Telecom
Airtel, Trace Unveil Music Contest For 13 African Countries

Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across Asia and Africa, has today partnered with TRACE Music Star and global recording icon Akon to roll out the largest mobile musical competition in Africa.
Dubbed Airtel TRACE Music Star, the competition will be rolled out across 13 Countries in francophone and anglophone Africa where Airtel has a presence (Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Nigeria, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo (DRC) and Gabon).
Specifically, Airtel Nigeria is partnering with Trace, an International music video channel, to launch the unique mobile song contest, designed to empower Nigerian youths and create robust platforms for them to achieve their aspirations.
The competition tagged ‘Airtel Trace Music Star’ is a mobile song contest which will allow contestants to audition right from their phones and earn a chance of becoming the next big music star in Nigeria.
Contestants can participate by simply recording their song with an Airtel line, using a short code and will be aided by an interactive voice prompt.
The interactive voice prompt will be fortified with multi-lingual functionality including English and Pidgin which will assist in eliminating any language barrier and will enable youths from all parts of across Nigeria participate in the competition
Speaking on the initiative, Maurice Newa, chief commercial officer, Airtel Nigeria, noted that Airtel as a youth-centric telecoms company will be initiating the ‘Airtel Trace Music Star’ platform to empower Nigerian youths by giving them opportunities to develop their innate skills and achieve their dreams.
He said: “Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth. In the next few weeks we will unveil the biggest platform for Nigerians to express their singing talent through their mobile phones from the comfort of any location they choose.
Olivier Laouchez, co-Founder, chairman and CEO of Trace Group, sees the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world.
According to him, “We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step towards our joint goal of empowering African youth”.
As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates.
The winners from each participating country will then compete in a televised pan-African grand finale where the African champion will win a trip to the USA to be mentored by megastar Akon in addition to a professional music video and a record deal with Universal Music.
Airtel Nigeria has been in the forefront of empowering Nigerian youths through various credible platforms with the sponsorship of top entertainment and talent-hunt projects such as Nigeria’s Got Talent, which has provided opportunities for thousands of youths to take their skills to the next level.
The Telco also recently initiated another music talent show tagged ‘Airtel One Mic’ with the aim of discovering young talents in tertiary institutions across Nigeria.
Another robust platform created by Airtel Nigeria to empower youth is the yearly Airtel Rising Stars championship which was conceived to discover youths, both male and female, with football talent across Nigeria.
Trace, an international media group has deep African roots and is a major promoter of African music to the rest of the world.
It runs five music TV channels across Africa and currently, it airs videos by numerous A list African artistes in 160 countries globally through its network of music and sports celebrity TV channels. Trace Urban is available on DSTV Channel 322, while Trace Sports Stars is currently available on DSTV channel 188.
Telecom
NCC Insists Telcos Must Compensate Subscribers for Poor Quality of Service

Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC), has insisted that telecommunications operators must compensate subscriber for poor quality of service after a facility tour of major telecommunications operators in Lagos yesterday.

The team comprises of Chief Idris Olorunnimbe the Chairman of the Governing Board of the Nigerian Communications Commission (NCC), EVC, Engr. Gbenga Adebayo, chairman, Association of Licensed Telecommunications Operators of Nigeria (ALTON) and other stakeholders visited MTN Nigeria, Globacom and Airtel Nigeria.
Earlier this week, the commission directed Mobile Network Operators (MNOs) to provide compensation to subscribers whose network quality of service experience is below specified targets within certain locations.
In a statement signed by Nnenna Ukoha, head, Public Affairs Department, NCC, the commission noted that its position is that subscribers should not be made to bear the full burden of service disruptions where operators fail to meet prescribed standards of service delivery.
Speaking after the facility tour the EVC, said: “We are in a situation where Nigerians are yearning for better service, but better service requires infrastructure. We are not where we want to be or where we need to be, but from what I’ve seen today, I am reassured that the operators are continuing to invest. I urge Nigerians to be a little bit patient while these investments are made, so that we can address the infrastructure deficit that is required to improve service for Nigerians.
“I wasn’t expecting that a tour like this would change that directive. We looked at it and we said the fairest thing to do was for subscribers to be compensated. This is not to say that the operators have not tried. Service has improved. The data shows that our demand is also increasing at a rate faster than the infrastructure is being built. So Nigerians have to be a little bit patient. From what I’ve seen today and all the work that has been done, I’m confident that gap will be close shortly”.
Chief Idris Olorunnimbe, chairman of the Governing Board of the Nigerian Communications Commission (NCC), added: “From what we have seen, and what has been done. We have been told in detail what is to come. And I mean, just like the EVC said, all we need is a bit more patience, better service, deeper penetration is assured based on everything that we’ve seen, and everything we have heard.
“It’s also important to commend our operators. The infrastructure that we’ve seen is comparable with any infrastructure from any telecom operator anywhere in the world, and Nigeria is not behind, and based on what we’ve also seen in terms of their plans for expansion, Nigeria will always be able to compete with any other country in the world.
” More so, drop calls are not deliberate. They are caused by a few things. One of it is fiber cut and attacks or vandalization of towers and other infrastructure. But now, it has reduced. We have seen they’ve shown us data today that shows a significant reduction. It will continue to reduce. As the critical national infrastructure program deepens and we’re also about to introduce an accountability framework of “when fiber is damaged, you must fix it”. That way we think that people will be more responsible with their constructions that breach telecom infrastructure. Then we can keep those incidents to the barest minimum, drop calls would also reduce.
“However, when calls drop, the networks also lose so it’s not in their interest for your calls to drop or for you to experience frustration when you use the service, because the more reliable it is, the longer you spend on it, the longer you spend on it, the more money they’re able to make. So, they are also doing their best in terms of ensuring that these incidents are reduced to the barest minimum”.
Telecom
NITDA Urges Joint Action to Drive Nigeria’s Digital Innovation

Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has underscored the importance of collaboration between government institutions and emerging startups as a catalyst for Nigeria’s digital transformation and national development.

