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Verve, Zap, OthersTop 10 African Fin. Service Tech Products in 2009

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The task of selecting top 10 technology driven products/services in financial service industry in Africa in 2009 is not an enviable one. In spite of the global financial recession, financial services industries in Africa have turned out several technology-driven innovative products/services. These products cut across all the financial sectors such as banking, insurance, capital markets and even pension schemes.
 Top on the list of the criteria employed by the financialtechnology editorial team include innovations and transformational power. The products/services selected have proven to be innovative both in design and implementation. They also have transformational power to revolutionise the financial service sector in the continent. Having applied these criteria as vigorous as possible, the following products/services were selected: M-Pesa, Zap, Mobile Money, Verve, Kenyan Bourse Complaints SMS Service, Instant Life, Capitec Bank Paperless System, Mbao Pension Scheme, Trustco Life and Uganda Financial Sector Identification (FSI) system.
  1.    M-Pesa
Safaricom’s powered M-Pesa, the most successful M-Payment system in the world, has continued to go from strength to strength. Having survived Kenya’s government inquisition in January 2009,  M-Pesa went international and opened a new platform for its 7.5 million subscribers to connect to the United Kingdom.
 Safaricom also integrated the platform to ATM systems. As such, its customers can retrieve money through PesaPoint ATMs. More than 75 organisations, including manufacturers of retail goods are already hooked up to M-Pesa, allowing their customers to pay using what was initially launched as a money transfer platform targeting the unbanked. The roll call of M-pesa corporate users include educational, financial, health, hospitality, utility, insurance, airlines, NGOs, and media institutions.
Renaissance Capital, a Nairobi based investment bank, estimates that M-pesa service earned Safaricom Sh2.9 billion in the last financial year. In terms of access for both merchants and consumers, the mobile platform offers significant low costs and unrivalled convenience.
 2.    Zap
With the launch of Zain’s Zap into the M-Payment sector in Kenya and East Africa, competition took a new twist characterised by revolutionary products. Zain introduced a new concept, allowing its users to send and receive money via their bank accounts.
Zain launched Zap Distro, a web portal tool that enables dealers and large chains, which have other agents under their flagships, to manage their accounts. It also unveiled Zap Master to its transactional menu. The Zap Master eases cash administration process especially for SMEs. With these new offerings, Zain has deepened the M-Payment scheme in Africa.
3.  Kenyan Bourse Complaints SMS Service
In 2009, investors at the Nairobi Stock Exchange (NSE) were able to lodge their complaints and queries on shares and transactions at their convenience. This follows the launch of the NSE Complaints Handling Unit (CHU) SMS service. This is an enhancement of the CHU website.
Peter Mwangi, NSE Chief Executive, says the new service will make the stock market more approachable for investors where they will get information on how the bourse operates or even raise issues they may have. Prior to CHU launch, investors shuttled between the NSE and market regulator, Capital Market Authority & Central Depository Settlement Corporation (CDSC) to raise concerns.
The new service is seen as an alternative to the web-based portal, bringing convenience to especially those in the rural areas without access to internet.
4. Instant Life
Instant Life is South Africa’s first direct insurer to function without the expense of an interactive call centre, using an automated administrative system.
The company claims to represent a sea of change in the way insurers do business. 100 years ago saw the emergence of the broker-driven insurance business; about 50 years later call centre technology changed the industry, while the online, low-cost system of Instant Life represents the kind of do-it-yourself change similar to that of buying airline tickets.
“The new generation of insurers will shift the focus from the old model of push-selling by a commissioned intermediary to life products that internet savvy and informed clients will want to buy,” says Jan Kotze, CEO of Instant Life. He says life cover could become more affordable including the 50% of South Africans who were underinsured by the life industry engaging directly with clients online and by shedding “its top-heavy layers”.
Instant Life started in August 2009, but was officially launched only in December 2009 because it needed time to refine its business models and technology. Nonetheless, according to Kotze, it had already received about 8000 applications from 40,000 hits.
5. Trustco Life
Trustco Mobile, a subsidiary of Namibia-based Trustco Group Holdings provides life cover for mobile phone users when they purchase airtime. It has set a target of signing up five million people on the continent in the next 10 months. Presently, the deal is exclusive to Cell One customers, in Namibia. 
Trustco Life covers users lives for a maximum of R100 000, for as long as they buy airtime monthly from the mobile company. Quinton van Rooyen, group MD of the Trustco Group, says the system works through the cellular company’s network and, as long as consumers keep buying airtime, they are insured. Reminders are sent out via SMS when customers need to recharge.
He says the concept was tested for a year before being launched, and uptake was good. Namibia has 1.4 million cellphone users, of which 95% are on prepaid packages. The company will expand the offering beyond Namibia and is targeting five million users by financial year-end. Cell One has 250 000 prepaid customers, Van Rooyen says.
