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How Airtel’s CSR Initiative in 2013 Turned Cynosure

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(L-r): HRH, Amara III of Amumara, Eze Ositadinma Beneth Nwokocha, chairman Ezinihitte Council of Traditional Rulers, Godfrey Efeurhobo, Airtel’s regional operations director, South Region, Dr. Uche Ejiogu, commissioner of Education, Imo State and Chinda Manjor, CSR manager, Airtel, during the unveiling of plaque at the commissioning of Airtel adopted Community Primary School, Amumara, Ezinihitte, LGA, Imo State recently.
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Upon being enrolled into the primary school, it didn’t take long before most pupils get accustomed to going to school every morning with at least a litre of water in their water bottles-tucked into their school bag along with writing materials.

It had become mandatory for the kids to take along some water to class every morning since the school lacked pipe-borne water from inception in 1934. Soon, it became a routine most parents and the pupils followed year-in year out.

Community Primary School located in Amumara, Mbaise under Ezinihitte Local Government, Imo State is one of the schools Amumara and other adjoining villages such as Oboama and Akpodun are privileged to have. For some children in these townships, going to school every morning mean walking for about 15 minutes to 25 minutes through thick shrubs along pathways carved by frequent treading by villagers.

Built on an expanse of bare land partly grassy and without a fence to define its  compound, Community Primary School comprises three set of structures  – one with classes for pupils and the adjacent block as offices for teaching staff. The third was built to serve as loo for the teachers and pupils.

Over the years, the facilities in the school had inevitably deteriorated, subjecting the teachers and pupils to hard conditions. Nearly all the classrooms were without windows or doors. Most of the desks and chairs in the classrooms had become wonky and fragile, having seen age.

Even the teachers had to manage their old tables and chairs. The walls cracked gradually, ceilings caved in, colours faded off the structures and many of the facilities became dilapidated.

Heat of the midday sun scorched both teachers and parents while classes went since there was no ceiling under the corrugated iron sheets above their heads.

Break time for the pupils meant fun and play after their meals. But the challenge they often faced was how to get sufficient water to quench their thirst after running freely in the wide playground. Most of them experienced dehydration since the water in their bottles hardly sufficed through the hours in school. To get a bucket of water for use in school required fetching from a well located in another compound which is about 10 minutes walk away.

Thousands of people, despite the deplorable situation in Community Primary School, have passed through the school and many more are still in the school learning.

There is no gainsaying to the fact that when enabling environment is provided for pupils to learn, they learn with the right frame of mind and are well developed. This means providing quality education to raise well-adjusted future leaders.

This is in line with the vision of the leading telecommunications service provider, Airtel Nigeria, as part of its vision to give quality education and opportunity to people in less privilege end areas in Nigeria. The Telco, therefore, had initiated a Corporate Social Responsibility programmed dubbed ‘Adopt-a-School.’

Under this programme, the telecom company in collaboration with some states government adopted schools in less privileged communities in an effort to support the state governments.

Schools adopted by Airtel are assisted by renovating their structures, providing them with notebooks, text books, uniform, desks and chairs, boreholes for potable water, appliances and other learning materials. In addition, the teachers are made more competent and developed through series of training courses.

Community Primary School in Amumara village, Mbaise, Imo State is one of the schools Airtel Nigeria has adopted in Nigeria. From the capital city of Owerri, getting to remote Amumara village takes about one hour drive through very few neatly tarred roads. The common means of transportation for most of the villagers are motorcycles and bicycles.

Commercial transportation is done by buses and taxis that convey people into far villages through clayey undulating roads and many village squares. Very few structures are made of clay while some houses are just like those found in urban cities.

Trees surround almost every house in the villages as pathways can easily be used to determine where villagers walk to and fro. Sign posts indicating some schools and churches dot the roadsides.

Today, a total number of 300 pupils and 16 teachers are in the school, but the situation has changed from an abysmal condition to an enviable state.

Teachers and pupils in the school are delighted to see the turnaround the school has undergone after Airtel Nigeria adopted it.

2 blocks of 10 classrooms were upgraded in the school, with furniture such as whiteboards, desks, tables, ceiling fans and fluorescent tubes. Hundreds of school uniforms, bags, notebooks, exercise books and penswere donated to the school. The offices of the teachers were also renovated, providing them with necessary furniture and appliances.

