Telecom
GSM operators’ End of Year Promos and Quality of Service Issues
One of the different ways that businesses woo customers to patronize their products or services is sales promotions. Succinctly put; a sales promotion is an activity designed to boost the sales of a product or service. It may include an advertising campaign, increased public relation activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, among others.
This is not different in telecommunications business where operators render services to subscribers on their network, they often times embark on one form of promo or the other, all in the name of increasing the number of subscribers as well as reward loyal subscribers for retaining the network. Telecommunications business is a business of numbers where the large number of subscribers on the network, the more profitable the business. Against this backdrop, that Global System for Mobile communications GSM) operators in their usual style have rolled out mouth watering end of year promos in order to reward as well as woo more subscribers to their networks.
The four GSM operators in the country have each designed promos in such a way that subscribers are rewarded through bonus airtime, cash gift, household property and free intra network calls.
MTN Y’ello Bounty Promo
MTN in its "Y’ello Bounty Promo" is wooing subscribers this festive season with different prizes. The promo which commenced on 1st December 2009 through January 08, 2010 consists of two simultaneous activations: National draws where prizes shall be won on a weekly basis and daily regional draws where instant prizes will be won on the streets.
In essence, the promo will reward MTN customers for either buying a new SIM and/or loading a minimum of N200 airtime within a week. The following rewards will be on offer during the promo:
Customers who buy new SIM cards will be credited back with the recommended retail price of the SIM (N150) if they load a minimum of N200 airtime within 7 days of activation. The N150 will be credited as N50 airtime bonuses over a 3 month period. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes. More so, if a subscriber loads a minimum of N400 airtime denomination, he gets 10 per cent instant airtime bonus, which can be used for on-net calls. The customer will continue to receive 10 per cent airtime bonus on each N400 recharge card denomination loaded during the promo duration. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes.
Glo Biig Dash Promo
Mobile arm of telecommunications giant, Globacom, GloMobile in line with its desire to reward its subscribers this season launched “Glo Biig Dash Promo.” The promo which has been suspended to enable the network effective take care of its impact on the network as well as re-package it for effective service delivery, allows their subscribers to make free on-net calls for a daily rental of N40.00 only. Basically, Glo subscribers can call other Glo lines as long as they want for just N40 daily. GloMobile claims to be revolutionalising the telecoms sector with this promo.
In order to activate ones Glo line for the Biiig Dash promo, all that the Glo subscriber needs to do is just dial *100*1*1# from his phone. The rental of N40 will be deducted from the subscriber’s airtime daily and he can call all his or her contacts on Glo network for as long as he want without attracting any further charges.
Zain Naira rain promo
The third GSM operator, Zain is not left out as the network has also embarked on its own promo to ensure that it retains its subscribers as well as attract new customers to the network. In the Zain Naira rain promo, a Zain subscriber can become a millionaire this Christmas season with just N50, which is the promise Zain is making to its loyal subscribers this Christmas through its Zain Naira Rain promo. Subscribers qualify for daily draws by using credit worth at least N50 in any given day. N1m will be won each day till the end of the Christmas promo. One lucky Zain subscriber will win N10 million at the end of the promo. The Zain Naira Rain promo ends on 7th January.
The Zain Naira Rain gives one a chance of being rewarded for using his Zain line this Christmas. Whether it is an SMS, voice call, or other data service once they use up to N50. For each N50 a subscriber used in a day he gets an entry. For example if he uses N150 on a particular day, he will have 3 entries in the draw.
Zain in addition to Naira rain is simultaneously running its Loyalty/ Rewardz Scheme.
The scheme, the company said would give its customers an opportunity to earn points, collect prizes and enjoy discount when they would have accumulated enough points, adding that various prizes can be won depending on the number of points earned by the customer.
Shamel Hanafi, chief Commercial Officer, Zain Nigeria, said the programme is open to both pre-paid and post customers. He said the scheme is both a loyalty plan and reward programme and that it is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand.
However, fourth largest telecommunications company, Visafone is also seeking enlarged market share in the CDMA arena with ‘The Zero Advantage’ package.
The company said the N0.00 Handset Advantage was designed to give back to new subscribers the full value of the cost of purchasing any of the two handsets: Haier C5000 FM phone, and Huawei C2802 in 3 months.
Etisalat
Etisalat having concluded ‘Najillion’ promo has began its brand of end of the year promo to ensure that its subscribers are taken away by other operators it tag ‘9ja talk 4 free’ this allows Etisalat subscribers get 1 minute free for every minute call on the Etisalat Network this Christmas season. The ‘9ja talk 4 free’ promo is Etisalat’s offer to you this Christmas. Simply pickup your Etisalat phone, make a call to any Etisalat number and you will be given 1 extra minute free for every minute you spend. This is a Christmas gift from Etisalat. The free minutes can only be used to call Etisalat numbers. This Christmas offer from Etisalat ends on December 31, 2009.
In all of these the bottom line is that all the networks running promos will witness large volume of calls on their network as well as new subscribers. Then the question that arises is how prepared are these operators to absorb the increase in traffic to ensure that quality of service is not affected. Ordinarily, before such promos are unveiled network operators are expected to carry out network audit, which analyses the impact of the expected influx of new subscribers as well increase traffic on the network capacity. Experience has shown that although these audits are carried out but severally it has not been effective resulting in networks experiencing congestions. This is the case in almost all the networks running end of year promo presently, subscribers are now faced with difficulties in either making calls or recharging their phones orchestrated by congestion on the network.
Previous experience
The situation subscribers are currently faced is close to what happened in December 2007 when operators started similar promos which eventually resulted to congestion on the networks. The height of the problem was on the eve of Christmas and New Year when most short message service subscribers sent to their loved ones were not delivered but charged. This prompted Nigerian Communications Commission (NCC) to carry out audit on all the GSM networks and found MTN and Zain most culpable and thereafter directed that they compensate their active subscribers with N175 worth of airtime.
NCC also placed ban on promos by GSM operators, which was subsequently lifted on the grounds that they restrict their promos to the use SMS avoiding promos that will give subscribers opportunity to make free calls or airtime reward which often times result in congestion.
Nigeria CommunicationsWeek investigations reveal that since then, this season is the only period that operators have come out the same time with promo campaign that includes free calls, airtime bonus, cash reward as well as material gift. It was also gathered that quality of service on almost all the networks has been affected. This prompted Glo Mobile to suspend its promo to enable the telecommunications giant repackage the promo in away that it will not congest its network. Industry watchers that spoke to Nigeria CommunicationsWeek hail the move by GloMobile and urged other operators to think in that direction. They advised operators that are running promos which are expected to woo subscribers to the network that such promo may be counter productive if such when it affects capability of the network to process calls and thereby make it difficult for existing subscribers to complete calls. This they said could result in existing subscribers leaving the network for other network; they urged NCC not to relent in its promise to introduce Number portability by next year which they believe will make operators more conscious of quality of service when rolling out promos.
Telecom
NCC Blames NOGASA for Abuja Outage

