Telecom
Direct Selling Offers Flexible & Accessible Pathway to Entrepreneurship – Biram Fall

Mr. Biram Fall, QNET’s Regional General Manager (RGM) for sub-Saharan Africa (SSA) has explained that direct selling offers a flexible and accessible pathway to entrepreneurship.

Mr. Biram Fall, QNET’s Regional General Manager (RGM)
He said that in the traditional retail model, shop owners buy goods from manufacturers and mark them up to pay for their business costs such as rent, before selling them on to the end consumer but in the direct selling model, distributors sell high-quality goods directly to the customers outside of the store environment, reducing business costs and eliminating the need to raise prices on their goods.
Fall argued that in addition to providing unique, life-enhancing products to consumers, the direct selling industry has had a significant impact on Sub-Saharan economies.
According to the World Federation of Direct Selling Associations annual report, the region’s direct selling market was valued at USD627 million in 2021, with over 5.4 million distributors actively participating in entrepreneurial activities that generate household income and contribute to the broader economy.
He pointed out that one of the primary reasons individuals are joining direct selling is because it allows them to start businesses with minimal upfront investment and no formal education requirements.” Not only are new distributors able to start their business efficiently, but they also have the opportunity to gain valuable skills through free training sessions, workshops, and conferences where they can improve their sales techniques, soft skills, and leadership abilities.
This opens doors for those with limited resources or who face barriers to traditional employment, such as stay-at-home parents or individuals in underserved communities. Because of the low barrier to entry and support resources many direct selling companies offer, many people can generate additional income, build social networks, and develop essential business and life skills by becoming distributors.
For instance, the flexible earning opportunities benefit the stay-at-home spouse through joining a direct selling company, choosing products to sell, and earning commissions or profits based on their sales volume. With the flexibility to manage their own schedule, they can balance household responsibilities while actively promoting and selling products. The income generated supplements household finances, helping to meet expenses, save, and achieve personal goals.”
He added that, direct selling offers training and support, enabling individuals to develop valuable sales and entrepreneurial skills.
In addition to benefiting local entrepreneurs, direct selling companies offer an extensive portfolio of goods, including innovative beauty and wellness products, eco-friendly household items, exclusive lifestyle items and accessories, nutritional supplements, and much more to customers. These products are frequently developed in-house or incorporate proprietary ingredients and formulas that are unique in the market.
Continuing, Fall stated that while the industry has improved the lives of many, it also faces legitimate criticisms – especially in emerging markets that have little or no exposure to this type of sales model. Africa has often been called the new frontier of growth for the direct selling industry with the region experiencing one of the highest three-year CAGR at 6%. Yet, in many African nations, legitimate direct selling businesses are often misunderstood as illegitimate schemes due to lack of awareness and relevant legislation.
The lack of industry regulatory bodies, such as a direct selling association whose mission is to provide education about the business model, has resulted in an insufficient legal definition of the industry and serious misunderstandings among authorities and the public.
“One common misconception is that it is a pyramid scheme or get-rich-quick fraud. Some critics point out that certain dishonest entities, many of whom masquerade as direct selling companies, have violated the laws by making exaggerated revenue promises, pressuring sales representatives to purchase products, and using unethical marketing strategies.”
Despite the challenges, many direct selling companies are determined to change the industry’s image in Sub-Saharan Africa. The largest organisation representing the global direct selling industry, the World Federation of Direct Selling Associations (WFDSA), published an official Code of Ethics governing the actions of direct selling companies and their responsibilities towards ensuring fair competition and operating according to local customer protection laws – a toolkit that direct selling companies adhere to worldwide.
For businesses such as QNET, a lifestyle and wellness-focused direct selling company, implementing more robust procedures, such as regular training and monitoring of distributors’ activities to ensure adherence to sales practices, product sales and compensation claims, and product safety regulations, is a crucial component to addressing the misconceptions about direct selling. For example, training programmes, such as QNETPro, help educate, inform, and train distributors on how direct selling works, QNET’s product portfolio, and compensation plans.
Direct selling companies can improve transparency by providing clear and accurate compensation plans and product pricing information to governments, legislative bodies, distributors, and customers to combat misinformation regarding the industry. Creating and maintaining freely accessible resources, such as the WFDSA website and the Direct Selling Disinformation Centre, are positive steps towards shifting the public’s perspective on direct selling, and help local communities benefit from this industry.
speaking on the way forward, Fall argued direct selling in Sub-Saharan Africa has emerged as a significant driver of alternative employment opportunities and economic empowerment, while also providing customers with unique and diverse products. “The industry has successfully enabled individuals, including those with limited resources, to start their own businesses and generate income, fostering entrepreneurship and skill development.
However, direct selling faces challenges in the region, including misconceptions, regulatory gaps, and fraudulent entities. To overcome these obstacles, direct selling companies are taking proactive measures, such as adhering to codes of ethics, implementing training programs, and enhancing transparency.
By educating the public, engaging with regulatory bodies, and providing accessible resources, the industry aims to transform the narrative and highlight the positive impact of direct selling in Sub-Saharan Africa, empowering individuals and contributing to local economies”, he said.
Telecom
Africa to get AI Data Centres Through Three-way Partnership

