Broadcasting
Hitv Exceeds 100,000 Subscriber Base
Hitv has recorded over 100,000 people on its subscription base with a further promise to give customers value for money through compelling content and technical quality.
Owned by Entertainment Highway Limited, it commenced transmissions on February 1, 2007 with a pledge to providing qualitative, informative and entertaining content to Nigerians at affordable rates, all aimed at serving as a catalyst for the growth of the entertainment industry in Nigeria.
Olumide Amure, chief operating officer of the company, disclosed that an unprecedented patronage has propelled the subscriber base from 25,000 in August last year to 47,000 in December; over 70,000 in February 2008 and 122,000 at the end of July 2008.
Amure said that having overcome such start-up challenges as freezing of satellite signals and late kick off of live matches, the platform is poised to offer subscribers quality services having invested heavily in equipment and infrastructure, as well as recruitment of tested hands.
The firm’s phenomenal growth, he said, has been driven largely by such crucial elements as robust technology, compelling content, competitive pricing, aggressive marketing, financial clout and management savvy.
He said the company has strengthened its technical base, adding that over the next 12 months, the company will be adding more content in different areas of interests to customers such as sports, movies, news and entertainment.
Hitv operates on two platforms – the cable service, which is currently in operation in Lagos only, and the satellite Direct-To-Home (DTH) service, which is available all over the country.
The station jolted the Nigerian broadcasting market when in 2006; it won the rights to the English Premier League for three seasons, and the Spanish Liga for the whole of Africa. It became the first television platform in Africa to deploy the new terrestrial pay per view decoder system technology known as the MMDS Hypercable, which makes pay TV viewing cheaper.
Since Wednesday, August 15, 2007, Nigerian viewers, who waited for 15 years to have access to affordable pay television, started enjoying the pleasure of watching their soccer idols live on three Hitv channels – Hi-Soccer, Hi-Sports and Hi-Sports 2, and two additional channels on standby just in case several matches are played simultaneously.
Overall, Hitv made a hit in content development when its parent company acquired the broadcast rights to the English Premier League for three seasons beginning from the 2007 season. The company clinched Package A of the EPL offerings, which gave it the right to beam live 80 percent of the games totaling 380 matches a season and eight per week.
For the 2008/2009 season which gets underway August 15, the firm has acquired new wardrobe for its presenters and analysts, built two new sets to accommodate more analysts and added more commentators for prompt analysis of games. There will also be audience participation and feedback through live contributions to ongoing matches, as well as SMS competitions.
In thanking its subscribers for their patronage, Amure said the company will consistently respond to meet the wishes of consumers, adding that the transformation of the country’s television and broadcast industry remains on course from content to programming, and technology to platforms.
Dragon’s Den: From Classroom of Fire, Cash
Episode 3 of the Dragon’s Den was packed with more dramatic energy, more ambitious smooth-talking entrepreneurs, and more ruthless dragons.
The first entrepreneur Aniekeme Friday Bassey came in search of 8 million naira in exchange of 20% equity in a business he believed would solve Nigeria’s electricity problem for good. He came hoping to convince the dragons to invest in a business that would make wind turbine power-generating sets available in Nigeria. He revealed that the wind turbine apparatus generated up to 2 mega watts of electricity, and was currently being employed in Europe, where this technology is responsible for generating more than 40% of the continent’s energy.
Femi Tejuoso’s question initiated his undoing and before long, it was obvious that this entrepreneur’s idea was not only unoriginal to him but he lacked faith in his business plan. He was sent home with only a piece of advice from Ibukun Awosika.
Emmanuel Achukwu barely escaped being scorched by the infuriated dragons who felt enormously insulted by his bizarre demand for 5 million naira in exchange for 60% equity in a company that would specialize in writing business plans for other businesses when the business plan he had presented to the dragons for this business was flawed by an overwhelming dose of mediocrity, incompetence, and severe lack of any fundamental knowledge in the art of business writing.
It was not long before this entrepreneur went crashing down with yet another advice from Awosika, "please don’t try again. Go back to school. Make yourself more qualified to do this kind of work- but for now, you don’t have a business."
The third entrepreneur, Alao Olatunji had the idea of starting what he dreamt was a ‘Modern Day Carwash’, and in order to turn his dream into an growing enterprise, he requested for 31 million naira in exchange of 70% equity.
During his presentation he had revealed his plans to roll out a bouquet of car-washing services under the glam titles ‘Flexi’, ‘Supreme’, ‘Instanta’ etc. He pegged the prices for his services at N1, 000.
Attacks came from Chris Parkes, Awosika and John Momoh and Olatunji could not keep up. He lost out!
