News
Coca-Cola Unveils New Campaign “Open Like Never Before”

Coca-Cola Nigeria has launched a new campaign, “Open Like Never Before”, its first since COVID-19 changed the world in so many ways.
Coca-Cola in Nigeria temporarily suspended all planned marketing activity in April, redirecting resources towards communities and supporting its most affected retail partners.
Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally to organisations leading local relief efforts and in Nigeria, it has provided a grant to the International Federation of Red Cross and Red Crescent Societies (IFRC) to help curb the spread of COVID-19.
This partnership with the IFRC impacts 1.3 million people in Nigeria and other countries in the region.
Now, Coca-Cola is returning to the air in Nigeria with a new campaign. Open Like Never Before created and developed by 72andSunny Amsterdam, marks a time of cultural and social change.
It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet.
That manifesto is founded in the promise of new possibilities discovered through lockdown and calls on us all to be “open, like never before” and to appreciate all that we have around us.
The words of George encourage us to be “open to change”, to appreciate things from a new perspective and to find opportunities in this ‘new normal’.
Speaking on the thought process behind the campaign, Nwamaka Onyemelukwe, public affairs & communications manager, Coca-Cola Nigeria Limited, said: “Open Like Never Before is founded in the belief that we do not have to go ‘back’ to normal.
“Instead we can all move forward and make the world not just different, but better. It supports and celebrates our retail partners too, including local hotels, cafes and restaurants, many of whom will be reopening their doors to communities after a very challenging time for the industry, but who have always been at the heart of our social fabric.”
The manifesto launch will be followed by a sustained programme of in-market activities throughout the year into 2021.
Many of these activities will focus on supporting local hotels, cafes and restaurants who are the lifeblood of local communities and are now reopening their doors.
They will include: A digital activity designed to remind us all of the moments we have enjoyed, whether alone or with others, in our local cafes, restaurants and bars, inviting us – as their doors re-open – to appreciate these moments that we may have previously taken for granted.
Supporting HORECA partners (hotels, cafes and restaurants) by lending additional promotional resources and expertise. This activity will enable Coca-Cola to demonstrate its support of the hospitality industry by sponsoring ads that can be customised and shared across social media in an authentic and tailored way, helping them communicate that they are once more open for business. Supporting HORECA partners (hotels, cafes and restaurants) by lending additional resources and expertise to enable them to make their own adverts. This new brand-building platform will enable Coca-Cola to demonstrate its support of the hospitality industry by sponsoring ads that can be customised and shared across social media in an authentic and tailored way, helping them communicate that they are once more open for business.
Employees and consumers will also be encouraged to support their local HORECA outlets via a social media campaign.
The broader Open Like Never Before campaign (#openlikeneverbefore) will also invite the public to participate, asking people to tell each other and the world what they want to be different, and how they pledge to be open like never before.
Additional campaign elements will include: Inspiration from the words of George the Poet teased on OOH, DOOH and social media.
A 30”/60”TVC – created during lockdown – supported by more OOH/DOOH. A consumer-facing call-to-action and engagement plan via social media which will run across the year.
London communications consultancy, Blurred, is working alongside 72 and Sunny Amsterdam on this campaign.
News
Minister Urges Africa Leaders to Unite on AI Infrastructure

Dr. Bosun Tijani, the minister of communications, innovation and digital economy, has urged African leaders to unite in building shared AI infrastructure or risk marginalisation in the global economy.
Tijani made the call on Monday in Abuja at the inaugural GITEX Nigeria Summit 2025, a four-day technology event focused on advancing digital transformation and innovation with nationwide.
He urged continental collaboration to close Africa’s productivity gap and secure the continent’s place in the emerging AI-driven global economy.
Tijani said Africa faces a clear threat: without intentional action, artificial intelligence could deepen the global productivity divide. In his keynote address, he stated, “If we are not deliberate, AI will widen the global productivity gap. Countries that are already ahead will accelerate further, while those still trying to catch up will fall behind.”
To illustrate this, he referenced agriculture, noting that Nigeria yields about 2.5 tonnes of maize per hectare, compared to 6 tonnes in South Africa and 12 tonnes in Brazil.
The difference, he explained, is not due to land or rainfall, but to productivity gains driven by technology and AI-powered precision farming.
Tijani identified four key pillars to guide Africa’s approach to AI: balancing national sovereignty with shared governance, equipping young people with technical skills, digitizing local realities to develop relevant datasets, and making joint investments in infrastructure — including internet connectivity, computing capacity, and clean energy.
He highlighted the importance of Africa’s youth, calling them the continent’s greatest asset. As an example, he pointed to Nigeria’s 3 Million Technical Talent (3MTT) program, which aims to build a workforce prepared for the demands of an AI-driven economy.
The minister emphasized that without digitizing African datasets related to language, health, and agriculture, the continent will continue to rely on foreign AI models built from data that “do not represent us.”
Following the sessions in Abuja, the event will move to Lagos for the Tech Expo & Future Economy Conference, scheduled for September 3-4 at the Eko Hotel Convention Centre. A Startup Festival will also take place at the Landmark Centre.
On infrastructure, Tijani stressed that no single country can bear the financial burden alone.
He explained, “AI relies on three essentials: connectivity, computing power, and clean energy. These resources remain costly and unevenly distributed across Africa. We must work together on medium- and long-term strategies to reduce costs and enable inclusive participation.”
He added with an inspiring message, “Our children should one day look back and say: our leaders prepared us, our leaders secured our future, and our leaders made sure Africa was not left behind.”
Trixie LohMirmand, the executive vice president of Dubai World Trade Centre and CEO of KAOUN International, highlighted the importance of global cooperation in advancing Africa’s digital economy.
She noted that partnerships between Nigeria and international stakeholders can foster innovation, attract investment, and position Africa as a leader in the global tech arena.
Also speaking, Kashifu Inuwa, Director General of NITDA, opened GITEX Nigeria 2025 with a welcome address emphasizing the need for continental unity in Africa’s AI development.
He stressed the importance of building shared infrastructure, developing algorithms rooted in African values, and establishing strong policies to ensure the continent takes an active role in the AI revolution.
Nigeria has emerged as a leader in AI innovation on the continent. Ranked among the world’s top 60 countries in AI development, Nigeria recently unveiled a National Artificial Intelligence Strategy created through collaboration between academia and industry.
To advance this strategy, the government launched the Nigerian Artificial Intelligence Collective Industry, aimed at connecting local researchers with international experts and fostering cross-border cooperation.
The four-day event, held from September 1 to 4 in Abuja and Lagos, is supported by the Ministry of Communications, Innovation and Digital Economy alongside the National Information Technology Development Agency.
News
FG Launches Teacher Verification Framework to Boost Education Standards

