E-Business
Amid Uncertainty, Businesses are Betting on AI to Accelerate Productivity and Unlock ROI

By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce
In a time of rising global economic uncertainty, African businesses are increasingly turning to AI to accelerate productivity and unlock a new level of ROI. The data is compelling – according to the World Bank’s recent Global Economic Prospects report, rising global trade and policy uncertainty could weaken growth by 2.3% in 2025, impacting both major economies and emerging markets.

In the face of these headwinds, many businesses are ramping up plans to implement AI, driving new levels of productivity and cost savings. In a March 2025 survey by McKinsey, 78% of respondents reported their organisation already uses AI in at least one business function, up from 72% in early 2024 and 55% a year earlier.
Put simply, AI is the most transformative technology of our lifetime. Its latest iteration, agentic AI—always-on intelligent agents that can learn, reason, and execute tasks independently – will reshape how companies operate, compete, and perform work.
While this new era holds great promise, the journey to becoming an agentic enterprise can feel daunting.
Aligning your business with a tangible agentic AI strategy, readying your technology infrastructure, and understanding the metrics that define success are essential pillars to unlocking the agentic AI opportunity and realising the return on investment (ROI) this moment demands.
Realise trapped value with automation and augmentation
Nearly half of desk workers report spending time on repetitive, low-value, or unrelated tasks to the jobs they were hired to do. Across many industries, operational inefficiencies and unrecognised opportunities are buried deep within data, processes, and human workflows, affecting everything from employee engagement to the bottom line.
The first step to reigniting productivity growth is identifying what’s holding organisations back and finding solutions to these challenges, known as trapped value analysis.
Start by identifying where high-value, underperforming workflows exist. For example, are there manual tasks slowing teams down? Can they be automated? Which customer interactions can be more personalised?
Augmenting human capacity with a digital workforce is key to realising trapped value, enabling smarter, faster decision-making grounded in trusted data and improving personalised customer interactions at scale.
Imagine a marketer at a young company suddenly supported by a team of AI agents to strategise, plan, and deliver best-in-class campaigns. Or a sales rep with instant access to real-time customer data analysis and predictions of which leads are most likely to convert.
Deploying AI agents isn’t about replacing people; it’s about empowering employees to focus on what they do best – strategic thinking, innovating, and building relationships with customers.
Overcoming productivity pain points with a dynamic IT infrastructure powered by digital labour allows businesses to reprioritise their newly available human capacity to where it can have the greatest impact. This is key to realising new revenue streams or business models and is fundamental to unlocking ROI.
Set critical metrics to measure ROI
The advantages of digital labour for optimising operations are clear. However, according to Gartner, over 40% of agentic AI projects will be cancelled by the end of 2027 due to reasons such as unclear business value.
To demonstrate real ROI, organisations need to focus on enterprise productivity, driving business value through quality, cost, speed, and scale.
For customer service teams, measuring ROI can involve assessing customer satisfaction, such as improving experiences with 24/7 support across channels where AI agents triage requests and provide step-by-step instructions using natural responses.
When Salesforce added Agentforce to its Help site in October 2024, the goal was to set a world-class standard for agentic service. With an AI agent answering customer service questions in natural language, using unified data to provide fast, 24/7 support, our human engineers can focus on complex issues. To date, Agentforce has handled over 1 million support requests and is projected to save $50 million annually by the end of this fiscal year.
For sales teams, ROI can be seen in faster response times and increased lead qualification. Agentic AI enables scaling with autonomous outreach to answer product questions, handle objections, and book meetings, interacting with customers across relevant channels with personalised responses.
All of these efficiency gains free up time for humans to focus on improving and driving growth in other areas of the business.
Using metrics – from deflection rates to customer satisfaction scores and operational savings — enables organisations to assess the performance of their AI agent initiatives and calculate ROI effectively.
Access long-term value
By focusing on these metrics, African businesses can effectively assess the performance of their AI initiatives and calculate ROI, moving from a position of uncertainty to one of strategic growth.
In essence, the agentic AI era is not about a single, abrupt change but a fundamental shift in how people and technology work together.
By embracing a phased, strategic approach, African businesses can navigate this transition successfully, accelerate productivity, and ultimately unlock significant long-term value. This is the new partnership that will enable businesses to thrive amid today’s challenges.
E-Business
NITDA Introduces Cloud Certification Boost Data Localisation Compliance

National Information Technology Development Agency (NITDA) has introduced so-called Nigeria’s Certified Cloud Register, regulatory framework developed under the agency’s National Sovereign Cloud Initiative to determine which cloud providers are authorized to handle sensitive data, such as banking records.