Nigerian Communications Commission (NCC) has blamed the actions of the National Oil and Gas Suppliers Association (NOGASA), for the recent telecom blackout experienced in the Abuja area.

NCC
A statement issued on Friday by the Head, Public Relations, NCC, Mrs. Nnenna Ukoha, while acknowledging the challenges and impact of the degraded Quality of Service (QoS) in the area on subscriber experience, stated: “The challenges are a result of the activities of the National Oil and Gas Suppliers Association (NOGASA), which disrupted diesel supplies to sites with the attendant telecommunications services outages in Abuja.”
She however disclosed that the telecommunications sector regulator is committed to ensuring restoration of seamless communication services to the affected area, and all Nigerians at large, and recognizes the importance of reliable power supply for the provision of optimal telecommunication services.
“The Commission is collaborating with major stakeholders and licensees to address these challenges, largely caused by disruption to diesel supply affecting IHS Nigeria Limited, the colocation provider responsible for powering Airtel and MTN base stations in the affected areas.
“The NCC is actively engaging with relevant stakeholders to address the diesel supply issues and explore sustainable solutions.
“The Commission urges all parties to work together to collaboratively resolve these challenges swiftly by removing the diesel supply bottlenecks affecting critical telecommunications infrastructure, arising from NOGASA’s actions.
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“In the face of these challenges, we reiterate our commitment to fostering a conducive environment for the growth and sustainability of telecommunications services in Nigeria.
“We are taking proactive steps to facilitate dialogues between the impacted service providers and other stakeholders to promptly resolve the diesel supply concerns that have negatively impacted service quality.”
While assuring that the Commission remains dedicated to effectively managing the situation and will keep the public updated on progress towards restoring full telecommunication services in Abuja, Mrs. Ukoha appreciated subscribers for their patience.
“We thank telecommunications subscribers for their understanding and patience during this period and reaffirm our commitment to delivering high-quality telecommunications services nationwide,” she said.
Telecom
NITDA Charts Path for Kano as Innovation Hub