Michael Ijegwua and his partner Idu Paul went into the den, looking smart, and confident that they were going to secure an investment in a business they had tagged the "Mobile Aided Mail-Box", which was ear-marked to provide a service that would replace the conventional Private Mail Box (PMB) addressing system with a subscriber’s mobile phone number. The idea sounded very brilliant but confusing at first.
However, on closer examination the Dragons discovered it was just a value added service which would prove profitable if only they made plans to work with the postal agency to introduce this concept to their subscribers.
They opted out.
The fifth entrepreneur, Walter Asikaro, the chairman of Consolidated Gems Limited, came to expand his business of exporting rough and processed gem stones with a 6 million naira investment from the dragons. But his undoing was not being able to convince the dragons on the legality of the business. He lost out!
Abiodun Bolaji came to ask for 6 million naira in exchange for 60% equity in his refuse disposal business. But indications that he would use bribery to advance his business put the dragons off whom of course, opted out.
The seventh entrepreneur, Jumobi Daniel and his "Jumoby Fruity Eatery" left a fruity taste in the den when he came asking for 5 million naira in exchange of 30% equity in his business, an outlet where fruits can be savored by customers all day long
The dragons on a closer look discovered that his business plan was not feasible, and his idea was not well-researched. They advised him to allow his business to grow from bottom upwards instead of jumping from start-up to becoming a conglomerate.
However, he went home with Chris Parkes 1Million Naira advice only after the dragons had opted out.
iTunes and Rick Dees Shows: Two Peas in Pod
hilary okeke
iTunes download radio show has been launched by Premier Radio Networks, a subsidiary of Clear Channels Communications; and will debut on top 40 radio stations in America.
The three-hour weekend music countdown show will feature the 30 most downloaded songs in America as featured in iTunes Store.
Hosted by Alex Luke, iTunes director of music programming, the show will be transmitted on Saturdays and Sundays, from Los Angeles, where Luke will interview high profile music artists.
The show will also feature a celebrity playlist and iMixes created by iTunes Store listeners.
Music fans in Nigeria however, can have a delightful music experience on the Rick Dees Weekly Top 40 music show, originating from California.
Rick Dees is broadcast every Saturdays and Sundays on the Cool FM 96.9 dial.
Countdown usually begins on Saturdays at 12pm, going all the way down to number 21 while the Top 20 countdown continues the next day, same time.
The Top three songs on this week’s countdown are Leaving by Jesse McCartney, I Kissed a Girl by Kate Perry and Pocketful of Sunshine by Natasha Bedingfield.
So, music lovers in Abuja, Lagos and its environs who may not have access to the iTunes Download show; can tune into Cool FM on weekends for same wonderful music experience on radio.
Broadcasting
CBN’s $1 Trn Mirage: Why Nigeria’s Real Sector Holds the Missing Key

By Blaise Udunze
When the Central Bank of Nigeria (CBN) recently declared that the country was on course to becoming a $1 trillion economy through ongoing banking reforms, the statement was met with cautious optimism. To many, it sounded like a long-awaited promise of prosperity as a declaration that Nigeria’s economic renewal is finally underway. But behind the projection lies a critical question, if banking reforms alone drive the kind of broad-based, sustainable growth required to make Nigeria a trillion-dollar economy?

The truth, according to several experts and economic data, is that banking reforms though necessary are insufficient. The structure of the Nigerian economy is still too fragile, the real sector too weak, and the policy framework too inconsistent to sustain such lofty growth. Without targeted reforms that strengthen production, industry, and exports, the trillion-dollar dream risks remaining what one economist aptly described as a “mirage.”
Tilewa Adebajo, Chief Executive Officer of CFG Advisory, did not mince words when he addressed the subject on ARISE NEWS earlier this year. “We said Nigeria already has the potential of a $1 trillion economy. But $1 trillion economy is a mirage. We shouldn’t go there again,” he said. “If you do not have your policies in place, you cannot reach that $1 trillion economy.”
Adebajo’s caution strikes at the heart of the matter, saying potential is not performance. Nigeria has abundant human and natural resources, but poor policy implementation, weak governance, and persistent inflation continue to choke productivity and investment.
According to Adebajo, reforms alone cannot drive growth. “Reforms on themselves cannot be the solution or answer to growing the economy,” he explained. For him, the CBN’s focus on financial sector restructuring must be complemented by microeconomic solutions such as job creation, poverty alleviation, and social intervention policies that ease the hardship of ordinary Nigerians.
