Telecom
A Guide to Boosting Your Broadband Speed
A lot turns on the strength of your broadband speed.
If you’re a business, the strength of your broadband determines how quickly you’re able to download and transfer files, how long it takes to process data, and the quality of your communication with your clients.
Faster connections will allow your team to carry out tasks efficiently, and guarantee smoother customer engagement on your contact channels. Slower connections could affect the pace of work and dampen the quality of your interaction with customers.
Unless you remedy the issues arising from slow broadband, your clients could seek better service elsewhere. This could in turn reduce your sales and shrink your revenues.
If you are struggling with less than optimal broadband speeds, you should find this article useful. Here we’ll note some of the possible causes of your slow internet speed, and present practical steps you can take to fix this problem.
First, let’s answer a few questions about broadband internet, so we get a sense of where we’re headed.
What is Broadband Speed?
Broadband speed refers to how quickly you can upload or download data with your internet connection. It’s measured in megabits per second (Mbps) and kilobits per second (Kbps). These days, we also hear talk of speeds reaching several gigabits per second (Gbps).
A kilobit is a thousand bits; a megabit is a million bits. One gigabit refers to a billion bits.
A bit is the smallest unit of data on your computer.
If your broadband speed is 20 Mbps, this means you’re able to transfer up to 20,000,000 bits of data per second over your internet connection. This is faster than a broadband speed of, say, 20 Kbps, or 20,000 bits per second.
How Fast Should Your Internet Be?
The answer to this question depends on what you’re using your internet for. If you routinely transfer heavy files between computers, you will need much faster broadband than someone who only uses their internet for simple text emails.
Some video streaming services require speeds of at least 5 Mbps. If you’re working with a speed of 50 Mbps, you could download a 2 GB file in about five minutes.
Things that May Be Slowing Down Your Broadband
Many people tend to blame their Internet Service providers (ISPs) for their slow broadband. But it’s not always the ISP’s fault; a lot of other factors could contribute to slower internet connection. Some of them are explained below.
- Quality of Your Hardware: If your cables and router are old, they may cause your broadband to slow down. It’s advisable that you check your connection hardware and replace it with new equipment if they have aged.
- Distance from Network Centralizer: The farther you are from your service provider’s broadband centralizer or access points, the slower your internet is likely to get.
- Obstructions: Network signals could weaken if there are walls or other things standing in its path.
- Spyware and Viruses: Spyware may affect your broadband speeds by interfering with your browser. Computer viruses may also multiply to weigh down computing power, and impede normal functioning.
- Router Location: Routers need to be placed in a central, elevated location, or at least at a point that lets signals travel unimpeded to your computers. When it’s not positioned this way, broadband speeds will be lower.
- Several Devices and Users: Access speeds may drop if there are several users and multiple devices using a single network.
- Heavy or Outdated Applications: Applications that have not been updated can affect internet speeds. They may also slow things down if they use a lot of bandwidth.
- Peak Time: Think about internet traffic as a stream of vehicles on a road. There’s usually more traffic during peak periods, so movement—or internet speeds –could be slower at those times. Peak period for internet connections is usually somewhere between morning and evening. Off peak periods may last between 2 AM and 7 AM, when there are fewer people using the internet.
How to Check Your Broadband Speed
You can find out what how fast or slowly your broadband is working by conducting a broadband speed test. It’s simple and takes just a few steps:
- Link your computer to your router with an Ethernet cable
- Go to your browser
- Search for a speed testing platform (examples include speedtest.net, fast.com, and speedcheck.org).
- Follow the instructions on the site you choose.
Note that the broadband speed displayed may be slightly lower or higher than what your ISP says it provides. This isn’t necessarily a problem. You only have cause to be concerned if the speed test consistently shows results that are much lower than what your ISP claims to be supplying you.
How to Speed Up Your Broadband
You could take these steps to make your broadband faster:
- Protect Your Connection
It might be that your internet connection has no password protection, and other users are linking up to it without your knowledge. As we noted earlier, having multiple users on your connection at once may affect your internet speed. By restricting access with a password, you could reduce the possibility of this happening.