In a landmark move to restore professionalism and integrity in Nigeria’s education sector, the Federal Government has unveiled a Teacher Ethics and Criminal Record Verification Framework, making background checks compulsory for all teachers in public and private schools.
The initiative, announced by the National Orientation Agency (NOA) and spearheaded by Minister of Education, Dr. Tunji Alausa, aims to ensure that only individuals of sound moral character are entrusted with educating Nigeria’s future generations.
“This framework is about accountability,” said Dr. Alausa. “We must be deliberate about who we allow to shape the minds of our children.”
The verification system will be integrated into the Teachers’ Registration Council of Nigeria (TRCN) digital portal, which now serves as a national database for teacher registration, licensing, and monitoring. The portal allows educators to register, access results, and print certificates remotely—eliminating the need for physical visits to state offices.
The TRCN platform also features AI-powered lesson planning tools, a revised Professional Qualifying Examination focused on five core areas including mathematics, literacy, and pedagogy, and state-level investigation panels to address misconduct and uphold ethical standards.
According to TRCN Registrar Prof. Josiah Ajiboye, Nigeria has nearly four million teachers, but only 2.4 million are currently registered with TRCN.
A significant portion of private school teachers reportedly lack the qualifications required for registration, which include a Bachelor of Education (B.Ed.), or a BSc/BA with a Postgraduate Diploma in Education (PGDE) or Professional Diploma in Education.
The TRCN, established under Decree No. 31 of 1993 (now TRCN Act CAP T3 of 2004), is mandated to regulate and control the teaching profession across all levels of Nigeria’s education system.
The new framework is expected to curb impersonation, certificate forgery, and the hiring of unqualified staff—issues that have long plagued Nigeria’s schools. It also signals a broader push toward digitization, transparency, and ethical reform in education.
News
Keystone Bank, LCCI Partner to Launch MSME Mini Business Boot Camp

Keystone Bank has signed a landmark Memorandum of Understanding (MoU) with the Lagos Chamber of Commerce and Industry (LCCI) to further support Micro, Small, and Medium Enterprises (MSMEs) in Nigeria.
The MoU marks the official launch of the MSME Mini Business Boot Camp, an initiative designed to empower entrepreneurs, strengthen small businesses, and promote inclusive economic growth across the country.
The ceremony, which took place on Thursday, 28th August 2025 at the LCCI headquarters in Lagos, was attended by senior executives from both institutions, industry stakeholders, and members of the media.
Speaking at the event, Mrs. Olayemi Sule, Group Head, Retail and Digital Banking at Keystone Bank, expressed pride in the partnership.
According to her, “This Memorandum of Understanding between Keystone Bank and the Lagos Chamber of Commerce and Industry underscores our shared commitment to the growth and empowerment of SMEs in Nigeria.
“At Keystone Bank, we believe small and medium enterprises are the backbone of the economy. Through this collaboration, we aim to equip entrepreneurs with the skills, knowledge, and tools they need to thrive and contribute meaningfully to national development.
“Our support goes beyond financial services—we are committed to building capacity and unlocking potential. Together with LCCI, we look forward to nurturing a new generation of resilient, innovative business leaders who will shape the future of the Nigerian economy,” she said.
Also speaking, Mr. Gani Adebayo, Regional Head, Lagos Island, Keystone Bank, emphasised the Bank’s dedication to creating sustainable opportunities for MSMEs.
He noted that the partnership would “bridge critical knowledge gaps and provide practical solutions that enable small businesses to scale successfully.”
On her part, Dr. Chinyere Almona, Director General/CEO of LCCI, expressed optimism about the initiative, describing it as “a catalyst for entrepreneurial growth, enhanced business competitiveness, and a significant contributor to the nation’s economic advancement.”
The MSME Mini Business Boot Camp will provide hands-on training, mentorship, and access to critical resources for entrepreneurs and small businesses across various sectors. The initiative reinforces Keystone Bank’s commitment to financial inclusion, enterprise development, and driving sustainable economic growth in Nigeria.
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