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Star Lite Expands Product Offering With the Launch of New 45cl Bottle

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Star Lite, Nigeria’s first lite beer recently unveiled a new bottle size to expand available options for their loyal consumers.

 

The new 45cl bottle which promises the same refreshing and 100% natural taste was revealed to consumers via an Instagram Live session with a couple of on-air personalities, influencers and consumers in attendance.

 

The brand used the hour long IG Live session which was hosted by popular on-air personality, BigMoNaija, to help consumers connect with one another, share experiences and have a good time amid banter and laughter.

 

Star Lite launched in 2014 with just a 60cl bottle and was welcomed by consumers given its low alcohol content, which was just 4%, reduced beer calories and its 100% natural ingredients.

 

It also set itself apart, being the first beer in Nigeria with a beer temperature indicator, which changed colour whenever the beer was at the best cold temperature for drinking.

 

Since then, the brand has remained a favourite for consumers seeking something refreshing to help them ease off a bit, without losing their cool or going all the way.

 

Speaking on the new Star Lite 45cl bottle, Olaoluwa Babalola, brand manager, Star Lager Beer, said “the new product SKU maintains Star Lite’s promise of a crisp refreshing taste, however, with the new bottle consumers will get to enjoy social moments for longer as it contains lower alcohol.”

 

On the back of the Brand’s new campaign ‘Enjoy Lighter Moments’, BigMoNaija, and his influencer friend Osama Akpunonu, popularly known as Osama the Comedian used the platform to make jokes about their funny and cool drink experiences and got fans to share some of theirs too.

 

The launch weekend wrapped up with the #LighterMoments afterparty with DJ TTB giving the online guests a delightful time as he juggled out his playlist of classic and trending Nigerian jams.

 

“It is beyond Impressive what we have been able to achieve with this launch. As a company we are always in the forefront of leading and shaping trends based on our knowledge of our consumers,” remarked Emmanuel Oriakhi, the Marketing Director, Nigerian Breweries Plc.

 

Star remains one of the most recognized beer brands in the world and the category pioneer in Nigeria.

 

The brand is well known for its affinity with sports and entertainment and continues to cater to a wide range of consumers especially since the inclusion of Star Lite and Star Radler into its brand portfolio.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Inlaks CEO, Femi Adeoti, Wins Top CEOs & Next Bulls Award

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Femi Adeoti, managing director and CEO, Inlaks, Africa’s foremost Information Technology and Infrastructure solutions provider in West Africa, has been announced as a winner of the 2020 Top CEOs & Next Bulls Awards organised by Business Day Media Limited in collaboration with the Nigerian Stock Exchange (NSE).

The MD/CEO whilst receiving the award dedicated it to the management and staff of Inlaks for their relentless service even during these trying times.

He also appreciated the board of the organization that drove changes within the organisation particularly in the pandemic which led to the company being recognized and the customers who have continued to support Inlaks while being ambassadors of all Inlaks’ solutions.

The CEO and Next Bulls awards, the sixth in its series, recognizes the CEOs of listed companies creating competitive shareholder value through sound strategy, disciplined execution and world class governance. In addition, it celebrates chief executives of quoted companies that have demonstrated the most impressive gains in both share price and service delivery.

Themed “Advancing Against all Odds,” this year’s award particularly recognised businesses that have been thriving in spite of the global harsh economic realities.

According to the organisers of the award, the indomitable Next Bulls are the CEOs raging forward at a time when many businesses are choosing to retreat, thus acknowledging Adeoti’s good leadership in the area of corporate governance, innovation and service delivery.

The CEOs award celebrates the CEOs of successful, privately-owned indigenous companies built by Nigerians, led by Nigerians and poised to lead their categories on the continent.

Established in 1982, Inlaks is Africa’s leading Information Technology systems integrator with presence in Nigeria, Ghana, Kenya, Gambia, Sierra Leone, Guinea, Liberia and Cameroon. As solutions provider, it offers core banking, agency banking, fraud management, cyber-security, cloud, data centre, enterprise risk management and software solutions.

Part of the criteria for selecting winners of this year’s awards held virtually on September 5, are stock price appreciation, Profit After Tax (PAT) growth, an unblemished regulatory compliance record, and positive marketplace reputation among customers in the period under review.

Winners are also selected based on significant interest shown by active and informed investors on the Nigerian Stock Exchange to invest in their stock should their boards ever decide to take them public.


