Broadcasting
Communiqué from Africast Emphasizes Digitisation Imperative
With the theme “Digitisation and the Challenges of Broadcasting,” the 2008 Africast Conference and Exhibitions featured the presentation of scholarly papers by eminent personalities, professionals, veterans and captains of the broadcast industry from Africa and beyond.
Communiqué issued by the National Broadcasting Commission (NBC) stated the resolutions of the participants to include: that digitisation of broadcasting is not only necessary but also imperative in Africa. This is because it has the potentials of revolutionizing the media and communication activities within the continent, creating better business opportunities, redefining national values and generally placing the continent on the map of the digitally compliant world; that African countries must strive towards meeting the ITU deadline of June 17, 2015 for broadcasting to transit from analogue to digital. Otherwise, they stand the risk of paying the painful penalty of being isolated from the world’s broadcasting community.
That policy makers and investors should take into consideration the peculiarity of the African environment, in terms of poor infrastructure and low personal income in planning for the inevitable transition from analogue to digital broadcasting. Thus, although some progress have been made towards digitisation on the continent, as exemplified by Mauritius, South Africa, Tanzania, Kenya and Nigeria, a lot remains, to be done; that African governments should, as a matter of urgency, enact and enforce laws banning the importation of analogue television sets into their countries. Also, they should, through effective legislation and policy implementation, fast-track the transition process in their countries. Both measures would help protect the continent from being turned into a dumping ground for obsolete analogue broadcast equipment.
That African countries must adopt a deliberate policy of carrying their peoples along in the campaign for a successful transition from analogue to digital broadcasting. Accordingly, they should immediately embark on aggressive public enlightenment campaign to mobilize and sensitize the public on the process, benefits and implications of digitisation; that the success and sustenance of digitisation in Africa will also require that
Governments on the continent lay emphasis on manpower development, encourage a sustainable maintenance culture, and energize their broadcast regulatory bodies through adequate funding and less political interference.
“The digitisation of broadcasting has far-reaching implications and daunting challenges for governments, broadcasters, broadcast regulators and the people. The success of the transition will depend, to a great extent, on the co-operation of these parties and their willingness and readiness to play effectively their expected roles; African countries should realize that, no matter what effort they make to achieve total digitisation, some of the challenges associated with the transition would still remain due to the peculiarities of the African environment. Therefore, there is the need to set up appropriate mechanism to absorb the inevitable challenges, in order to make any meaningful progress towards digitisation.”
“The use of converter boxes or set-top boxes on the switchover from analogue to digital broadcasting should be seen only as a stop-gap measure. Therefore, African countries should strive for local production of digital broadcasting facilities, if they must save costs, achieve technological development and enjoy the full benefits of digitisation; operators of the broadcast industry must be prepared to re-equip their stations with appropriate digital equipment, recruit and train their personnel and produce adequate local content to service the increasing number of available channels resulting from digitisation.”
“Digitised broadcasting emphasizes content production and distribution. African broadcasters should plan towards feeding their viewers and listeners with adequate and quality African programmes.” That Advisory Committee on Digitisation in African countries should research into the needs and implications of the transition project, so that they can offer useful advice to the government for a hitch free transition.
Digitisation implies more than its technological dimensions. Governments should formulate comprehensive policies on digitization, and enact enabling legislations, based on the realities of their local environments; that planning for digitisation should include the procurement of spare parts along with the digital equipment. The old practice of acquiring broadcasting equipment without attendant back-up spares had been the bane of broadcasting in many African countries.
That broadcast regulatory bodies in Africa should look beyond monitoring content on broadcasting stations and creating awareness on the forthcoming digitisation. They should equally concern themselves with the quality and state of broadcast equipment, infrastructure and personnel all of which are indispensable for successful digitization; that African governments should be ready to empower their people to enable them benefit from the dividends of digitisation. This, they can do by subsidizing the cost of Set-top boxes as the United States of America did in preparation for her own switchover on 17th February, 2009.
That each African country should consider floating a single national carrier, while allowing individual stations to concentrate on content production. The prevailing practice whereby stations spend their fortunes on equipment provision and maintenance, while neglecting content does not augur well for broadcasting in the digital era; that while fashioning out a legislative framework for digitisation, frequency management and licencing, African broadcast regulatory authorities should consider, seriously, either to grant a single licence for both multiplex and channel, or a separate licence for each.
