E-Business
e-Commerce is Nigeria’s Next Gold Mine– Oluwaseyi
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Nurturing start-ups ought not to be burdensome, but the Nigerian situation is just funny.
First, the basic amenities an average start-ups needs are constant power supply and access to fast internet service.
These are basic things every society must have in the contemporary world, but in Nigeria they are either lacking or prettily expensive.
Logically, there are basic principles that anybody intending going into internet related business must know; aside adopting software with ‘free resources’.
Speaking to Nigeria CommunicationsWeek, Mr. Oluwaseyi Adepoju, head of Business Development & CRM at Hellofood.com (Nigeria), said that cost management is crucial. “You must figure out what the society needs. Provide a solution to it with strategic moves. With that, you can find a niche in an internet business; while on the business, remember internet business is expensive if you intend going into regular marketing activities, like bill board, radio advertisement, etc. The critical thing is: be more service oriented. When service is at its peak even your customers will refer people to your service. An average Nigerian is comfortable with the testimony of a colleague, friend or family member”.
Speaking specifically about the idea behind Hellofood.com, he said, it was culled from what is obtainable in other Western world where services/products can be brought to people’s doorsteps.
“At such, people who don’t have time to go shopping can have access to those services. But in countries like Nigeria, even when people want to eat, they are ‘forced’ to go outside looking for one restaurant or the other. And that has pushed some people to become stereotyped to a particular restaurant or the other. Thus, restricting their choice to whatever they can get around. Hellofood is here to fill that gap; you sit in your room or office and order for food for delivery, at the same amount it’s sold at the restaurant. You don’t need to spend much, just download the free app & with less than 15mb place an order through your smart phone. Even without a smartphone, you can visit the website from your desktop and place your order or dial our number”.
Adepoju who kicked off his career as a Market Research Analyst, as far back as 2005 had worked cross-functionally to evaluate the effectiveness of marketing campaign and media efforts, creating dashboards and reports that explain what happened and why, assessing the lead funnel, understanding sales & marketing wins, and analyzing direct and indirect influence across the opportunity mix.
He said that the ultimate goal of the business module is to provide evolving ways, tapping into the trending technology (App, website etc) to order food for delivery from your favorite restaurant at the same price as the restaurant.
“Now, with the way things are we have adopted other options like customer care hotlines as standby during internet downtime. We have applications to ensure the customer does not spend so much trying to contact us. Today, some mobile operators have made apps free for usage; for instance you don’t need to have data to use your app with MTN Apptitude. Imagine where you are sending someone on errand with few clicks. When the delivery man comes, he charges you a reasonable amount for delivery.
“Some restaurants even deliver for free. So, on the internet, there are days all the networks are down, therefore, it becomes imperative that a startup considers other means to reach out or be reached. In other words, no matter how large or small the company is, there is absolute need to put into considerations the social and economic need of the country before launching”.
Criteria for Selecting Restaurants
“The thing is, we have some basic criteria to signing up a restaurant. We have a sales team that includes a health officer. They go around and seek for the best restaurants in town. Even from afar, there are restaurants people patronize than others. For instance, in Yaba, people cherish the White House; so we make a list of all topnotch restaurants and cuisines. We are not limited to the franchise like KFC, Mr. BIGGS, Chicken Republic, etc. We go for the local served-bucker scattered around both the Lagos Island and Mainland.
“We channel orders to them. But we agree with them that before such could happen they have to abide by the basic principles of healthy cooking and neat environment. So, Hellofood health staff has to ensure they keep to the standard before we put them on the platform. Customers are permitted to rate them too based on their experience.
Growth Rate of Hellofood.com
“Hellofood.com is barely two years and some months in Nigeria. We are in 10 other African countries & operate in 45 countries worldwide. In other countries like the Latin America it is called foodpanda. So, it is Hellofood/foodPanda global initiative”.
Startups and the Challenges of Customer Service
“Customer service can be modeled in different ways. It is very expensive to have a standby customer care where 10 to 15 people are stationed to pick up calls or answer queries. In exchange for that, you can have an effective communication channel whereby you the founder or entrepreneur can pick up the calls; have a notepad or writing material to put down inquiries as they arise. Customer service must not be in a particular order.