Speaking at the Nigerian Satellite Week 2026 in Abuja, themed “Harnessing Space Technology for an Extraordinary Nigeria,” Inuwa urged stakeholders to embrace partnerships as a pathway to innovation and impact.
“Take a good step, and you can make a difference,” he said, emphasizing the need to translate ideas into tangible outcomes through collective effort.
The NITDA boss, represented by the Director of Stakeholder Management and Partnerships, Aristotle Onumo, during his presentation on “Enhancing collaboration between government agencies and emerging start-ups”, outlined four guiding principles for driving transformation: enabling the ecosystem rather than controlling it; prioritising networks over institutions; developing talent while supporting innovation and adopting practical solutions; and focusing on platforms rather than isolated projects.
To illustrate the power of digital innovation, Inuwa shared the story of a rural farmer whose productivity challenges ranging from unstable rents to failed loans were overcome through access to digital tools and networks. He explained that such incremental interventions can scale into broader economic gains, ultimately contributing to national infrastructure like satellite systems.
“This is the power of space technology, and it shows why events like this are so important,” he noted.
Highlighting the evolving role of space technology, Inuwa observed that startups are increasingly driving innovation across telecommunications, navigation, security, and cloud services. Once dominated by global superpowers, the sector is now emerging as a key economic driver, with Nigeria’s “Sunrise Packet” projected to contribute over $1.5 billion to the economy by 2030.
“Innovation without adoption is wasted,” he added, stressing the critical role of government in enabling start-ups to scale through supportive policies, infrastructure, and incentives.
According to him, developmental regulation should focus on creating markets, orchestrating ecosystems, and delivering public value rather than stifling innovation. He pointed to several initiatives supporting the growth of Nigeria’s innovation ecosystem, including the Digital Start-Up Act, Idea Hatch, and the National Digital Leadership Programme, all designed to empower young innovators and connect them to global opportunities.
He further highlighted platforms such as GITEX Africa, GITEX Nigeria, and Digital Nigeria, which provide visibility for start-ups and attract investment, partnerships, and mentorship.
Inuwa concluded with a strong call for collaboration among government, start-ups, non-governmental organisations, and investors, describing Nigeria’s youth as the country’s greatest asset.
“If we are going to create a digital Nigeria, we must collaborate,” he said.
Also speaking at the event, the Minister of Communications, Innovation and Digital Economy, Tijani, described Nigeria’s satellite infrastructure as central to the nation’s digital future.
“Nigeria is the only West African country with its own satellite. NigComSat provides critical connectivity and resilience, benefiting not just Nigeria but the entire region,” he said.
Tijani disclosed that President Bola Ahmed Tinubu has approved the acquisition of NigComSat-2A and NigComSat-2B, a move expected to significantly enhance the country’s space capabilities.
He stressed, however, that infrastructure alone is not sufficient.
“What truly matters is how we leverage this technology to improve agriculture, education, security, and business operations,” he said.
The Minister also highlighted key government investments, including a ₦12 billion digital economy research cluster fund under Project Bridge, which will support academics and researchers nationwide. He added that Nigeria is expanding its digital backbone through 90,000 kilometres of fibre optic cables, nearly 4,000 telecom towers in underserved communities, and new satellite deployments to strengthen regional connectivity across countries such as Cameroon, Niger, Chad, Burkina Faso, and the Republic of Benin.
“The talent, ideas, and energy are all here in Nigeria. It is up to us to turn them into real outcomes for our people and the economy,” Tijani added.
The Nigerian Satellite Week continues to provide a strategic platform for collaboration among government, start-ups, academia, and the private sector, fostering innovation and reinforcing Nigeria’s leadership in Africa’s digital and space economy.
Welcoming participants, the Managing Director of Nigerian Communications Satellite Limited (NIGCOMSAT), Jane Nkechi Egerton-Ideyen, said Nigeria’s space programme is entering a new phase marked by deliberate and focused growth.
She pointed to strengthened institutional capacity, expanding partnerships, and clear economic gains, noting that the agency’s revenue grew from less than $650 million in 2023 to over $2 billion in 2025. She attributed this surge to key reforms, new commercial deals, and increasing demand for satellite broadband services across the African continent.
Egerton-Ideyen also disclosed that Nigeria has launched seven space assets in just over two decades, adding that the country is shifting its focus from prestige-driven initiatives to practical outcomes—enhancing connectivity, improving livelihoods, and promoting inclusive development.
She further revealed that more than 500 young Nigerians received training in satellite technology within the past year, while over 50 startups have benefited from NIGCOMSAT’s accelerator programme.
Telecom
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