Telecom
Direct Selling Offers Flexible & Accessible Pathway to Entrepreneurship – Biram Fall
Mr. Biram Fall, QNET’s Regional General Manager (RGM) for sub-Saharan Africa (SSA) has explained that direct selling offers a flexible and accessible pathway to entrepreneurship.
Mr. Biram Fall, QNET’s Regional General Manager (RGM)
He said that in the traditional retail model, shop owners buy goods from manufacturers and mark them up to pay for their business costs such as rent, before selling them on to the end consumer but in the direct selling model, distributors sell high-quality goods directly to the customers outside of the store environment, reducing business costs and eliminating the need to raise prices on their goods.
Fall argued that in addition to providing unique, life-enhancing products to consumers, the direct selling industry has had a significant impact on Sub-Saharan economies.
According to the World Federation of Direct Selling Associations annual report, the region’s direct selling market was valued at USD627 million in 2021, with over 5.4 million distributors actively participating in entrepreneurial activities that generate household income and contribute to the broader economy.
He pointed out that one of the primary reasons individuals are joining direct selling is because it allows them to start businesses with minimal upfront investment and no formal education requirements.” Not only are new distributors able to start their business efficiently, but they also have the opportunity to gain valuable skills through free training sessions, workshops, and conferences where they can improve their sales techniques, soft skills, and leadership abilities.
This opens doors for those with limited resources or who face barriers to traditional employment, such as stay-at-home parents or individuals in underserved communities. Because of the low barrier to entry and support resources many direct selling companies offer, many people can generate additional income, build social networks, and develop essential business and life skills by becoming distributors.
For instance, the flexible earning opportunities benefit the stay-at-home spouse through joining a direct selling company, choosing products to sell, and earning commissions or profits based on their sales volume. With the flexibility to manage their own schedule, they can balance household responsibilities while actively promoting and selling products. The income generated supplements household finances, helping to meet expenses, save, and achieve personal goals.”
He added that, direct selling offers training and support, enabling individuals to develop valuable sales and entrepreneurial skills.
In addition to benefiting local entrepreneurs, direct selling companies offer an extensive portfolio of goods, including innovative beauty and wellness products, eco-friendly household items, exclusive lifestyle items and accessories, nutritional supplements, and much more to customers. These products are frequently developed in-house or incorporate proprietary ingredients and formulas that are unique in the market.
Continuing, Fall stated that while the industry has improved the lives of many, it also faces legitimate criticisms – especially in emerging markets that have little or no exposure to this type of sales model. Africa has often been called the new frontier of growth for the direct selling industry with the region experiencing one of the highest three-year CAGR at 6%. Yet, in many African nations, legitimate direct selling businesses are often misunderstood as illegitimate schemes due to lack of awareness and relevant legislation.
The lack of industry regulatory bodies, such as a direct selling association whose mission is to provide education about the business model, has resulted in an insufficient legal definition of the industry and serious misunderstandings among authorities and the public.
“One common misconception is that it is a pyramid scheme or get-rich-quick fraud. Some critics point out that certain dishonest entities, many of whom masquerade as direct selling companies, have violated the laws by making exaggerated revenue promises, pressuring sales representatives to purchase products, and using unethical marketing strategies.”
Despite the challenges, many direct selling companies are determined to change the industry’s image in Sub-Saharan Africa. The largest organisation representing the global direct selling industry, the World Federation of Direct Selling Associations (WFDSA), published an official Code of Ethics governing the actions of direct selling companies and their responsibilities towards ensuring fair competition and operating according to local customer protection laws – a toolkit that direct selling companies adhere to worldwide.
For businesses such as QNET, a lifestyle and wellness-focused direct selling company, implementing more robust procedures, such as regular training and monitoring of distributors’ activities to ensure adherence to sales practices, product sales and compensation claims, and product safety regulations, is a crucial component to addressing the misconceptions about direct selling. For example, training programmes, such as QNETPro, help educate, inform, and train distributors on how direct selling works, QNET’s product portfolio, and compensation plans.
Direct selling companies can improve transparency by providing clear and accurate compensation plans and product pricing information to governments, legislative bodies, distributors, and customers to combat misinformation regarding the industry. Creating and maintaining freely accessible resources, such as the WFDSA website and the Direct Selling Disinformation Centre, are positive steps towards shifting the public’s perspective on direct selling, and help local communities benefit from this industry.
speaking on the way forward, Fall argued direct selling in Sub-Saharan Africa has emerged as a significant driver of alternative employment opportunities and economic empowerment, while also providing customers with unique and diverse products. “The industry has successfully enabled individuals, including those with limited resources, to start their own businesses and generate income, fostering entrepreneurship and skill development.
