Telecom
GSM operators’ End of Year Promos and Quality of Service Issues
One of the different ways that businesses woo customers to patronize their products or services is sales promotions. Succinctly put; a sales promotion is an activity designed to boost the sales of a product or service. It may include an advertising campaign, increased public relation activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, among others.
This is not different in telecommunications business where operators render services to subscribers on their network, they often times embark on one form of promo or the other, all in the name of increasing the number of subscribers as well as reward loyal subscribers for retaining the network. Telecommunications business is a business of numbers where the large number of subscribers on the network, the more profitable the business. Against this backdrop, that Global System for Mobile communications GSM) operators in their usual style have rolled out mouth watering end of year promos in order to reward as well as woo more subscribers to their networks.
The four GSM operators in the country have each designed promos in such a way that subscribers are rewarded through bonus airtime, cash gift, household property and free intra network calls.
MTN Y’ello Bounty Promo
MTN in its "Y’ello Bounty Promo" is wooing subscribers this festive season with different prizes. The promo which commenced on 1st December 2009 through January 08, 2010 consists of two simultaneous activations: National draws where prizes shall be won on a weekly basis and daily regional draws where instant prizes will be won on the streets.
In essence, the promo will reward MTN customers for either buying a new SIM and/or loading a minimum of N200 airtime within a week. The following rewards will be on offer during the promo:
Customers who buy new SIM cards will be credited back with the recommended retail price of the SIM (N150) if they load a minimum of N200 airtime within 7 days of activation. The N150 will be credited as N50 airtime bonuses over a 3 month period. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes. More so, if a subscriber loads a minimum of N400 airtime denomination, he gets 10 per cent instant airtime bonus, which can be used for on-net calls. The customer will continue to receive 10 per cent airtime bonus on each N400 recharge card denomination loaded during the promo duration. They also automatically qualify for the weekly or regional draws where they stand a chance to win exciting prizes.
Glo Biig Dash Promo
Mobile arm of telecommunications giant, Globacom, GloMobile in line with its desire to reward its subscribers this season launched “Glo Biig Dash Promo.” The promo which has been suspended to enable the network effective take care of its impact on the network as well as re-package it for effective service delivery, allows their subscribers to make free on-net calls for a daily rental of N40.00 only. Basically, Glo subscribers can call other Glo lines as long as they want for just N40 daily. GloMobile claims to be revolutionalising the telecoms sector with this promo.
In order to activate ones Glo line for the Biiig Dash promo, all that the Glo subscriber needs to do is just dial *100*1*1# from his phone. The rental of N40 will be deducted from the subscriber’s airtime daily and he can call all his or her contacts on Glo network for as long as he want without attracting any further charges.
Zain Naira rain promo
The third GSM operator, Zain is not left out as the network has also embarked on its own promo to ensure that it retains its subscribers as well as attract new customers to the network. In the Zain Naira rain promo, a Zain subscriber can become a millionaire this Christmas season with just N50, which is the promise Zain is making to its loyal subscribers this Christmas through its Zain Naira Rain promo. Subscribers qualify for daily draws by using credit worth at least N50 in any given day. N1m will be won each day till the end of the Christmas promo. One lucky Zain subscriber will win N10 million at the end of the promo. The Zain Naira Rain promo ends on 7th January.
The Zain Naira Rain gives one a chance of being rewarded for using his Zain line this Christmas. Whether it is an SMS, voice call, or other data service once they use up to N50. For each N50 a subscriber used in a day he gets an entry. For example if he uses N150 on a particular day, he will have 3 entries in the draw.
Zain in addition to Naira rain is simultaneously running its Loyalty/ Rewardz Scheme.
The scheme, the company said would give its customers an opportunity to earn points, collect prizes and enjoy discount when they would have accumulated enough points, adding that various prizes can be won depending on the number of points earned by the customer.
Shamel Hanafi, chief Commercial Officer, Zain Nigeria, said the programme is open to both pre-paid and post customers. He said the scheme is both a loyalty plan and reward programme and that it is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand.
However, fourth largest telecommunications company, Visafone is also seeking enlarged market share in the CDMA arena with ‘The Zero Advantage’ package.