Digitisation poses a great deal of challenges to content producers, and so the older broadcasting stations, which have vintage programmes in their archives, should seek to meet the challenges partly by digitizing such archival materials; digitisation demands comprehensive planning, adequate funding, improved know-how, infrastructural development and aggressive content production, and African countries should anticipate and tackle these challenges if they were to transit to digital broadcasting by or before the ITU deadline of 2015.
Since most modern day broadcast equipment are software-driven, African broadcasters should seek to sustain productivity by recruiting younger generation personnel who are computer literate, in addition to training and retraining; that African broadcasters should use the forum of Africast to evolve a global African brand with a view to meeting the growing yearnings of a global audience for a truly African content that confers beauty and dignity on the continent as opposed to the present distorted image of war, hunger, corruption and disease.
At the switchover to digital broadcasting, African countries should reserve and equitably allocate the freed spectrum for the future development of digital community broadcasting, using appropriate technologies. Meanwhile, there should be no switch off timetable for FM and AM sound broadcasting services until there is a proven, viable digital alternative; that community broadcasting has far-reaching social, political, economic and cultural advantages, so African countries should ease off the stringent licencing and regulatory requirements to encourage the emergence, and facilitate the growth, of community broadcasting on the continent.
African broadcasters were advised to take advantage of the technological innovations as they plan for the transition to digital broadcasting; African governments and broadcasters must ensure that, from now, only quality digital–ready broadcast equipment are imported into the continent. However, where there are restrictions or high tariffs, governments should grant immediate relief, to make the digitisation process less cumbersome and pain-free for operators in the industry.
Public and private broadcasters in Africa have made significant efforts to acquire and install digital equipment in anticipation of the global switch over to digital broadcasting. Be that as it may, they were advised to collaborate and co-operate with one another for a smooth and cost effective transition process.
Broadcasting
How AI Agents Will Revolutionise Industries, Boost Productivity, and Cut Costs

By Linda Saunders Salesforce Country Manager & Snr. Director Solution Engineering for Africa
Today, every company wants to be an AI company, yet only 1% of firms consider themselves fully mature in AI adoption, according to McKinsey. As we move from chatbots to copilots to autonomous AI agents or “agentic systems,” companies that haven’t already implemented AI risk losing significant ground to competitors. This could happen faster than they think.
Autonomous AI agents go beyond pre-defined scripts to handle nuanced interactions. They can not only generate content but make decisions and take action with limited or no human supervision. The move to intelligent, scalable digital labor represents a true revolution. By 2028, Gartner forecasts that 33% of enterprise software applications will include agentic AI, enabling 15% of day-to-day work decisions to be made autonomously.
This shift has significant implications for businesses: the potential for a digital labor force to work alongside humans, reducing costs and driving innovation and scalability. For the first time, workforces can be supplemented by autonomous AI agents working around the clock boosting productivity, efficiency, and competitive advantage.
Deloitte predicts that 25% of companies using generative AI will launch agentic AI pilots this year.
Across every industry, AI agents are making a significant impact. In customer service, they offer 24/7 support, handling a broad range of issues. For inventory management, they automate tasks, optimise stock levels, and provide real-time insights. In recruitment, they streamline the hiring process by screening resumes, scheduling interviews, and conducting initial assessments, reducing the workload on human recruiters.
By taking over repetitive tasks, AI agents allow workers to focus on high-value contributions, driving creativity, strategy, and meaningful impact.
Beyond business, this technology is improving students’ academic performance by providing personalised tutoring. In healthcare, AI agents reduce administrative burdens, allowing professionals to focus on complex cases and monitor patient progress, leading to better health outcomes.
The shift to agentic AI systems brings disruptions and risks, not least around trust and data accuracy. Trusting the technology is key to integrating agents. According to Salesforce research, 93% of global desk workers don’t consider AI outputs completely trustworthy for work-related tasks. Sixty percent of consumers say advances in AI make trust even more important.]
To build trust, it’s crucial to ensure that AI systems use accurate and relevant data, maintain privacy, and operate within ethical and legal boundaries. This means implementing robust data governance and oversight.
AI agents must also be transparent and explainable, so users know when they are interacting with an AI and how it operates. Clear accountability is essential to define responsibility for the agent’s performance and trusted outputs.
The solution to increasing productivity and building trust is not as simple as implementing AI agents immediately, according to a new Salesforce white paper. The white paper lays out key design considerations for policymakers to keep in mind outlines key considerations for designing and using AI agents, and how global policymakers can adopt and unlock AI’s full potential.
