International Congress of the All Africa Music Awards (AFRIMA) has lent its voice to the advocacy for COVID-19 palliative measures for artistes and other practitioners in the music, culture and entertainment industries of Africa.
This is in awakening to a new economic and social reality as a result of the impact of the COVID-19 crisis on the African culture and creative industries.
This decision was reached during the two-hour Conference/Meeting of the International Congress of AFRIMA held via Zoom on Tuesday, August 11, 2020, with the theme; Post COVID-19 Developmental Gaps and Challenges in the African Music and Entertainment Industries: African Regions and Countries Perspective.
The entertainment industry of Africa is among the worst hit industries in the coronavirus crisis.
Stage and concert performances have been suspended, thereby affecting performance artistes, the technical production and support businesses where users can access entertainment without restriction thereby causing millions of dollars in ticket-sales losses and generating an unprecedented level of financial anxiety for artistes, event organizers and other behind-the-scenes workers who rely on events to make ends meet.
Mr. Rikki Stein, international advisor of AFRIMA who joined the Zoom conference from his base in the United Kingdom, opined that it would not be easy to predict when things would return to normal, even after the pandemic, “the world has undergone a major paradigm shift in the way of doing business especially in the entertainment industry.
Therefore, virtual shows won’t be a perfect financial substitutes for artistes who have lost touring income in the short term, buts online events provide a similar sense of co-presence and community for both artistes and fans”.
In his submission, Mr. Mike Dada, president and executive producer, AFRIMA stated, “The quickest, most direct way to support artistes and industry workers affected by shows, festivals and events cancellations is for both national and regional level funding programs to open to contributions from the general public.
Such programs can usually deliver funds to qualifying artists and other production support businesses for growth and sustenance”.
Other Congress members also voiced their support for creative industry focused solutions to support and help needy musicians and other stakeholders.
Reacting, Ms.Angela Martins, head of Culture Department, African Union Commission, (AUC), who joined the meeting from the AU Headquarters in Addis Ababa revealed some of the plans underway to support the industries.
“I wish to inform the meeting that the African Union held a virtual forum of Ministers for Culture and Creative Industries in Africa and there are some countries providing support to artists already.
The final communiqué of the Virtual Meeting of Ministers includes a call for all AU Member States to provide this much needed support to artists.
She added, “The African Union Commission is currently in collaboration with the African Export and Import Bank (AFREXIM Bank) in developing a scheme to request Member States to provide these grants for artists and relevant creative industry stakeholders”
Ms.Martins concluded that the AU would be open to work with AFRIMA to bring much needed relief to the creative and culture sectors of Africa
The conference saw the turnout of members of the International Congress of AFRIMA who collectively make up the International Committee of AFRIMA, the International Jury of AFRIMA and the International Production Committee of AFRIMA.
These distinguished professionals in various sectors of the music, culture and production industries of Africa and other parts of the world linked into the conference from countries such as Benin Republic, Cameroon, DRC, Egypt, Ethiopia, France, Gambia, Ghana, Ireland, Kenya, Mali, Morocco, Mozambique, Nigeria, South Africa, Tanzania, Togo, United Kingdom, USA and Zimbabwe, among others
In partnership with the African Union Commission, AFRIMA is a youth-focused music property that celebrates Africa, recognizes and rewards the work and talents of myriad of African artists across generations.
AFRIMA is committed to the stimulation of conversations among Africans and between Africa and the rest of the world about the potentials of the cultural and creative economy for real enterprise on the continent, contributing significantly to social cohesion and continental integration as well as sustainable economic growth and development in Africa by lending its voice to promotion of education and campaign against extreme poverty and preventable.
Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations
Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).
This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.
Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.
Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.
The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.
“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.
He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.
“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”
Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.
Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.
“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission
“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed
FirstBank Supports Author on New TV Series
First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.
The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.
The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.
The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.
The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.
According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”
“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”
Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.
The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”
OurTv Secures LaLiga Broadcasting Rights for Nigeria
OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.
OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.
Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”
OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.
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