6.  Mbao, Informal Pension Scheme
 An informal pension scheme powered by M-Payment services, M-Pesa and Zap was launched in Kenya in the last quarter of 2009. It will require savings of at least Sh20 a day for informal sector players to earn a pension after their retirement.
With the individual contribution pension scheme called Mbao Pension Scheme, the informal sector player will be able to save and enjoy comfort at old age, like those in formal employment. The pension scheme, established by Kenya National Jua Kali Co-operative Society Limited, is targeting 8.5 million people involved in small and medium enterprises in the country.
This pension scheme will leverage on technology to attend to the expected volumes of small denominations in contribution. In this, members will contribute through money transfer services like Safaricom’s M-pesa and Zain’s Zap, and receive account updates through their handsets.
The national identification card number will be the member’s account number. Retirement Benefits Authority MD, Edward Odundo, says the company expects the scheme to be the largest in the country in a few years.
7. Capitec Paperless Banking System
Opening a bank account at any of the over 370 branches of Capitec Bank in South Africa is a piece of cake. They take customer’s fingerprints with a scanner and the contract states that Capitec uses this ID to authorise transactions.  Within 45 minutes the customer is done. The account is opened and ready for transactions
Capitec Bank, the fastest growing retail bank in South Africa in 2009 pioneered a new biometric ID system to provide increased security for client transactions and lower banking fees. Riaan Stassen, Capitec Bank CEO says, “The sophisticated yet simple biometric device that we are implementing in our branches is an example of how we strive to use innovative technology to drive down costs while enhancing security and offering clients greater peace of mind. The biometric devices allow immediate verification and instant account access, in real-time, assuring clients that only they can transact on their account.”
The introduction of biometric ID by Capitec Bank is a local industry first. Using fingerprint and photographic recognition, the system is used in-branch when a client opens an account and any time they need to liaise with a consultant thereafter.
8. Financial Sector Identification (FSI)
To address the challenges of the absence of unique identifier in the implementation of its financial credit system, the Central Bank of Uganda (CBU) set up a Financial Sector Identification (FSI) system powered by Compuscan Limited.
CBU makes Compuscan the country sole credit bureau provider and makes it a regulatory requirement that all banks must supply loan applications and performance data; perform credit search at the point of facility review or new loan agreement. It also mandated all banks to issue financial cards to their borrowers to enable proper ID on credit bureau.
In 2009, all bank branches in Uganda have the software and hardware set up and enrollment also commenced.  The financial cards are created for individuals, companies and authorised agents representing companies. To forestall possible impersonation, 10-finger digits are registered and four images of each digit are taken. The solution was developed to work both online and offline with direct hook up to the finger print database.
9.    Verve
In 2009, Interswitch, Nigeria’s premier transactions switching and electronic payment company delivered the first locally branded EMV payment card in Africa. Christened Verve, the payment card generated a lot interest across the world because of its strategic impact on local e-payment transactions in Nigeria and its potential to become a leading regional payment card.
The security and EMV features in Verve chip & PIN card guarantees a higher level of security for payment transactions than magnetic stripe cards. Interswitch has also initiated eight other security initiatives. These are: MoneyGuard, which allows cardholders to send SMS from their phones to block their cards in case of an unusual, fraudulent activities; Fraud Watch, a portal and email for fraud reporting and information management; Fraud Guard, a fraud management and transaction security system; Fraud Insure, card fraud insurance; Fraud Team risk management team; Identity Guard, a token based strong authentication and Fraud Aware, cardholder awareness campaign.
10. Mobile Money
The MTN Group successful launched its Mobile Money Transfer (MMT) in Uganda and Ghana in 2009. It marked the beginning of a series of planned launches across its operations in Africa and Middle East.
MTN Mobile Money is a convenient, secure and affordable way for MTN subscribers to send money, buy airtime and pay bills using their cellphone. Whether users have an existing bank account or not, they can register for MTN MobileMoney as long as they are MTN subscribers. Those without MTN SIM cards or even a phone can still receive money from MTN MobileMoney users and send money through a network of agents in their country.
MTN has been piloting at the Group’s West and Central Africa (WECA) region operations (Cameroon, Ghana, Cote d’Ivoire and Nigeria) since October 2008. Five additional pilots were launched in Benin, Congo Brazzaville, Guinea Bissau, Guinea Conakry and Liberia in 2009. The pilots are aimed at waterproofing the systems and operational processes in preparation for the commercial launch. In each market, MTN has partnered with local banks to ensure that its MMT services are fully compliant with financial services regulations.
Discussions are currently on-going with relevant authorities in various countries to ensure that all regulatory requirements are met. MTN Mobile Money has the potential to become the largest banking services in Africa by the time the operations take off in all countries of its operations. MTN Mobile Money charges a smaller percentage compared to what other conventional service providers charge.


