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Ayoba Signs Up AppsFlyer as Effort To Become Africa’s Largest Digital Platform

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AppsFlyer, the global marketing attribution leader, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.

Ayoba offers users an ecosystem of digital and rich media services through channels, micro-apps and payment solutions, embedded within one app. By leveraging AppsFlyer’s technology across its user acquisition efforts, Ayoba will get a clearer picture of which acquisition channels work best and where efforts should be focused.

The integration of AppsFlyer’s technology will also enable a clearer understanding of Ayoba’s entire funnel of acquisition and, in the near future, will enable more effective retargeting and re-engagement of users. This new capability is essential for campaign optimization and driving organic long term growth for the app.

Africa is one of the largest mobile first regions in the world and Ayoba’s highly localised and tailored content is designed with the African user in mind. Localised content is available through curated channels aimed at entertaining, educating and empowering communities as well as a range of games.

Ayoba is available as an Android app across the continent and is network agnostic. Through the partnership with MTN, Ayoba is available to MTN users at no data cost in most of its markets.

Users can also send messages to non Ayoba users (those without the app) or users with very basic phones. The message is delivered as an SMS and MTN users can reply to these messages and the message will land on the app. For users in South Africa, Ayoba’s platform also has two dedicated COVID-19 channels providing vital reports on infections and other information at no data cost to users.

AppsFlyer provides some of the world’s leading companies and brands with analytics tools to better inform and measure marketing decisions. Its partnership with Ayoba comes on the back of earlier partnerships with telecom group Vodacom and ecommerce app Jiji across key regions in Africa.

Commenting on the partnership, Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer said: ‘Understanding what acquisition channels work best is one of the keys to driving growth and user retention for apps and helps to optimize marketing activity. Ayoba is a unique and exciting app offering users access to a wide range of features and content. It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”

Olivier Prentout, Head of Consumer Marketing for Ayoba, added: “The AppsFlyer team has been very supportive with rolling out this project. The technology is new to many on our team but AppsFlyer has been there to make sure we get the maximum value out of this partnership.

We now have a clearer understanding of where to focus our acquisition activities and better positioned to take advantage of the opportunities that abound on the continent. We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa.”


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E-Business

How to Avoid NIN Portal Lockout under New Restrictions — NIMC

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National Identity Management Commission (NIMC) has announced new restrictions for users accessing its self-service modification portal, introducing tighter security controls that may lock users out if not properly followed.

How to Avoid NIN Portal Lockout under New Restrictions — NIMC

In a statement issued on Thursday, Dr Kayode Adegoke, head of the Commission’s Corporate Communications Unit, NIMC, the agency revealed that self-service accounts are now restricted to the specific browser and device originally used during account registration.

“Your self-service account is uniquely tied to the browser and device used during registration. Access to your account is therefore limited to that specific browser on that particular device,” the statement reads.

The Commission explained that the changes are part of broader efforts to enhance data protection and preserve the integrity of the National Identification Number (NIN) system.

NIMC warned users that attempting to log in with a different browser or device may trigger access issues. “Additionally, clearing a browser’s cache may reset its identity, which could also result in the user being locked out.

“If this occurs, the account will require an unlinking process to regain access,” it added.

To further tighten access control, NIMC also announced a limit on the number of unlock attempts permitted per account.

“Once your browser and device are locked, you are permitted a maximum of five unlock attempt requests. Please be advised that no further requests will be processed after this limit is exceeded,” the Commission stated.

These new rules come as part of ongoing reforms in the NIN service delivery framework, including a recent 75 per cent increase in the cost of correcting a date of birth on the NIN database, from N16,340 to N28,574.


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FG Unveils Visa Application Platform to Eliminate ID Fraud, Unauthorized Agents

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Federal government has launched a groundbreaking e-visa application platform aimed at curbing identity fraud and eliminating the influence of unauthorized agents in the visa processing system.

FG Unveils Visa Application Platform to Eliminate ID Fraud, Unauthorized Agents

The new platform, unveiled by the Nigerian Immigration Service (NIS), is designed to streamline visa applications, enhance security, and ensure a transparent, user-friendly process for both citizens and international visitors.

The initiative, announced on Wednesday, comes in response to growing concerns over fraudulent activities in visa applications, including document forgery and exploitation by unlicensed agents.

The platform integrates advanced identity verification technologies, leveraging the National Identity Number (NIN) and Bank Verification Number (BVN) to authenticate applicants.

This move aligns with the government’s broader efforts to strengthen Nigeria’s digital identity ecosystem and restore trust in its immigration processes.Speaking at the launch event in Abuja, Kemi Nandap, comptroller-general of the NIS, emphasized the platform’s role in modernizing Nigeria’s visa system.

“This is a significant step toward eliminating fraud and ensuring that only verified individuals can apply for visas. The days of middlemen exploiting applicants are over,” Nandap stated.

She added that the platform would provide a seamless experience, allowing applicants to submit documents, track their applications, and receive real-time updates from anywhere in the world.

