Broadcasting
Building a Network for Everyone
By Muhammed Rufai
The impact connectivity has had on the Nigerian economy and the everyday lives of Nigerians cannot be underestimated. Nigerians were first introduced to the potential of mobile connectivity with the launch of GSM services in 2001. Voice services allowed people to connect with each other reliably for the first time, breaking down barriers, and enabling commerce and interpersonal relationships. Simple connections like calling to find out where your taxi driver is, speaking to relatives in another village or trying to resolve a customer service issue were revolutionised, changing the way people live their lives.
Would the consumers benefiting from that revolution have anticipated where we would find ourselves just 21 years later? The 2G network was built for voice and SMS communications; 3G for web browsing; 4G for higher-speed data and video streaming; now, 5G is set to further redefine how we live, work and connect. Its potential to accelerate the adoption of the internet of things and to radically expand the potential for real-time connectivity truly is revolutionary.
With our ongoing rollout, customers with compatible devices are now able to experience what 5G offers for themselves in Lagos, Abuja, Port Harcourt, Ibadan, Kano, Owerri and Maiduguri. 5G is a giant leap forward in speed, capacity and capabilities, significantly exceeding the advances that were made as we evolved from 2G to 3G and 4G. It will dramatically enhance user experience at all levels making possible a vast array of innovations, such as robotics, and augmented and virtual reality.
This enables the healthcare, mining, manufacturing, agriculture, education, utilities and many other sectors and to apply advanced digital transformation applications to their processes, in order to improve output. Businesses within these industries will benefit from improved connectivity, reduced response times, larger data volumes, faster access to digital services and applications, and improved value for money. Applying these benefits to the Nigerian context and working with our customers to help them to drive service enhancements, bring new products to market and leverage new technologies is truly exciting.
5G will enable new industries, unlock value chains, and open limitless doors for Nigerians. For instance, doctors will now be able to better diagnose patients regardless of their location, businesses will be able to leverage the benefits of connected systems to drive increased productivity, and gamers will have a more enjoyable experience playing immersive interactive games like Fortnite. The possibilities are endless I tell you.
But while we value and are investing in the latest technology, we know that more than 200 million Nigerians demand a range of potential access points, service levels and price points. As the largest operator with the most extensive reach, we take seriously our responsibility to make connections available to as many Nigerians as we possibly can.
Today, the MTN network is the largest in Nigeria and Africa, with more than 30,000 km of fibre optic cable and over 17,000 sites delivering 2G, 3G, 4G and 5G services. This mix of services ensures that we can progressively expand reach and service quality in a way that balances the need to ensure as many Nigerians as possible can access a connection while bringing cutting-edge services into the market. During H1 2022, we also added 370 rural sites, bringing the total to 1,553, as part of our continued work to connect the unconnected.
While we are making good progress in delivering against our ambition to build a network for everyone, we know there is still a lot of work to do. We still have communities to connect and a great demand for faster and better services in communities that rely on 2G and other legacy technologies. The process of network evolution is constant. 2G was deployed progressively to cover over 90% of the population over the years; 3G was deployed in a similar progressive fashion, as was 4G, which today covers three out of every four Nigerians. The evolution to 5G will follow the same pattern. This process drives better services to more people over time.
If you are in an area which has coverage and haven’t yet had a chance to test what 5G has to offer, I encourage you to try it out or, better yet, go to our website get yourself a 5G router so your entire household can experience it. But remember, with enhanced speed comes the potential for increased usage. The 1GB you might have downloaded in 10 minutes on 4G takes less than a minute on 5G, so managing data consumption is vital. To learn more about how to do this, please visit www.mtn.ng
Muhammed Rufai is the Chief Technical Officer of MTN Nigeria
Fifteen years ago, something truly special dropped onto the music scene: Flavour N’abania’s second album, Uplifted. This was a first showcase of his talent. With powerful vocals, masterful highlife production, and a deep connection to his cultural roots, Uplifted solidified Flavour’s reputation as a gifted artist.
At the time of its release, Uplifted smashed through borders and cultural divides, all thanks to Flavour’s deep commitment to celebrating his Nigerian roots, especially his Igbo heritage. This powerful connection to his culture has made him a major force, not just in Nigeria, particularly in the East, but also among the Igbo community dotted around the world.
The sheer success of Flavour’s cultural expression is highlighted by Spotify data from Uplifted and his other tracks. Even though his songs are deeply rooted in his culture and often sung in Igbo, they’re getting massive plays all over the globe.
