Broadcasting
Collaboration and Productivity Trends to Adopt in 2024
By Kehinde Ogundare, Country Manager, Zoho Nigeria
Given the significant challenges both the Nigerian and global economies face, businesses have had to work harder than ever to survive, ensure business continuity, and stay competitive over the past few years. One of the key aspects that businesses had to focus on in this regard was improving employee collaboration and productivity to manage staff experiences in the workplace amid all the challenges across the tech landscape.
While some of the pressures may ease in 2024 with more awareness of technology, it’s unlikely that it will all be plain sailing for businesses. Naira to Dollar fluctuation remains an issue, and many of the geopolitical issues that characterised 2023 may also spill over into 2024. Apart from this, the world of work is rapidly evolving, as remote and hybrid models are as common as on-site models today. Keeping employees connected and engaged amid this sea of changes needs to be an employer priority. One way businesses can sustain collaboration, productivity, and engagement levels among employees is through the use of effective workplace technology.
Below are a few work trends and collaboration technologies that businesses should pay attention to if they want to make the most of 2024.
Automation is everywhere (including in employee expenses)
Over the years, we’ve seen the automation of many business processes. Those advances will continue at an even faster pace in 2024 and beyond. One area that’s particularly ripe for innovation around automation is employee expense reporting. For employees, remembering to log expenses and keep all of their receipts can be a painful experience. For the people charged with reconciling those expenses at the end of every month, doing so can likewise be incredibly time-consuming.
Automating expense reporting can help organisations manage employee travel, make payments faster, and provide comprehensive analytics for expense reports related to travel, spending, and reimbursements.
The rise of productivity tools and collaboration platforms
Tied to automation is the rise of productivity tools, which one can think of broadly as pieces of software that simplify tasks, streamline workflows, make team collaboration smoother, ease communication, and improve access to work info. In other words, they help employees do more in less time.
Most businesses today use productivity tools of some kind. Organisations looking to add to their arsenals of business tools should look for software which—aside from providing a unified platform that supports both synchronous and asynchronous communication—also integrates contextually with business applications like CRMs so that workers can initiate ad-hoc conversations easily right in the business apps’ interfaces.
Ticketing applications enhance customer satisfaction
Today’s customers expect to be able to contact an organisation on the channel of their choosing, and to get an immediate response when they do so. That’s not always easy for organisations to accomplish when they have to respond manually to inquiries through each of those channels. In fact, doing things that way makes it difficult to ensure that every ticket is answered accurately with the right context and on time.
Ticketing applications can save a lot of time on that front by automating the process of assigning customer inquiries to the right agent. They can also make replying to tickets intuitive, provide accurate sentiment analysis, and ensure that issues can be seamlessly resolved across departments, among other things.
Paring back the technologies that don’t make sense
As exciting as these technological advancements are, it’s possible to get overwhelmed by the sheer number of collaboration and productivity tools available. As a result, some tools that seemed essential at one stage can end up not being useful.
Organisations should therefore spend at least some time in 2024 auditing the tools they use. They should axe any that aren’t in use, and thereby save the company money and further streamline productivity and collaboration. Additionally, they should see if they can replace any of the tools they’re using with something in a productivity suite that they’ve adopted.
Even as businesses are well into the year, it’s never too late to capitalise on productivity tools and collaboration platforms. While organisations can’t fully control external forces shaping their operations, by embracing the right digital toolset and technology, they can enhance their competitive edge and navigate through changes effectively.
Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
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