- Change Your Router’s Location
Place your router in a more central location so that it achieves broad coverage. Or just make sure that the paths between it and your computers are not impeded by walls or other obstructions. Ideally, you should put it in an elevated place, like a shelf or high up a wall.
- Close or Remove Bandwidth-Consuming Applications
Some applications could start and run without your knowledge, consuming bandwidth and stifling access speeds. Make sure to shut down these applications, or remove them if they aren’t important to you. You should also delete old files and wipe your browsing history clean to free up space and allow quicker computing.
- Scan Your System with an Antivirus
Combat bandwidth-shrinking malware with up-to-date antivirus. You can set your antivirus to scan your systems for spyware or viruses on a regular basis.
- Change Your Service Provider
If other measures don’t help, the problem may well be from your service provider. In this case you will have to try some other ISP and see if they can offer you a faster connection.
Get Fast, Reliable Broadband for Your Business
If you’re looking to solve your issues with broadband speed, you can speak to the experts at Layer3. They will assess your needs and recommend changes besides the few mentioned here.
Layer3 also provides secure, stable and fast broadband service. Its broadband package guarantees low latency to the internet, routable IP addresses, and multiple connections to the internet backbone via submarine cables. It’s exactly what your business needs to maintain a high standard for its operations.
Find out how these features can benefit your organization. Get in touch with the Layer3 team and request a demo today.
As Africa and MENA’s startup ecosystems transition from post-correction resilience into a new phase of disciplined growth, the Africa Startup & VC Landscape Preview (ASVLP 2026) will convene leading founders, investors, policymakers, and ecosystem builders on January 29, 2026, for its second annual, agenda-setting virtual forum.
Following a challenging global venture cycle, 2025 marked a notable rebound across the African ecosystem, with startups raising an estimated $3.2–$3.3 billion over the full year.
The recovery was accompanied by significant structural shifts: Kenya emerged as the leading destination among Africa’s “Big Four” markets for the first time, while Nigeria recorded a year-on-year funding decline, reflecting changing investor preferences, macroeconomic pressures, and a broader recalibration toward capital efficiency and sustainability.
Sectorally, fintech remained the most funded vertical, while climate & energy, AI-enabled solutions, healthtech, and infrastructure-adjacent businesses gained increasing attention. Across Africa and MENA, development finance institutions (DFIs) and family offices played a more pronounced role in anchoring funds, deploying catalytic capital, and supporting blended-finance structures, reshaping how early-stage and growth capital is mobilized.
ASVLP 2026 is designed to translate these data points into forward-looking strategy.
The forum will bring together venture capitalists, angel investors, LPs, DFIs, family offices, founders, corporate leaders, and regulators from Africa, MENA, Europe, and North America to assess 2025 outcomes and chart priorities for 2026.
The program will feature keynotes, fireside chats, panels, and deep-dive roundtables, including discussions on:
· The 2026 Africa & MENA FinTech Landscape, focusing on security, profitability, regulation, and growth frontiers
· Emerging Fund Managers, capital formation, and LP alignment
· Talent, operator depth, and institutional capacity as constraints to scale
· Regulatory evolution and cross-border market integration
A major highlight of ASVLP 2026 will be the Final DealRoom Pitch Session, where a curated group of high-potential startups will present to an experienced panel of investors.
• Founders can apply to pitch via: bit.ly/ASVLP-DR-Founders
• Investors seeking DealRoom access can request entry via: bit.ly/ASVLP-DR-Investors
Confirmed speakers for ASVLP 2026 include Khaled Ismail (HIMangel), Idris Ayodeji Bello (LoftyInc Capital), Zachariah George (Launch Africa), Tosin Faniro-Dada (Breega), Selma Ribica (FirstCircle Capital), Maha Mandour (COREangels MEA), Joe Kinvi (Borderless), Remi Prunier (Orange Ventures MEA), Karima El Hakim (Plug and Play Tech Center), Souheil Guessoum (President, The Confederation of Citizen Employers – Algeria (CAPC)), Remi Prunier (Partner, Orange Ventures, MEA), Maha Mandour (COREAngels MEA), Ali Hussein (President, Kenyan FinTech Association), Patrick Okebu (CIO, Interswitch Group) among other leading voices shaping capital, policy, and innovation across the region.
