Telecom
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.
Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
– 5G offers consumers no short-term benefits.
– There are no real use cases for 5G, nor is there a price premium on 5G.
– Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
– Current usage patterns can be used to predict future 5G demand.
The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.
The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.
In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.
The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.
To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.
According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.
If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.
Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.
The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.
Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.
MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.
“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.
Nigeria Computer Emergency Response Team (ngCERT) has raised alarms over a new wave of advanced cyberattacks targeting Android mobile phones through a malware campaign dubbed Tria Stealer.
The malicious software is designed to infiltrate Android devices, hijack messaging accounts, intercept One-Time Passwords (OTPs), to steal sensitive personal and financial data.
According to ngCERT, Tria Stealer spreads primarily through deceptive tactics, such as fake event invitations distributed via popular messaging platforms like WhatsApp and Telegram.
Unsuspecting users are enticed to download an infected (APK) file, often disguised as a harmless system application, to evade detection.
Once installed, Tria Stealer requests extensive permissions, including access to SMS, call logs, and app notifications.
It immediately commences data harvesting activities, sending stolen information to a Command and Control (C2) server operated via Telegram bots.
This trojan spreads through fake links, usually disguised as wedding or event invites, and tricks users into downloading malicious APK files
“Account takeover of messaging platforms. Impersonation of victim for fraudulent money transfer requests. Compromise of banking and financial applications. Identity theft and credential harvesting.”
In plain terms, if your phone is compromised, the consequences could be catastrophic.
Your financial apps are vulnerable, your reputation could be ruined by impersonation and even simple personal messages could be twisted into tools for scams.
Here’s what users should be doing now:
Don’t download apps outside the official Play Store.
Be suspicious of random invites or links, even from people you know.
Turn on 2FA for everything—banking, emails, social platforms.
Get a reputable antivirus and keep it updated.
If you run an organisation, you should already be taking this seriously.
ngCERT’s guidance says you should raise awareness, monitor mobile devices, and not let your team click on unverified links.
“Deploy network monitoring for suspicious outbound connections to known C2 domains,” it said, meaning, keep an eye on every digital door in and out.
This isn’t one of those cases where you wait to see if it affects you. By the time you realise it, it may already be too late.
MTN Nigeria is set to host the National Schools Team Chess Championship, Nigeria’s largest inter-school chess competition, scheduled to take place from June 26th to 28th, 2025, at the Ecobank Pan African Center in Victoria Island, Lagos.
The championship, organised in partnership with Ecobank and the Nigeria Chess Federation (NCF), aims to promote intellectual development, critical thinking, and problem-solving skills among young Nigerians, while also identifying and nurturing future chess champions.
The championship is open to primary, secondary, and tertiary level students, and this year’s edition will host an impressive 1,600 students from 400 schools across 36 states and the FCT.
The competition will feature team-based play, with each team comprising four players from the same school. A significant prize pool of over N40 million is at stake, with winning schools also having the invaluable opportunity to represent Nigeria internationally.
Onyinye Ikenna Emeka, Chief Marketing Officer (CMO) at MTN Nigeria, expressed the company’s commitment to the initiative, stating, “Our investment is driven by our commitment to fostering youth development, just as our shared value initiative.
“By supporting, we not only contribute to the growth but also engage with the younger demographic in a meaningful way, as we believe we are good together”.
MTN’s sponsorship of the National Schools Team Chess Championship is a natural extension of its long-standing dedication to empowering young people through various initiatives in sports, education, and skill development, including programs like MTN Champs and MTN Campus Invasion.
The company aims to establish itself as the leading driver of youth empowerment, education, and strategic thinking through chess in Nigeria.
The event will also feature the presence of Tunde Onakoya, a renowned chess master and inspiration, who will join the championship week to share his experiences and further inspire the young participants.
His involvement underscores the profound impact strategic thinking can have on transforming lives and building dreams.
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