“What matters is, should the customer complain, how quick are you to answer and find a solution to their problem. So, it means you will be helping customers solve their problem instantly. That is customer service. You can attach an inquiry email straight to your mobile phone. Anywhere you are, you can reply mails & answer tweets, depends on the nature of the enquiry; just be close to the customers by being accessible and trustworthy.
Traditional vs ePayment
“Our business model entails we do pay-on-delivery, because the service we render is food. There are occasions when you make an order and probably what you get is different from that. For now, we don’t have e-payment attached to our platform, but we have some delivery personnel that go with Point-of-Sales (PoS) machines. What we encourage startups do is to give room for pay-on-delivery. It’s customer satisfaction first; and you have no such money to pay for damages”.
The Future Impact of Not Investing on Local IT Startsup
“Generally, around the globe, people barely invest in startups. What we have are startup incubators or specialized conglomerate that invest in start – ups around the world. For the later they send their professionals to establish different business models. Startup is a very risky business venture. The guarantee of success is very low, except the starter/founder has passion for what he is doing. It is not always a smooth start. Startups are hardly funded. Having a dream and nurturing it to maturity are different things. When you push out, sometimes, people will not appreciate it. Do you give up the dream? No!! For people to appreciate your dream or service you intend offering. They most perceive you are the best option in your sector & know that there interest is protected by your service.
“First of all, you have to resolve to free resources such as software’s, referrals etc. There are software to help you with designs, financial management, CRM, etc. There are others you can link to your social media channel like scheduling posts to make them interactive & all, but most importantly, you have to specialize, you can’t be into everything.
“From an ordinary man perspective, if I am a shoemaker in Yaba market, and I want to come into e-commerce, what I need to do is ensure my shoes and services are unparalleled. Create a signature look for my shoes, search for some platform that offer free website hosting, go online , build a website, open accounts on different social media platform, print business cards and resolve to marketing channels that are affordable. What will determine people coming back to my platform is the quality of the shoes i make or sell & delivery time. With the exposure I can get from the internet, I can render my services to someone in Lekki or even out of Lagos, while i remain in my Yaba location.
“So, startups should concentrate more on their products and services in such manner that when they spend little resources on marketing, the product/services can do the rest of the marketing. For instance, when Jumia was launched, I looked at it that they were not making money, because their products were cheaper than the market price.
“But with time I understood they were more interested in servicing people. If you can achieve that, then the assurance is there; the trust and confidence reposed on you become additional currency for the long time survival of the business. An average Nigerian will pay for your service if they are sure of the quality. There are a lot of eateries around here, but people prefer to visit White-House. Why? They are specialists in preparing local dishes. Your brand or business has to be known as a master or the best in its category to survive.
“E-commerce is Nigeria next gold mine & its high time government knew that. As it has become imperative that brand knock on customers’ door with offers & with E-commerce I think the knock is polite”
Success Rates of Startups in Nigeria
He said that in Nigeria, most of the startups is either incubators or off springs of Mega investors like Rocket Internet, but the government should make the environment conducive for even individuals to start up their own.
“When investors come, they are business oriented. In as much as they want to render services, they still want to make money. If young entrepreneurs are encouraged to go into startups and online businesses, they are going to become successful due to three key values: drive, passion and will to find solution to societal problems. For example, the need for a service like hellofood was long overdue;
“We must be aware that the society is a big circle & innovation & services like “Hellofood” has it role in the society at large. With hellofood service, traffic at lunch time could reduce, people won’t have to miss lunch because of a busy schedule & a large chunk of people won’t have to be on the road at lunch time. Because with hellofood, you can order food for delivery to either your homes or offices without paying extra, just the same price as you pay in the restaurant.
The way and manner business operate have short or long term impact on the economy. Now, to encourage startups goes beyond policy making; may be dole out N50billion to support startups. It doesn’t work that way.
