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Business Today, Disrupt or Die (Part 3)

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Tony Ajah, Business Growth Strategist and Director of Nigeria Innovation Summit
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Today, disruptive companies are the fastest-growing in history. In reality, they are movers and shakers in the business world today.

They came and smoothly disrupted the business ecosystem. They rolled their products and services that approached their market in a way that changed everything by offering products or services that lowered prices, approached their markets in unheard-of-ways, and eventually created scintillatingand agile markets. This has resulted into rebellious creativity of innovative products and out-of-this-world services.

These disruptions are flying on the wings of technology i.e. technological innovations with internet technology at the base of it. From rough estimation, there are over 2 billion smart phones on the planet.

That changes every single IT model planet. As at last count, there are nearly 3 billion people online. That means that every single enterprise is changing how they are going to reach or give their own products to their target customers.

It has been observed by experts that internet and digital technology have brought significant change and occasionally, death to many industries. For instance, internet and globalisation promote digital disruption in media, higher education (through online courses and programmes), TV and cable industry, banking industry, publishing, and the list can go on and on.

The publishing industry is undergoing significant disruption. For instance, Amazon with its digital infrastructure has altered that tradition way of publishing, pushing down book prices and controlling point of sale. The likes of Google, Apple, Netflix, Skype, WhatsApp, Uber, are doing the same thing in their respective industries.

In reality, customers are embracing mobile and internet technologies as their preferred means of doing business, and the number is growing each year even here in Nigeria.Internet of Business (IoB) is a new trend of using technology to promote ones business, and connect to customers on global scale.

In the words of Strive Masiyiwa, the Executive Chairman of Econet Wireless, ‘Most of the fastest growing businesses in the world are businesses that have ‘re-imagined’ well established business areas by introducing innovations based on the internet and mobile phone technologies. By simply re-imagining, any business can be disrupted. Disruption creates greater business value to both the creator and the end users’.

You can take any industry you want and zoom into it and say, what are the underlying online technological factor(s) that are going to change the business model for the next couple of years? Enterprises are not going to be able to survive in the future if they do not get good at internet and other types of technologies. Like someone rightly observed, ‘The most successful businesses today (big or small) are those that see themselves as technology companies, irrespective of what business they are in.’

In the words of Peter Diamandis, ‘You either disrupt your company or someone else will’. That’s the truth. Let’s take a look at Uber’s story: Uber has already disrupted the entire cab and car sharing market with their model.

They are now disrupting themselves with self-driving car, which has the potential to save millions of lives and improve quality of life for people around the world.

We can’t deny the fact that the present disruption comes with new growth opportunities. Like I have pointed earlier, businesses must reimagine their content and business models if they must remain relevant in the medium to long term, and tap from it.

How can you re-imaginedyour business on the Internet or using a mobile app?This is how renowned companies like Alibaba, Tencent, Airbnb, Facebook, Twitter, Instagram,Instacart,IrokoTv, Konga, Jumia, Shypmate, Yudala, Wakanowand otherscame into existence.  They came and change the way we buy, sell and live.

You have to look for new enabling technologies, or major trends, like fundamental trends that create a wide gap between how things are done and how they can be done.

What was impossible, because of either economic feasibility or technical feasibility ten to fifteen years ago is now possible with the aid of internet technology.

The best way to disrupt and keep disrupting is to live in the future. Imagine what could be missing, and create it. Constantly spot technological tends relating to your business.Then learn, adopt, and keep repeating the process.

Adopt entrepreneurial approach in your disruptive drives as soon as you spot new opportunities, and continue to create more value chain in ways that the customer would not have known how to ask for. Welcome to the world of endless disruption! To remain in it, you must continue to disrupt or die!

Tony Ajah is a Business Growth Strategist and the Director of Nigeria Innovation Summit. [email protected]

 

 


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Oracle Sacks 12,000 in India, Begins Shift to AI

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Oracle, US-based technology giant, has initiated a sweeping round of layoffs affecting thousands of employees globally, with India among the worst-hit regions, according to multiple reports.

Oracle Sacks 12,000 in India, Begins Shift to AI

The job cuts, which began on March 31, are part of a broader restructuring exercise that could impact between 20,000 and 30,000 employees worldwide, making it one of the largest workforce reductions in the company’s history.

While the exact number remains unconfirmed, multiple reports  suggest that around 12,000 employees in India have been affected,

Employees across several geographies, including India, the United States, Canada, and Mexico, reported receiving termination emails early in the morning, informing them that their roles had been eliminated with immediate effect.

“Today is your last working day,” the email stated, citing “organisational change” as the reason for the decision. Access to company systems, including email and internal platforms, was revoked shortly thereafter.

The communication, according to Business Insider, described the move as part of a broader “reduction in force and other terminations,” and said affected employees would be eligible for severance benefits subject to company policy.

The email also instructed employees to share personal contact details to receive separation documents.

