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Coca-Cola Finds Afro Santa Model

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Victor Olaotan, a very lucky 56-year old actor and petroleum products marketer on Wednesday, last week emerged the winner of Coca-Cola’s first Afro Santa model search – another aspect of Coca-Cola’s 2008 year-end marketing campaign.
 He beat hundreds of other contestants in the competition which opened on October 27 and finally closed on November 15, 2008.
The Afro Santa model and the search process are some of the innovations introduced by Coca-Cola in this year’s marketing Campaign. The objectives are to bring to live the Afro Santa which was introduced in last year’s campaign as a creative representation of an authentic African Santa Claus as well as to excite consumers through competition for the unique opportunity to make history as the special Ambassador for beloved brand Coke during the festive season. The was search open to men between the ages of 30 years and 60 years whose personality reflects the winsome features and virtues of Santa in a uniquely African context.
Olaotan was selected by an independent panel of judges led by Adesua Onyenokwe, leading TV presenter and publisher of Today’s Woman magazine. Other members of the panel were Kelechi Amadi-Obi, ace photographer and painter; Idowu (ID) Ogungbe of the famed Prime Time Television crew; Moyo Oyatogun, presenter of the popular audience phone-in programme Talk Back on Star 101.5 FM; Neta Nwosu, outspoken Columnist and AGM (Marketing & Business Development) with The Sun newspapers; and Josephine Igberaese, Head of Corporate Affairs at the National Arts Theatre.
The final selection event which was attended by the media took place in the VIP Lounge of the National Arts Theatre on Wednesday, December 3. The Afro Santa model search attracted numerous entries from various parts of the Country. Under the selection process, each member of the judge’s panel separately evaluated and ranked the entries. This resulted in an initial short-list of the 15 most frequently occurring names on the respective judge’s lists. The panel then met and collectively evaluated the 15 contestants at an interactive session with the latter, where a final short-list of 4 contestants was decided.
Speaking at the final selection event, Adesua Onyenokwe said that the entries received cut across gender, age groups and social classes, including accomplished professionals in various fields. These, she observed, reflected a general acceptance of the Afro Santa concept among Nigerians as well as Coca-Cola’s status as a trusted and esteemed brand. She revealed that the judges had a hard time arriving at a decision, particularly among the four finalists any of whom she noted would have been a great choice for the role. She further observed that the import of the event – emergence of the first Afro Santa model – will be better appreciated sometime in the future as setting the tone for a sustainable cultural reorientation.
Another member of the panel, Josephine Igberaese observed that the Afro Santa concept developed by     Coca-Cola holds great cultural significance as a tool to validate and project our collective identity and relevance as Africans in a globalized cultural environment. She said this was important to give our children a sense of belonging and pride in their African heritage.
An overwhelmed Olaotan, the newly found Afro Santa model, expressed gratitude for the honour to be closely associated with the world’s best brand, Coca-Cola. He said he was attracted and intrigued by the fact that Coca-Cola’s Afro Santa model search was an out-of-the-box initiative that gave a direly needed sense of relevance to the middle-aged and older persons who are habitually ignored these days by other marketing and advertising initiatives, all of which invariably target either children or younger adults.

 


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MasterCard Predicts Africa’s AI Market to Soar to $16.5Bn by 2030

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A new MasterCard report has predicted that Africa’s AI economy will more than triple in five years, reaching $16.5 billion by 2030 from $4.5 billion in 2025.

The whitepaper by the global payments technology company, with a presence in over 50 African countries, identifies responsible adoption, stronger data infrastructure, and aggressive skills development as the three pillars that will determine who benefits.

Mark Elliott, division president for Africa at MasterCard, emphasised that Africa stands at an inflection point, where smart technologies have the potential to make a real difference in people’s lives.

He likened AI’s potential to the continent’s leap into mobile money, which bypassed traditional banking infrastructure and brought millions into the financial system.

“Digital innovation, particularly AI, can drive real change on the ground by empowering communities and building a future where everyone participates in the new economy,” Elliott said.

The in-depth study flags several African frontrunners in AI adoption. South Africa tops the list, blending advanced infrastructure with strong research capabilities. It points out that Kenya is making strides with practical AI solutions, from credit scoring to healthcare services in local languages.

Nigeria’s vibrant start-up scene also gets a strong mention for attracting significant venture capital, while Morocco’s strong push in healthcare, agriculture, and energy, underpinned by bold national digital strategies, is another key driver.

Elliott stressed that success depends on powering electricity access, digitisation, and ensuring AI is fuelled by diverse, high-quality local data.

He added that inclusive transformation needs everyone involved, from small businesses to large corporations, policymakers, and communities. “The only good AI is responsible AI,” said Elliot.