Government has been saying, “we are putting N20billion into agriculture; N50billion into IT or N200billion into Nollywood”; that is not how to grow startups. At the end of the day, the real startups don’t have access to the grants/funding; the structure in place doesn’t ‘cover’ them. Since, for some reasons, policy-making has not been working, government should provide the basics – Free education at primary to secondary level, reliable & constant electricity, reliable and affordable internet services, subsidies food production not petrol “Because for me, car is a luxury & if government feel the need to help in transportation they should provide, good & effective public transport like the BRT programme & co”, security etc..
If all this are put in place, people would become innovative & spend more time to create solutions to other societal problems at large. Just take a look at the jobs the internet has created, a lot of youths now are entrepreneurs because of social media, those that have a large chunk of followers are now being paid by big brands to endorse there product or help in publicity.
“Look at the role social media played in the last election, a lot of youths made money of just doing publicity for politicians and some have even made a notch for themselves, like Omojuwa & co. while some have taken it to the next level like making money of blogs, like Linda ikeji & co. All this won’t have being possible, if there was no internet.
Foreign vs Local Investors on IT
“As a Nigerian and a Pan-Africanist I’m concerned about the foreign domination of investments on our IT space. It appears we Africans are slow in everything. What is happening now in the e-commerce world is similar to the era of oil boom. Government ought to facilitate opportunities to guarantee indigenes participation in such sector of the economy. When government fails to see that, outsiders will see the opportunities and flood it. Most of the finances made will, in a smart way, be diverted outside back.
Why should a government over look an industry that generates over $1.3million every 30 seconds globally & about $10 million every week for Nigeria, with a major chunk of the sector’s revenue being cornered through social media?
“Venture capitalists in Africa should look inward too. Just like what Tony elumelu is doing. Right now, a lot of dreams are been killed. Most times, it is either your idea is stolen or nothing will come out of it. In a society like Nigeria, the government cannot provide jobs for everybody; just provide the basic amenities and allow people follow their passion & we will have innovations.
Hellofood Market Share in Nigeria
“We have competitors, but they are different from us. They are just interested in delivering food, making money, but we are focused on making life easier for you at whatever cost. We are concerned about the customer experience. We want to take the full burden of getting food to everyone at an affordable rate; Food ordering shouldn’t be just for the rich!! The problem we face as a brand, is working with restaurants that don’t have a reliable operation system. Most times we end up doing double job, just to make our job easier. We advise and even help them structure there operations.
“Eateries in Nigeria are still used to the old ways of doing things, no professionalism. May be they have one old woman dishing out the food & because of her age it takes her 15 minutes to finish packing the food, before it’s transferred to the delivery Hero to take it to the customer. Take a look, if we are to deliver in 30 minutes and restaurant operations alone has taken half of the time. What time do we have to meet up with the delivery time, talk of Lagos traffic that can even hold a bike down & overzealous law enforcement agent! These are some hitches we face, but as a brand we have found a way to go around it & yet meet up with time.
“While we are taking care of the customers’ we are taking the lead in the food delivery business. Hellofood has been doing well; since about 11 months ago I joined the family the company has recorded about 500% increase in sales.
Adepoju Oluwaseyi is a guru in the art of business development, with kin interest in E-commerce; he was the business development manager & acting Managing Director of PROSONS NIG LTD; during which he instilled every rare skill required for a groomed business developer. He has many years of experiences from different sectors of the economy; Oil & Gas, Construction, real estate & Entertainment.
He said his experience in other sector gave him a better stand in E-commerce. He now volunteer as a business consultant & mentor for the Grow Movement, an NGO backed by the UK govt & London Business School, where he helps transform the businesses of people in Uganda, Rwanda and Malawi, empowering African entrepreneurs by sharing his professional knowledge and experience. As such aim to enable them to run their businesses more effectively, increasing their profitability and creating jobs in their communities.
The Grow Movement has worked with over 260 entrepreneurs and has created over 550 jobs since started in 2009.
E-Business
SERAP to Sue NASS over Bill Empowering NDPC to Regulate Social Media

Socio-Economic Rights and Accountability Project (SERAP) has threatened to drag the National Assembly to court over a proposed amendment to the Nigeria Data Protection Act, which it alleges could indirectly empower the government to shut down social media platforms in Nigeria.