To achieve a smooth and beneficial integration, businesses, governments, non-profits, and academia must collaborate to create comprehensive guidelines and guardrails.
Continuous training programs are also key. They help AI stay up-to-date and work effectively alongside humans, enhancing productivity, and allowing employees to focus on more strategic tasks.
Without proper oversight, autonomous AI can make decisions that conflict with human values or ethics, leading to loss of trust, legal issues, and damaged reputations. To avoid these risks, a multistakeholder approach is essential.
It’s no longer a question of whether AI agents should be integrated into workforces – but how best to optimise human and digital labor working together to reach desired goals.
Although AI agents are the latest technology breakthrough, the fundamental principles of sound AI public policy that protects people and fosters innovation remain unchanged: risk-based approaches, with clear delineation of the different roles in the ecosystem, supported by robust privacy, transparency, and safety guardrails.
By addressing these concerns, we can envision a future with new levels of productivity and prosperity, driven by a digital workforce that continuously learns and improves.
Broadcasting
$1 Trillion Economy: Why Tinubu Must Listen to Dangote, Ekeh, Others

By Aliyu Gaya
One exceptionally commendable fact about the Bola Tinubu presidency is that it is not lacking in ambition and audacity. Courage defines the leader and Tinubu has it in good measure. Think about this: Tinubu wants to grow Nigeria’s net worth to a $1 trillion economy by 2030. While this shows ambition, it is much more a demonstration of audacity in leadership.
To achieve this, Tinubu says Nigeria must lean on and encourage local production. He believes that achieving food security is the sine qua non for advancing the nation’s economy through heavy investments in the agriculture value chain. He is pushing a Nigeria First, Buy-Nigeria policy. Some of his ministers and appointees are also singing the same local production hymn.
A quick fact-check shows that this is not new, especially since the commencement of the 4th Republic. President Olusegun Obasanjo, it has to be emphasised, laid a solid foundation to promote indigenous production of goods and services. He did not chime Buy Nigeria, he lived it, implemented it and the results were profound. The results of Obasanjo’s Buy Nigeria policy manifested in diverse ways. Local patronage of indigenous fruit drinks and ban on imported ones; local production of airtime cards for GSM service providers; local patronage of locally assembled computers that gave a huge boost to local production of the same, such that some ministries, departments and agencies (MDAs) standardised their IT operations on indigenous computer hardware and software.
Sadly, despite the traction gained by indigenous products, the succeeding governments did not even sustain the Buy-Nigeria momentum. Tinubu seems determined to do so. However, to achieve the noble ambition of a $1 trillion economy, President Tinubu must listen to key Nigerians who are not only employers of labour but are deeply committed to indigenous production as the key to unlocking the huge potential of the nation’s economy.
One of such Nigerians Tinubu must take heed to his advice is Aliko Dangote, the President of Dangote Group whose refinery is the biggest single infrastructure project in Africa. Dangote, a major indigenous manufacturer, is not happy with the manner local companies are treated in Nigeria.
Dangote recently advocated for policies that protect indigenous industries and nurture them into mega corporations capable of generating jobs and fostering prosperity. Addressing a gathering of manufacturers and investors in Abuja recently while delivering a keynote on ‘Rethinking Manufacturing in Nigeria’ at the Nigeria Manufacturers’ Summit, Dangote advocated a reversal of government policies that expose local players to vulnerabilities including continued importation of goods and services that are also produced in Nigeria. Such a lack of protection of indigenous players, usually in the form of a lack of patronage from the government and Nigerians, stunts the growth of these local players.
He cited countries where governments had to take drastic measures to protect their respective local markets. These include the blocked sale of US steel to Nippon Steel of Japan, the blocked sale of six US port management companies to Dubai Ports World, restrictions on Chinese cranes at US ports, and the US imposition of tariffs such as 100% on Chinese EVs (electric vehicles), 50% on semiconductors, medical products, and solar panels.
There are other instances, including the restriction of Russia gas supply to Europe, which led European countries to increase coal usage despite opposition to fossil fuels; and the US government’s distribution of $39 billion in subsidies to incentivise local microchip production. The above cases clearly show how respective governments deliberately protect their local players, not only to give them a head-start over competition but also to help them scale up on the path to profitability. Nigerian governments have been short on this.
