Connect with us

Broadcasting

Goldberg Unveils A New Revered Look

Published

on

Kindly share this post

To sustain the spirit of celebration and cultural heritage, Goldberg, the premium quality beer which has become a cultural staple for pleasure-seekers for years, today, launched a new golden look that speaks to its respected status in the beer community as a cultural symbol.

With its refined, classy look, Goldberg was relaunched on August 9, 2019, at the finale of the brand’s talent hunt show, Ariya Repete, at the Ikeja City Mall, Lagos with the theme, “The Mark of Respect.’’

For years, Goldberg has retained its spot as the regional mainstream brand for South-West Nigeria. Like the traditional talking drum, Goldberg has commanded attention at weddings, birthdays, anniversaries and other parties across the cities in Lagos, Ogun, Oyo, Osun, Ondo as well as Kwara. From its towering look of effervescence to the lingering bitter-sweet taste, this larger beer from the leading brewer, Nigerian Breweries Plc is brewed for quality enjoyment.

Goldberg represents a cultural heritage and excellent craftsmanship. It is also a common find in any cultural gathering such as festivals where oral poetry tradition is celebrated. Its panegyric element is synonymous with the Yoruba’s oral tradition which is passed down from one generation to another to preserve history and culture. To bridge the gap between tradition and modernity, Goldberg’s new look appeals to the next generation of consumers who share the values of respect, enterprise and dignity.

It is for this reason that Goldberg earns the title of “Omoluabi’’ which conveys the value of good character, respect, enjoyment, dignity and integrity. Over the years, Goldberg has stayed true to its core value of reverence and quality enjoyment which makes it different from other mainstream beer brands in Nigeria. As a beer that treasures tradition, Goldberg has a competitive edge of restoring the true communal spirit as the toast of socialites in the South West region. Indeed, Goldberg is an iconic beer that has defined and still redefines the cultural landscape for beer consumers who cherish and relish traditional values.
The Senior Brand Manager, Goldberg and Life, Maria Shadeko in her remarks noted the distinctive elements of the Goldberg brand that has made it a market leader in the beer industry and how the new look will impact on the consumers.

“Goldberg beer is an ideal complement to consumers who place value on tradition, respect and culture. With its new look, Goldberg offers more than just high-quality taste for pure enjoyment but an enhanced visual delight which will make it the choice lager beer for every connoisseur.’’

Speaking to the new theme, Shadeko added that,

“With the new theme “mark of respect”, we will be speaking to the excellent craftsmanship and impeccable quality of Goldberg, elevating its credentials to a position of reverence and admiration. While ‘Omoluabi’ encapsulates the ethos of the Yoruba people and their values of “Respect, Enterprise, Dignity” (R.E.D), of which enjoyment is a manifestation.”

It’s been an eventful year for Goldberg Lager. 2019 has seen the brand unveil a new brand ambassador, successfully sponsor the 2019 edition of Ariya Repete as well as re-invent itself in a new and exciting way. With a new label, a new crown cork and a newly formulated Lager which promise a great tasting experience, Goldberg seeks to further establish itself as the market leaders.

Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

Published

on

Kindly share this post

Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.

Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.

The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.

The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.

“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.

“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.

“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.

“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.

“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.

“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.

The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.

He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.

Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.

 

 


Kindly share this post
Continue Reading

Broadcasting

FCCPC to Review Multichoice’s Tariff Hike

Published

on

Kindly share this post

Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.

FCCPC to Review Multichoice’s Tariff Hike

Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.

Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.

The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’

The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.

The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”

But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.

He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.

 


Kindly share this post
Continue Reading

Broadcasting

NCC Seeks Media Collaboration on Copyright Infringement

Published

on

Kindly share this post

The Nigerian Copyright Commission (NCC) has called for effective collaboration with the media in the country towards tackling the menace of copyright infringements.

The Director-General of the commission, Dr. John Asein, who made the call at a media parley in Ibadan, said while the commission has the power to arrest and prosecute people involved in copyright infringements, it still needs the support of journalists to achieve its aims, maintaining that copyright infringements have negative impact on authors and the society as a whole.

He said: “We need your support to stamp out copyright infringements. This means we all have responsibility.

“We have the power to search, arrest and prosecute. But, we rely on police, NSCDC and other security agencies so as to get it done. We have a good working relationship with the security agencies. The problem of enforcement is real.”

The Executive Secretary, Nigerian Publishers Association (NPA), Mr. Emmanuel Abimbola, in his contributions, urged governors of Southwest states to reduce fees charged on book review for publishers, stating that this will reduce cost of books in the markets which has become a burden to most parents in the country.

He insisted that fees charged on book review by government agencies particularly in the region is becoming exorbitant.

According to him, an official of one of the states once said that the exorbitant fee charged was a means of generating revenue which should not be so because education must be seen as a social service.

He said: “We don’t really have much problem with the government of other region because some of them only charge flat rate for the book review which we publishers are ready to cope with.

“However, we are calling on the government of states in the Southwest to stop the exorbitant fee, it is becoming too much, a situation whereby we are asked to pay N10,000 or N12,000 per book title, by the time you calculated it, it will be going to N2 to N3 million.


Kindly share this post
Continue Reading

Trending