In effect, from October, NITDA requires banks, fintech companies and other regulated organisations to source cloud infrastructure providers from a national register of certified firms approved to host sensitive financial and government data.
The Certified Cloud Register, is expected to strengthen data sovereignty, improve regulatory oversight and support the implementation of the Central Bank of Nigeria’s (CBN) data localisation policy, which takes effect on January 1, 2027.
Under the framework, banks, fintechs, government institutions and other regulated entities will be able to verify whether cloud service providers, data centre operators, managed service providers and Artificial Intelligence (AI) infrastructure companies have met NITDA’s certification requirements before entrusting them with critical digital workloads.
The initiative is expected to provide regulated institutions with a standardised process for selecting cloud infrastructure providers that satisfy Nigeria’s technical, security and regulatory requirements.
According to NITDA, the framework establishes “a common national standard, an independent assessment process and a public register of approved providers that banks, fintechs and government institutions can rely on when selecting cloud infrastructure partners.”
The register is expected to become a key compliance tool ahead of the CBN’s directive, which requires all payment transaction data generated within Nigeria to be stored and processed locally, effective from January 1, 2027.
The policy applies to deposit money banks, microfinance banks, mobile money operators, payment service providers, switching companies and other financial institutions.
The certification regime is also expected to reshape Nigeria’s cloud computing ecosystem, making regulatory approval a major requirement for cloud providers seeking to handle sensitive data for regulated industries.
Figures cited by NITDA showed that Nigeria’s 10 largest banks spent about N177.91 billion on information technology in the first quarter of 2026, representing a 31 per cent increase over the corresponding period last year.
A sizeable portion of the investment currently supports cloud infrastructure hosted outside Nigeria, a trend the new certification framework is expected to address by encouraging greater utilisation of compliant local infrastructure.
NITDA said the certification programme will apply the same technical and regulatory standards to indigenous cloud providers and international hyperscale operators, creating a level playing field for all companies seeking to provide cloud services to regulated sectors.
The agency also disclosed that more than 85 per cent of Nigerian businesses currently rely on cloud services, with the majority using infrastructure hosted outside the country.
It said the new framework is aimed at improving confidence in Nigeria’s digital infrastructure while promoting local capacity and enhancing oversight of critical national data.
Speaking on the objective of the initiative, Kashifu Inuwa Abdullahi, director-general of NITDA, said the programme is designed to strengthen Nigeria’s position in the global digital economy rather than exclude foreign technology companies.
According to him, the initiative is intended “to redefine the terms under which Nigeria participates in the global digital economy rather than isolate the country from international technology providers.”
The Certified Cloud Register forms part of broader efforts by the Federal Government to deepen digital trust, strengthen cybersecurity and ensure that critical financial and public sector data are managed in line with Nigeria’s evolving data governance and sovereignty objectives.
E-Business
Firm Advocates Healthy IT Habits to Strengthen Cyber Resilience

At the recent Cyber Security Weekend 2026 conference, Kaspersky shared the findings from its survey titled “Cybersecurity in the workplace: Employee knowledge and behaviour” which was conducted among employees from the Middle East, Turkiye and Africa (META) region.

