Broadcasting
AfricaMagic: Africa Channel for Africans

In 2003, just months after the very first Big Brother Africa production revolutionized reality television, pioneering a new experience for TV audiences across the continent, M-Net launched another initiative, one destined to change both the company’s legacy and its future forever.
On December 1, the AfricaMagic channel was born on DStv!
Envisioned as a dedicated channel made in Africa, for Africans by Africans, the very first of its kind, the channel quickly caught the attention of viewers in East, West and Central Africa from the moment it went live.
First designed as a 6-hour channel, the enormous demand for the homegrown content it offered saw the channel develop at a rapid rate, exceeding all the expectations of its creators.
It continued, unstoppable, to expand both its screening hours and its footprint with Southern African audiences gaining access to the channel just three months later. And when AfricaMagic was launched in South Africa in July 2004, the move brought its proudly African programming to an impressive 41 countries.
With the dynamic heart of African filmmaking, Nollywood, producing dozens of titles monthly and with an already comprehensive library of movies waiting to be showcased, AfricaMagic was perfectly positioned to take these properties to wider African audiences who were just awakening to the power of Nollywood’s frenetic production schedule and its rising stars.
Timing, strategy and the age-old principle of supply and demand coincided almost immediately and a new brand began rising to prominence.
Five years later, having established one of the fast-growing and most recognizable names in Africa, the channel opened another chapter in its story, exploring a new opportunity. In June 2008, the AfricaMagic Plus channel made its debut on DStv. Packaging programming from East and Southern Africa, the channel joined its successful sister in quickly becoming a force to be reckoned with.
But the story was just gaining momentum. In March 2010, AfricaMagic grew once more and, once again, the brand made history.
This time, M-Net simultaneously launched not one but two dedicated AfricaMagic channels in the languages of two of Nigeria’s largest communities.
AfricaMagic Hausa and Yoruba debuted on DStv channels 117 and 118 respectively, each running 12 hours daily. With sub-titles available in English, the channels were also seen throughout East, West and Central Africa.
They too quickly became popular to audiences who had long desired a dedicated television destination in the languages of their homes.
Then, little over a year later with two English language channels and two African language channels screening African programs to the continent’s increasingly enthusiastic audiences,
M-Net moved forward again, this time focusing on one of Africa’s oldest and most beautiful languages.
Launched to widespread commercial and critical acclaim, AfricaMagic Swahili made its appearance on DStv channel 127 on the 1st of July 2011. Broadcast to a range of Swahili speaking countries including Tanzania, Kenya, Uganda, Ethiopia, Rwanda, Burundi, Congo and the DRC, AfricaMagic Swahili continues to grow its fan base as audiences embrace both its line-up and its message of keeping Africa’s powerful languages alive.
Having launched 5 channels in just 8 years, which are now seen in 47 countries on the continent, in 4 different languages, it would be hard to dispute that the AfricaMagic brand has developed into one of the most innovative television brands in Africa.
Now its challenge and the challenge to M-Net, the company that dreamed it into existence, is to evolve AfricaMagic so that it continues to reflect the identity of the viewers who show their appreciation by tuning in daily, the producers who support it with their compelling work and of course, the Afro-hip generation who adore it for being so true to what they want Africa to be bold, fresh and forward-thinking; proud of its past, excited by the possibilities of tomorrow.
Broadcasting
NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
Broadcasting
MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Broadcasting
Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
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