SERAP, which made the threat in an open letter to Godswill Akpabio, Senate President, and Tajudeen Abbas, speaker of the House of Representatives, urged them to immediately reject and withdraw the Nigeria Data Protection (Amendment) Bill, 2026, sponsored by Senator Ned Nwoko (APC, Delta North).
The civil organisation described the proposed legislation as a “backdoor attempt” to regulate social media and expand government control over online expression.
It further warned that if the bill is enacted in its current form or a substantially similar one, it would “promptly take all appropriate legal actions” to challenge its legality in the public interest and protect the fundamental rights of Nigerians.
The bill seeks to compel social media platforms, data controllers, and data processors operating in Nigeria to establish physical offices in the country.
It further empowers the Nigeria Data Protection Commission (NDPC) to shut down or prohibit the operations of any entity that fails to comply within 30 days.
SERAP, in the letter dated July 18, 2026 and signed by Kolawole Oluwadare, deputy director, SERAP, argued that the proposed powers could enable an administrative agency to impose what would effectively amount to a nationwide restriction on digital communication without adequate judicial or procedural safeguards.
“The Bill constitutes a backdoor attempt to regulate social media and increase governmental control over online expression through corporate localisation requirements rather than through transparent and constitutionally permissible regulation,” the organisation said.
It also maintained that the proposed localisation requirement could increase government leverage over technology companies, facilitate political pressure, and make censorship demands easier to enforce.
SERAP further warned that requiring companies to establish local offices could expose their employees in Nigeria to retaliation.
The organisation said the proposed amendment could affect millions of Nigerians who rely on digital platforms to exercise their rights to freedom of expression, access information, associate with others, participate in political life, conduct business, pursue education, and engage in civic advocacy.
SERAP particularly criticised the proposed power of the NDPC to prohibit entities from operating in Nigeria after a 30-day period of non-compliance.
It said the bill contains no requirement for prior judicial authorisation, no obligation to consider less restrictive alternatives, and no meaningful safeguards to assess the impact of a prohibition on the fundamental rights of millions of Nigerians.
“In effect, the Bill empowers an administrative agency to impose sanctions comparable to a nationwide restriction on digital communication without the procedural guarantees ordinarily required whenever fundamental rights are at stake,” it said.
SERAP argued that the proposed provision could not withstand scrutiny under Section 45 of the Nigerian Constitution, which permits restrictions on fundamental rights only when prescribed by law, pursued in the pursuit of a legitimate aim, and reasonably justifiable in a democratic society.
While recognising the government’s legitimate interest in ensuring that digital platforms comply with Nigerian law, the organisation contended that such regulation must meet the constitutional criteria of necessity and proportionality.
“There is no evidence that existing powers under the Nigeria Data Protection Act are inadequate, that current enforcement mechanisms have failed, or that less restrictive alternatives would be insufficient,” it stated.
SERAP further cautioned that the proposed legislation could recreate the repercussions of the Federal Government’s suspension of Twitter, which the ECOWAS Court of Justice previously criticised
In SERAP and Others v. Federal Republic of Nigeria, the regional court ruled that the Twitter suspension infringed rights to freedom of expression, access to information, and media freedom protected under the African Charter on Human and Peoples’ Rights.
Although the proposed amendment differs from the Twitter suspension, SERAP argued that it might produce a similar outcome indirectly by empowering regulators to bar digital platforms from operating in Nigeria.
“The National Assembly should not enact legislation capable of producing, through indirect regulatory means, the very restrictions on fundamental rights that regional human rights law prohibits,” the organisation emphasised.
It also cited Section 39 of the Nigerian Constitution, Article 19 of the International Covenant on Civil and Political Rights, and Article 9 of the African Charter, as securing freedom of expression and access to information.
SERAP maintained that international human rights standards mandate restrictions on freedom of expression to be lawful, necessary, proportionate, and the least intrusive means available to achieve a legitimate public goal.
