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Cyberattacks Using Family-favourite Brands Rise by 38% Over Past Year

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Ahead of the International Day of Families, observed on May 15, Kaspersky experts analysed cyberthreats that use popular family-focused brands, such as Disney, LEGO, Toca Boca and others as bait. The research, based on selected keywords monitoring, revealed a steady rise in attack attempts, which increased by 38% from Q2 2024 to Q1 2025.

Kaspersky telemetry shows a consistent upward trend in the number of attempted attacks exploiting children – and family-related brands. Starting from just 89,000 in Q2 2024, the number of attacks has increased quarter by quarter, reaching almost 123,000 in Q1 2025. Throughout the reported period, Kaspersky detected over 432,000 such attempts.

Among the most frequently exploited brands throughout the reported period were LEGO, Disney and Toca Boca — all widely recognised and trusted by children and parents alike. LEGO-themed content accounted for the overwhelming majority of attacks, with over 306,000 attempts, followed by Disney (62,000) and Toca Boca (45,000).

Paw Patrol and Peppa Pig were also used as popular lures, though to a lesser extent — 12,500 and 4,900 attempted attacks. Cybercriminals exploit the popularity and emotional familiarity of these brands to trick users into downloading malicious files, often disguised as cartoons or games. The more popular the brand is, the more attractive it becomes as a hook for threat actors.

Kaspersky’s analysis shows that the most common threats targeting children and families are not always the most obvious ones. Throughout the reported period, nearly 400,000 infection attempts were linked to Downloaders — software that may appear harmless but is often used to silently deliver other potentially dangerous applications. These downloaders are frequently disguised as games, videos, or installers related to popular brands, making them especially effective at tricking users.

Furthermore, over 7,800 cases involved Trojans, which can steal sensitive data, monitor activity or grant remote access to attackers. These are particularly dangerous when hiding inside seemingly innocent files, such as cheats or fan-made apps.

Meanwhile, adware accounted for over 6,400 attempted attacks, typically appearing as flashy games or video apps that bombard users with unwanted ads, slowing down devices and potentially opening the door to additional threats.

As part of the analysis, Kaspersky researchers identified multiple scam and phishing websites mimicking the design and branding of popular among family companies. One notable example was a phishing page crafted to resemble the official Tokyo Disney Resort website.

Such scams are often indistinguishable from legitimate pages at first glance, with the only difference being the URL of the website. The fraudulent site offered users the chance to “buy” park tickets, just like the real one, and prompted them to enter their personal and payment information. However, instead of securing a magical day at the theme park, victims could have their bank card details stolen.

Another discovery made by Kaspersky researchers involved scams exploiting the name of MrBeast — a YouTube celebrity widely followed by children and teens, and well-known for giving away expensive prizes like gadgets, money and even houses. Cybercriminals created phishing pages promising “free gifts from MrBeast,” including digital gift cards for platforms such as Roblox, Xbox and PlayStation.

The site prompted users to choose their prize and complete a seemingly harmless task to claim it. To increase urgency, a countdown timer was displayed, urging visitors to “complete a sponsored activity” within a limited time to unlock the final reward code.

The entire process is a tactic designed to redirect victims to increasingly deceptive scam pages. Eventually, users are asked to pay a small commission fee to claim their “gift”. However, after submitting the payment, the victim may be left with no reward and may have lost money.

“Cybercriminals are masters of emotional manipulation — and there is hardly anything more emotionally charged than content children trust and love. By imitating popular brands or influencers like MrBeast, attackers create a sense of familiarity and excitement that lowers users’ guard. That’s why it’s essential for parents to stay informed and teach kids how to question ‘too-good-to-be-true’ offers before clicking,” comments Evgeny Kuskov, Security Expert at Kaspersky.

 


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Kaspersky Reveals How Digitalisation is Influencing Family Life

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Kaspersky’s latest global research shows that mostly all people currently interact with their family members digitally: 86% of all participants communicate with family via messaging apps, 58% have regular video calls, and 44% have even established joint streaming service accounts.

While digitalisation offers unprecedented convenience and flexibility in family communication, Kaspersky experts warn that this increased online connectivity demands a heightened awareness of digital safety practices and the protection of devices.

Communication in the digital sphere has become an integral part of everyday life. Thanks to video calls and instant messaging, we can maintain connections with our loved ones, no matter where we are.

Digitalisation has reshaped not only how we communicate, but also how we spend our free time together. Kaspersky has conducted a survey* to reveal the common patterns of modern family life in the digital age and discover the cybersecurity challenges that lurk beneath our screen interactions.

Cyber safety during family communication

According to the survey, regular messaging via WhatsApp, Telegram, Signal, Viber and other messenger apps were top of users’ choices when communicating with their families.

People in the 35-54 age group were the most likely to engage this way, with 89% of respondents choosing this option. Video calls were a much less popular option among respondents as a way of keeping in touch with relatives, with only 58% choosing this digital solution.

Another popular way of staying connected online for many families is exchanging posts and memes on social media and messengers (53%). The 18-34 age group leads this trend with a 58% participation rate, showcasing how humor and shared cultural references are becoming essential family bonding mechanisms.

The older generation (above 55 years old) is in general less digitally engaged than other ages, though the share of those who chat with their families in messengers is on par with the average (85%). 42% of this age group even exchange memes and posts via social media.

Despite the fact that older people are more active in the digital sphere, they may still not be ready to face cyber threats and scams. Users should therefore educate their older relatives on how to stay safe online and use gadgets securely.

