalogue battle with some of Nigeria’s biggest music stars, including Wizkid, Burna Boy, Olamide, Runtown and Tekno.
The statement also recalls the hit-for-hit debate involving Burna Boy during the COVID-19 lockdown in 2020.
Burna Boy had called for a competitive song battle, while former Mavin Records artiste Reekado Banks reportedly expressed interest. Burna Boy, however, rejected him as an opponent.
Six years later, Davido’s $1 million challenge has brought the idea back into the spotlight.
As of the time of filing, none of the major artistes indirectly referenced by Davido had publicly accepted the challenge.
Whether the proposed contest becomes reality remains uncertain.
For now, Davido has made his position clear and is willing to attach $1 million to his claim that no contemporary Nigerian artiste has a stronger catalogue of hit songs.
Nigeria’s pay-TV industry is facing one of its toughest periods in years as consumers increasingly migrate from conventional antenna and decoder-based television services to cheaper, more flexible and on-demand streaming platforms
The shift is putting pressure on established operators, such as MultiChoice, owners of DStv and GOtv; StarTimes and other traditional pay-TV providers, whose business models have long depended on recurring monthly subscriptions as per report by Business Hallmark.
According to Business Hallmark, the changing consumer behaviour is being driven by a combination of factors, including demographic transition, rising subscription costs, declining household purchasing power, improved internet access and the growing popularity of streaming services that allow viewers to pay for specific content or watch programmes at their convenience.
Streaming platforms are steadily expanding their appeal, offering consumers access to movies, sports (especially football matches and wrestling bouts), local content and international programs through smartphones, smart televisions and other internet-enabled devices.
Also, the proliferation of affordable data packages and connected devices has lowered the barrier to entry, allowing consumers to bypass traditional decoders altogether and consume content directly online.
Three of the major factors behind the changing behaviour of Nigerian television consumers are growing internet access, economic squeeze and changing demography.
Pay-TV subscriptions, once regarded by many households as a relatively affordable source of entertainment, are now competing with several other demands on disposable income.
For instance, entertainment spending are increasingly being subjected to tougher scrutiny with household budgets under pressure from food, tuition, transportation, electricity, housing and other essential costs.
Business Hallmark checks revealed that frequent price reviews by MultiChoice Nigeria’s have pushed the firm’s products beyond the reach of many Nigerians.
One of its products, GOtv, initially designed for average Nigerians, has six packages, namely GOtv Supa Plus, GOtv Supa, Gotv Max, GOtv Jolli, GOtv Jinja and GOtv Smallie.
GOtv Supa Plus with over 85+ channels currently goes for a monthly subscription fee of N16,800; GOtv Supa N11,400; Gotv Max N8,500; GOtv Jolli N5,800; GOtv Jinja N3,900, while GOtv Smallie subscribers choose between the N1,900/monthly, N5,100/quarterly and N15,000/annually options.
Similarly, following multiple tariff reviews, DStv Premium currently goes for N44,500 monthly; DStv Compact Plus N30,000; DStv Compact N19,000; DStv Confam N11,000; DStv Yanga N6,000 and DStv Padi N4,400.
On the other hand, StarTimes, which serves its customers through antenna signal transmission and satellite transmission, has only three bouquets, Nova, Basic, and Classic.
While Classic, the most expensive bouquet on the StarTimes’ shelf currently cost N6,000 monthly, Basic costs N4,000, while Nova costs N2,100.
While speaking to our correspondent on the major shift, some consumers explained that the choice is no longer between different pay-TV providers but between maintaining a television subscription and cancelling it altogether.
Eighty-two Nigerians, representing 68% of the 120 Pay-TV subscribers, who participated in an online survey conducted by Business Hallmark, said they opted for less expensive and more flexible alternatives, including YouTube and a growing range of streaming platforms, using smartphones, laptops, smart televisions and other internet-enabled devices to access entertainment.Geographic Reference
According to the respondents, the shift towards streaming lies partly in its flexibility. Instead of waiting for a program to be broadcast at a scheduled time, viewers now search for specific films, series, sporting events or other contents, which can be watched immediately, or downloaded to be watched or listened to later.
“I now watch contents when I want, across multiple devices, without necessarily being tied to the traditional channel and time-based television experience”, said Tolu Olamiti, an accountant in an audit firm in Lagos.
Another factor that is fueling the exodus from pay-TV model is the growing youth population. Checks revealed that online streaming is particularly attractive to phone-savvy younger viewers, whose television consumption habits are markedly different from those of previous generations.
While underage children watch cartoons and educational programs mostly from their parents or older siblings internet-enabled gadgets, teenagers and adults now watch news, sports programs and films through live streaming or download preferred programs to be watched later.
“With N200 data, I can download several new films to be watched at my convenience, instead of the old films, which providers always repeat on their channels. I also listen to music through out the day without worrying about electricity as my phone can go 2 days after full charge”, said Chukwuemeka Ibe, a student of Lagos State University (LASU).
In the same vein, access to fast and cheap internet plans is helping to drive the streaming surge. For instance, a subscriber can get a daily 1G data plan on the MTN Nigeria platform for just N200. This data plan can be used to download up to 1,000MB movies, or for streaming several hours of music online.
According to official statistics from the Nigerian Communications Commission (NCC), internet consumption in Nigeria reached 13.2 million terabytes in 2025, representing a 35 per cent increase from 2024, while average monthly data usage per active subscriber increased from 3.3 gigabytes in January 2023 to 7.4 gigabytes by May 2025.Geographic Reference
The NCC data indicates growing reliance on mobile internet services and digital platforms across the country with active internet subscriptions rising from 169.3 million in January 2025 to 182.2 million by January 2026.
Also, active internet subscriptions also surpassed 142 million.
Before the advent of internet, traditional pay-TV operators had ruled the television viewing industry largely through channel packages, exclusive content and decoder penetration. However, the rise of streaming has fundamentally altered the competitive landscape of Nigeria’s entertainment industry.
Fueled by the spread of smart devices and improved internet connectivity, streaming companies have been able to compete with traditional TV and radio providers through original programming, on-demand access, convenient timing and increased personalized viewing experiences.
A subscriber, who previously needed a satellite dish or digital terrestrial television decoder to access premium entertainment, can now use a smartphone or smart television and an internet connection.
The proliferation of affordable smartphones has further accelerated the process. Mobile phones have become entertainment devices for millions of Nigerians, particularly younger consumers, who spend more time watching short-form videos, movies and online programs than conventional television.
Also, social media platforms have become important competitors for consumers’ limited attention. YouTube, Facebook, Instagram, TikTok and other digital platforms provide enormous volumes of free or relatively inexpensive video content, forcing traditional broadcasters to compete not only for subscribers but also for viewers’ time.
Several pay-TV subscribers, who spoke to our correspondent on the matter, said providers can no longer justify the traditional model of paying a fixed monthly fee for hundreds of channels they rarely watch.
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