The company said the N0.00 Handset Advantage was designed to give back to new subscribers the full value of the cost of purchasing any of the two handsets: Haier C5000 FM phone, and Huawei C2802 in 3 months.
Etisalat
Etisalat having concluded ‘Najillion’ promo has began its brand of end of the year promo to ensure that its subscribers are taken away by other operators it tag ‘9ja talk 4 free’ this allows Etisalat subscribers get 1 minute free for every minute call on the Etisalat Network this Christmas season. The ‘9ja talk 4 free’ promo is Etisalat’s offer to you this Christmas. Simply pickup your Etisalat phone, make a call to any Etisalat number and you will be given 1 extra minute free for every minute you spend. This is a Christmas gift from Etisalat. The free minutes can only be used to call Etisalat numbers. This Christmas offer from Etisalat ends on December 31, 2009.
In all of these the bottom line is that all the networks running promos will witness large volume of calls on their network as well as new subscribers. Then the question that arises is how prepared are these operators to absorb the increase in traffic to ensure that quality of service is not affected. Ordinarily, before such promos are unveiled network operators are expected to carry out network audit, which analyses the impact of the expected influx of new subscribers as well increase traffic on the network capacity. Experience has shown that although these audits are carried out but severally it has not been effective resulting in networks experiencing congestions. This is the case in almost all the networks running end of year promo presently, subscribers are now faced with difficulties in either making calls or recharging their phones orchestrated by congestion on the network.
Previous experience
The situation subscribers are currently faced is close to what happened in December 2007 when operators started similar promos which eventually resulted to congestion on the networks. The height of the problem was on the eve of Christmas and New Year when most short message service subscribers sent to their loved ones were not delivered but charged. This prompted Nigerian Communications Commission (NCC) to carry out audit on all the GSM networks and found MTN and Zain most culpable and thereafter directed that they compensate their active subscribers with N175 worth of airtime.
NCC also placed ban on promos by GSM operators, which was subsequently lifted on the grounds that they restrict their promos to the use SMS avoiding promos that will give subscribers opportunity to make free calls or airtime reward which often times result in congestion.
Nigeria CommunicationsWeek investigations reveal that since then, this season is the only period that operators have come out the same time with promo campaign that includes free calls, airtime bonus, cash reward as well as material gift. It was also gathered that quality of service on almost all the networks has been affected. This prompted Glo Mobile to suspend its promo to enable the telecommunications giant repackage the promo in away that it will not congest its network. Industry watchers that spoke to Nigeria CommunicationsWeek hail the move by GloMobile and urged other operators to think in that direction. They advised operators that are running promos which are expected to woo subscribers to the network that such promo may be counter productive if such when it affects capability of the network to process calls and thereby make it difficult for existing subscribers to complete calls. This they said could result in existing subscribers leaving the network for other network; they urged NCC not to relent in its promise to introduce Number portability by next year which they believe will make operators more conscious of quality of service when rolling out promos.
Telecom
IXPN Positions as the Regional Internet Exchange Hub for West Africa

Internet Exchange Point of Nigeria is positioning as a regional Internet Exchange hub for West Africa in terms of infrastructure and traffic. Muhammed Rudman, chief executive officer, IXPN, stated this at its 2026 members engagement forum held in Lagos. He noted some of the major milestone IXPN achieved last year to include one terabit of traffic recorded in March 2025.

“At that time, we became the 63rd internet exchange point in the world. Among all the exchanges in Europe and America and in the entire world, we become the number 63 in the world. To achieve that one terabit of traffic. Again, we were able to achieve two terabits of traffic within seven, eight months of the year.
“We achieve this by ensuring that we push for members to upgrade, those that were on 1 Gig to 10 Gig, those on 10 Gig to 100 Gig. We had a strategic infrastructure upgrade across our networks, put 400 Gig enable switches, increase our fiber links to all the data centers and we onboarded 17 new members last year. All the trainings and the operational excellence ensured that our network is up and running 24/7,” he said.
Industry Impact
The impact of that one terabit traffic is data sovereignty. “We were able to domesticate. Based on the survey we conducted, 54% of our members said that they are exchanging 50% of their traffic and above locally, which is really, significant one.
