Broadcasting
Foodgasms in Abuja as Tiger Beer Uncages Street Food Festival
The nation’s capital city, Abuja, was a whirlwind of live entertainment on Saturday, December 12, as World Acclaimed beer brand, Tiger Beer uncaged an unrivalled gastronomic experience of street flavours for foodies at the Tiger Street Food Festival.
The exciting event was a thrill for young people who are passionate about finger-licking grills, mouth-watering sauces, finger foods and the refreshing taste of ice-cold Tiger beer. Featuring top Abuja-based food vendors like Chopsbymayy, Splurgeon foods by the Chef Lin, Egrills and Boli, 876 Jam Rock Grill, The Junkyard, Vhorgers Burgers and Yum the festival was abuzz with foodies who relished the exciting experience.
Charged with a celebratory mood, the festival was a mega-street jam with exhilarating performances by Oxlade and Wurld as well as beautiful graffiti and neon paintings by one of the best urban GFX and graffiti artists in Nigeria, Osa Seven.
His attention-grabbing works added colour to the event in the heart of a city with a huge population of young people who yearn for wholesome outdoor events that can help to uncage their creativity along with their zest for good life.
Flaming frying pans magic mixed with the sensuous aroma of street food in an event that broke the ice for many fun-seekers keeping safe amidst the pandemic.
The street food festival brought a new feeling of liberation to Abuja residents with the assortment of food, cocktails and an unlimited supply of Tiger Beer.
Absolutely drool-worthy, the Tiger Street Food Festival created a unique platform for chefs, cooks and food enthusiasts to be united by sophisticated palates.
Whilst reflecting on the Street Food Festival, the Brand Manager, Chinwe Greg-Egu revealed that it is born out of the need to support the love of food, music, art and also entrepreneurs in the street food business.
“The Tiger Beer brand is helping local food and drinks outlets to tide over these difficult times. Many of them had been forced out of business during the lockdown.
Therefore, the Tiger Street Food Festival is our own way of supporting our street food market and creatives to generate more cash and keep their business afloat while still observing the social distancing regulations,” she said.
The Portfolio Manager, International Beer Brands, Nigerian Breweries Plc, Sampson Oloche added that the Tiger Street Food Festival reaffirms the commitment of the brand to supporting the core interests of its consumers.
“Tiger beer uncages and celebrates the courageous creative spirit of the young generation to help realize their true potential. Abuja is a city that is hardly known for adventures, live entertainment and festivals.
Yet, there is a growing population of young people who are self-driven and passionate about life. The Tiger Street Food Festival seeks to uncage these young spirited individuals to be spontaneous, break boundaries and live their dreams by playing on their love for food, arts and music.”
Tiger beer has, since its launch in Nigeria, resonated with myriads of creatives who are changing the world with their passion. Artists, chefs, designers, artistes and entrepreneurs who dare to pursue their passions by making impacts with their clear-cut bravery share this uncaged spirit that is an embedded quality of Tiger Beer.
Available in over 60 countries, Tiger Beer is a refreshing, full-bodied taste beverage and one of the world’s leading contemporary beer brands that has won over 40 international awards and accolades including Gold at the prestigious world beer cup, gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.
Uchenna Mbunabo, Nigerian filmmaker
Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.
He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.
“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”
According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.
He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.
Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.
He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.
Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.
“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”
He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.
According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.
He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.
Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.
Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.
He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.
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