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NITDA Signs MoU with Cisco on Irrigation of 500,000 Farmlands with Tech Solutions

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The National Information Technology Development Agency (NITDA) yesterday, signed a Memorandum of Understanding (MoU) with Cisco International for the adoption of smart solutions to address socio-economic challenges in the country.

The director-general of NITDA, Kashifu Inuwa Abdullahi said the MoU would facilitate the adoption of digital technology/solutions for the irrigation of 500,000 farmlands in line with President Bola Tinubu’s directive to boost food security in the country.

The MoU was signed at the headquarters of NITDA in Abuja by the director general of NITDA, Kashifu Abdullahi, and the chief executive officer/country director of CISCO, Clayton Naidoo.

Speaking at the event, the NITDA boss said the MoU would accelerate the process of delivering digital services to Nigerians through smart agriculture, education, health, and other social services.

Abdullahi said President Bola Tinubu’s Renewed Hope Agenda was anchored on delivering digital services through technological solutions, especially Artificial Intelligence (AI) Internet of Things (IoT), and drones amongst others to solve Nigeria’s critical problems.

According to him, NITDA is partnering with Cisco to boost agricultural productivity and food security as directed by the President, adding that the adoption of the technologies would be extended to unserved and underserved areas of the country.

Abdullahi who took the Cisco team around some designated farms in Abuja, said Cisco would be working with a firm in Maiduguri, Borno state, to develop a learning Centre for Nigerians on the use of Artificial Intelligence, (AI) Internet of Things (IoT) and other technology solutions to improve businesses.

“The MoU we signed today is aimed at accelerating the adoption of technology solutions as well as digital services to enhance agriculture productivity and improve health care services, and security, among others.

“This is the vision of Mr President as encapsulated in the Renewed Hope Agenda. Our Minister, Dr Bosun Tijani has developed five pillars for the realisation of the vision. And here in NITDA, we have 7 pillars for our strategic plans. All this is geared towards economic transformation and accelerated development”, Abdullahi said.

The country director of CISCO, Naidoo said Nigeria would benefit from the MoU as it would improve agricultural production, create job opportunities, and empower the citizens financially.

He said Cisco has been involved with various governments in Africa and America to create innovation hubs, stressing that in Nigeria technology experience centres would be created to boost security services and business units.

Naidoo said his organisation would create inclusive modules that would empower local communities in Nigeria and make them benefit from various job opportunities in the digital services sector and other related sectors.


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NIMC Uncovers Syndicate Issuing Fake NINs to Nigerians

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National Identity Management Commission (NIMC) has said that it has uncovered syndicate issuing fake National Identity Numbers (NINs) to unsuspecting Nigerians.

NIMC Uncovers Syndicate Issuing Fake NINs to Nigerians

Abisoye Coker-Odusote, director general, NIMC also said that several suspects involved in the fraudulent scheme have been arrested and are currently facing prosecution.

Members of the syndicate were apprehended following a complaint from a customer who reported paying N120,000 to modify her birth certificate, a service fraudulently offered by individuals posing as NIMC employees.

“This data does not come to our server and a lot of Nigerians have been scammed,” Coker-Odusote said, emphasizing the gravity of the issue.

The DG further revealed that, as of May 2024, the NIN database had successfully enrolled over 107.34 million Nigerians, a significant increase from 104 million in December 2023.

The NIN has become an essential tool for enhancing security, governance, and service delivery across various government platforms.

Coker-Odusote detailed how the syndicate operated, often masquerading as business vendors or cyber café operators.

They crafted links, developed software, and generated fake NINs, duping many into believing they were legitimate.

The operation was sophisticated. The fake data never reached the official NIMC servers, thereby eluding immediate detection.

The discovery of the fraud ring prompted further investigations, which identified additional suspects operating around NIMC’s annex office.

