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GOtv Launchs Get Up & GO Initiative Receives Praises

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(L-r): Mrs. Lizzie Amkpa, general manager, GOtv, Freedom Ejom, permanent secretary Ministry of Information, Cross River State and Representative of MultiChoice office in Calabar, during its Forum in Calabar.
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Digital terrestrial pay-TV, GOtv has continued to innovate value-laden, people-oriented services.

The latest is the launch of a new entrepreneurial scheme, called Get Up and GO.

Similarly, Cross River State has commended the PayTv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.

Kicking-off in Jos, in anticipation of the digital broadcast switch-over, the Up & Go Initiative scheme will train unemployed youth in proper antenna installations, service activation as well as attending to sundry secondary customers’ complaints.

The scheme, which involves a formal training workshop, as well as hands-on practical sessions, is in collaboration with some youth development-oriented Non-Governmental Organisations, NGO.

Experienced in-house and external resource persons will teach the participants requisite skills to enable them function effectively as field technicians, and in ways to guarantee customers satisfaction.

At the completion of the exercise, successful trainees, branded as “Sabi Men”, will be issued certificates and tools starter packs, after which they become their own bosses.  

“Following a successful take-off in Jos, Get Up and GO will be launched in various cities across the country where the GOtv pay-TV service is running. The scheme underscores GOtv’s resolve to creating shared values in its operating environments,” said Mrs Elizabeth Amkpa, general manager GOtv.

By selecting training participants from communities where GOtv signals are received, trained personnel are strategically located to function as sales men and first fault responders to subscribers in their neighbourhoods.

Thus, Chief Akin Rickett, Cross River State Commissioner for Information, has commended GOtv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.

Speaking at the fourth GOcustomer Forum held at the Transcorp Hotels in Calabar, Mr Freedom Ejom, representative of honourable commissioner for Information said “Awareness of the ongoing digitization of Nigeria’s broadcast industry is very low.  I thank GOtv for creating a forum subscribers can learn about its services and a topical issue as the digital switch-over”.

Also pouring encomiums on GOtv, Chief Patrick Effah said he is experiencing the crisp digital quality pictures which GOtv promised at launch.

“The picture quality is incomparable; I urge GOtv to sustain the quality of the service,” he said.

Another subscriber, Eyo Bassey said he appreciates GOtv for its pocket-friendliness.

For Godswill Samson, GOtv stands out in three areas – economy, quality pictures and uninterrupted signals during rainy or cloudy weather.

Roseline Bebia summed up her experience with GOtv as delightful, also commending GOtv for being able to withstand rainy or cloudy weather.

Highlight of the event was the discussion on the upcoming digital switch-over and General Manager GOtv, Mrs Elizabeth Amkpa and encouraged the subscribers to spread the word about the digital switch-over; emphasizing the power of word-of-mouth.

GOtv is a digital terrestrial pay television service designed to cater for all television households in Nigeria.

It offers subscribers both local and international channels and was launched by Details Nigeria in association with MultiChoice Nigeria to ensure that great affordable digital TV is accessible to everyone.


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NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

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Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

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The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.

Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).

The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.

The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.

Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”

Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.

“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.

Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.


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MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

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MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.

The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.

For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.

Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.

He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.

He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.

MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.

The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.

This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.

Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.

The urgency behind the move is evident in MultiChoice’s recent performance.

The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.

In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.

The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.

The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.

According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.

He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.

Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.

He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.

Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.

While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.


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Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

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Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify

Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.

The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.

Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.

Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).

Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.


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