“We are also setting up a benchmark for other African IXPs. I can assure you that in all the community driven internet exchange points in Africa, we are the number one. There’s a community driven internet exchange point in South Africa that was established 10 years before IXPN. There is one in Kenya that was established 6 years before IXPN, but we are way ahead of them when it comes to internet traffic.
“We are also promoting intra African connectivity. As at today, we have customers from Niger, from, Burkina Faso, trying to reach to Nigeria. Recently, we onboarded a very large company in Ivory Coast, to connect to Nigeria.
“Gradually, Nigeria is tilting towards becoming the regional hub for West Africa, where you see Internet Service Providers coming to achieve that. And in terms of the traffic, in 2015 we were at four Gigabits per second. It moves to 21 in 2017 and 52 gigabits per second.
“But by the year 2023 it has reached 540 gigabits. By 2024 we have reached 900 gigabits. But by the end of 2025 we have achieved the two terabits of traffic”.
Network Infrastructure Development
Some of the technical feet IXPN achieved includes, deployment of sFlow; which is a peer to peer traffic analysis. “We’re able to see what members are exchanging between themselves and between the data centers, not the actual content or information, but rather the volume of traffic, and also between our data centers. And based on this, we’re able to do the upgrades.
“We did a multiple link upgrades from 300 Gigabits last year from Digital Realty to Equinix. It was 300 Gig as at the end of 2024, and by 2025, we’ve increased that to 500 gigabits per second. Digital Realty to Rack Center, it was 200 Gigabits per second. We also upgraded that to 500 Gigabits per second.
Open Access Data Centre to Equinix. We’ve upgraded from 20 Gigabits per second to 200 Gigabits per second. We always monitor the ports, and based on that, we increase immediately we reach the threshold of 80%.
“We did an upgrade on the IXP manager. This allows each member to have a login portal to see the traffic they are exchanging and other details, the port as well as to do their own configuration,” he added.
Technical Project Milestones
Microsoft connected cache. “We deployed Microsoft content cache and that has been deployed in Lagos. It was 25 Gigabits per second as of 2024 by 2025 we had to upgrade the infrastructure to 75 Gigabits per second servers, that will be able to accommodate all the Microsoft updates they are doing, exports, download and among others.
“This is part of the content that Microsoft is not providing locally, but we got those servers deployed, and our intention is by next year to see how we can replicate this across the country. Last year, we also deployed the same server in Abuja so that the Abuja people and the Kano people can reach that content without coming back to Lagos.
The Google Global Cache (GGC); “We are hosting all these at IXPN. We also upgraded from 53 Gigabits per second servers in 2024 to 153 Gigabits per second. And this is a huge traffic of YouTube. And as we speak, we are also working towards upgrading those servers,” he explained.
Strategic Partnerships
“We signed an MoU last year between us and an IXP in Senegal, when we went for West African peering forum. A lot of African ISPs are looking to us to see how we can guide them and support them.
“For example, internet exchange point from Gabon, internet exchange point from Rwanda and ISPs in Africa are looking at us as a model to copy, and we tend to support them. We also had a strategic partnership with CIRA, the Canada Internet Registry Association, which is similar to Nira, the Nigerian Internet Registration Association, to have their secondary authoritative servers into Nigeria as an anycast instance. And when they are hosting that, they are hosting other top-level domains as well, like alibaba.info.org.ca, are also hosted with us.
“Since they launched last year, we have seen a traffic of over 1000 DNS responses per second. Presently, there are 13 global root servers in the world, and those 13 servers are the ones that translate your IP address into a domain name. Any website you browse, you put a domain name, it translates into an IP address and its chain of referrals, Nigeria has.ng as a country, called Top Level Domain”.
Earlier in his welcome address, Charles Nmeregini, Business Development Manager, IXPN, said that the members engagement forum is more than an annual country. “Today, we pause to celebrate the milestone, the milestone that we have reached together, the milestone that have bolstered our local traffic exchange, reduce latency and significantly lower the cost of Internet access across the nations and beyond.
“However, today is equally about the horizon. It is a strategic moment as we unveil our 2026 service road map, a forward-looking rubbing designed to deepen interconnection, enhance service delivery and unlock new value across the ecosystem. In an era defined by rapid technological shift, standing still is not an option.
