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How Embedded Payment Is Driving Africa’s Growing Gig Economy

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In 2023, the unemployment rate in Africa stood at 7.7 percent out of a total population of over 1.4 billion.

This means that 112 million Africans are either out of jobs, unemployed, or ineligible to work as far as traditional jobs are concerned.

This reality has contributed to the rise of the gig economy in Africa.

A Mastercard Foundation survey revealed that the gig economy in Africa is growing at an average rate of 20 percent per year and is expected to reach 80 million gig workers by 2030.

This rise has been aided by the COVID-19 pandemic, digital advancements in technology, deeper internet penetration and the rise of e-commerce spiking demand for freelancers in various fields like web development, graphic design, content creation and digital marketing.

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According to Statista, the gig economy could yield transaction volumes of over USD455 billion this year alone.

Trends such as smartphone usage and increasing internet penetration across Africa have played a huge role in the rise of the gig economy, as well as technological advancements like big data, AI, Cloud and mobile technology.

However, a major factor that is bound to fuel the popularity of the gig economy across Africa in the last few years is the introduction of embedded payments.

SeerBit and Gig Economy
Gig economy and payment system

Benefits of embedded payments for gig workers

Gig workers expect faster payouts. With embedded finance, employers can manage their cash flow – while generating engagement, retention and revenue.

Embedded finance ensures that gig platforms can provide workers with:

  • Instant payouts:

For gig workers, cash flow is a serious concern. Workers want faster, more flexible payments. Instant payouts ensure workers are paid as soon as they complete a job.

  • Cash advances:

Getting access to needed funds can be difficult for gig workers, many of whom lack an established credit history.

Gig economy platforms have unique insights into workers’ cash flow and their ability to repay. This makes it relatively easy to offer transparent cash advances with lower risk.

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SeerBit and Gig Economy
secured payment system
  • Financial security: 

Workers associate faster payouts with greater financial peace of mind. Platforms that offer embedded finance can provide more financial stability and help their workers feel more confident.

  • Payment flexibility:

Gig workers can choose how they want to be paid – whether it is per hour, per project or a fixed price for certain services they provide.

Impact of embedded payments on the future of the gig economy

The landscape of financial technology, or fintech, is undergoing a significant transformation with the rise of embedded finance.

People are leveraging more tech platforms and apps to accept and complete gigs and businesses are leveraging real-time payment technology to issue faster payments directly to workers.

Payment tech is transforming gig work by creating an experience that meets workers’ needs and expedites the work cycle. It has become invaluable in facilitating gig jobs and supporting the scale of the industry.

  • Building Gig Worker Loyalty

The gig economy is a highly transactional system. Workers accept a job, complete the job and are paid for the job. Employers must make the work cycle fast and seamless to complete the transaction.

According to a recent survey from PayQuicker and the Ultimate Gig Research Project, 60 percent of the gig workforce take jobs from multiple platforms, so completing a gig shift and receiving earnings seamlessly is critical to attracting workers back. Real-time payments improve the experience and ultimately create gig-worker loyalty.

SeerBit and Gig Economy
SeerBit and Gig Economy
  • Creating management efficiencies

As employers increase their utilization of gig talent, they also need to streamline the payment process and management of their influx of gig workers.

This may seem like a daunting task, but real-time payment technology can enable employers to optimize efficiencies while decreasing management and cost burdens.

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  • Empowering flexible earning possibilities

More individuals might consider gig work to earn additional income if it was feasible to receive their earnings in the frequency, method and currency they prefer. Real-time payment technology empowers gig workers with access to their earnings on their terms.

This opens the possibilities for even more individuals to take on gig work and benefit from their earning potential.

Conclusion

The gig economy is on a rapid rise across Africa. With millions of people joining in annually, the gig economy is set to overtake the traditional workforce. This means that the expectation for innovative and real-time payment options will rise across industries and businesses patronizing gig workers, with embedded payment systems becoming a necessity.

Hence, understanding the role of embedded payment in driving the gig economy and how you can leverage it for your business is crucial.

This SeerBit whitepaper explores how embedded payments can further grow Africa’s gig economy by facilitating easy payments for gig workers through digital platforms.

Click HERE to download.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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E-Financial

Malpass, Ex World Bank Chief Raises Alarm over Nigeria’s Secretive Debt Structures

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David Malpass, former World Bank President, has warned that Nigeria’s increasing reliance on collateral-backed and complex borrowing arrangements could make any future debt restructuring more difficult and discourage investors if the country’s debt position becomes unsustainable.

Malpass, Ex World Bank Chief Raises Alarm over Nigeria’s Secretive Debt Structures

David Malpass, former World Bank President

Malpass, who was 13th president of the World Bank Group,  from April 9, 2019 – June 1, 2023, raised the concern in a World Bank Policy Research Working Paper titled Public Debt and Central Banks, which was based on the Stanley Fischer Memorial Lecture delivered at the World Bank Group’s Annual Bank Conference on Development Economics.