The organisation additionally warned that mandatory localisation requirements could undermine Nigeria’s digital economy and innovation ecosystem by raising compliance costs for technology firms, start-ups, open-source projects, educational institutions, research organisations, and artificial intelligence developers.
It argued that the proposed amendment might make Nigeria less attractive to technology investors and conflict with the objectives of the Nigeria Startup Act 2022 and the National Digital Economy Policy and Strategy.
“The National Assembly should not achieve indirectly through regulatory localisation requirements what it cannot constitutionally achieve directly through restrictions on social media. The practical consequences for millions of Nigerians would be indistinguishable from a platform ban,” SERAP stated.
It urged Akpabio and Abbas to reject and withdraw the bill, warning that its enactment would breach the Nigerian Constitution and Nigeria’s commitments under international and regional human rights instruments.
“The National Assembly should seize this opportunity to demonstrate its commitment to constitutional democracy, the rule of law, and Nigeria’s digital future by immediately withdrawing the Bill,” SERAP added.
E-Business
Jumia Seeks for Payment Harmonisation, Stronger Policies to Boost Africa’s Digital Trade

Jumia Nigeria has reaffirmed its role as one of the leading forces driving the adoption of e-commerce in Nigeria, saying sustained investment in consumer trust, local logistics and digital infrastructure has helped expand online shopping while laying the foundation for Africa’s broader digital commerce ecosystem.

Speaking during a panel discussion at the AfCFTA Digital Trade Forum 2026, the Chief Executive Officer of Jumia Nigeria, Temidayo Ojo, said the company’s experience over the years shows that building consumer confidence remains the single most important factor in accelerating e-commerce adoption across the continent.
According to him, while millions of Nigerians have embraced online shopping, significant opportunities still exist to bring many more consumers into the digital marketplace through stronger consumer protection, seamless payment systems and supportive public policies.
Ojo noted that Jumia’s growth has mirrored the increasing acceptance of e-commerce in Nigeria, with the company consistently investing in technologies, logistics capabilities and customer experience initiatives that have made online shopping more accessible, convenient and reliable for consumers.
He explained that one of the biggest challenges facing digital commerce remains consumer trust, particularly among first-time online shoppers who are unable to physically inspect products before making purchases. To address this, Jumia has continuously strengthened its customer experience through reliable delivery, transparent order tracking, quality assurance and responsive dispute resolution processes that encourage repeat purchases and long-term confidence in online retail.
“Trust is the currency of digital commerce,” Ojo said, adding that stronger consumer protection frameworks across African markets would further accelerate the growth of the sector by giving consumers greater confidence whenever issues such as payment disputes, delayed deliveries or product quality concerns arise.
Beyond consumer confidence, Ojo identified fragmented payment systems as one of the major obstacles limiting intra-African digital trade. Despite significant innovation within Africa’s fintech ecosystem, varying regulations and limited interoperability continue to make cross-border transactions more complex than necessary.
He called for greater harmonisation of payment frameworks across the continent, noting that seamless digital payments would make it easier for businesses to scale beyond their domestic markets while allowing consumers to transact effortlessly across borders.
Ojo also emphasised the importance of stronger collaboration between governments and the private sector in creating an enabling environment for digital businesses. According to him, coordinated policies and regulatory certainty would accelerate investment, encourage innovation and strengthen confidence in Africa’s digital economy.
As one of Africa’s largest e-commerce platforms, Jumia sees regional integration as a significant growth opportunity. The company already connects tens of thousands of merchants with consumers across several African markets and believes improved cross-border trade policies would enable many more local businesses to reach new customers beyond their national boundaries.
Such integration, he said, has the potential to unlock access to a combined consumer market of more than 500 million people, creating new opportunities for African enterprises to trade with one another and strengthen the continent’s digital economy.
He added that while many first-time shoppers initially prefer cash-on-delivery because of perceived risks, their confidence in digital payments increases significantly after experiencing reliable service, quality products and efficient deliveries.
According to Ojo, Jumia’s journey reflects the broader evolution of e-commerce in Nigeria, one driven by sustained investments in trust, technology and local partnerships. He maintained that with stronger consumer protection, harmonised regulations and deeper collaboration between governments and the private sector, Africa is well positioned to unlock the next phase of digital commerce growth.