Even for advanced users, communication online carries potential cyber security risks. From phishing attempts disguised as legitimate messages to sophisticated social engineering attacks, the digital battlefield operates within our most personal communication channels.

To ensure the complex protection for your messengers it’s highly recommended to enable two-factor authentication where possible, use unique, complex passwords for each account, remain skeptical of unexpected links or attachments, use a reliable security solution with anti-phishing protection for messengers and follow security tips from Kaspersky experts.

Family accounts – convenience or risk?

The survey shows that in their free time 70% of families choose to watch movies together, with 44% having family streaming accounts. Online games do not have such popularity as a family pastime, with only 35% of general respondents opting for them.

While sharing streaming subscriptions and gaming accounts may seem like a cost-effective solution, it opens the door to a host of digital vulnerabilities that can compromise your family’s security and privacy, especially when an account is used by different family members under the same login and password. Such accounts create a perfect storm for security breaches.

If one family member’s device is compromised, hackers gain access to the entire account. Additionally, password reuse across multiple platforms means that a single breach could expose your financial information, email accounts, and other sensitive data. To manage all passwords securely, it’s highly recommended to use a password manager for all family members.

“As our family life moves more and more online, it opens up amazing ways to stay close and create memories – but it also brings new risks, like scams and hacking. Kids and older relatives can be especially at risk, so looking out for each other online is really important.

“Protecting your digital privacy and using cybersecurity measures is an important way to care for your loved ones and keep your family safe”, comments Marina Titova, Vice President for Consumer Business at Kaspersky.


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NCC Slaps ₦250,000 Fee on Trial Licences to Spur Telecom Innovation

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Nigerian Communications Commission (NCC) has rolled out a new ₦250,000 application fee for companies seeking temporary approval to test innovative telecom services, aiming to fast-track sector modernisation while safeguarding consumers.

NCC Slaps ₦250,000 Fee on Trial Licences to Spur Telecom Innovation

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The fee targets the newly launched Interim Service Authorisation (ISA), a short-term licence enabling telecom operators, startups, and tech firms to trial novel offerings in live markets before full commercial rollout. Contained in NCC’s freshly published General Authorisation Framework, the charge covers administrative processing, with successful applicants potentially facing extra costs for spectrum or numbering resources.

Under the rules, firms pay the ₦250,000 upfront upon application. Trials run for an initial three months, renewable once up to six months total, capped at 10,000 users and restricted geographically. Operators must prove their service is genuinely new, detail regulatory hurdles, outline consumer safeguards, and submit monthly reports, all while upholding data protection, security, and rights obligations.

NCC Executive Vice-Chairman Aminu Maida, who previewed the draft in July, said exploding tech advances had outstripped old licensing models, necessitating reform to foster innovation without skimping on public safeguards. The ISA lets providers gauge technical viability, market appetite, and risks, while regulators scrutinise quality and impact pre-scale-up.

“This framework strikes a balance—unleashing experimentation in spectrum sharing, Open RAN, and alternative connectivity, minus the pitfalls of unchecked rollouts,” an NCC statement noted. Participation offers no automatic path to full licences; commercial bids hinge on fresh evaluations and category fits.

Industry players hailed the move as a risk-reducer for unproven ideas, potentially slashing flop costs in Nigeria’s cut-throat telecom arena. With participation limited and monitoring rigorous, the NCC bets on controlled pilots to propel breakthroughs, cementing Africa’s giant as a digital vanguard.

As operators eye 5G-plus frontiers, the ISA arrives amid investor clamour for agile rules, positioning Nigeria to harvest homegrown tech leaps without consumer blowback.


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Naira Smashes Through ₦1,400 Barrier in Official FX Rally

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Nigerian naira strengthened to a record high of about ₦1,400 to the US dollar at the official market during midweek trading, continuing an appreciation trend seen since the start of the week.

Naira Smashes Through ₦1,400 Barrier in Official FX Rally

FX

Data released by the Central Bank of Nigeria (CBN) showed that the currency appreciated by 1.26 per cent on Tuesday, January 27, at the Nigerian Foreign Exchange Market (NFEM), with the dollar quoted at ₦1,401.22. This represented a gain of ₦17.73 compared with the ₦1,418.95 recorded on Monday, January 26.

The naira had already posted significant gains in the previous session, closing at around ₦1,401.20 per dollar, its strongest level since the introduction of the Electronic Foreign Exchange Matching System (EFEMS).

The currency has recorded incremental daily gains in recent sessions, rising between 0.1 per cent and 0.36 per cent on some trading days. In the parallel market, bureau de change operators in Lagos quoted the dollar between ₦1,475 and ₦1,490 on January 27, with average buying and selling rates of ₦1,480 and ₦1,490 respectively.

Market analysts attribute the improved performance at the parallel market to enhanced foreign exchange liquidity and further regulatory reforms implemented by the CBN.

The naira has sustained its upward momentum into early 2026, building on the gains recorded in 2025, when it posted its strongest performance in over a decade, appreciating between 7 and 9 per cent against the US dollar.

Analysts generally expect the currency to remain within a relatively stable range in the medium term, with several projections indicating it will trade between ₦1,400 and ₦1,500 to the dollar this year, supported by improved liquidity and ongoing macroeconomic reforms.

The Nigerian Economic Summit Group has projected that the naira will trade at around ₦1,480 to the dollar in 2026. The group also expects Nigeria’s external reserves to rise steadily to about $52 billion, driven by the consolidation of recent reforms and sustained stabilisation efforts.


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