E-Business
Do Small Businesses Really Need an Online Presence?

By Adeniyi Ogunfowoke,
Although having an online presence is quite affordable today, some small and medium scale businesses still struggle with the question of whether they should have an online presence or not.
Plainly and expectedly, you would think that this question should not come up at all due to the huge exposure that the internet gives many businesses today. Regardless, as a small business that does not have huge capital, every penny spent must return reasonable or significant value. Hence, do not be surprised that this question pops up once in a while.
Jumia as a startup/business that runs online
Jumia arrived in Nigeria in 2012 when internet usage was slowly picking up. Seven years later, it is the market leader when it comes to eCommerce in Africa. Now, it has opened up its platform to other businesses to sell and access new customers.
The secret here is starting small. In today’s internet and mobile world, your business cannot afford to contemplate on whether to have an online presence or not, It should be part of your plan from the very beginning.
Therefore, let us look at some of the benefits of having an online presence
24/7 Accessibility
The Internet never sleeps, and every online platform you use gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own homes. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.
Brand building
Brand building means building a potential customer’s trust in your company or product. Providing an online presence not only gives customers access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.
Greater audience
The Internet encompasses a much larger area than the few miles to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.
Easier selling and marketing
It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually includes printing and mailing costs.
How to create an online presence for your small business
Be present on all digital channels
It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. If you are into this type of business, you are simply limiting the potential reach of your business.
Get SEO
Being solid starts with your website. It should be the central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services. However, this won’t have any impact if your webpage is hidden amidst a sea of content on the web. And this is where SEO comes in. You’re not an SEO expert? That’s okay. Ask for help from experts or others around you with enough expertise to keep you ahead. Excellent application of SEO techniques can literally take your website from zero to ranking on the front page of Google. Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content.
Build Relationships
No matter which industry your business belongs to, there will be few online communities related to that industry. It will be worth finding out the communities where individuals or thought leaders from similar industry share their views. By participating in the relevant discussions and being an active member, you can start building relationships. Why is this so important? Well, chances are these people are better connected than you are and they might be able to help introduce you to others who are in your industry. New connections can be customers or partners who can help you grow your business.
E-Business
UBA Partners CIG Motors, Lagride, Launches $100m “Drive to Own” Scheme

United Bank for Africa (UBA) Plc has announced a $100 million financing partnership with CIG Motors, Lagride and the Lagos State Government to promote urban mobility and financial inclusion through a scheme tagged “Drive to Own.”

Group Managing Director/CEO, United Bank for Africa(UBA) and, Chairman, LagRide, Chief Diana Chen, flagged by LagRide drivers, at the signing ceremony of $100 Million Expansion Facility, strengthening smart mobility, driver asset ownership of over 3,500 cars, financed by UBA in partnership with Lagos State Government and LagRide, held in Lagos on Tuesday.
The initiative, unveiled on Wednesday in Alausa, Lagos, will empower 3,500 drivers in the state by enabling them to own vehicles with an equity contribution of 10 per cent of the total cost, while the balance is payable over 48 months.
UBA’s Group Managing Director/CEO, Oliver Alawuba, described the scheme as transformational, noting that it would foster inclusive economic growth, support MSME development and create opportunities for the younger generation.
“This partnership with Lagride is transformational. It will drive inclusivity for economic growth and ensure progress for everyone,” he said.
Alawuba shared a personal story, recalling that his father worked as a driver and was able to fund his education through that income. He said the scheme would provide similar opportunities for many families.
UBA’s Head of SME Banking, Babatunde Ajayi, said the partnership reflected a rethinking of traditional banking models.
“Not every business has a shop. Some businesses have wheels. Every commercial driver is running a business, yet they have remained outside formal finance. We designed credit that fits their reality,” he said.
Chairman of Lagride, Diana Chen, said the company had built a data-driven and credit-ready mobility platform for drivers, stressing that transportation remained the backbone of Africa’s economic future.
“Lagride now stands as the most structured, data-driven and credit-ready mobility platform in Nigeria,” Chen said.
The partnership aligns the strengths of the three organisations, with UBA providing financial support, CIG Motors offering viable business opportunities, and Lagride delivering a technology-driven platform to ensure sustainable livelihoods for driver-partners.
E-Business
Check Point Reveals Nigeria as Second Most Targeted African Country for Cyberattacks in November

The November 2025 Global Threat Intelligence report released by Check Point Research on Tuesday, shows Nigerian organisations faced an average of 3,374 cyberattacks per week.