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA)
This is contained in a press statement e-authored by the Director of Corporate Communications & External Relations at NITDA, Hajia Hadiza Umar.
Speaking at the Kano Startup Weekend, Mallam Abdullahi acknowledged Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provided a solid foundation for future growth.
Abdullahi emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offered even greater opportunities through innovation and technology.
He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas were effectively deployed, they created value, solved societal challenges and generated sustainable economic growth.
He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture placed it in a strong position to take advantage of innovation-driven opportunities.
According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”
He noted that the state hosted numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development.
However, the NITDA DG expressed concern that these institutions often operated in isolation from industry, with research outputs rarely translating into commercial or industrial applications.
He explained that innovation did not happen in silos and stressed the need for a strong, interconnected ecosystem that brought together academia, industry, startups, entrepreneurs and government.
According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converted ideas into market-ready solutions.
The NITDA boss further encouraged entrepreneurs to leverage technology to build businesses that could grow beyond local markets, explaining that innovation-driven enterprises had the power to scale rapidly, create jobs and position Kano competitively at both national and global levels.
According to him, digital platforms and emerging technologies now made it easier for startups to reach wider markets and develop solutions that were previously unimaginable.
“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.
Highlighting NITDA’s ongoing interventions, its Director-General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes.
He cited the Digital Literacy for All (DL4ALL) initiative, which aimed to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.
He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”
Abdullahi explained that these programmes were key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritised skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity.
According to him, empowering Nigerians with digital and technical skills was essential for building a resilient economy capable of competing in the global digital landscape.
“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth.
“At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.
The NITDA boss urged all stakeholders in Kano to work together to build a functional innovation ecosystem that could unlock the state’s vast potential and expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano could reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.
Telecom
Minister Claims Bandits Exploit Poor Network, Bounce Calls Off Multiple Towers

Bosun Tijani, minister of Communications, Innovation and Digital Economy, yesterday claimed that bandits and terrorists are able to communicate and coordinate their activities with ease because they exploit gaps in the country’s telecommunications network.

Bosun Tijani, minister of Communications, Innovation and Digital Economy,
Tijani, who spoke Politics Today, a Channels Television’s programme, on Friday, Tijani said the criminals exploit gaps in the country’s telecommunications network.
He also claimed the bandits use advanced technology to bounce calls across multiple towers in areas with poor connectivity.
“They weren’t using the normal towers; they bounced calls off multiple towers, which is why they favor areas that are largely unconnected,” he said.
When asked about reports that unregistered or fraudulently registered SIM cards are still in use despite the Bank Verification Number (BVN) and the National Identification Number (NIN)–Subscriber Identity Module linkage policies, Tijani said the issue is technically complex and the reports are not fully verified.
“Whether it’s fact or not, I do not know where you’re getting that from, and I do not know who has evidence that there are people with unregistered SIMs,” he added.
The minister stated that the federal government is investing in telecom towers in underserved regions, upgrading the country’s communication satellites to improve coverage, and expanding fiber-optic networks to strengthen the country’s digital infrastructure.
“If our towers are not working, our satellites will work. Nigeria is the only country in West Africa with communication satellites, and we are bringing new satellites to upgrade their capabilities,” Tijani said.
He added that these initiatives aim to ensure better connectivity for Nigerians while closing loopholes that criminals exploit, thereby enhancing national security.
The minister’s comments come amid rising concerns over insecurity in several parts of the North, where banditry, kidnapping, and terrorism have escalated in recent years.
There are also reports of bandits flaunting ransom payments on social media platforms such as TikTok, raising alarm among authorities and the public
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