Connect with us

E-Business

Ayoba Signs Up AppsFlyer as Effort To Become Africa’s Largest Digital Platform

Published

on

Kindly share this post

AppsFlyer, the global marketing attribution leader, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.

Ayoba offers users an ecosystem of digital and rich media services through channels, micro-apps and payment solutions, embedded within one app. By leveraging AppsFlyer’s technology across its user acquisition efforts, Ayoba will get a clearer picture of which acquisition channels work best and where efforts should be focused.

The integration of AppsFlyer’s technology will also enable a clearer understanding of Ayoba’s entire funnel of acquisition and, in the near future, will enable more effective retargeting and re-engagement of users. This new capability is essential for campaign optimization and driving organic long term growth for the app.

Africa is one of the largest mobile first regions in the world and Ayoba’s highly localised and tailored content is designed with the African user in mind. Localised content is available through curated channels aimed at entertaining, educating and empowering communities as well as a range of games.

Ayoba is available as an Android app across the continent and is network agnostic. Through the partnership with MTN, Ayoba is available to MTN users at no data cost in most of its markets.

Users can also send messages to non Ayoba users (those without the app) or users with very basic phones. The message is delivered as an SMS and MTN users can reply to these messages and the message will land on the app. For users in South Africa, Ayoba’s platform also has two dedicated COVID-19 channels providing vital reports on infections and other information at no data cost to users.

AppsFlyer provides some of the world’s leading companies and brands with analytics tools to better inform and measure marketing decisions. Its partnership with Ayoba comes on the back of earlier partnerships with telecom group Vodacom and ecommerce app Jiji across key regions in Africa.

Commenting on the partnership, Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer said: ‘Understanding what acquisition channels work best is one of the keys to driving growth and user retention for apps and helps to optimize marketing activity. Ayoba is a unique and exciting app offering users access to a wide range of features and content. It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”

Olivier Prentout, Head of Consumer Marketing for Ayoba, added: “The AppsFlyer team has been very supportive with rolling out this project. The technology is new to many on our team but AppsFlyer has been there to make sure we get the maximum value out of this partnership.

We now have a clearer understanding of where to focus our acquisition activities and better positioned to take advantage of the opportunities that abound on the continent. We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa.”


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Q1 2025 .ng Domain Name Statistics Reflect Nigeria’s Advancing Digital Landscape

Published

on

Kindly share this post

The Nigeria Internet Registration Association (NiRA) presents its report on .ng domain name registration and renewal statistics for the first quarter of 2025, highlighting the continued expansion of Nigeria’s digital footprint. The data underscores a consistent and significant adoption of the nation’s Country Code Top-Level Domain (ccTLD), reinforcing its pivotal role in the burgeoning Nigerian digital economy.

During the period spanning January to March 2025, a total of 40,791 .ng domain names were recorded. This figure comprises 22,236 new registrations and 18,555 renewals, indicating a healthy balance between the acquisition of new digital identities and the sustained commitment of existing domain name holders to their online presence.

Analysis of the registration trends within the quarter reveals a notable upward trajectory, with a 13.92% increase in domain name registrations observed between February and March 2025.

This growth signifies an increasing recognition of the importance of a localized online identity by a diverse range of stakeholders, including individuals, startups, Small and Medium-sized Enterprises (SMEs), and larger organizations.

Notably, the .com.ng extension continues to be the dominant choice, accounting for over 60% of both new registrations and renewals. This reaffirms its status as the preferred domain name extension for Nigerian businesses seeking to establish a credible and locally relevant online brand presence while maintaining global accessibility. The sustained popularity of .com.ng underscores its perceived value among Nigerian entrepreneurs and enterprises seeking to secure their digital real estate.

This upward trajectory isn’t happening by chance. The Nigeria Internet Registration Association (NiRA) has remained intentional in its drive for digital inclusion and domain adoption. Through public education, training via the .ng Academy, outreach campaigns, and partnerships with stakeholders across the tech ecosystem, NiRA has consistently advocated for the importance of owning a local domain.  The current standing of .ng as the second most registered ccTLD in Africa reflects the efficacy of these efforts.

Digital adoption in Nigeria is no longer just about being online—it’s about owning your digital identity. And with a .ng domain, Nigerians are better positioned to assert that identity, connect with local and international audiences, and gain better control over their digital footprints.