Pupils no longer have to laboriously weed the grassy compound as Airtel also provided a mowerfor the school.

The Telco in addition, provided a borehole which gives potable water to the teachers and pupils. So, this brings an end to the rigorous task of coming to school with filled water bottles. The pupils and teachers now have sufficient water for use.

Being a rural area not frequently visited by many cars, the Amumara village came alive on the 28th of November when the Community Primary school was commissioned by Airtel Nigeria amidst joy and excitement by teachers, pupils, parents, traditional leaders and members of the community.

Among those present were Mr. Segun Ogunsanya, managing director and chief executive officer, Airtel Nigeria, Dr. UcheEjiogu, cCommissioner of Education, Imo State, Sole Administrator, Ezinihitte Local Government,  Dr. Kelechi Osuagwu; His Royal Highness, Eze Ositadinma Beneth Nwokocha; Chairman, Imo State Universal Basic Education Board, Mrs. Getrude Oduka; executives of Imo State National Union of Teachers (NUT); Dipo Jolaosho, Regional Marketing Manager, South, Airtel Nigeria; Chinda Manjor, CSR Manager, Airtel Nigeria and Erhumu Bayagbon, Media Relations Manager, Airtel Nigeria.

The Airtel boss who was represented by Godfrey Efeurhobo, regional operations director, South Region, said, Airtel was “extremely delighted to partner with the government and people of Imo State in our quest to chart a new course for the development of education sector in Nigeria in general and Imo State in particular.

“As we make progress towards achieving Education for All, attention is being given to those children who are still out of school, who are particularly hard to reach and who are at risk of being excluded, marginalized or otherwise disadvantaged in relation to education. Even when children attend school, they may not complete the full cycle of primary education and may not experience or achieve learning of good quality.

“There is no gainsaying the fact that quality education offers children the best opportunity in life to realise their dreams and become the leaders of tomorrow. It is also important to note that a good environment is crucial to the development of a sound mind.

“It is therefore, in recognition of the importance of education and as part of our corporate Social Responsibility and vision; that we have committed to the adoption of public primary schools across Nigeria called Adopt-a-School programme.

“Under the programme, we are adopting government-owned primary schools located in underserved rural and semi-urban, providing them with requisite infrastructure including classrooms, textbooks, furniture, school uniforms and school bags. Training the teachers is also part of the programme.

“Let me state categorically that for us this is a long-term commitment as we will remain part of this school well into the future providing the necessary support and care. As a matter of fact, some of our employees have volunteered to come in occasionally to support the teachers with teaching, mentoring and other academic and physical development programmes.

“Today, in Imo State, we commence the journey to start giving back to the people of Nigeria through sustained support for education at the most important level.

“I want to specially thank the Governor of Imo State, OwelleRochasOkorocha, for his visionary leadership and commitment to transforming the living conditions of the people of Imo State. The strides being made by the government in the area of education are second to none and we are proud to be associated with them.

“May I use this opportunity to congratulate the indefatigable Commissioner for Primary, Secondary, Adult and Non-formal education in the state Dr. Mrs. UcheEjiogu, who has been exhibiting high level of commitment in ensuring effective institutionalization of qualitative and comprehensive education in the state. Dr. Mrs. Uche Ejiogu`s unflinching support dates back to her days as Imo SUBEB Chairperson, during which the success we are witnessing today started.

“Also special thanks go to the Imo State Universal Basic Education Board which is championing the development of primary education in the state. The Board has been very wonderful in its support for our initiative. We also thank the authorities of Ezinihitte-Mbaise Local Government Council for its hospitality and support.

“Distinguished guests, ladies and gentlemen, permit me to appreciate your unalloyed support for this programme, both physical and moral, most importantly for your presence in spite of your busy schedule.  Let me reiterate the point I made earlier that we are not just here to build a physical structure but we are here to stay in full support of this school and others which we are going to adopt in other parts of the country. The good people of this great Community and the pupils of Community Primary School, Amumara will remain ever green in our heart. This is our School. We will continue to look after the school and our children.”

In her address, the Commissioner of Education, Imo State, commended Airtel for its “high powered show of patriotism” which has brought development to the school.  She said the government has therefore opened the doors to Airtel more than ever before “for more business relations geared towards expanding your reach to the benefit of Imo people.