However, direct selling faces challenges in the region, including misconceptions, regulatory gaps, and fraudulent entities. To overcome these obstacles, direct selling companies are taking proactive measures, such as adhering to codes of ethics, implementing training programs, and enhancing transparency.
By educating the public, engaging with regulatory bodies, and providing accessible resources, the industry aims to transform the narrative and highlight the positive impact of direct selling in Sub-Saharan Africa, empowering individuals and contributing to local economies”, he said.
Federal government has said that it will fully utilise potentials of the satellite technology by harnessing its benefits to advance national development.
Mr Festus Keyamo, minister of Aviation and Aerospace Technology, stated this at the inauguration of the 28th Meeting of the AFI Satellite Network Management Committee (SNMC), recently in Abuja.
According to Keyamo, satellite technology offers myriad of solutions to address complex needs of the nation’s aviation sector from enhancing air traffic management systems to improving weather forecasting capabilities.
“By leveraging these capabilities; we can enhance safety, increase efficiency, and unlock new avenues for growth and prosperity. I stand before you with a deep appreciation for the transformative power of satellite technology.
“In a world that is increasingly interconnected, satellite networks serve as the backbone of modern aviation, enabling safer, more efficient and more sustainable air travel.
“The Federal Government of Nigeria has set for itself priority areas for the transformation of the nation. These priority areas are focused on improved livelihood, economic outcomes, harnessing human resources and fairer and safer playing field,” Keyamo said.
He said that aviation has been identified as an enabler of growth, considering its role as a catalyst for economic growth and security of the nation as regards its benefits.
The ministry, he said, launched an ambitious agenda to develop the aviation and aerospace sector in the country.
According to him, the ministry aims to create a safe, efficient, and sustainable aviation system that supports economic growth, job creation and national security.
“Our strategy includes – modernising our airports and air navigation infrastructure; developing a robust aviation safety and security framework, encouraging private sector investment in the sector, building a skilled workforce and promoting research and development.
“In order to achieve our goal, we have recognised the pivotal role satellite technology is to play. The ongoing AIS Automation project, that is to provide AMHS to our ATM system, relies on the VSAT network.
“Nigeria is also upgrading its multiplexers to NETPERFORMER in accordance with Conclusion 27/04 of the 27th SNMC meeting held in Accra in 2019″.
The minister said the effort was part of various projects aimed at improving safety and efficiency of aviation in the country that were highly dependent on satellite technologies.
According to him, the committee’s role is vital in promoting the development and use of satellite technology in the aviation sector to ensure safe and efficient management of satellite networks in the region.
“I urge you all to continue working together to harness the full potential of AFISNET. Let us collaborate by coming up with network concepts and topologies that will assist in achieving relevant ATM operational requirements;
“Also ensuring the continuous operation of AFISNET to meet the AFI and global CNS/ATM plans; addressing the challenges of spectrum management and interference; promoting international cooperation and knowledge sharing.
“Also by deciding on the type and level of service to be provided by the network,” he said.
Keyamo said commitment to harnessing the power of satellite networks was for convenience and a strategic imperative that underpinned collective aspirations for economic growth, social development, and global competitiveness.
He urged members of the committee to forge a cohesive and resilient satellite network ecosystem that would empower the aviation industry to soar to new heights.
E-Commerce giant with reputation for integrity and trust, Konga Online, has partnered with global OEMs like Samsung, Apple, Starlink, HP, Lenovo, Hisense, Zinox, Philips, Nokia, Infinix on daily site takeover.
This means that each OEM will take over the Konga.com website with amazing deals for Nigerians every day from Monday, May 13 through May 31.
According to Mr. Abed Steven, a senior executive from a major OEM taking part in the sales extravaganza, “It is a discount shutdown and the first of its kind in the history of eCommerce in Africa.”
He adds that because Konga has capacity with their statewide network of retail locations, they are encouraged to deliver these orders on the same day nationwide.
Konga is the only E-commerce authorized shop-in-shop for Apple, Starlink, Samsung and many others including L’Oreal, the number one cosmetics company in the world.
This means you have peace of mind when you shop these products on Konga.com. Additionally, the OEMs are offering a global warranty on all of our products.
The Konga Tech Month, according to Konga’s Commercial Manager Mr. Melvin Onochie, covers everything Tech – mobile phones, computing, electronics, home and kitchen, power systems (including generator sets, inverters, solar panels, and batteries), and much more. Shoppers can purchase as many of these items as they choose.
He announced that Konga, in partnership with OEMs, shall be realizing limited edition of high value products only available on Konga.com.
