Broadcasting
Big Brother Africa: Leave BBA Alone
The brouhaha over the Big Brother Africa reality show is yet to abate, even as Nigerians get set for the third edition of the show likely to commence this month. A section of the Nigerian audience who are not comfortable with the broadcast of the reality show in Nigeria given the events of the last days in BBA2 have consistently harped on its content for which you are likely to think they are justified.
First, I would like to agree with the lot who have described the noise about BBA as a mere distraction from the real issues plaguing the country politically, economically, socially and culturally. A larger percentage of the populace would rather the government and leadership found quick solutions to the growing trend of poverty, unemployment, and insecurity than waste precious time debating a reality show meant to tickle entertainment buffs who could afford the luxury of pay TV while the rest of us die by installment.
Come to think of it, Pay TV, though not totally new to Nigerians, still remains a preserve of the exclusive few. Put together, the figure of privileged Nigerians who enjoy access to direct-to-home (DTH) broadcast from international and local channels is still relatively low. On these cable channels, there are over a hundred programmes, and BBA is just one of them.
Given our purchasing power and the regular fluctuating value of the Naira, how many of us can truly afford the luxury of N9, 000 a month for DSTV subscription? This explains why it still baffles one’s imagination the number of articles in the press about BBA and the call for its ban. Should that be the concern of serious-minded people considering the collapse of infrastructure and the intractable problem of power in Nigeria?
Nevertheless, one feels it is pertinent to take an overview of the reality show as a creative concept with its own merits and demerits. Weighing BBA on a scale, the merits far outweigh the demerits. For me as a student of literature, BBA falls under the category of TV concept generation, a process akin to literary production. It begins with an idea whose realization is driven by the enthusiasm it generates among followers of events on the series. In that light, I would like to consider BBA as a fusion of diverse African cultures, as twelve contestants across the vast continent are brought together under the same roof for a period of 90 days. These housemates become automatic ambassadors of their countries, and go ahead to showcase their people’s value to the entire world through their action or inaction in the house.
And who are these housemates? For God’s sake, we are talking of adults well above the age of 18; some of them established professionals. Bertha, the Zimbabwean representative in the BBA2, is a lawyer and PR/communications consultant. The Malawian, Code, of the same BBA2 is an established broadcaster/DJ. Our own Ofunnekama is a graduate of Chemistry and worked in a reputable organization before entering the house. These are cultured adults by all standards who were fully aware of the implications of their actions. One would not be incorrect to say they have the right to choose what pleased them. Was that not why they entered the show in the first instance?
.Akande wrote in from Lagos
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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