“There has to now be a human face,” he emphasized. Economic transformation, he argues, must not only be about GDP numbers but about improving the quality of life for millions trapped in poverty.
While the CBN’s recapitalisation directive aims to strengthen the banking system and attract foreign capital, many industry players insist that banking strength is meaningless without productive outlets for credit. The Group Managing Director of UBA Plc, Oliver Alawuba, made this clear at the Annual Conference of the Finance Correspondents Association of Nigeria (FICAN).
He stated that achieving the $1 trillion economy target “requires not just incremental growth, but structural shifts in how we approach banking, financial innovation, and sectoral development.”
For Alawuba, the real sector in agriculture, manufacturing, and services must become the true engine of growth.
“A vibrant real sector will drive employment, foster innovation, and strengthen the overall economy by reducing dependency on the oil sector,” he said.
Recapitalization alone, he noted, “is not enough; it must be followed by focused lending to strategic areas that promise the highest economic returns.”
This sentiment reflects a broader consensus among economists that credit must flow to where value is created. Yet, Nigerian banks often prefer the comfort of investing in risk-free government securities over financing industrial or agricultural expansion. The result is a financial system that thrives on paper profits but contributes little to real economic output.
Indeed, Nigeria’s real sector has remained under pressure for years. Manufacturing’s share of GDP still hovers around 10 to 12 percent, hampered by erratic power supply, high logistics costs, and dependence on imported inputs. Agriculture, employing over one-third of the population, remains largely subsistence-based and technologically backward. Small and Medium Enterprises (SMEs), which make up 90 percent of businesses and contribute 48 percent of GDP, continue to struggle with limited access to affordable, long-term credit.
Alawuba suggests that this is where the banking recapitalisation drive must meet fintech innovation. By creating products specifically tailored to SMEs such as flexible loan packages, digital lending tools, and market access platforms which banks can unlock exponential growth. He argues that the future of Nigeria’s economy depends on “the strategic alignment of policy, investment, technology, and, most importantly, our collective will to innovate and grow.”
However, achieving this alignment requires more than monetary engineering; it demands a complete rethink of fiscal and industrial policy. As Isa Omagu of the Bank of Industry (BoI) explained during the same forum, “The economy stands on both the monetary and fiscal sides; we need both sides to work together.” While the monetary side stabilizes prices, fiscal authorities must “come in on the issue of governance.” Nigeria’s biggest economic problem, he said, is simple: “We are not producing enough, and we cannot continue to consume imported goods and expect the economy to be robust.”
Omagu’s statement underscores the country’s most pressing contradiction as a consumption-driven economy that produces little of what it consumes. He called for deeper investment in agriculture, infrastructure, and services to minimize importation and reduce pressure on the foreign exchange market. “We cannot achieve a $1 trillion economy without focusing or boosting our production capacity,” he warned.
The Deputy Director of the Banking Examination Department at the Nigeria Deposit Insurance Corporation (NDIC), Emeka Udechukwu, echoed a similar concern. He warned that “without a vibrant real sector, the economy might not grow fast enough to hit the $1 trillion target.” He argued that while the CBN’s loan-to-deposit ratio policy was designed to compel banks to lend more to the productive sector, “fundamental infrastructural deficits” and policy inconsistencies have undermined its impact. “If there is challenge in the real sector of any economy, that economy is already challenged,” he said. “We have to go back to the real sector and do what we are supposed to do.”
This diagnosis aligns with what many analysts have long argued that Nigeria’s economic problem is not lack of money but lack of production. Trillions of naira circulate within the financial system, yet they rarely translate into new factories, expanded farms, or exportable goods. A $1 trillion GDP projection, therefore, may reflect currency devaluation or statistical rebasing more than genuine productivity gains.
The country’s overreliance on oil further complicates the path to sustainable growth. Data from the National Bureau of Statistics (NBS) shows that in the last quarter of 2023, crude oil accounted for over 81 percent of total exports, while non-oil exports amounted to just around N1 trillion. Even though non-oil exports grew by 38.5 percent in early 2024, their value remains meagre for an economy seeking diversification.
Nigeria’s non-oil export base including manufactured goods, agricultural products, and services remains underdeveloped. Experts argue that to escape this trap, Nigeria must learn from Asian success stories like Singapore and Vietnam, where industrialization, export-oriented manufacturing, and human capital investment transformed poor economies into global competitors.
Singapore, for instance, transitioned from high unemployment and poor infrastructure in the 1960s to one of the world’s richest nations through massive investment in education, manufacturing, and technology. Its top exports today include integrated circuits and machinery products that drive global industries. Similarly, Vietnam evolved from an agrarian, war-torn economy to a manufacturing hub exporting electronics, textiles, and footwear worth over $370 billion in 2022. Nigeria, by contrast, has watched its GDP fall from $400 billion in 2013 to around $250 billion by 2023.
