Broadcasting
Five Innovative Ways to Promote Your Business
Your business requires customers for it to thrive and expand. You must advertise your business if you want to attract potential customers. In the past, this involved choosing between a flier, a brochure, a postcard, or an advertisement in the newspaper. But in today’s digital age, the options are unlimited, and the market is global.
If you’re having trouble deciding the best way to promote your brand or wondering about the options and alternatives, you’re certainly not alone. Here are five innovative ways to maximize modern technology in advertising your business or brand:
- Content Marketing
Any video, picture, graphic, or written content that communicates the value of your business is content marketing. The more effort you put into creating quality content, the more likely you will capture new audiences. Think of all the times you’ve seen a video or blog post about a brand. Yes, that’s content marketing.
- Mobile Advertisement
This mode of advertising captures audiences on their most used technology device, the mobile phone. It allows a brand to use text messages to share colorful and irresistible marketing messages with target audiences. Anytime you see an SMS from a brand or an advertising message pops on your phone screen, those are mobile advertising tactics. To find out more about MTN Mobile Ads and how it works, visit https://mtnbusiness.com.ng/
- Social Media Advertising
Social media is the phenomenon of this generation. Millions of people are constantly using these platforms Facebook, Instagram, Twitter, LinkedIn, and Telegram, which make for a global audience. Sometimes, you can scroll through your social media feed and see a brand’s post tagged ‘sponsored’; those posts are social media advertising. Social media allows brands to target their desired demographic when posting these ads, which increases the accuracy of this advertising tool.
- Broadcast advertising
Whenever you’re watching your favorite series on television or listening to the newest hits on the radio, and there’s a commercial break, the videos and audio that follow are tools of broadcast advertising. Television and radio stations sell airtime to brands, giving them access to the station’s audience. With this method of advertising, the trick to success is buying advertising space during the most popular shows because that’s when most people are listening or watching.
- Pay-Per-Click Advertising
This advertising tool is best for you if you’re a small business with limited marketing funds. It allows you to put your brand messages and content on search engine results, but you’d only pay a certain fee when a potential customer clicks on ads.
University of Lagos (UNILAG), Akoka, has officially banned skitmaking, content creation and other video recording activities within its campus and hostels without prior authorization.
Mrs. Adejoke Alaga-Ibraheem, head of Communication, UNILAG, in a statement, said that the ban followed growing concern over the increasing use of university facilities for unapproved video productions, including comedy skits, vox pops and film shoots.
“The attention of the University Management has been drawn to the rising use of the University premises, including hostels and other facilities, for shooting of films, videos, skits, and similar cinematographic activities without proper authorisation,” parts of the statement read.
According to UNILAG, the decision aims to safeguard the institution’s image, maintain decorum within the academic environment, and ensure that its premises are not misrepresented in online or public content.
The university emphasized that any individual, whether a student, staff member, or external party, must seek and obtain formal approval from the institution’s Communication Unit before carrying out any form of recording or production on campus.
While acknowledging the importance of creative expression and media engagement, UNILAG maintained that all such activities must comply with its established rules and procedures to preserve order and safety.
The statement also appealed to members of the university community and the general public to strictly adhere to the new directive “in the interest of order, safety, and collective responsibility”.
Multichoice Nigeria Limited has been been ordered by Lagos Court to pay damages for breaching consumer rights, in rulings hailed by regulators as victories for consumer protection.
In Lagos, the High Court presided over by Justice R. O. Olukolu awarded ₦5 million in damages against Multichoice for unlawfully disconnecting a paid DStv subscription belonging to Mr. Ben Onuora.
The court held that the disruption caused undue hardship to the subscriber and his family, and ordered the company to reconnect the service and extend the subscription to cover the lost period.
The judgment cited Sections 130, 136, and 142–145 of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
Reacting to the judgments, the Federal Competition and Consumer Protection Commission (FCCPC) described them as landmark decisions that reinforce Nigeria’s consumer protection framework.
In a statement signed by Mr. Ondaje Ijagwu, director of Corporate Affairs for Mr. Tunji Bello, executive vice chairman, FCCPC, said the rulings demonstrate the effectiveness of judicial enforcement under the FCCPA.
“These outcomes strengthen consumer confidence and marketplace accountability,” Bello said, commending the judiciary and encouraging consumers to continue seeking redress through lawful channels.
Between March and August 2025, the FCCPC facilitated recoveries exceeding ₦10 billion for consumers across 30 sectors, according to the Commission.
The FCCPC reiterated its commitment to promoting fair markets and protecting consumer rights nationwide.
MultiChoice Group is set to delist from the Johannesburg Stock Exchange (JSE) on December 10 2025, after Canal+ secured control of more than 90% of its shares, effectively completing its takeover of the African pay-TV giant.
The Group, in a notice to shareholders at the weekend, announced that trading of its shares on both the JSE and A2X will be suspended from Monday, October 27, 2025.
The official delisting date of December 10 is pending regulatory approvals from the JSE, A2X, and the Financial Surveillance Department of the South African Reserve Bank.
Canal+, a French media conglomerate and subsidiary of Vivendi, crossed the 90% shareholding threshold, enabling it to invoke Section 124(1) of South Africa’s Companies Act.
This legal provision allows Canal+ to compulsorily acquire all remaining MultiChoice shares from shareholders who did not accept its offer.
According to the notice, Canal+ will acquire the remaining shares on the same terms and offer price presented during the takeover bid.
“The Remaining MultiChoice Shareholders are reminded of their rights to apply to a court of competent jurisdiction within 30 business days after receiving the Notice in terms of section 124(2) of the Companies Act (“Section 124(2) Rights”).” The notice read.
If no legal challenges are raised, Canal+ will complete the compulsory acquisition six weeks after the notice date, finalising MultiChoice’s transition into a wholly owned subsidiary of the French media group.
The delisting will mark the end of MultiChoice’s 6-year presence on the JSE, where it was listed in 2019 following its spin-off from Naspers.
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