“This forum will spotlight exclusive, strategic business opportunities, new avenues for growth, enhanced pairing capabilities and innovative service model tailored to give your organization a competitive edge. We are not just exchanging data, we are exchanging ideas that will drive the next wave of Nigeria digital economy,” he added.
Telecom
Menxtt NG Emerges as Nigeria’s Virtual IT Hub for Premium Devices, Solutions

In today’s rapidly evolving digital landscape, having a trusted and reputable IT partner is no longer optional—it’s essential. Consumers and businesses alike face numerous challenges: buying smartphones, tablets, and laptops that are substandard or incompatible, worrying about device security, and struggling with costly repairs when gadgets break down.

Menxtt NG
This is where Menxtt NG stands out as a true industry leader, providing EU-specification devices, nationwide service, and unmatched support across Nigeria.
As an official BitDefender reseller, Menxtt NG ensures that every device comes fortified with premium cybersecurity solutions. This addresses one of the biggest issues consumers face today: digital threats. With Menxtt NG, customers don’t just get a gadget—they get peace of mind knowing their data and devices are protected.
Beyond security, the company solves a critical problem in tech ownership: the lack of reliable warranties and repair services. Many users find themselves forced to buy new devices due to broken phones, laptops, or tablets.
Menxtt NG addresses this by offering repair services for all major gadgets, saving customers significant money while extending the life of their devices. And for new devices, they provide fully tested EU-spec phones, laptops, and tablets with a 6-month warranty, ensuring both performance and durability.
Accessibility is another barrier Menxtt NG tackles head-on. With free nationwide delivery and a free charging cord included with purchases, they make premium technology available across Nigeria.
Their presence in Ola Ayeni Street, Computer Village, Ikeja, combined with easy contact via 08115919964, 08140902614, 0802 061 1299, 0802 893 1940, +234 916 642 2759, as well as online support at www.menxtt.com.ng and [email protected], ensures convenience for every customer.
Anthony Nwosu, CEO of Menxtt NG, highlights the company’s mission: to deliver top-quality, secure, and durable devices while providing accessible repair and support services.
This comprehensive approach addresses all the pain points consumers face—device quality, security, warranty, and after-sales care—making Menxtt NG more than just a retailer; it’s a reliable IT partner.
In a market flooded with subpar devices and unreliable service, Menxtt NG proves that choosing a reputable IT plug is crucial. With EU-spec devices, nationwide delivery, genuine warranties, and expert repair services, Menxtt NG doesn’t just sell technology—they empower customers to enjoy, protect, and maximize the life of their devices.
Telecom
Group Condemns Gabon’s Social Media Shutdown Amid Protests
Paradigm Initiative (PIN) has strongly condemned Gabon’s ongoing suspension of major social media platforms—Facebook, WhatsApp, Instagram, TikTok, and YouTube—ordered by the Haute Autorité de la Communication (HAAC) on February 17, 2026.

Social Media
NetBlocks and independent monitors confirm widespread disruptions persisting as of February 20, driving users to VPNs amid unstable nationwide connectivity.
PIN described the blanket shutdown as a grave breach of digital rights, including freedom of expression and access to information, silencing discourse during anti-government protests and a labour strike.
The digital rights group highlighted the absence of specific violation evidence, legal basis clarity, or restoration timeline from HAAC, rendering the measure disproportionate.
Gabon’s actions contravene Article 9 of its Constitution, the International Covenant on Civil and Political Rights (Article 19), and African Charter on Human and Peoples’ Rights (Article 9), failing international legality, necessity, and proportionality tests.
NetBlocks estimates a $2.96 million (FCFA 1.78 billion) Total Cost Impact over two days from WhatsApp, Facebook, Twitter, and YouTube outages, crippling entrepreneurs, small businesses, freelancers, journalists, and civil society reliant on these platforms.
The shutdown disrupts commerce, digital payments, customer engagement, and livelihoods—especially youth and informal sectors—in a nation with prior digital curbs during unrest.
PIN urged immediate full platform restoration, HAAC transparency on legal grounds and order details, and ISP notices detailing government directives.
ISPs and tech firms must uphold UN Guiding Principles on Business and Human Rights, ensuring transparency on connectivity orders and avoiding complicity in violations.
This pattern undermines Gabon’s transparency, civic participation, and democratic governance commitments.
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