E-Business
How the Landlords’ Economy is Pricing Nigerians Out of Home

By Blaise Udunze
It is considered that in every organized society, the home is supposed to be a place of security. It should be where families find peace after a hard day’s work, where children grow, where dreams are nurtured, and where the pressures of life temporarily fade away. This narrative comes with keen interest, having witnessed that for millions of Nigerians, home has become the country’s newest economic battlefield. This is fast becoming the experience for the vast majority of Nigerians.

Across the length and breadth of Nigeria, citizens are deeply lamenting the skyrocketing rent. Regrettably, this has become one of the fastest-rising costs of living. An unexpected trend which has become a huge concern is that currently apartments that were rented for N700,000 or N1 million just a few years ago are now advertised for N3 million, N5 million or even higher. Amidst this bizarre development, do you know that they are often without significant improvements to the property itself? One key troubling development is that recent estimates suggest that house rents in many Nigerian cities have surged by between 100 and 300 percent over the last two years, a pace that far exceeds the country’s official inflation rate and has placed unprecedented pressure on households already struggling with rising food, transportation and energy costs.
Landlords, through estate agents, increasingly demand one or two years’ rent upfront. Tenants are expected to pay 10 percent of the principal rent toward agency fees, legal fees, agreement charges, caution deposits, and, in most cases, the service charge (which appears to be higher), security levies, and utility-related costs before receiving the keys. In many cases, these additional charges add hundreds of thousands or even millions of naira to the advertised rent, making the total cost of securing accommodation far beyond the reach of average-income earners. Equally disturbing is the unchecked exploitation by agent marauders, who prey on desperate house seekers by imposing outrageous and often illegal fees that further deepen Nigeria’s housing crisis. What should ordinarily be a routine life event has become a financial ordeal.
Nigeria’s housing crisis is no longer simply a property story. It has evolved into an economic emergency with profound implications for families, businesses, public health and national development.
The Federal Government’s National Housing Data Technical Committee estimates that Nigeria faces a housing deficit of approximately 15 to 20million homes. At the same time, millions of existing houses are considered structurally inadequate and lack access to essential infrastructure. If this figure is something to consider, anyone would know that these figures reveal two overlapping crises. First, this shows that millions of Nigerians cannot find decent accommodation, whilst millions more live in overcrowded, unsafe or poorly serviced housing.
At the same time, Nigeria’s population continues to expand rapidly, with cities absorbing hundreds of thousands of new residents every year.
One of the challenges is that urbanisation has consistently outpaced housing development, widening the gap between supply and demand while predictably, rents continue to rise and affordability continues to decline.
Remarkably, housing experts generally recommend that households should spend no more than 30 percent of their income on accommodation. For many Nigerian families, that recommendation has become almost impossible to achieve.
Teachers, nurses, journalists, police officers, civil servants, young bankers, entrepreneurs, artisans and other middle-income earners increasingly devote more than half of their annual income to rent alone. For many, housing has become the single largest financial obligation, leaving very little for every other necessity of life.
After paying landlords, food budgets shrink. Healthcare is postponed. Children are transferred to less expensive schools. Retirement savings disappear. Business investments are suspended. Vacations become unimaginable luxuries. The rent bill has become the first expense families think about and the last financial burden they can escape.
The effects extend far beyond individual households. This is totally outrageous, as financial analysts have long observed that when accommodation consumes a disproportionate share of disposable income, consumer spending across the economy inevitably weakens.
Families postpone replacing household appliances. Vehicle purchases are delayed. Furniture sales decline. Restaurants receive fewer customers. Clothing retailers experience lower patronage. Small businesses lose purchasing power from consumers whose earnings are now tied up in rent. The result is a vicious economic cycle in which rising housing costs suppress consumption, reduce business activity and ultimately slow economic growth.
Behind every rent increase lies a deeply personal story. Consider a fictional but representative family whose experience mirrors that of countless Nigerians. The aspect of receiving notice that the annual rent for their modest two-bedroom apartment would rise from N1.2 million to N3 million comes with uneasiness. At this point, the Blessings’ family had spent months desperately searching for an alternative.