Uplifted itself has stayed a big deal on streaming platforms, with its standout tracks racking up some serious numbers. Among the most-streamed hits from the Uplifted album are Ashawo Remix, Adamma, and Oyi (I dey Catch Cold). These tracks, along with other timeless fan favourites like Time To Party, Nwa Baby (Ashawo Remix), and Game Changer (Dike) have all contributed significantly to Flavour’s overall streaming success, proving their lasting appeal. Reflecting on the album’s anniversary during an exclusive chat with Spotify, Flavour revealed that for him, “Adamma” truly captured the essence of Flavour from the Uplifted album era.”
From the heart of Nigeria to global playlists: Flavour’s universal pull
Flavour’s music really does have a universal pull. His songs have popped up in over 2 million user-made playlists, which shows just how much people are connecting with and sharing his tunes. And get this: in the last three years, from 2022 to 2024, Flavour’s music has seen a growth in streams, a total stream increase of 134% globally, and a 573% increase across Sub-Saharan Africa.
While 51% of his total audience is in Nigeria, his influence stretches far and wide with the USA, UK, Canada, South Africa, and France all among his top listening countries. That’s a truly global footprint, reaching across Africa, Europe, and America.
Leading Flavour’s listenership in Nigeria is a strong showing from Lagos, accounting for 38% of his Nigerian audience. The Federal Capital Territory (FCT) and Rivers State also follow closely, making up 22% and 16% respectively, together claiming 76% of his Nigerian audience. He also enjoys love in the east as two Eastern Nigerian cities, Enugu and Onitsha, break into his global top 10. Big international cities like Greater London, Johannesburg, and New York City feature prominently too. This wide geographical spread shows how his music crosses all sorts of borders.
Who’s listening? A look at Flavour’s fanbase
Flavour’s audience is diverse with Gen Zs (18-24 year olds) as his biggest fans globally and across Sub-Saharan Africa. This strong youth appeal is vital for his long-term success. While his music celebrates women, men form the majority of his listeners globally (57%) and in Sub-Saharan Africa (63%).
The lasting success of Uplifted highlights how digital streaming has completely changed the music industry. Platforms like Spotify have given artists like Flavour ways to connect with fans everywhere. These days, streaming data gives us a clear, numbers-based look at an artist’s reach, showing that Flavour’s cultural stories, delivered in fluent Igbo, truly resonate far beyond Nigeria’s borders.
Flavour’s strong link to his Igbo roots, seen in his music, has driven his global success, acting as a cultural bridge for Nigerian traditions. The ongoing popularity of Uplifted and his other songs on streaming platforms proves that genuine cultural expression, mixed with great artistry, ensures lasting success today. As Uplifted hits 15 years, it showcases the power of culture worldwide.
By Lukman Otunuga, Senior Market Analyst, FXTM
This will be a week defined by high-impact events and corporate earnings from the largest companies in the world.
Nigeria’s central bank is expected to hold interest rates on Tuesday.
This decision is likely based on still stubbornly high inflation despite price pressures easing in recent months. Inflation slowed to 22.2% year-on-year in June, its third consecutive decline. A CBN rate cut could be on the cards in H2, but this will be on the back of persistently falling price pressures.
Looking at the NGX All Share Index, it has gained almost 10% month-to-date – pushing 2025 gains to nearly 30%. This means the NGX is currently outperforming the S&P500 and Nasdaq100 who have gained roughly 7% and 11% this year respectively. The Naira spot has held its ground against the USD this year after depreciating almost 70% in 2024.
Outside of Nigeria, earnings season is in full swing with US banks reporting strong results last week. Now the spotlight shines on big tech with Alphabet and Tesla reporting on Wednesday.
Alphabet shares gained 14% in Q2 amid strong AI product demand and growth in the cloud business. However, bulls may need a fresh catalyst to push Alphabet’s year-to-date gains out of the red. Tesla is down almost 20% year-to-date and could extend losses if its latest quarterly results are below market expectations
On the data front, key releases from Europe, the United Kingdom, Japan, and the United States may influence global sentiment.
But the main event for FX markets could be the European Central Bank decision on Thursday. No changes are expected to interest rates, but any clues offered on future moves could spark fresh volatility. Traders are currently pricing in a less than 50% probability that the ECB cuts rates by September
Speaking of FX, the dollar has weakened across the board with the DXY tumbling toward 97.70. This weakness could be based on mounting pressure from Trump to cut US rates and caution ahead of the tariff deadline on August 1st.
Note: Nigeria faces a 14% reciprocal tariff on its goods imported into the U.S, effective from August 1st.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
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