The e-visa platform, accessible via the NIS website, incorporates biometric authentication and real-time data cross-referencing with the National Identity Management Commission (NIMC).

This ensures that all applicants are verified against Nigeria’s national database, significantly reducing the risk of identity theft.

Additionally, the platform eliminates the need for physical submissions at embassies or consulates, cutting down on bureaucratic delays and reducing opportunities for corrupt practices.

The launch has been met with mixed reactions. While many have praised the government’s efforts to modernize and secure the visa process, some applicants have expressed concerns about accessibility, particularly for those in rural areas with limited internet access.

The NIS has responded by announcing plans to establish support centers across the country to assist applicants with the online process.

The platform’s introduction follows reports of widespread visa fraud, with a 2023 report claiming that Nigerian visa applications were being rejected abroad due to suspicions of forged documents.

The new system aims to address these issues by centralizing and digitizing the application process, making it harder for unauthorized agents to operate.

The Federal Government has also partnered with private tech firms to ensure the platform’s cybersecurity and scalability.

According to a statement from the Ministry of Interior, the system is expected to process over 500,000 visa applications annually, boosting Nigeria’s tourism and business sectors by making the country more accessible to legitimate travelers.

 

 

 

e scammers,” the statement added.


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Report Reveals Over Half of Security Experts Overwhelmed Managing Cybersecurity Tools from Multiple Vendors

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The majority of companies (78%) surveyed in South Africa and in the Middle East, Turkiye, and Africa (META) region, rely on multi-vendor ecosystems despite the fact that such fragmented security solutions lead to operational and financial strains. Such findings were revealed in recent Kaspersky research.

A study titled “Improving resilience: Cybersecurity through system immunity,” conducted by Kaspersky, examined how organisations manage cybersecurity today, focusing on vendor fragmentation, operational inefficiencies and future consolidation plans.

The survey was conducted across the META region, as well as in Europe, Russia, Latin America, and the Asia-Pacific region.

The report provides a comprehensive analysis of the current state of cybersecurity management across organisations, highlighting significant challenges associated with multi-vendor security environments.

The findings reveal that nearly half of security professionals (44%) surveyed in the META region find their security stacks to be overly complex and time-consuming to maintain, which hampers their ability to respond swiftly to emerging threats.

This complexity often results from the use of multiple security solutions from different vendors, each with its own management interface and operational requirements.

Furthermore, 49% of organisations surveyed in the META region experience budget overruns attributable to overlapping solutions.

These redundancies not only inflate costs but also complicate resource allocation and strategic planning. Compatibility issues exacerbate these difficulties as 43% of respondents indicate that they cannot automate security processes effectively because their tools lack proper integration, leading to manual interventions and increased chances of human error.

Additionally, 39% struggle with inconsistent threat visibility, as data collected from various vendors often fails to correlate seamlessly, creating blind spots and reducing overall situational awareness.

Despite these persistent challenges, the majority of organisations continue to operate within multi-vendor environments – 78% in the META region and in South Africa currently manage security across multiple providers.

Interestingly, 43% in META and in South Africa believe that a single cybersecurity provider could sufficiently meet all their needs, suggesting a recognition of the potential benefits of consolidation.

However, only 22% in the META region and 23% in South Africa have adopted a single-vendor approach in practice, reflecting a cautious approach driven by concerns over over-reliance on one supplier or the perceived risks associated with vendor lock-in.

The landscape is rapidly shifting toward consolidation: an overwhelming 88% of firms in the META region and 84% in South Africa are actively moving in this direction, over a third (34% in META and 39% in South Africa) have already begun merging their security tools into unified platforms, while an additional 55% in META and 45% in South Africa plan to do so within the next two years.

This trend underscores a strategic shift toward simplifying cybersecurity operations, reducing costs, and achieving more effective threat management through integrated solutions. As organisations increasingly recognise the advantages of streamlined security architectures, the move toward vendor consolidation is poised to reshape the cybersecurity landscape in the near future.

“The data from our research indicates that many organisations rely on multiple vendors by default, rather than through deliberate strategic planning. While diversification of security solutions can offer certain benefits, such as risk mitigation and coverage breadth, an unchecked increase in complexity often leads to significant resource drain and operational inefficiencies.

Moreover, this complexity can create critical blind spots, making it harder to maintain comprehensive threat visibility and respond effectively to emerging risks.

The emerging trend toward consolidation reflects a maturation in cybersecurity strategies, emphasising the adoption of integrated platforms that streamline management, reduce manual effort, and enhance overall visibility into security posture,” said Ilya Markelov, Head of Unified Platform product line at Kaspersky.

To enable comprehensive protection of all business assets and processes, Kaspersky experts recommend to use centralised and automated solutions such as Kaspersky Next XDR Expert.

By aggregating and correlating data from multiple sources in one place and using machine-learning technologies, this solution provides effective threat detection and fast automated response. Out-of-the-box integrations, automation features and case management help make infrastructure complexity much less of an issue.


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