Unable to afford the increase and harassment from the landlord, they eventually relocated nearly 30 kilometres away from their former neighbourhood. The consequences were immediate. Their children had to change schools. The family’s daily commuting time doubled. Transportation costs rose sharply. Family time disappeared.
The father now leaves home before sunrise and returns late at night. The mother spends more each month commuting than she once spent on groceries. Their financial burden has not disappeared. It has merely shifted from rent to transportation and also deals with other issues like epileptic power supply and flooding, especially during this rainy season.
Unfortunately, such stories are no longer exceptional. They have become increasingly common across Nigeria’s major cities. Perhaps no demographic feels this pressure more acutely than young professionals.
Come to think of graduates entering the workforce quickly discover that entry-level salaries cannot support decent accommodation close to their workplaces. You would also see many remaining with their parents far longer than anticipated. Other effects include seeing them share apartments with several unrelated adults to reduce costs whilst some endure daily commutes lasting three or four hours because affordable housing exists only in distant suburbs.
The fact is that the consequences extend beyond inconvenience because long commuting hours reduce productivity, increase fatigue, heighten stress levels and significantly diminish quality of life. Another aspect of this and which is discouraging is that for many talented young Nigerians, financial independence, home ownership and family formation are becoming increasingly distant aspirations. Several interconnected forces explain why rents continue to climb so aggressively.
Inflation has significantly increased the cost of cement, steel, roofing sheets and virtually every construction material required to build houses. The depreciation of the naira has made imported building materials substantially more expensive. No doubt, from recent findings, there are clear indications that there is a significant increase in the prices of building materials. Let us see the period between 2024 to 2026, Cement: N6,500 – N13,000; blocks: N600 – N1100; 30T of sand: N165,000 – N250,000; 30T of granite: N530,000 – N780,000; rebars (iron) ton: N850,000 – N1,150,000 amongst others. To be fair, it is a known fact that high interest rates have increased borrowing costs for developers, while land acquisition remains prohibitively expensive in many urban centres. The very question at heart is, how has this recent development significantly impacted the apartments built five years ago and beyond?
The government has made it difficult to the point that obtaining development approvals can be slow and costly. Developers also contend with multiple taxes, infrastructure levies and rising labour costs before construction even begins. No doubt, these expenses inevitably find their way into rental prices. But one question keeps running through the minds of many, which is, how do these directly impact apartments built many years back? The truth is that market realities alone do not explain every increase.
In many locations, speculative pricing has taken hold. Some landlords have raised rents far beyond what can reasonably be attributed to maintenance or inflation, taking advantage of overwhelming demand and the severe shortage of available accommodation.
The inability of many Nigerians to purchase homes has further intensified the pressure on the rental market. Inflation, high mortgage rates and limited access to long-term housing finance have pushed home ownership beyond the reach of millions, forcing them to remain tenants for much longer than planned. This should be blamed on the government of the day, as more people compete for a limited supply of rental properties, landlords possess even greater leverage to increase prices.
Housing insecurity is also producing a less visible but equally damaging consequence for deteriorating mental health.
The constant fear of eviction, the uncertainty surrounding annual rent reviews and the enormous pressure of raising large lump sums every one or two years create persistent psychological stress.
Think of the impact of parents’ worry about disrupting their children’s education. Young couples postpone marriage because they cannot afford accommodation. Family disagreements increasingly revolve around financial pressures. Consider the part of many Nigerians who quietly or secretly or unknowingly battle anxiety, emotional exhaustion and depression arising from the struggle to secure decent housing.
None of these psychological costs clearly appear in official economic statistics, but the truth is that they profoundly affect productivity, family stability and overall well-being. It is equally obvious that the crisis is also affecting employers and businesses.
Workers forced to travel long distances arrive at work exhausted. Traffic congestion consumes valuable productive hours each day. It turns out that companies increasingly struggle to retain staff who relocate in search of affordable accommodation. Also, know that many employers face mounting pressure to increase housing allowances simply to remain competitive.