The study highlights that everyday IT habits, including decluttering computers and reducing digital fatigue, can have a direct and often underestimated impact on an organisation’s cyber resilience.
The Kaspersky survey points to a growing challenge of digital fatigue in the workplace. 13.5% of employees surveyed in the META region confirmed that they made IT-related mistakes due to a lack of cybersecurity knowledge – a figure that shows the critical importance of continuous cybersecurity training and awareness programmes.
Among other reasons behind IT mistakes, respondents cited being in a hurry (30%), oversight (14%), being tired or stressed (12.9%) and having too many notifications (10%). The constant barrage of alerts, messages, and on-screen clutter is becoming an acute problem that can lead to costly IT errors, overlooked social engineering attacks, and even to cyber breaches.
The survey also examined employees’ digital workspace habits. An overwhelming 44.5% of respondents in the META region reported having between 10 and 20 icons on their desktop, while 30% admitted to having even more – with half to a full screen covered in them.
Meanwhile, 33% of respondents also keep more than 10 tabs open in their browser at any given time. Excessive icons and open tabs do more than distract attention and fuel procrastination – they can slow device performance and, in the case of unused applications, quietly collect data.
Interestingly, most employees regularly disinfect their keyboards and phone surfaces (21.5% have adopted this habit since the COVID pandemic). However, digital cleanliness has not kept pace: 55% of respondents remove needless files once a month or more often; the rest perform digital clean-ups far less frequently – once a quarter, or even once a year.
Managing digital noise is key to staying alert: only essential notifications should remain active, especially during periods of deep focus on critical project deliverables. Regular breaks are just as vital for maintaining both well-being and cyber vigilance.
According to the survey, 78% of respondents spend their work breaks eating or drinking, while 58% chat with friends and colleagues. However, stretching and physical exercise is a more effective way to relieve stress and recharge focus – a habit adopted by only 14% of employees.
“It is important to recognise that digital fatigue is a real and growing stress factor: the constant stream of notifications, cluttered screens, and information overload gradually erode focus and make employees far more susceptible to mistakes and social engineering attacks. Simplifying your digital environment is not just a productivity tip, it is a cybersecurity measure”, says Brandon Muller, senior security consultant for the META region at Kaspersky.
E-Business
Extremist Groups Are Using Social Media to Recruit African Youth, New Report Warns

Pan-African digital rights organisation Paradigm Initiative (PIN) has warned that violent extremist groups are increasingly exploiting digital platforms to recruit, radicalise and manipulate young people across the Sahel region.

The organisation raised the concern in a new policy brief titled “Digital Frontlines: Countering Online Radicalisation and Violent Extremist Narratives in the Sahel.”
According to the publication, extremist groups are shifting from traditional recruitment methods to digital platforms, including social media, encrypted messaging applications, short-form video platforms and online financial incentives, to target vulnerable populations.
PIN noted that unemployed youths and people facing insecurity and limited economic opportunities are particularly susceptible to online recruitment campaigns.
The organisation said that although governments have intensified efforts to combat violent extremism, responses to the digital dimension of the threat have failed to keep pace with rapidly evolving online tactics.
It argued that addressing online radicalisation requires more than surveillance and restrictive measures, recommending investments in digital literacy, stronger community resilience, improved early-warning systems and credible counter-narratives.
PIN also urged governments to work closely with technology companies and civil society organisations to disrupt extremist recruitment while protecting citizens’ digital rights.
The report further highlighted the growing convergence between organised crime and violent extremist groups, noting that online propaganda increasingly promises financial rewards, belonging and purpose to vulnerable young people.
According to the organisation, this trend underscores the need for policymakers to prioritise prevention alongside conventional security responses.
Speaking on the findings, Moussa Waly SENE, Programmes Officer for Francophone Africa at Paradigm Initiative, described the digital space as a new frontline in the fight against violent extremism.
“As more young Africans come online, stakeholders must ensure that digital platforms remain spaces for opportunity, innovation and civic participation, not recruitment grounds for violent extremist groups. Protecting digital rights and protecting vulnerable communities should be mutually reinforcing objectives,” he said.
Among its recommendations, the policy brief called for stronger regional cooperation to tackle cross-border online extremist networks, rights-respecting content moderation and greater accountability by digital platforms.
It also advocated expanded digital literacy programmes to strengthen resilience against online manipulation and community-led initiatives that empower young people to identify and reject extremist narratives.
The organisation further urged policymakers to develop security measures that balance national security objectives with the protection of privacy, freedom of expression and access to information.
E-Financial2 days agoAccess Holdings Deepens Sustainable Finance Impact, Expanding Green Assets to ₦92.14 Billion
News2 days agoOgbaga, Abuja Lawyer to Sue Telcos, DStv over Alleged Unfair Practices
Telecom2 days agoMTN Moves Closer to Full IHS Takeover
Telecom2 days agoAirtel Nigeria Unveils Hundreds of Retail Shops in Wide Expansion of Customer Touch Points
E-Financial2 days agoNAICOM Revokes Nigeria Reinsurance’s Licence over Failure to Meet MCR
News2 days agoNAICOM Issues New Licences to 43 Recapitalized Insurers
E-Financial2 days agoSEC Begins Full e-Registration for Capital Market Services
E-Financial2 days agoTeamApt, Awabah Partner to Bring Micro-Pension Contributions to POS Terminals Nationwide




