He said increasingly sophisticated collateralised transactions in developing economies, including Nigeria, Angola and Senegal, were creating what he described as “a new race toward seniority in the capital structure.”

In sovereign lending, collateralised creditors may gain priority over other lenders by tying repayment to specific assets, revenues or financial instruments. Malpass warned that the expansion of such arrangements could leave fewer resources available for unsecured creditors and make negotiations more contentious during a debt crisis.

He also questioned the growing use of guarantee products provided by multilateral development banks, arguing that their effectiveness had not been adequately tested during sovereign debt restructurings.

According to him, private lending to distressed or high-risk governments has become less transparent, with some commercial agreements containing non-disclosure clauses that prevent citizens, investors and other creditors from understanding their full implications.

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Malpass said debt reconciliation efforts were already being hindered by limited access to sovereign loan contracts, particularly agreements linked to Chinese lending programmes.

The former World Bank chief also criticised the international debt restructuring system, arguing that existing mechanisms had failed to provide timely and meaningful relief to heavily indebted countries.

Beyond debt transparency, Malpass identified exchange rate stability as an important requirement for Nigeria’s economic growth.

He grouped Nigeria with Ethiopia and Egypt among countries where multiple exchange rates and poorly managed currency systems had transferred wealth from low-income earners to politically or economically privileged groups.

He estimated Nigeria’s per capita income at about $1,500, or roughly $4 a day, while noting that median income was likely to be considerably lower because wealth remained concentrated among a small proportion of the population.

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Malpass argued that the benefits of credible currency reform could be substantial, pointing to the significantly higher earnings of Nigerians working abroad as evidence of the country’s unrealised productive potential.

He disclosed that, while serving as World Bank president, he held several meetings with Nigeria’s previous administration, cabinet officials and the bank’s Nigeria team to identify reforms capable of accelerating economic growth.

Those discussions highlighted currency stabilisation, exchange rate unification, oil sector reforms, tax changes and agricultural liberalisation, particularly in rice production, as priorities.

Malpass said the reforms could transform Nigeria’s economy in a manner comparable to the policy changes that helped launch China’s sustained period of rapid growth in the 1990s.

Malpass’ warning comes amid continuing scrutiny of Nigeria’s use of unconventional financing to refinance expensive obligations and cover budget deficits.

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The International Monetary Fund and Fitch Ratings had earlier raised concerns about the Federal Government’s proposed $5 billion Total Return Swap with First Abu Dhabi Bank, warning that derivatives-based sovereign borrowing could obscure the country’s true debt exposure and complicate future restructuring.

Despite those concerns, Nigeria reportedly accessed an initial tranche of about $1.5 billion from the arrangement.

The controversy follows years of debate over the transparency of Nigeria’s borrowing, including loans linked to crude oil revenues, infrastructure assets and bilateral agreements whose full terms were not always publicly disclosed. With debt-service costs consuming a substantial share of government revenue, the latest warning reinforces concerns that short-term financing relief could create more difficult obligations for future administrations.

 

 

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Ecobank Nigeria Launches Podcast to Champion African Entrepreneurship, Business Growth

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Ecobank Nigeria has launched Scaling Up!!!, its flagship business storytelling podcast designed to inspire, educate and empower entrepreneurs, founders, business leaders and the next generation of African innovators through authentic conversations with some of the continent’s most accomplished business personalities.

The podcast, which will be available on Ecobank Nigeria’s official YouTube channel and other major digital streaming platforms, reinforces the bank’s commitment to supporting businesses beyond banking by creating a platform where entrepreneurs can learn from the experiences of successful founders, creatives and industry leaders who have built thriving enterprises across diverse sectors.

Featuring compelling conversations on entrepreneurship, leadership, innovation, resilience and business growth, Scaling Up!!! offers practical lessons and real-life insights that aspiring and established entrepreneurs can apply in building sustainable businesses.

The inaugural season features an impressive lineup of distinguished guests, including beauty entrepreneur and Founder/CEO of Beauty by AD, Adeola Adeyemi (Diiadem); renowned filmmaker and Founder of Golden Effects Pictures, Kunle Afolayan; veteran music producer and Founder of Coded Tunes, ID Cabasa; luxury fashion entrepreneur, Ejiro Amos Tafiri; celebrated commercial photographer, Emmanuel Oyeleke; Co-founder and Lead Interior Designer of Siriano Limited, Adewunmi Adegbola; and Founder of Windsor Gallery and Nahous Creative Hub, Richard Vedelago.

Each episode explores the guests’ entrepreneurial journeys, highlighting the opportunities they embraced, the challenges they overcame and the strategies that enabled them to build enduring brands and successful businesses.

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Speaking on the launch, Austen Osokpor, Head, Marketing & Corporate Communications, Ecobank Nigeria, said: “Scaling Up!!! reflects Ecobank’s belief that empowering entrepreneurs goes beyond providing financial solutions.