Localised, industrial-grade artificial intelligence (AI) data centre infrastructure will be delivered across Africa and the Global South, following a strategic alliance between sovereign AI infrastructure company Amini, electronics manufacturing giant Hon Hai Technology Group (Foxconn) and French digital firm Bull.

The three-way partnership aims to close the sovereign compute gap by allowing governments, telecommunications operators, financial institutions and energy companies to acquire and operate computing systems domestically.
Africa’s digital economy is projected to reach $1.5 trillion by 2030, which is driving regional demand for AI-enabled services across public administration, energy and finance, the parties say.
However, advanced cloud and AI processing capabilities have historically remained concentrated within a small number of external providers. The partnership seeks to establish locally anchored infrastructure, enabling domestic organisations to retain control over data and digital sovereignty.
Under the agreement, Amini will drive local market engagement and deployment, leveraging its existing platforms for locally anchored data capacity.
Foxconn will provide specialised hardware, server architecture and modular data centre technologies in its first dedicated infrastructure initiative focused on African markets.
Bull integrates its expertise in high-performance computing, quantum computing and emerging-market digital capacity. By operating independent systems, critical national sectors can bypass reliance on external platform architectures.
Financial entities can deploy independent credit, risk assessment and financial inclusion algorithms, while energy providers can implement localised machine learning for predictive maintenance and national grid optimisation.
“AI is becoming foundational infrastructure for every economy, yet most of the world still lacks the compute capacity required to participate on its own terms,” said Kate Kallot, founder and CEO of Amini. “This partnership ensures that Africa and the Global South can acquire, own and operate AI infrastructure locally, with sovereignty and long-term economic value at its core.”
Alexandre Jouys, chief commercial officer and head of Southern Europe, Middle East and Africa at Bull, added that Africa and more generally the Global South have the potential to emerge as a global-scale AI hub, by continuing to build regional computing capacity and supply chain independence.
Telecom
Distinguished Industry Veteran Dr. Olusola Teniola to Chair NDSF 2026

The organizing committee of the 2026 Nigeria DigitalSENSE Forum (NDSF) on Internet Governance for Development (IG4D) is proud to announce Dr. Olusola Teniola as the Chairman for this year’s landmark event.