Greg Ulrich, MasterCard’s chief AI and data officer, said Africa’s relationship with technology is one of active innovation, pointing to mobile payments as a homegrown success.

“AI is accelerating this transformation, reshaping how people live, work, and connect,” he said. Ulrich described MasterCard’s fraud detection systems, trained in cities like Lagos, Nairobi, and Johannesburg, as proof that global expertise and local talent can combine to deliver secure, real-time services.

He also cautioned that with scale comes responsibility. “Trust is earned, one transaction at a time,” Ulrich said.

He believes that with one of the world’s youngest populations, Africa’s next challenge is turning strategy into delivery, building infrastructure, nurturing talent, and ensuring AI lifts all communities.

 


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Huawei Hosts MTN MIP Fellows for Immersive Tech Experience in Lagos

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L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.
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The fellows of MTN Media Innovation Programme (MIP) Cohort 4 recently embarked on an immersive tour of Huawei’s Innovation Center, Cloud Service Centre, and Network Support Centre in Lagos, as part of their ongoing industry exposure sessions.

L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.

At the Huawei Innovation Center, the fellows were introduced to a wide array of next-generation technologies. Demonstrations covered Huawei’s smart city solutions, advanced power technologies, cloud systems, and upgraded router and antenna designs. These solutions represent the core of Huawei’s contributions as a strategic partner in MTN’s journey from a connectivity provider to a digital enabler.

One of the highlights of the tour was a live demo of an AI-powered video generator, which transformed selfies into high-definition 30-second avatar-based videos. The videos, created and delivered within seconds via Bluetooth, showcased the real-time capabilities of 5G.

Speaking on how 5G is transforming digital lifestyle globally, the Deputy Managing Director, Marketing and Solutions at Huawei Nigeria, Gavin Geng, noted that “Huawei’s goal is to bridge the gap between global innovation and local demand by tailoring technology to meet Nigeria’s specific challenges. From delivering Nigeria’s first digital village alongside our partners, to launching Nigeria’s first local cloud service, we are committed to working with our customers to build infrastructure that serve both urban and underserved communities.”

He emphasised Huawei’s commitment to security and cutting-edge innovation, adding that “as an employee-owned company adhering to strict global security standards, we ensure that customers’ data and connectivity remain secure while they benefit from next-gen solutions such as 5G, AI, smart city technologies.”

The session underscored MTN’s readiness to meet the increasing demands of Nigeria’s data-driven population and support the country’s digital transformation goals.

Afterwards, the fellows received certificates to commemorate the visit and proceeded to the Huawei Service Centre. Spanning 4,000 square metres, the facility supports operations in telecoms, finance, transportation, power, and public service.

With a dedicated DevOps team, the centre customises its monitoring systems for different clients. It is ISO27001 certified, and all employees hold security certifications, reflecting its emphasis on data protection and operational excellence.

To wrap up the day, the MIP cohort was hosted to a dinner attended by MTN’s Chief Services and Sustainability Officer, Tobechukwu Okigbo. He encouraged the delegates to maximise the opportunity the programme offers and shared personal insights during an experience-sharing moment.


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NIMC Sets 48-hour Deadline for Diaspora Partners to Activate New Licences

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The National Identity Management Commission (NIMC) has given its Diaspora Front-End Partners (FEPs) 48 hours to obtain and activate their National Identification Number (NIN) enrolment licences on its newly upgraded diaspora enrolment platform.

The commission said the deadline followed the successful completion of a major upgrade aimed at improving the security, efficiency and reliability of NIN registration for Nigerians living abroad.

According to NIMC, the upgraded platform will offer a more seamless and robust service to diaspora applicants, ensuring faster processing and better data protection. To prepare for the transition, all FEPs have been onboarded onto the new system and taken through intensive training to equip them with the knowledge needed for effective management of the platform.

Once compliant partners activate their licences, Nigerians abroad will be able to access NIN enrolment services through them without disruption.

“The Commission apologises for any inconvenience the upgrade process might have caused and has set up a dedicated service team to resolve all issues related to diaspora enrolment,” NIMC said in a statement signed by Dr. Kayode Adegoke, its head of corporate communications.

Diaspora applicants experiencing difficulties have been advised to contact the commission for prompt assistance.

While the new system rolls out overseas, NIN enrolment continues across all centres in Nigeria, with applicants able to locate their nearest centres on the NIMC website. Nigerians at home or abroad can also modify their NIN data via the online self-service portal.

NIMC further encouraged NIN holders to download the NIMC NINAuth App on iOS or Google Play to instantly verify their NIN, control who can access their information, and enjoy secure authentication services.

 


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