In India, impacted employees have reportedly been offered severance packages that include 15 days’ salary for each completed year of service, notice period pay, leave encashment, gratuity where applicable, and an additional two-month salary top-up in cases of voluntary separation.

The layoffs are linked to Oracle’s strategic shift towards artificial intelligence (AI) and cloud infrastructure.

The company has announced plans to invest approximately USD 50 billion in AI infrastructure and has reportedly raised an equivalent amount in debt to fund its expansion.

In a recent regulatory filing, Oracle said it expects restructuring costs for fiscal 2026 to reach up to USD 2.1 billion, largely driven by severance payouts and related expenses.

The move comes as Oracle looks to strengthen its position against global cloud competitors such as Amazon and Alphabet.

Uncertainty continues to loom over employees, with reports indicating that another round of layoffs could follow in the coming weeks. Employees who were affected described the layoffs as abrupt, with little prior indication.

Some former staff members have taken to social media to share their experiences.

Tricia S Marsh, a former Senior Principal at Oracle, said the layoffs marked the end of an important chapter in her career while urging affected colleagues to remain hopeful.

As of May 2025, Oracle had around 162,000 full-time employees globally.


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Cybersecurity Firm Uncovers CrystalX RAT which Steals Data, Mocks its Victims

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Kaspersky Global Research & Analysis Team (GReAT) has uncovered an active malicious campaign distributing a previously undocumented RAT with a very broad feature set. Beyond the standard remote access trojan functionality, it combines stealer, keylogger, clipper, and spyware capabilities.

Cybercriminals are selling it to third parties as MaaS (malware-as-a-service) promoting it on YouTube and Telegram, increasing the likelihood of its use across a wider range of actors, including less-skilled operators.

Due to its stealer functionality, the malware can collect a wide range of data about its victim: it gathers system information, extracts credentials for Steam, Discord and Telegram, and also harvests data from web browsers. It also poses a threat to cryptocurrency users, as it includes a browser-based clipper that replaces crypto wallet addresses.

Beyond data theft, CrystalX RAT is capable of full-scale surveillance, with the ability to take screenshots, record audio from the microphone, and capture video from both the webcam and the victim’s screen.

Particularly notable is the CrystalX RAT “playful” Prankware feature set, which is actively promoted by the developers. These capabilities allow operators to visibly interfere with the victim’s system by shaking the mouse cursor, setting wallpapers on the victim’s screen, changing screen orientation, hiding desktop icons, forcing system shut downs, and even delivering real-time pop-up notifications and messages to the victim.

While seemingly trivial, these features introduce a disruptive and psychological dimension to the attack, making the attack both visible and distressing for the victim.

Kaspersky reports attacks targeting users in Russia, but the trojan has the potential to spread to other countries due to its sales and distribution model.

“Such a diverse feature set effectively enables a 360-degree compromise of the victim and a complete loss of privacy. Beyond gaining access to account credentials, the stolen data could potentially be used for blackmail.

“At the moment, the initial infection vector is not precisely known, but it is already affecting dozens of victims. Our telemetry is already detecting new versions of the implants, indicating that this malware is still actively developed and maintained.

“We expect the number of victims to grow significantly and its geographic spread to expand in the near future,” says Leonid Bezvershenko, senior security researcher at Kaspersky GReAT.


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Kaspersky Warns of a New Phishing Technique Leveraging Bubble, a no-code AI Platform

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Kaspersky has discovered a new phishing tactic used to evade traditional security controls that exploits Bubble, a platform that allows users to build web and mobile applications through a visual interface without writing code.

Attackers are increasingly adopting innovative tools designed for legitimate software development and repurposing them to boost phishing campaigns.

Traditional phishing attacks often rely on malicious links or obvious redirection techniques, which are typically flagged and blocked by modern security systems.

However, attackers are now leveraging Bubble’s no-code environment to generate intermediary web applications which are hosted on Bubble’s legitimate infrastructure and trusted domains such as *.bubble.io, which improves their credibility and helps them bypass security filters.

These applications function as disguised redirectors, silently forwarding victims to malicious credential-harvesting websites.

In the observed campaign, victims were ultimately redirected to a convincing imitation of a Microsoft login page, protected by a Cloudflare verification layer designed to further obscure malicious intent.

This technique is likely being integrated into broader phishing-as-a-service (PhaaS) platforms and phishing kits. These kits enable a wide range of malicious capabilities with ready-made tools, including real-time interception of session cookies, driving phishing campaigns through legitimate services such as Google Tasks and Google Forms, and carry out adversary-in-the-middle (AiTM) attacks that can bypass multi-factor authentication.

They also support the generation of phishing emails using AI, implement geo-filtering and anti-detection mechanisms to evade security crawlers and are often hosted on reputable cloud services like AWS to avoid blacklisting.

“The use of legitimate platforms like Bubble introduces a new level of trust abuse, making it harder for both users and automated systems to distinguish between safe and malicious content. This significantly increases the likelihood of credential theft, unauthorised access and potential data breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 

 


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