While the exact number of individuals under interrogation remains undisclosed, the NIMC assured that all perpetrators would face charges related to cybercrimes upon the conclusion of the investigation.

Coker-Odusote expressed her frustration with the ongoing extortion and data breaches.

“We will not allow them to parade as if they are part of us and they are not,” she stated, confirming the emotional and financial toll on victims.

In one notable case, a woman was exploited for over N120,000 under the guise of adjusting official documents, highlighting the severity of the scam operations.

 

 

 

 

 

 


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Rising above the Noise: Differentiating Your Brand for Success

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By Reuben Kalu

In the fiercely competitive landscape of business, standing out from the crowd is not just an option; it’s a necessity.

Rising above the Noise: Differentiating Your Brand for Success

Reuben Kalu

In a world where consumers are bombarded with choices, companies must find ways to differentiate themselves or risk being lost in the noise.

This principle is succinctly captured in the book “Killer Differentiators,” where the authors emphasize the importance of carving out a unique identity in order to thrive in the marketplace.

One of the central tenets of this philosophy is encapsulated in the phrase “Differentiate or Sell Cheap.” In this article, we delve into the significance of this principle and explore how businesses can leverage it to achieve sustainable growth.

At its core, “Differentiate or Sell Cheap” underscores the idea that businesses  must either offer something truly distinct to justify premium pricing or compete on price alone. In today’s hypercompetitive environment, merely offering a product or service is no longer sufficient. Consumers are seeking experiences, value, and emotional connections with brands. Therefore, companies must find ways to differentiate themselves in the minds of their target audience.

But why is differentiation so crucial? In a crowded marketplace, consumers are faced with an abundance of choices. Without a compelling reason to choose one brand over another, they are likely to default to the cheapest option. This commoditization erodes profit margins and makes it difficult for companies to sustainably grow their businesses.

However, by differentiating themselves, companies can create a unique value proposition that resonates with consumers, thereby reducing the emphasis on price as the primary decision-making factor.

So, what does it mean to differentiate? Differentiation can take many forms, ranging from product features and quality to customer service, brand personality, and overall customer experience. Essentially, it involves finding a distinctive aspect of your business that sets you apart from competitors and resonates with your target audience.

This could be a proprietary technology as seen with Arravo, a commitment to sustainability, a focus on craftsmanship, or even a quirky brand personality.

Take, for example, the case of Apple. Despite being in a market saturated with tech giants, Apple has managed to carve out a unique identity based on its design aesthetics, user-friendly interface, and ecosystem of products and services.

By differentiating itself as a premium brand focused on innovation and user experience,

Apple is able to command higher prices for its products compared to its competitors.

Of course, differentiation alone is not enough. Companies must also deliver on the promises implicit in their differentiation strategy.

This requires a relentless focus on quality, consistency, and customer satisfaction.

After all, a differentiated brand that fails to meet customer expectations will quickly lose credibility and relevance in the marketplace.

But what about the alternative option: selling cheap? While competing on price alone may seem like a viable strategy to attract budget-conscious consumers, it often leads to a race to the bottom, where profit margins are razor-thin, and sustainability is compromised.

Price wars can be detrimental to both individual businesses and the industry as a whole, fostering a culture of discounting and devaluing products and services.

Moreover, competing on price alone is inherently limiting. It positions a company as a commodity provider, where the only differentiator is price, making it difficult to build brand loyalty or command premium pricing. In contrast, differentiation allows companies to create meaningful connections with consumers, fostering loyalty and advocacy that transcends price considerations.

That being said, there are instances where selling cheap may be a strategic decision, particularly in highly price-sensitive markets or when entering new markets where brand recognition is low. However, even in these cases, companies should strive to differentiate themselves in other ways, whether through superior customer service, unique packaging, or value-added services.

Ultimately, the principle of “Differentiate or Sell Cheap” is about making a deliberate choice about how to position your brand in the marketplace.

It’s about recognizing that in order to thrive in today’s competitive landscape, businesses must offer something of value that resonates with consumers.

Whether that value comes from a unique product feature, exceptional customer service, or a compelling brand story, the key is to stand out in a meaningful way.

In conclusion, the principle of “Differentiate or Sell Cheap” is a powerful reminder of the importance of differentiation in today’s business world.

By finding ways to set themselves apart from competitors, companies can create sustainable growth opportunities and build lasting relationships with their customers.

Whether through innovation, quality, or customer experience, differentiation is the key to success in a crowded marketplace.

So, the next time you’re faced with the choice between standing out or competing on price alone, remember: Differentiate or Sell Cheap.


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