As we look toward the rest of 2025, the Q1 results serve as a strong signal: more people are embracing the digital future, and the .ng domain is increasingly becoming their first step.


Kindly share this post
Continue Reading

E-Business

NIMC Launches NINAuth Digital Identity Verification App for Govt Services

Published

on

Abisoye Coker-Odusote, DG/ CEO, NIMC
Kindly share this post

National Identity Management Commission (NIMC) of Nigeria has launched a new digital identity verification tool called the NIN Authentication (NINAuth) application.

NIMC Launches NINAuth Digital Identity Verification App for Govt Services

The initiative, which forms part of President Bola Tinubu’s Renewed Hope Agenda, aims to strengthen the country’s national digital identity management framework.

The launch builds upon Nigeria’s comprehensive unified digital identity system that has been transforming access to financial services and government programs.

The NINAuth application introduces several key features focused on data security and privacy.

The platform requires explicit user consent before sharing identity information for Know Your Customer (KYC) processes, giving individuals greater control over their personal data.

The system provides seamless access to various government services, including SIM card registration, immigration applications, passport processing, tax filings, and financial transactions.

The development follows significant investment in Nigeria’s digital identity infrastructure, including a $45.5 million support from the World Bank as part of the Digital Identification for Development (ID4D) project.

As the official service for integration with NIMC’s backend infrastructure, NINAuth enables secure verification processes across ministries, departments, and agencies (MDAs).

The application is available for download on both the Google Play Store and Apple iOS App Store for users of the National Identification Number (NIN).

The rollout represents a significant milestone in Nigeria’s ongoing efforts to digitize government services and strengthen identity verification processes.

“NINAuth is a cutting-edge suite of services including web, API, and mobile verification designed to enhance data security, protect privacy, and simplify access to government services,” said Dr. Kayode Adegoke, Head of Corporate Communications at NIMC.

“The platform introduces a robust layer of protection, empowering individuals with greater control over their personal information.”

The implementation supports the objectives of the recently established Nigeria Digital Identification for Development Project Ecosystem Steering Committee, which oversees the country’s digital identity initiatives.

President Bola Ahmed Tinubu has approved the launch of the NINAuth app and directed its use for verification and authentication across all MDAs.

The application provides a secure single sign-on solution for accessing government services and social protection programs while maintaining strict data privacy controls.

The centralized approach to digital identity management represents a significant step forward in Nigeria’s digital transformation journey and its commitment to modernizing government services.

 

 

 


Kindly share this post
Continue Reading

E-Business

NCC to Checkmate $3Bn Digital Piracy Market

Published

on

Kindly share this post

Nigerian Copyright Commission (NCC) has set in motion a machinery to checkmate the booming copyright piracy market in the country.

NCC to Checkmate $3Bn Digital Piracy Market

Copyright piracy is said to cost Nigeria an annual loss estimated at billions of naira.

Despite the absence of a coordinated or official statistics to gauge the quantum of loss,  John Asein, director general, NCC, said as far back as 2019, Nigeria lost N918 trillion ($3 billion) annually to digital piracy.

The financial damages severely impact local businesses and innovation efforts.

The commission, in collaboration with the World Intellectual Property Organisation (WIPO), has started a project to develop strategies and tools to address the menace.

Speaking at a stakeholders’ meeting on the WIPO project to address online copyright piracy in Nigeria, Asein said digital technologies have unlocked tremendous opportunities for the creative and innovation sectors.

The NCC boss said technology also poses serious challenges, including online piracy, which he said is growing rapidly.

He said: “Pirate sites continue to emerge rapidly, with statistics indicating a 6.7 per cent increase in user visits. A significant percentage of these users are students aged between 18 and 24, with social media and messaging platforms becoming major gateways for accessing pirated content.”

He added: “No industry is immune. The most affected sectors include television (43.6 per cent), publishing (27.5 per cent), film (12.9 per cent), music (7.0 per cent), and software (6.2 per cent).

“Far beyond mere statistics, the victims are no longer only foreign right owners. Many Nigerians in these sectors have also been bruised and their creative enterprises ruined.”

 

 

 

 


Kindly share this post
Continue Reading

Trending