Both countries demonstrate that industrialization, not financial speculation, drives long-term growth. As Uchenna Uzo, a marketing professor at Lagos Business School, put it, “Manufacturing and local production are the key things that can set Nigeria apart.” He added that Nigeria can also attract diaspora investment if it builds the right infrastructure and policy stability.
The lesson is clear; a trillion-dollar economy cannot be decreed from monetary policy statements or achieved through banking reforms alone. It must be earned through production, value addition, and innovation. Nigeria’s manufacturing base must expand, its agricultural productivity must rise, and its infrastructure such as power, transport, and logistics must be modernized.
Banking reforms should therefore serve as an enabler, not a substitute, for real sector development. The CBN’s recapitalization drive, while commendable, must be tied to sectoral targets. Banks that expand credit to manufacturing, agriculture, or export-oriented businesses should enjoy regulatory incentives, while speculative investments in non-productive assets should be discouraged.
Equally important is the need to tame inflation and stabilize the currency. As Adebajo noted, Nigeria can only sustain GDP growth of 8-10 percent if inflation is kept below 12 percent. Persistent inflation erodes purchasing power, deters investment, and undermines long-term planning. Without macroeconomic stability, even the best-intentioned reforms will falter.
Furthermore, there must be a coordinated industrial policy that aligns monetary, fiscal, and trade objectives. For instance, while the CBN seeks to strengthen the naira, the fiscal authorities must simultaneously support local manufacturers through tax incentives, infrastructure investment, and export facilitation. Import restrictions, when necessary, should be strategically designed to protect emerging industries without stifling competition.
Nigeria’s SME ecosystem also deserves targeted support. As the Bank of Industry’s Omagu and UBA’s Alawuba both emphasized, SMEs are the backbone of employment and innovation. Yet, they are often the most credit-starved. Government-backed credit guarantees, venture funds, and fintech-driven micro-lending could bridge this gap, helping small enterprises become the foundation of Nigeria’s industrial base.
Equally, agricultural transformation must move beyond subsistence farming to agro-industrialisation such as processing, packaging, and exporting value-added products rather than raw materials. This approach will not only increase farmers’ incomes but also create jobs and reduce pressure on foreign exchange demand. A focus on value chain development from farm to factory to market will ensure that the benefits of growth reach ordinary citizens.
At a time when 133 million Nigerians are multidimensionally poor, according to NBS data, the urgency for real sector reforms cannot be overstated. An economy that depends overwhelmingly on oil exports, consumes more than it produces, and imports most of its essential goods cannot claim to be on the path to a trillion dollars in any meaningful sense.
The government’s projection of achieving a $1 trillion economy by 2030 could still be attainable but only if the country embarks on deep structural reforms. These include ensuring reliable power supply, revamping transport infrastructure, tackling corruption that inflates project costs, and improving governance and policy consistency.
Nigeria must also invest aggressively in education and skills development, following the example of countries like Singapore, which turned human capital into its greatest economic asset. A young, skilled population can drive innovation, entrepreneurship, and technological adoption which is the real levers of modern economic power.
The road to a trillion-dollar economy will not be paved by balance sheets and banking reforms alone. It will be built by factories, farms, and entrepreneurs. It will depend on a nation’s ability to produce, innovate, and trade competitively. It will require a deliberate shift from policy announcements to policy execution, where government actions translate into measurable outcomes for citizens.
Nigeria’s trillion-dollar dream is achievable, but not on the current trajectory. Without revitalizing the real sector, ensuring macroeconomic stability, and investing in people and production, the CBN’s optimism risks sounding like rhetoric detached from reality. Banking reforms may stabilize the system, but only real sector reforms can sustain growth.
In the end, Nigeria’s economic destiny will not be determined in banking halls but in the fields, factories, and workshops where real value is created. The trillion-dollar economy will not come from financial statements, it will come from the sweat of productive Nigerians who, if properly empowered, can transform potential into prosperity.
Blaise, a journalist and PR professional writes from Lagos, can be reached via: blaise.udunze@gmail.com
Broadcasting
Oluwaseun Dania Unearths How AI will Shape Africa’s Creative-AI Future @ World Bank Forum

Oluwaseun Dania, Technology entrepreneur, creative economy strategist, and Founder of Alpha-Geek Technologies, delivered a major intervention at the World Bank and Eden Venture Group’s Entertaining Change: Next-Generation Media Partnerships for Social Impact and Gender Equality event, introducing groundbreaking ideas shaping the future of African storytelling, AI governance, and digital policy.

