E-Business
E-commerce: The new Market Enabler for Distributors, Manufacturers
Globally, business conduct is no longer what it used to be; thanks to the impact of digital technology. The influence has become so eroding and enormous, such that digital revolution and digital wave have become buzzwords in today’s business world.
Be it large or small enterprises, business owners are left with no choice than to integrate digital technology into their strategy. If your business is not in the digital space, you are simply not fit for today’s competitive market dictated by dynamic customers. The market is no longer waiting for customers, as products and services are now tailored to meet the customers where they are located.
This, to a large extent, is why the e-commerce ecosystem is growing exponentially. Technology has successfully established a virtual market where millions of sellers meet consumers.
In return, the ease and convenience of the shopping endears the medium to customers. It has thus become imperative for product manufacturers to embrace the digital space if they are to fully exploit their target market.
Covid-19 and the restriction it imposed on global logistics showed manufacturers the effectiveness of the digital space. It is therefore not surprising that the wave of business-to-business e-commerce is sweeping through the informal retail sector and making a notable impact in the Nigerian space, with a number of companies such as Alerzo providing suitable channels.
The informal retail market had existed for ages amidst loads of challenges, such as lack of investments, disruption and innovation. It is a cash-based market that is largely unregulated and renowned for its unstable market prices.
The role of several intermediaries also creates complexity across the value chain, the brunt of which is felt mostly by the retailers. Manufacturers, on the other hand, cannot reach retailers in every nook and cranny. Hence, the market has several challenges begging for solutions.
Adewale Opaleye, the CEO of Alerzo Limited, one of the major B2B e-commerce players in the country, said the market holds enormous potential, but the problems need to be addressed with technology to fully open up the sector.
As a market aggregator with manufacturers and distributors as partners, the services of Alerzo have far reaching impact and benefits for all stakeholders in the value chain. Their intervention is making the market more effective and robust.
The implication of this on the market is that, with the technical facilities of the likes of Alerzo, and other e-commerce market players, FMCG products have safer, faster and more effective routes to informal retailers who are the primary market targets.
Suffice to say that global manufacturers such as Unilever, Procter & Gamble, Nestlé, Reckitt Benckiser, Dangote, Dufil, PZ Cussons and others are able to reach a wider market through digital technology.
E-commerce companies, by their nature of business, are asset-heavy which makes them part of the solutions to the perennial infrastructure problems in the sector. Market scan showed that the majority of the companies playing in the Nigerian informal retail markets provide warehousing and fulfilment solutions to suppliers.
Some e-commerce companies have said they own hundreds of vehicles and warehouses which are open to serve thousands of retailers and suppliers on their platforms.
Coupled with their ability to penetrate rural communities, manufacturers and distributors can also benefit from the increasing investment in logistics by b2b e-commerce firms. These platforms transport the ordered goods from manufacturers’ and distributors’ warehouses to the target retailers, scattered all over the country. In many cases, the service comes at no cost to the manufacturers.
Though they mostly roll out in regional markets, it has been observed that some e-commerce brands are expanding their reach to other regions of the country.
This makes them a veritable vehicle through which some product manufacturers can make in-road into other regions of the country.
The activities of b2b e-commerce companies are complementary, and highly needed in a market that had been hugely underserved for decades.
This holds true as both manufacturers and distributors can take advantage of the opportunities B2B e-commerce companies provide.
With both digital and physical routes now open in the informal retail market, this sector of the Nigerian economy is surely one to look out for, as Nigeria strides towards achieving the digital economy projections of 2030.
Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.
The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).
The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.
Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
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