All these call for a balancing as employees demand higher wages to offset escalating living costs, further increasing operating expenses for businesses already contending with inflation, unstable exchange rates and rising energy prices.
Housing affordability is therefore no longer merely a social concern. It has become a business and national competitiveness issue.
Though Nigeria is not alone in confronting housing affordability challenges, its recent trend calls for attention. Across Africa, rapid urbanisation continues to outpace housing supply.
For this reason, Kenya has introduced ambitious affordable housing programmes aimed at expanding supply, although implementation challenges remain; this can’t be compared to Nigeria’s current situation. Ghana is not left out of the equation as it continues to battle a significant housing deficit. Ghana is also grappling with the irony of completed homes that remain unaffordable for many citizens. South Africa, despite possessing a relatively more developed mortgage market, continues to experience severe affordability pressures in cities such as Johannesburg and Cape Town.
Nigeria’s situation, however, is intensified by its enormous population, rapid urban expansion, limited mortgage penetration and one of Africa’s largest housing deficits.
Nigeria has witnessed successive governments introducing affordable housing initiatives, mortgage schemes and public-private partnerships which fails before implementation. While these programmes represent positive intentions, delivery has consistently fallen far behind growing demand.
Housing experts argue that meaningful reform requires far more than constructing a limited number of housing estates.
Nigeria must simplify land acquisition processes, reduce infrastructure costs, expand mortgage accessibility, improve planning approvals, encourage private-sector investment in affordable housing and strengthen incentives for developers willing to build homes for middle- and low-income earners.
Improving housing data is important, but accurate statistics alone cannot reduce rents. Effective implementation remains the country’s greatest policy challenge.
Let’s consider some of these salient points proffered by urban planners who insist that Nigeria’s housing crisis cannot be solved exclusively through market forces. According to them, governments at all levels must invest strategically in infrastructure and create financing mechanisms that reduce development costs. To further help reduce the housing gap, they encourage the construction of affordable rental housing rather than focusing disproportionately on luxury developments.
The truth is that if housing continues to consume an ever-growing share of household income, consumer spending, investment and long-term economic growth will ever remain constrained. Another key barrier that must be addressed quickly, as highlighted by researchers, are inflation, limited housing finance, weak regulatory enforcement and inconsistent policy implementation, which happen to be major bottlenecks to affordable housing delivery.
One key question that yearns for answers is whether it is not obvious to the government and other stakeholders that housing is far more than concrete walls, roofing sheets and painted ceilings? The fact is that shelter as the meaning implies, shapes educational outcomes, influences public health, determines productivity, strengthens families, supports social mobility and contributes directly to national competitiveness.
At this stage, it is a complete shame and at the same time an irony that a nation where hardworking teachers, nurses, journalists, entrepreneurs, artisans, security personnel and civil servants cannot comfortably afford decent shelter risks weakening its middle class, widening inequality and undermining sustainable economic growth.
If the truth must be told, Nigeria’s rent crisis is therefore not merely about landlords and tenants. For a fact, it is about the future of work, family stability, economic opportunity and social justice. Clearly, it is about whether millions of hardworking citizens can enjoy the dignity that comes with secure and affordable housing.
The mistake all along, which must be eschewed, is that a country’s progress is being measured solely by the number of luxury estates it builds or the height of its skyscrapers. More importantly, it should also be measured by whether ordinary citizens can afford a safe place to call home without sacrificing their children’s education, healthcare, savings or future aspirations.
If this is not adequately addressed, this rent trap will persist until affordable housing becomes a genuine national priority backed by bold reforms and sustained implementation; millions of Nigerians will continue facing an impossible choice, which would invariably lead them to surrender their financial future to keep a roof over their heads or abandon the comfort, security and dignity that every family deserves.
Concerned stakeholders shouldn’t continue to believe that the true cost of Nigeria’s rent crisis is therefore measured only in naira. It is measured in postponed dreams, delayed marriages, fractured families, declining productivity, abandoned ambitions, struggling businesses and the quiet erosion of hope among citizens who work tirelessly every day but find the simple promise of a decent home slipping further beyond their reach.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
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