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Transcorp Hotels Hard Hit by COVID-19, Mulls Restructuring

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The novel COVID-19 pandemic has caused the African Hotel and Tourism industry to lose over $50bn in revenue.

Transcorp Hotels Hard Hit by COVID-19, Mulls Restructuring

Dupe Olusola, MD, Transcorp Hotels

Amidst this, Transcorp Hotels Plc has suffered unprecedented losses and is looking to restructure the business strategy of its hotels and optimize its operations.

The management of Transcorp Hotels Plc has announced that it will be taking steps to ensure business continuity in the wake of the losses recorded due to the COVID-19 pandemic.

To this end, the hotelier is diversifying its portfolio and reducing its workforce as part of its cost management initiatives.

Mrs Dupe Olusola, managing director, Transcorp Hotels Plc, disclosed this during a Press Conference on Thursday saying “The impact of COVID-19 on the business is like nothing the company has ever witnessed. The hotel and hospitality industry in Nigeria has never faced a crisis that brought travel to a standstill, including the Ebola Virus Outbreak of 2014 and the recession of 2015. The slow pick up of international travel, restriction on large gatherings, the switch to virtual meetings and fear of the virus, has drastically reduced demand for our hotels and occupancy levels to its lowest of less than 5%.”

According to her “Despite the losses incurred we have fulfilled our obligations to staff. At the inception of the pandemic, we maintained a 100% salary payment to our over 900 employees in March and April. We also activated various cost-saving initiatives such as renegotiations of service contracts and restructuring of our loans. We suspended further commitment to buy fixed assets and operating equipment as well as reducing our energy consumption and maintenance costs. Despite undertaking these, it has become apparent that more fundamental changes need to be made for the business to survive. To this end, our workforce headcount will be reduced by at least 40%, and our reward system will be optimized.”

Mrs Olusola further disclosed that negotiations are ongoing to ensure that our colleagues who will be impacted are adequately compensated given the peculiarities of the economy at this time.

A health insurance package to reduce their health burden costs, especially during the pandemic, amongst other payment settlements, will be activated.

Equally, all Executives of Transcorp Hilton Abuja have now taken a pay cut.

As one of the leading hospitality brands in Africa, Transcorp Hotels Plc has stated its commitment to uphold service standards and ensure that all guests continue to experience the warmth and hospitality that it is known for.


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LCCI Announces Date for Virtual Edition of ICTEL Expo

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The Lagos Chamber of Commerce and Industry (LCCI), the premier Chamber of Commerce and a leading voice in the organised private sector (OPS) in Nigeria, is set to host the 6th edition of the Information, Communication, Technology and Telecommunications (ICTEL) Expo.

The tech event is scheduled to take place virtually on Tuesday 22ndand Wednesday 23rd September at 9am daily. To this end, interested participants are urged to register online via www.ictelexpo.com.ng

Muda Yusuf, director general of the Lagos Chamber of Commerce and Industry (LCCI) said: “The ICTEL EXPO is positioned to be a veritable platform for both operators and regulators to network, showcase and explore with technology with the view to repositioning the ICT sector of the economy.”

Yusuf added “that this year’s edition promises to be the best ever in the series with the theme “Exploring Opportunities in the Digital Economy” This is intended to create a platform to discuss strategies for economic diversification and business sustainability with particular focus on ICT, especially with the current challenges posed by the COVID-19 pandemic. There would also be virtual conferences and exhibition during the two-day event.

Yusuf also emphasized that relevant agencies and departments of Government will be exhibiting and attending to other exhibitors and participants.

He stated that the Government Ministries, Departments and Agencies that have confirmed attendance to participate are Ministry of Communications; Nigerian Communications Commission (NCC) amongst others.

In addition, the Honourable Minister of Communications and Digital Economy, Dr. Isa Ali Pantami and the Executive Vice Chairman, Nigerian Communications Commission, Prof. Umar GarbaDanbatta, are expected as Special Guests.

Mrs. Funke Opeke, managing director, MainOne Cable and chairman, Presidential Committee on National Broadband Plan, is expected to deliver the Keynote Address on the first day.

While Mr. Victor Eburajolo, deputy group managing director, Kewalram Group, will be delivering the Keynote Address on the second day at the virtual Expo.

Yusuf stated that “so far, so good the excitement that the virtual Expo has generated has been phenomenal and we are indeed happy about it.”


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