Connect with us

E-Business

Final Days of Konga Yakata Promises Biggest Deals as Shopping Frenzy Intensifies

Published

on

Kindly share this post

As November draws to a close, Nigerian shoppers are racing against time to capitalize on what has been described as the most rewarding edition of Konga Yakata in the event’s history.

Final Days of Konga Yakata Promises Biggest Deals as Shopping Frenzy Intensifies

Konga Yakata

With Black Friday, November 28th, positioned as the climax, Nigeria’s leading e-commerce platform is preparing to unleash its most aggressive discounts yet, creating a shopping frenzy that has gripped consumers nationwide.

Konga Yakata, Nigeria’s equivalent of the global Black Friday phenomenon, has lived up to its reputation throughout November, delivering unprecedented value across multiple product categories.

However, industry insiders suggest that the platform has strategically reserved its most compelling offers for the final stretch, particularly Black Friday itself, traditionally recognized as the year’s biggest shopping day.

“The energy around this year’s Yakata is unlike anything we’ve seen before,” says Adebayo Western, a Lagos-based marketing consultant who has monitored previous editions.

“Social media is buzzing with testimonials from satisfied customers, and that organic word-of-mouth is driving even more traffic to the platform. Black Friday is shaping up to be explosive.”

The anticipation isn’t unfounded. Throughout November, shoppers have witnessed remarkable deals, from heavily discounted electronics and home appliances to fashion items and beauty products.

The ongoing partnership between Konga and major brands like Samsung, Aeon, Black and Decker, ZTE, Midea, Xiaomi, Admiral, Rite Foods, Nivea, Scanfrost, Nexus, Kenwood, and Midea has enabled gift bundles and price reductions that have converted skeptics into enthusiastic participants.

Mrs. Ezinne (nee Nwaeze) Akinniyi, a Port Harcourt-based entrepreneur, shares her experience: “I was hesitant about online shopping, but Yakata changed my perspective completely. I bought a refrigerator at 40% off, got free delivery, and qualified for the Yakata bundle gifts.

I’m definitely shopping again on Black Friday because if the deals have been this good throughout November, imagine what they’re saving for the final day.”

Her sentiment echoes across numerous customer reviews flooding social media platforms, where shoppers share screenshots of their purchases and unexpected winnings from the ongoing promotions.

Black Friday represents the culmination of Konga’s month-long commitment to delivering exceptional value. The day typically features flash sales with limited quantities, lightning deals that change hourly, and exclusive deals available only for 24 hours.

For shoppers who have been monitoring prices throughout the month, Black Friday offers the final opportunity to secure items that may have previously seemed just beyond budget.

The Yakata Treasure Hunt, which has run every Friday throughout November, will also make its final appearance on Black Friday with what Konga hints will be “the most jaw-dropping offers yet.”

Previous Treasure Hunt sessions have seen shoppers acquiring premium computing and electronics at prices that seemed almost unbelievable — a smartphone for just ₦7,000, and home appliances that typically require months of savings suddenly becoming accessible.

Beyond individual bargain hunters, small business owners and retailers view Black Friday as an optimal time for bulk purchases.

The combination of reduced prices and the qualification threshold of ₦15,000 for gift bundle freebies creates compelling economics for entrepreneurs looking to stock inventory for the upcoming festive season.

With major cities experiencing increased delivery activity and customer service lines buzzing with inquiries, all indicators point toward Black Friday 2025 becoming a watershed moment for Nigerian e-commerce.

Time is running out, and for those still on the fence, the message is clear: the best deals of the year won’t wait beyond November 28th.

 


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Published

on

Kindly share this post

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


Kindly share this post
Continue Reading

E-Business

Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

Published

on

Kindly share this post

As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


Kindly share this post
Continue Reading

E-Business

FG Determined to Protect Rights, Privacy Online- NITDA

Published

on

Kindly share this post

Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

FG Determined to Protect Rights, Privacy Online- NITDA

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.

Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.

He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.

According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.

“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.

“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.

Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.

He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.

According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.

“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.

Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.

He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.

Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.

He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.

“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.

“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.

“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.

He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.


Kindly share this post
Continue Reading

Trending