Products such as 98″ Samsung TVs, iPhones, Starlink Enterprise Kits, high-end Samsung refrigerators, deep freezers, air conditioners and huge range from different manufacturers with global warranty. This is important as they are not grey market products.
He also advises shoppers to be online each day from 12midnight to take advantage of limited stock available. There shall also be an extension of free same day delivery to major cities in Nigeria.
Interestingly, Konga Tech Month goes beyond commonly known tech devices. This year’s edition expands its offerings to include a wide range of home essentials, allowing you to spruce up your living space simultaneously.
Find amazing deals on top brands like Bosch and Haier Thermocool, covering everything from kitchen appliances to home improvement essentials.
In addition to catering to individual shoppers, Konga presents a unique opportunity for entrepreneurs and business-minded individuals to explore the world of retail.
By serving as the authorized retail outlet for OEMs, Konga empowers aspiring entrepreneurs to purchase products in bulk for resale purposes.
Whether you’re looking to start your own tech retail business or add a new revenue stream to your existing ventures, Konga provides the platform and resources to kickstart your entrepreneurial journey.
Beyond the incredible tech and home essentials deals, Konga remains the trusted platform for acquiring genuine Starlink kits in Nigeria.
This innovative satellite internet service offers high-speed internet access to remote and underserved areas, a game-changer for those struggling with unreliable internet connectivity.
And the best part? During Konga Tech Month, enjoy the added convenience of free delivery of your Starlink kit to your chosen destination within Nigeria.
Konga is the preferred destination for shoppers seeking quality products and exceptional service. Discover the convenience and value of shopping with Konga and unlock a world of possibilities for personal and business success. Browse the extensive selection of discounted products online at the Konga website (https://www.konga.com/. Shop smart.
Mrs. Bella Disu, Executive Vice Chairman of Globacom says the company is poised to help drive the realization of the Federal Government’s digitalization agenda.
She stated this at the launch of Nigeria’s Digital Economy Report themed ‘Driving Economic Growth through Digital Transformation’ on Thursday at the Transcorp Hilton Hotel, Abuja.
Mrs Disu, who emphasized the importance of Nigeria continuing to harness the transformative powers of emerging technologies, disclosed Globacom’s plan to enable technological advancement in the country.
“We see the current challenges in the sector as a responsibility to be at the forefront of enabling tech advancement. We are at the moment doing two things which key into the Ministry of Communications, Innovation and Digital Economy’s strategic blueprint. Under the pillar of Knowledge, the ministry is planning to have about 3m technical talents by 2027 and also increase digital literacy.
“GLOIn Glo, we have a Glo learning management solution which has the capacity to train up to 100,000 users a month on different skill sets from digital marketing and other professional courses some of which we plan to offer as CSR and also on courses covering Python, blockchain, AI to really push digital literacy”, the EVC explained.
“Under innovation, we plan to have four innovation hubs, with one to be rolled out in Lagos in the fourth quarter of the year, and three to be commissioned by the second quarter of 2025 in PH, Ibadan, and Abuja. We see these hubs as being an ecosystem and a catalyst for technological advancement where we have hubs for tech enthusiasts, entrepreneurs, incubators and accelerators to really collaborate, thrive and learn”, she added.
Mrs Disu noted that the impact of digitalization was already visible in a few sectors: “digital platforms have completely revolutionised the transportation and mobility services sector with ride-hailing companies facilitating hundreds of millions of rides in the last seven years, In ecommerce, the sector has grown significantly with online user market now about 76.7 million users. We have also seen a huge growth in POS terminals from about 155,000 in 2017 to now 1.8 million in 2023”.
“More and Nigerians are going into remote work, and with the right training, they will be able to take up even more lucrative roles in the sector. In entrepreneurship and start-ups, through fintech and content creation and startups, the opportunities are vast,” she pointed out, and pledged Globacom’s continued support for the sector.
Mrs Disu commended the Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, and the Executive Vice Chairman of NCC, Dr. Aminu Maida, for show commitment and political will to address the challenges in the telecom industry.
Also speaking at the event, Dr Bosun Tijani, said with Nigeria’s huge population and resources, the country was well placed to play a critical role in a connected economy. “We can only do that by diversifying our economy and strengthening technical efficiency. This is why there is immense focus on digitalizing our economy and accelerating development in sectors like agriculture and mining to improve quality of education so we can improve learning outcomes and as such deepen pour workforce, improve on transportation and infrastructure so that our economy can get the backbone that is required to make it work for our people”, the minister stated.
The Digital Economy Report was presented by GSMA Africa and the World Bank.
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