“More so, like Oliver Twist, we are asking that you extend your ‘Adopt-a-School’ project to other schools in the remote villages and communities in Imo State.’ She said.

Commenting on the Adopt-a-School initiative of the telecom operator, Mrs. Felly Wulotu, head teacher of Community Primary School, said the teachers and pupils are very happy to see the impact of Airtel on the school. She praised Airtel for transforming the school and providing the pupils with needed learning materials, borehole and furnished classrooms.

“Parents now feel happy to bring their children to this school because of the development they see here. There are good classrooms, text books, note books, uniforms, school bags and borehole for clean water. We appreciate Airtel for this generous contribution to our school,’ she said.

Some members of Amumara community who also attended the commissioning praised Airtel for transforming the school to an enviable state, providing borehole for clean water, good classrooms with furniture, text books, uniform, school bags and other educational materials to pupils of the school.

Mr. Patrick Chukwuma, an elder in the community, noted that conditions in Community Primary School which was founded in 1934 had worsen over time, but “ we thank God today that immediately Airtel adopted it things have changed for the better.”

Another parent pointed out the School has suddenly become one of the schools that parents now want to enroll their children due to the development going on. “There are now good classrooms, available text books, note books, uniforms and clean water. All of these attract pupils to the school.”

As part of its Adopt-a-School programme, Airtel has renovated and commissioned schools in Lagos, Ogun and Cross Rivers states and also donated educational materials and other facilities such as borehole and generating sets.

At the handing over of borehole and donation of educational materials to St. John’s Primary School, Oke-Agbo, Ijebu-Igbo, Ogun State, on 21st of November, the Commissioner of Education, Ogun State, Barr. John OlusegunOdubela, said the gesture by Airtel made an indelible impression on the school, pupils and the community.

He said, “The Ogun State Government cannot but continue to appreciate Airtel for the adoption of one of the schools in the state under her CSR initiatives. This shows the degree of love Airtel has for Ogun State. This complimentary effort of Airtel in the field of education will indeed go a long way to assist in the delivery of a qualitative education in this community.”

The commissioner commended Airtel in bringing public and primary school, especially those in remote locations at par with the best run private schools in terms of infrastructure and academic performance, for the benefit of the less privileged children.

Odubela had said, “I sincerely appreciate the management of Airtel for deeming it fit to provide a borehole for the school and also presenting book, writing materials and uniforms to the pupils of St John’s Anglican Primary School, OkeAgbo, Ijebi- Igbo under its CSR programme.”

He also implored the pupils to justify the huge financial investment by making the best use of the opportunity afforded them through this unique gesture and by aspiring to greater academic excellence and good behaviour.

He also implored all stakeholders to team up in ensuring that the school is taken to higher pedestal thus becoming a pride to the community and the state.

Airtel’s Adopt-a-School programme is a robust initiative that offers underprivileged children access to quality education in a conducive environment.

It also provides them with all the materials for learning and study. As part of the programme, Airtel organizes trainings for teachers of its adopted schools to ensure that a high teaching quality is always maintained.

Other schools adopted under the Airtel’s CSR-driven initiative include Oremeji Primary School, Ajegunle, Lagos; St. John’s Primary School, Ijebu-Igbo, Ogun State and Presbyterian Primary School, Ediba, Cross River State. All the schools equally received materials such as school uniforms, furniture, text books, school bags etc.

Indeed, the support Airtel Nigeria is rendering to state governments by collaborating with them to provide adequate facilities for schools in less privileged areas has contributed significantly to the development of education in Nigeria.

Some of the Airtel adopted schools were hitherto considered by parents as unworthy to enroll their kids, but now they have become schools parents yearn to put their wards in due to the huge support Airtel is giving to its adopted schools.

Apart from turning the despair of these children to bright hopes and giving them encouragement to study hard, parents are also relived of the cost of some learning materials.

 


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MTN & Ultima Studios Kick Off Hunt for Nigeria’s Next Afrobeats Icon

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L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.
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MTN Nigeria has officially launched Next Afrobeats Star (NAS), a bold new music reality competition designed to uncover and elevate the next generation of Afrobeats talent. The show was unveiled on Saturday, August 2, 2025, during a media event held at the MTN Rooftop Event Centre in Ikoyi, Lagos.