Speaking during the knowledge-sharing session on AI for Entertainment Media Content: Advancing Impact and Research, Dania outlined how artificial intelligence can unlock unprecedented opportunities for creators, researchers, regulators, and development partners across the continent.
Key Messages Delivered at the Event
- 1. AI as a Multiplier for African Creativity
Dania emphasized that AI is not replacing creativity, it is amplifying it:
“Africa’s creative sector already shapes global culture. AI gives our stories reach, scale, and economic force.”
He showcased how AI supports script-writing, editing, VFX, audio enhancement, audience forecasting, and rights protection, enabling African creators to produce globally competitive content at significantly reduced cost.
- The Indie-Studio-in-a-Box: A Creative and Economic Breakthrough
Dania introduced the Indie-Studio-in-a-Box, a streamlined AI-powered production model that allows small teams (5–8 people) to execute an end-to-end studio pipeline from a single laptop.
The model includes:
- AI-assisted script development
- Virtual pre-visualization
- Smart on-set production tools
- Automated post-production (clean-up, VFX, edits)
- Multi-language AI dubbing
- AI-enabled IP protection
- Rapid digital distribution
“A complete African studio can now live inside a laptop. That is a transformative shift for creators and the economy.”
- A.I.R.: A Modern Ethical Framework for Creative AI
To ensure AI adoption remains responsible and creator-centred, Dania unveiled the A.I.R. Framework, which sets out three core pillars:
A — Attribution:
Clear rights, consent and credit for creators, performers, and their likeness.
I — Integrity:
Mandatory provenance watermarking to maintain transparency around AI-generated or AI-assisted content.
R — Residuals:
Smart-contract systems that ensure fair, automated compensation whenever a creator’s work or likeness is reused.
- Collaboration with Academia to Tackle AI Bias & Update Creative Curricula
Dania strongly advocated for deep collaboration between the government, Big Tech Companies, the creative industry, and universities to ensure African voices and contexts shape the AI tools used in media.
He stressed the importance of:
- Updating film, media, and computer science curricula to include AI literacy
- Teaching future creators how to recognise, audit, and mitigate AI bias
- Building African-language and culturally relevant datasets in partnership with universities
- Establishing research labs that study representation, inclusivity, and algorithmic fairness
- Creating pipelines between academia and the creative industry to ensure continuous innovation
“If we want AI systems that understand African faces, voices, stories, and social norms, we must build them ourselves, through research, curriculum reform, and proactive academic collaboration.”
- Call for a Creative AI Regulatory Sandbox
Dania called for a NITDA-led Creative AI Sandbox, involving NDPC, NFVCB, NBC, NCC, CBN, guilds, universities, and development partners.
This sandbox would trial emerging AI tools in real productions, ensuring safety, ethics, and scalability.
Broadcasting
MultiChoice Rings in the Festive Season with Big Decoder Discounts

MultiChoice has announced a further reduction in the prices of its decoders, continuing its commitment to providing affordable access to premium entertainment for Nigerian households.

With the new adjustment, the DStv decoder now sells for ₦7,900, while a GOtv decoder sells for ₦6,500. The DStv dish is set to sell at ₦10,000, while the GOtenna will go for ₦3,500. The latest price slash follows an earlier reduction in June 2025, under the company’s “We’ve Got You” campaign, when the price of a DStv decoder was reduced by 50% from ₦20,000 to ₦10,000 and the GOtv decoder went from ₦18,600 to ₦9,900.
The company said the move reflects its determination to reward both new and loyal customers by making its offerings even more accessible. The new pricing takes effect from November 1, 2025, coinciding with the launch of the company’s Festive Campaign.
Speaking on the development, Tope Oshunkeye, Executive Head of Marketing at MultiChoice, said the initiative underscores the company’s mission to keep entertainment within reach for all Nigerians.
“As the festive season draws closer, family time and celebrations are a big part of our lives, and what better way to do this than to spend quality time with loved ones while enjoying premium entertainment. This price slash makes it possible for more families to enjoy quality local and international entertainment without putting too much pressure on their pockets. At MultiChoice, we remain committed to making world-class storytelling accessible to every home,” he said.
Over the festive season, MultiChoice, through its DStv and GOtv platforms, will be airing its rich slate of kids’ content, international blockbusters, and local originals such as The Low Priest, Mother of the Brides, and Etiti, among others. For football fans, the Premier League, Ligue 1, La Liga, Serie A, and AFCON will also be available on SuperSport channels.
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