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Building Products Based on Customer Needs: The LG Smart & Dual Inverter Story

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With the recent increase in the number of people working from home, the demand for energy-efficient and powerful cool air conditioners, have risen exponentially across Africa due to unbearable heat, caused by the weather especially during the dry season.

One company that has been at the forefront of the next generation of innovative Residential Air Conditioning (RAC) is LG Electronics. With a vision to provide differentiated customer value, LG over the last 20 years, has pursued earth environment preservation, sustainable social advancement, and improved the quality of life of all its stakeholders.

Based on customer needs, the electronics giant has varieties of Air Conditioner namely; GenCool, ArtCool and DualCool Premium Air Conditioners.

A few years ago, LG introduced its GENCOOL Inverter V that can work efficiently with small capacity generators. Specially designed for the Nigerian market, AC comes with benefits such as affordability, energy efficiency and durability.

Unlike the conventional AC (i.e. ON/OFF types) which requires a big-sized generator to start the AC due to their high start-up electric power, LG’s GEN COOL AC can be started with smaller generators due to LG’s innovative inverter technology.

According to LG, for the normal mode, 1HP AC needs a 1.5 KVA generator while 1.5 HP requires 1.7KVA and 2HP needs 2.2KVA.

Thus, the LG GEN COOL Air Conditioner comes with the GEN Mode which allows for the use of a small capacity generator in areas where electric supply is insufficient, eliminating the need for a large generator. So with the AC’s GEN Mode feature, you can minimize startup electric requirements.

LG Smart AC features

The electronics giant has equipped its ACs with Smart ThinQ technology, which, as per the company, allows the users to control and monitor ACs at any time and from anywhere with an app on the phone. Apart from control, consumers also get filter cleaning notification and control multiple home appliances through smart ThinQ.

Mr. Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations, said, “We have more number of future-ready ACs with Smart ThinQ (Wi-Fi) along with Amazon’s Alexa and Google Assistant compatibility.

“We aim to offer the best air conditioning solutions to our consumers through a robust product portfolio supported by effective after-sales service. Which gives us the confidence to continue our last year’s and the industry’s first initiative of same-day installation.”

Energy efficiency coupled with powerful cooling

The GenCool AC comes equipped with a Smart and Dual Inverter Compressor which reduces energy consumption by up to 60 and 70 per cent respectively.

The Dual Inverter Compressor motor has a wide rotational frequency and a higher speed cooling range than a conventional compressor, allowing the Air Conditioner to cool more quickly, last longer and run more quietly.

So no matter how high the temperature, the Air Conditioner distributes cool air immediately to every corner in the room. The unit has a 25 per cent larger skew fan which expels powerful blasts of air through its large outlet, optimally designed to fill spaces with cool air faster and farther.

Due to their twin rotor, there is a faster cooling at a wider operating frequency or ‘broader tonnage’. Hence, dual inverter offer better cooling in terms of precision in temperature control due to variable tonnage and speed of cooling.

Optimal comfort and health care

Powerful cooling does not come at the expense of the user’s comfort. With just a click of the “Comfort Air” remote button, the GenCool AC adjusts the vane angle to ensure that the out-flowing air does not blow directly to the user and cause sudden drops in body temperature.

The disturbance is also not an issue as the Air Conditioner operates at the world’s lowest noise level thanks to LG’s unique BLDC motor, skew fan technology and Active Low Vibration Control (ALVC) feature. It also maintains an incredible capacity for dehumidification to provide the most comfortable environment.

“Health is one of LG’s core considerations when creating new products. The Art Cool AC offers top-quality features in favour of the user’s health and sanitation. Plasmaster Ionizer Plus, which disseminates over three million ions to sterilize and deodorize not only the air going through the AC, but all surrounding harmful substances.

Next-level convenience

The installation has never been easier with the delicately designed installation elements of LG’s Air Conditioner: simple packaging, installation plate improvement, installation support clip, wider tubing space, detachable bottom cover and a quick button for running tests.

Less Noise

Ordinary inverter AC uses a single cylinder-shaped rotary compressor. Since the operation of a single compressor requires high-speed rotation, it tends to generate a lot of vibration. This increases noise levels, especially when the shaft of the AC is whirring at full capacity.

The twin-rotary compressors in dual inverter ACs turn with a phase difference of 180 degrees, which promotes more stability when they are operating at full capacity. More stability means fewer vibrations and whirring and ultimately lesser noise.

Consistent with this strategy, LG provides a wide range of products for heating, ventilating and air conditioning.

The company’s industry-leading variable refrigerant flow (VRF) technology minimizes efficiency losses, provides sustainable energy savings and offers some of the lowest life cycle cost of any system on the market today. For more information, please visit lg.com/africa.


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E-Business

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

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Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


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Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

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As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


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FG Determined to Protect Rights, Privacy Online- NITDA

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Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

FG Determined to Protect Rights, Privacy Online- NITDA

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.

Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.

He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.

According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.

“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.

“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.

Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.

He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.

According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.

“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.

Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.

He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.

Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.

He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.

“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.

“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.

“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.

He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.


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