A seasoned leader with over 32 years of global experience in the telecommunications and technology sectors, Dr. Teniola brings a wealth of strategic expertise to the forum.
The Convener of NDSF and Group Executive Editor, ITREALMS Media group, Ogbuefi Remmy Nweke, welcomed the appointment, noting that Dr. Teniola’s leadership comes at a pivotal time for Nigeria’s digital economy.
Dr. Teniola currently serves as the Director of Strategic Business Initiatives at ipNX Nigeria, where he leads market expansion across West and Central Africa.
His recent contributions as a Digital Development Consultant to the World Bank Group for the May 2025 Country Private Sector Diagnostic report further underscore the high-level expertise he brings to the 2026 forum.
Dr. Teniola’s career is defined by high-impact leadership and infrastructure development:
- He previously served as COO for Oodua Infraco Resource Limited, overseeing the deployment of 870km of digital infrastructure in Southwest Nigeria.
- He is the past President of the Association of Telecommunications Companies of Nigeria (ATCON) and succeeded Dr. Ernest Ndukwe as the National Coordinator for the Alliance for Affordable Internet (A4ai).
- His background includes executive roles at global giants such as British Telecom, Vodafone, Cisco Inc, and Alcatel-Lucent Technologies.
- He has been a vital contributor to the Nigerian Broadband Plan (2012-2013 and 2020-2025) and currently serves on the IPv6 Council.
Dr. Teniola holds a B.Eng (Hons) in Computer & Information Engineering from South Bank University, an MBA from the University of Bath School of Management, and an Honorary Doctorate (DBA) from Prowess University.
He is a Fellow of the MSME Institute of Management & Professional Studies and a member of the Chartered Institute of Directors (IoD) Nigeria.
Telecom
NCC Says Telecom Industry on Course to Improve Quality of Service

Nigerian Communications Commission (NCC) says ongoing investments and regulatory interventions in the telecommunications sector are expected to address persistent quality of service challenges across the country.

NCC
In a statement signed by the Head of Public Affairs, Nnenna Ukoha, on Wednesday, the commission acknowledged public concerns over dropped calls, slow internet speeds, unstable data services and service disruptions affecting consumers.
The commission said telecommunications services had become central to work, education, business, access to essential services and social connectivity, adding that consumers deserved reliable services and value for money.
According to the NCC, improving quality of service has remained a major regulatory priority over the past two years.
It said the commission had intensified monitoring of Mobile Network Operators, Internet Service Providers and Tower Companies, while strengthening data-driven oversight and stakeholder engagement to address structural challenges affecting service delivery.
The commission disclosed that the sector was undergoing one of its largest network expansion and modernisation phases in recent years following a prolonged period of under-investment.
It said Mobile Network Operators invested more than N2.13 trillion in network infrastructure and upgrades in 2025, while Tower Companies invested an additional N373.8 billion.
According to the NCC, the investments supported the addition and upgrade of more than 2,800 telecommunications sites nationwide to improve network coverage and capacity.
The commission said interventions included deployment of additional 4G and 5G infrastructure, fibre backhaul expansion, targeted deployments in high-demand urban areas, expansion into underserved communities and equipment upgrades.
It added that operators had committed to adding or upgrading more than 12,000 sites in 2026, with nearly 3,000 already completed.
The NCC also said over 730 additional 5G sites had been deployed across 27 states in 2026.
The commission noted that 4G penetration rose from 45 per cent in January 2024 to 54 per cent currently, while national median download speeds improved from 16.5Mbps to 20Mbps within the same period.
It further said power availability at telecom towers improved from a national average of 99.3 per cent in January 2025 to 99.7 per cent.
According to the commission, spectrum reallocation among major operators and spectrum block rearrangements were also being implemented to improve network efficiency and service performance.
The NCC, however, acknowledged persistent external challenges affecting service quality, including vandalism, theft of telecom equipment, fibre cuts, power disruptions and access denial for maintenance.
It disclosed that more than 27,000 avoidable fibre-cut incidents linked mainly to road construction and vandalism were recorded in 2025.
The commission said it was collaborating with the Office of the National Security Adviser and other stakeholders to implement the Presidential Order on Critical National Information Infrastructure.
It added that operators had been mandated to notify consumers of major service outages promptly and restore services within specified timeframes.
The NCC said enforcement of the updated Quality of Service Regulations 2024 commenced in November 2025, including consumer compensation measures for poor service quality and additional investment obligations on Tower Companies.
It warned that regulatory action would continue against operators that fail to deliver measurable improvements.
The commission reaffirmed its commitment to ensuring affordable, reliable and high-quality telecommunications services for all Nigerians.
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