Leo Stan Ekeh, Chairman of Zinox Group, an African ICT unicorn, is yet another voice Tinubu should give ears to. Ekeh, much like Dangote and others, has been a victim of serial blackmail and corporate bullying despite his undeniable sacrifice to create a digital culture in the Nigerian marketplace including education, media, banking, oil and gas, agriculture and other aspects of the economy. His Computerise Nigeria project became the cornerstone for the establishment of digital hubs in the nation’s tertiary institutions.
Ekeh believes that achieving a $1 trillion economy is possible but stressed that the current state of power delivery nationwide (an average of 4 hours per day according to the latest NBS data) cannot support the type of bullish industrialisation and local production that will bolster the nation’s economic trajectory to the trillion-dollar mark. He warned that a situation where genuine players in local production and service delivery are bullied and blackmailed by unscrupulous private sector fringe players and public sector operators does not bode well for economic growth. He urges more protection from government for the progressive and proven indigenous companies. He says the concept of Buy-Nigeria should be enforced, especially among MDAs.
While expressing confidence in President Tinubu’s ability to address the issue of blackmail, he suggested that Tinubu should aggressively pursue a policy that promotes patronage of indigenous manufacturers and service providers as a way of reflating the economy.
He said: “It is evident that the core of the myriad challenges afflicting the nation today is our failure to develop local capacities. We must embrace self-sufficiency by consuming what we produce and supporting indigenous players across various sectors.”
He regretted that in spite of several local content policies established by the Federal Government, such policies are consistently disregarded by government employees and appointees, wondering why “we send our children to the world’s best institutions, where they excel, yet we overlook the products they create.”
He gave the example of the government of India, which effective November 1, 2023, placed restrictions on the importation of laptops, tablets, all-in-one personal computers and ultra-small computers and servers with immediate effect. This, according to him, was to boost local productivity both by multinationals operating in India and indigenous Indian companies to create more jobs, encourage proficiency, and discourage capital flight.
“Mr. President, I humbly appeal to you to be deliberate and decisive in encouraging indigenous producers and service providers across all sectors. This way, we create a market for indigenous products, build confidence in our economy and easily attract international investors. The way we treat our local investors will determine how many foreign investors we can attract,” he stated in an open letter to the President earlier this year. The voices of Dangote and Ekeh echo the voices of other indigenous players who have continued to deliver value amid vicious headwinds.
Speaking at the inaugural Domestic Investors Summit in Abuja recently, the Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, reaffirmed Tinubu’s determination to achieve the trillion-dollar economy. She outlined targets for 2025, including $6 billion in foreign direct and portfolio investment, $6.5 billion in non-oil exports, a 20 per cent increase in trade value, and the creation of 200,000 export-led jobs. This is grand. But the major pulley that will drive this growth is the recommendation of Dangote, Ekeh, and other indigenous players, which is that the government should, as a priority, protect local investors and entrepreneurs through patronage, a policy shift that encourages growth, and categorising such investors’ assets as national assets deserving of preservation.
Gaya, a public policy analyst, writes from Kano.
Broadcasting
Celebrating a Visionary Leader Governor Charles Chukwuma Soludo, CFR at 65

By Chukwuemeka Fred Agbata (CFA)
Today, we celebrate a leader whose unwavering commitment to “Everything Technology, Technology Everywhere” is turning bold ideas into real impact for Ndi Anambra.
As someone privileged to lead the Anambra State ICT Agency, driving e-governance initiatives, and now the Geeks & Founders Alliance for Soludo (GEFAS), a coalition of tech professionals, founders, and enthusiasts advancing technology and championing the re-election of Governor Soludo, I see first-hand how Mr. Governor’s vision keeps challenging us to push boundaries: from digitizing government operations to expanding free Solution WiFi, deploying smart solutions, and driving public-private partnerships that create jobs and make Anambra truly work for the people.
Today, under his visionary leadership, the combination of solid physical infrastructure, livable cities, and a growing digital backbone is fast positioning Anambra as an attractive hub for talent, investment, and innovation- a destination and not a departure lounge
Leadership is not about lofty speeches but clear action, and Governor Soludo has shown us that bold decisions, like removing Right of Way charges to drive connectivity, can transform an entire ecosystem.
As we mark his birthday, we rededicate ourselves to this vision: a smarter, more connected, and prosperous Anambra that works for all.
Happy Birthday, Mr. Governor, Oluatuegwu!
Here’s to more impact, more solutions, and a future that keeps rising.
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