L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.

Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, said: “Next Afrobeats Star is a bold initiative by MTN Nigeria, in partnership with Ultima Studios and ONErpm, to discover and elevate the next global icon of Afrobeats. At MTN, we believe in progress, not just as a brand stance but a purpose.

“We believe that every Nigerian, regardless of background, location, or education, deserves a chance to be connected, seen, heard, and celebrated. That is why we are taking this message to every corner of Nigeria, from the bustling cities to the most remote villages so that no youth is left behind. Because talent knows no boundaries, and neither should opportunity.

Today, Afrobeats is a global force, filling stadiums, topping charts, and inspiring millions. But the journey is far from over. The Next Afrobeats Star is our commitment to the future of this movement. It is a platform where raw real opportunity. Where the rhythm of Nigeria meets the reach of the world.”

A partnership between MTN Nigeria, Ultima Studios, and ONErpm, one of the fastest-growing music companies in the world, Ikenna-Emeka revealed that the winner will receive a $100,000 music deal made possible by a collaboration between ONErpm and U-Records. The remaining four finalists will also walk away with music deals ranging from $25,000 to $75,000.

This effort, Ikenna-Emeka explained, aligns with the Nigerian Government’s Destination 2030 strategy, which aims to position Nigeria as Africa’s leading hub for creative excellence. “Through the Destination 2030 strategy, the government is working to position Nigeria as a leading global hub for creative excellence by the year 2030. This vision is about more than economic growth, it’s about cultural pride, global influence, and national identity. It’s about creating an enabling environment for artistic brilliance, promoting diversity and creativity, and preserving the rich heritage that makes Nigeria unique.”

MTN’s partnership with Ultima Studios brings decades of production and talent development expertise to the show. Known for their work on Project Fame and Who Wants to Be a Millionaire, Ultima brings its expertise in audio-visual production.

Femi Ayeni, CEO of Ultima Studios, explained the standout quality of the show. “What makes this show different is because for the first time, we are having the producers, the beat-makers, actually recording original songs for the contestants for the show. So, they [the contestants] will be doing covers, but at the end of the day, their original songs are the ones that will determine how well they do on the show.” The producers have been revealed as Andre Vibez, Puffy Tee, Sarz and P. Prime.

Head of Content at Ultima Studios, Oluwabori Richards, explained that Next Afrobeats Star will feature online registration and in-person auditions. “After texting NAS to 13013, you get a text back with a link and a unique code,” he said. “That link takes you to the Next Afrobeats Star website, and then you enter your unique code and email address. Once you do that, you fill in your registration details.”

Richards added that the website hosts 10 to 12 instrumentals from the four producers. “Download any of the tracks that you want, you make music on it and then you put it back on the website. When you do that, we have A&R execs from ONErpm who will be reviewing all the entries.”

He also noted that regional auditions will be held in Jos, Enugu, and Lagos, giving applicants the option to audition either digitally or in person. “So, once we collate all the entries, both regionally and on digital platforms, 300 people will be shortlisted to come to the trial. The trial is the first round of the show, and that’s the first time you will be performing before judges,” he said.

The competition is open to Nigerians and will focus not only on discovering talent but also on nurturing it through professional development, mentorship, and access to industry-standard resources. To apply, text NAS to 13013 using an MTN line. Visit mtn.ng/NAS for more information.


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WhatsApp Cracks Down on Criminal Scammers & Introduces New Safety Tools

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WhatsApp on Tuesday announced significant advancements in its ongoing fight against sophisticated messaging scams, including taking down millions of accounts linked to criminal scam centers and the rollout of new in-app safety features designed to protect users globally. These efforts underscore WhatsApp’s commitment to user security amidst a landscape of increasingly complex fraudulent schemes.

In the first six months of this year alone, WhatsApp proactively detected and banned over 6.8 million accounts associated with criminal scam centers. These decisive actions were taken before scam centers could fully operationalize their fraudulent campaigns, preventing potential harm to countless users.

“The fight against scams is a relentless one, and we are continually evolving our defenses to stay ahead of bad actors,” said Kojo Boakye, Vice President of Public Policy, Africa, Middle East and Türkiye at Meta. “This is part of our unwavering commitment to protect our users, not just by banning malicious accounts, but by empowering individuals with the tools and knowledge they need to recognize and avoid these sophisticated threats. We believe that a safer messaging environment is built through a combination of robust technology, proactive detection , and user education.”