“The conversation has shifted,” said Uche Aniche, Convener of ASVLP. “It’s no longer about whether capital will return to Africa and MENA, but what kind of capital, deployed with what discipline, and in service of which long-term outcomes. ASVLP exists to help the ecosystem make sense of that transition.”
Participation in ASVLP 2026 is free but strictly by invitation.
Interested participants are encouraged to repost the official announcement on LinkedIn and comment #ASVLP2026 to receive a private registration link. They could also email [email protected] and request invite.
Major social media giants Meta Platforms, TikTok and Alphabet’s YouTube will face a landmark jury trial this week in Los Angeles County Superior Court over allegations that their addictive designs have fuelled a youth mental health crisis, marking the first such case to reach this stage.
Social Media
The pivotal personal injury lawsuit centres on a 19-year-old Californian woman identified as K.G.M., who claims her childhood immersion in Instagram, Facebook, YouTube and TikTok—engineered with endless scrolls, autoplay videos, notifications and algorithms—sparked severe anxiety, depression and suicidal thoughts.
Dozens of similar suits have surged since 2022 from families, schools and states, accusing the firms of burying internal research on teen harms while prioritising ad revenue through youth-targeted engagement hooks, despite Section 230 protections for user content.
Plaintiffs seek damages and design overhauls, arguing platforms bypassed parents and preyed on vulnerable kids; defendants counter there’s no clinical “social media addiction” diagnosis, no proven causation—kids with issues often use less—and they’ve added safeguards like parental controls and time limits.
Echoing Australia’s under-16 bans, the trial will scrutinise thousands of internal documents, expert testimonies and K.G.M.’s story, potentially expanding tech liability amid debates where studies show complex links, not direct causation, between screen time and disorders like eating issues or self-harm.
A win could mandate warning labels, age gates or algorithm tweaks, reshaping global platforms as U.S. Surgeon General advisories and global scrutiny intensify pressure on Big Tech to prioritise child safety over profits.
Meta is gearing up to trial paid subscription services on Instagram, Facebook, and WhatsApp, aiming to diversify revenue streams beyond advertising while maintaining free core access for all users.
Meta
The subscriptions will offer enhanced tools tailored for everyday users, creators, and businesses, including advanced content creation, sharing, and workflow features distinct from the existing Meta Verified verification program. Unlike a uniform rollout, Meta plans varied testing formats per app to match diverse audiences, experimenting with feature bundles based on user feedback to refine the model.
A key element involves integrating Manus, the autonomous agent firm Meta acquired for $2 billion in December, into these apps alongside its enterprise sales. Manus enables complex task automation with minimal input, with early signs like Instagram shortcuts already spotted by reverse engineer Alessandro Paluzzi.
Video tools feature prominently: Meta’s Vibes short-form video generator in the Meta AI app shifts to freemium, where paid tiers unlock higher monthly creation limits beyond the free baseline. On Instagram, subscriptions could enable unlimited audience lists, non-follower tracking, and anonymous Story views, though specifics for Facebook and WhatsApp remain under wraps.
Drawing from Meta Verified’s 2023 launch—which provides badges, support, and protection mainly for creators—these broader plans target wider appeal amid industry shifts. Ad growth slows against TikTok competition, while Snapchat+ boasts 16 million subscribers at $3.99 monthly, proving demand for value-driven paid perks despite subscription fatigue risks from streaming and storage fees.
Meta will phase tests gradually, prioritizing feedback to shape long-term viability without alienating free users.
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