Making the country as one of the primary targets for cybercriminals in Africa last month, with a record of a staggering volume of digital threats despite an overall decline in attacks across the continent.
The report shows that this figure places Nigeria second among the four major African nations analysed, trailing only Angola, which topped the list with 4,251 weekly attacks per organisation.
While Africa as a whole saw a 13 percent year-on-year decrease in cyber incidents, Nigeria’s high numbers reveal a persistent vulnerability within its digital infrastructure. Kenya and South Africa followed Nigeria with 2,384 and 1,863 weekly attacks, respectively.
The report also identified government institutions and financial services as the most targeted sectors across Africa. Globally, the education and research sector remained the most frequent victim, hit by an average of 4,656 attacks per week.
A significant highlight of the report is the emerging threat posed by Generative Artificial Intelligence (GenAI). Check Point Research found that one in every 35 GenAI prompts submitted within corporate networks globally posed a high risk of sensitive data leakage.
In Nigeria and abroad, employees are increasingly using AI tools that operate outside of formal security frameworks. The report noted that 87 percent of organisations using GenAI were affected by ‘high-risk’ prompts, which often included the input of proprietary code, customer data, or internal communications into public AI models.
Ransomware continues to be a primary tool for extortion, with global incidents rising by 22 percent year-on-year. While North America remains the most targeted region for ransomware, the impact is increasingly felt in emerging markets like Nigeria.
The most active ransomware groups identified in November were Qilin, Clop, and Akira, which primarily targeted industrial manufacturing and consumer goods sectors.
E-Business
JustMarkets Launches Global Boost Contest With Gold Prizes for Traders

JustMarkets, a worldwide broker with more than 12 years of experience in the online trading realm, is launching the Boost Contest, which represents a large-scale trading activity with the purpose of motivating traders, with the most proficient traders being awarded for their exceptional performance through a number of valuable prizes. This activity will last until the 31st of January, 2026.

JustMarkets
A Competition Developed with the Goal of Providing More Opportunities for Traders Worldwide
Boost Contest competition participants will be traders with Standard, Pro, or Raw Spread accounts of the MetaTrader 4 or MetaTrader 5 platforms.
To participate, traders will only be required to have a minimum account balance of $100 with a minimum of 3 traded lots. These were the requirements set for participants. Of course, the purpose of such a competition is for every broker client to participate. At the same time, however, JustMarkets sought to encourage traders to conduct in-depth analysis, different strategies, risk, and discipline. It was with this objective that this form of competition was established.
Multiple-tier rewards system with real gold
What sets the Boost Contest apart is the Weekly Lucky Draws component, in which traders compete for real gold prizes, awarded in three levels, based on their cumulative trading volume achieved through the competition:
Tier I (more than 100 lots): 15 grams of gold (3 winners)
Tier II (50-99 lots): Gold worth 10 grams (5 winners)
Tier III (10-49 lots): 5 grams of gold (7 winners)
This competition design thus provides traders with different levels of activity with the same opportunity of benefiting from valuable rewards.
Weekly Draws to Encourage Continued Participation
Apart from the top-level prizes, the competition also includes a series of weekly prizes. Traders participating in the competition will qualify for entry into the draw if they execute a minimum of three trades per week. Five lucky traders will be awarded $200 every week.
The introduction of the Boost Contest meets JustMarkets long-term obligations in:
Engaging traders through effective rewards programs
Fostering regular and organized trading practices
Enhancing transparency and integrity within all promotion endeavors
Offering a welcoming space where traders with different skill sets can participate
This reflects the purpose of JustMarkets, which is not only to offer traders good trading terms but also opportunities that add value to the entire trading experience.
A Global Platform Built on Trust and Innovation
As a globally recognized trading platform, JustMarkets continues to invest in initiatives that elevate client experience while adhering to high operational standards. The company maintains a robust technological infrastructure, offers multilingual support, and upholds strict security principles, all foundational elements behind long-term client trust.
The Boost Contest shows JustMarkets dedication to create a convenient and transparent trading environment where everyone can reach their full investment potential by clear rules, transparent rewards, and a stable trading ecosystem.
E-Financial3 days agoSupreme Court Clears Fidelity Bank in ₦225bn Sagecom Saga
E-Financial3 days agoPreventing Financial Crimes Amid Mounting Insecurity: Why Following the Money is Now a Survival Imperative
E-Financial3 days agoUnion Bank Clinches Top Workplace Practice Honour at Sustainability Awards
News2 days agoSiBAN New Executive Council to Champion Vision for Nigeria’s Digital Economy
Broadcasting2 days agoDavido, Babajide Sanwo-Olu, Karl Toriola, Others To Be Honoured At The Most Influential People of African Descent Awards In Lagos
E-Financial2 days agoTax Reform or Financial Exclusion? The Trouble with Mandatory TINs
General News2 days agoNITDA DG Calls for Innovation-Led Economic Rebirth @ Kano Startup Weekend
Telecom2 days agoNCC Blames NOGASA for Abuja Outage



















