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Nigerian Breweries Launches Desperados, A Tequila Flavoured Beer

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Nigerian Breweries has launched Desperados, world’s first Tequila Flavoured Beer in Nigeria on December 12, 2020 with an exclusive party held at EbonyLife Place, Victoria Island, Lagos.

This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle.

The lager first produced by Fischer Brewery, founded in 1821 in Strasbourg, France, and produced by Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company,, has made its mark in over 86 countries worldwide.

Trailing its success in the European markets for the last 10 years, Desperados dares to attract a “Nation of Trybes” made up of young adults, who are confident, ready to challenge the norms and stand out. With the campaign tagged, “Made To Be Different’’.

Speaking on the brand launch, Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, said, “What better time than the festive period to launch our brand that embodies the upbeat season and is full of life?

Desperados is the best authentic drink to get the party started with your trybe. As a brand, we are looking to build a community of young Nigerians who are spontaneous, driven by great taste and ready to experiment.”

Also at the launch event, reality TV personality, Mercy Eke mentioned, “It was such a thrilling experience at the Desperados launch event. This is definitely one for the books and the best Brand launch event  I have attended so far.”

With this new entrant into Nigeria’s competitive beer market, a premium choice is given as an alternative to spirits and shots for nightlife drinking. Desperados offers something different with its less bitter taste that makes it even more appealing.

From exciting celebrity deliveries, to the one of a kind trybe truck gracing the streets of Nigeria, Desperados is here to stay.

Bars, beer stores and restaurants are expected to see a real-time demand for this new tequila flavored beer especially at this festive season where young minds like to explore and get adventurous.

Brewed fully flavored, Desperados was first launched in France in 1995, and is now present in bars and clubs in 86 markets around the globe. The tequila flavoured beer has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets.


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Broadcasting

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

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Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”

It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”

The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.

“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.

It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”

The NUJ also faulted what it called vague rules and harsh penalties.

It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”

According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”

Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”

It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”

The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”

It said, “The media is the watchdog of society, not the lapdog of the government.”

 


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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