How Scammers Operate: Criminal scam centers often run multiple campaigns simultaneously, ranging from deceptive cryptocurrency investments to elaborate pyramid schemes. A common red flag for these scams is the demand for upfront payments to secure promised returns. These fraudulent activities frequently span multiple platforms, starting on dating apps or via text messages, then migrating to social media, private messaging apps like WhatsApp, and ultimately to payment or crypto platforms. This multi-platform approach is designed to evade detection by individual services, making comprehensive disruption more challenging.

In the latest example of cross-industry collaboration, WhatsApp, Meta, and OpenAI jointly disrupted a scam operation linked to a criminal scam center in Cambodia. This network utilized ChatGPT to generate initial text messages directing targets to WhatsApp, then quickly moved them to Telegram where they were assigned a task of liking videos on TikTok, eventually coercing them into depositing money into crypto accounts.

New WhatsApp Anti-Scam Tools: In addition to disrupting scam centers, WhatsApp is rolling out new features designed to protect against known scam tactics:

  • Group Messaging: A new safety overview will now appear when a user is added to an unfamiliar group by someone not in their contacts. This overview provides key group information and safety tips, allowing users to exit the group without viewing the chat. Notifications from such groups will be silenced until the user explicitly chooses to engage.

  • Individual Messaging: WhatsApp is testing new approaches to caution users before they engage with unknown contacts. This includes providing additional context about the sender when initiating a chat with someone not in their contacts, enabling users to make informed decisions.

Tips to Avoid Scams in Private Messaging: WhatsApp encourages all users to adopt a “Pause, Question, Verify” approach when encountering suspicious or unusual messages:

  • PAUSE: Take time before responding. Think about whether this is a number you recognize, or whether it reads like a legitimate ask.

  • QUESTION: Does the request make sense? Does it seem too good to be true? Are they asking for money, gift cards, or PIN codes? Are they rushing you into taking action? These might be signs of a scam.

  • VERIFY: If the sender claims to be a friend or family member, verify their identity directly through another communication method (e.g., a phone call to a known number) before taking any action.

WhatsApp remains dedicated to continually enhancing its security measures and collaborating with industry partners to create a safer digital environment for its global community.


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Kenyan Court Blocks Paradigm Initiative’s Bid to Join Digital Freedom Lawsuit Against X Corp

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In a pivotal ruling with implications for digital rights and judicial neutrality, the High Court in Nairobi has rejected an application by Paradigm Initiative (PIN) to participate as amicus curiae in a landmark data protection case involving X Corp, formerly known as Twitter.

The suit, filed by petitioner Felix Kibet, seeks sweeping reforms in Kenya’s online environment. Kibet has called on the court to compel X Corp to delete Kenyan accounts operating under aliases, remove content deemed offensive—ranging from lewd and pornographic to hateful—and ensure government enforcement of constitutional safeguards on social media platforms.

PIN, a pan-African organization known for its advocacy of digital rights, argued that the case raised uncharted constitutional questions surrounding anonymity, freedom of expression, and privacy in Kenya. They offered to submit neutral, expert commentary rooted in both domestic and international legal frameworks.

However, their application was met with resistance from the petitioner and the Communication Authority of Kenya, who argued PIN’s brief revealed partisan inclinations.

In its ruling, the court acknowledged PIN’s expertise but emphasized the rigorous standards set by the Supreme Court in Trusted Society of Human Rights Alliance v. Mumo Matemo. According to those guidelines, amici must be neutral, legally grounded, and offer fresh perspectives not already presented.

The judge ruled that PIN’s previous publication—Devolved Impunity: The State of Safety and Security of Bloggers in Kenya—demonstrated bias and aligned with one side of the case.

“For those reasons, the application has failed the Supreme Court’s test… based on its prior and ongoing role within commentary on digital freedom,” the judgment read.

The decision underscores the judiciary’s effort to preserve objectivity in cases concerning digital freedoms and sets a high bar for civil society participation.

Analysts say the ruling may influence how courts across Africa assess third-party submissions in technology-related litigation.


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