“Through authentic storytelling and insightful conversations, we are creating a platform where business owners can learn directly from people who have successfully navigated the realities of building sustainable enterprises. It is another way we are reinforcing our commitment to driving entrepreneurship, innovation and economic growth across Africa.”

Also speaking, Head, SMEs, Partnerships & Collaborations, Ecobank Nigeria, Omoboye Odu, said: “Entrepreneurs learn best from the experiences of those who have walked the journey before them. Scaling Up!!! provides practical insights, inspiration and valuable lessons that will help founders make better business decisions, overcome challenges and unlock new opportunities for growth.

“The podcast further strengthens Ecobank’s role as a trusted partner supporting SMEs at every stage of their entrepreneurial journey.”

Sharing the creative vision behind the initiative, the Producer of Scaling Up!!!, Jemimah Ugiagbe, said: “Our goal was to create more than just another business podcast. We wanted honest, engaging and relatable conversations that reveal the realities behind success, the setbacks, the resilience, the bold decisions, and the lessons that every entrepreneur can learn from.

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“Every episode is designed to leave listeners informed, inspired and motivated to build businesses that create lasting impact.”

The podcast further strengthens Ecobank Nigeria’s position as a trusted partner for entrepreneurs by providing a knowledge-sharing platform that extends beyond traditional banking services.  GeographicReference

Through meaningful conversations with accomplished founders and innovators, the bank continues to demonstrate its commitment to fostering enterprise development, encouraging innovation and promoting sustainable economic growth across Africa.

Scaling Up!!! is targeted at SMEs, entrepreneurs, founders, startups, business executives, creatives, students and young professionals seeking practical business insights from some of Africa’s most respected industry leaders.

New episodes will be released regularly across Ecobank Nigeria’s YouTube channel and other major podcast streaming platforms, offering audiences thought-provoking conversations on entrepreneurship, leadership, innovation and business growth.

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Ecobank Nigeria is a member of the Ecobank Group, the leading pan-African banking institution with operations in 33 African countries and international offices in London, Paris, Beijing, and Dubai.

With over 220 branches, more than 36,000 agency banking locations, and robust digital platforms, Ecobank delivers accessible, affordable, and instant banking services. The bank is strategically positioned to support pan-African trade, particularly under the African Continental Free Trade Area (AfCFTA).

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S&P Global Acquires Agusto & Co. to Strengthen Credit Ratings Across Africa

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S&P Global has agreed to acquire a majority stake in Agusto & Co., one of Africa’s oldest and largest domestic credit rating agencies, in a move that signals growing international interest in the continent’s capital markets and credit ecosystem.

According to a joint statement by the rating agencies. The transaction, which is subject to regulatory approvals, will give the global ratings giant a stronger foothold in Africa through Agusto & Co.’s operations in Nigeria, Kenya, Ghana, and Rwanda. Financial terms of the deal were not disclosed.

The acquisition marks one of the most significant investments by a global ratings agency in Africa’s domestic credit ratings market in recent years and comes as governments and companies across the continent increasingly rely on local debt markets to finance infrastructure, corporate expansion, and fiscal deficits.

Yann Le Pallec, president of S&P Global Ratings, said the investment reflects the company’s long-term commitment to Africa’s financial markets.

“We are delighted to partner with Agusto & Co. to strengthen our domestic ratings presence across Africa,” Le Pallec said. “This transaction underscores our commitment to supporting growth and transparency in local credit markets throughout the continent.”

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He added that combining S&P Global’s international analytical capabilities with Agusto & Co.’s local market knowledge would help improve credit transparency and support investor confidence across African markets.

Founded more than three decades ago, Agusto & Co. has built a reputation as one of Africa’s leading domestic rating agencies, providing credit ratings on banks, corporates, and other institutions. The company has expanded beyond Nigeria into several African markets and has played a key role in the development of domestic bond markets.

For Agusto & Co., the transaction represents a major milestone in its growth strategy and fulfills a long-held ambition to align with a global ratings institution.

“This partnership is a transformational milestone for Agusto & Co. and African capital markets, fulfilling our late founder’s vision of affiliating with a leading global rating agency,” said Yinka Adelekan, managing director of Agusto & Co.

According to Adelekan, the combination of Agusto’s regional expertise with S&P Global’s international resources and analytical network is expected to create broader opportunities for issuers and investors while supporting more transparent and resilient credit markets across Africa.

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Despite the ownership change, Agusto & Co. said it will continue operating as an independent domestic ratings agency, maintaining its own rating methodologies and issuing ratings under applicable regulatory frameworks.

That structure is expected to preserve the agency’s regulatory standing in the jurisdictions where it operates while enabling it to benefit from S&P Global’s technology, research capabilities, and global market expertise.

The acquisition also reflects increasing global interest in Africa’s capital markets, where governments are pursuing domestic borrowing strategies and private companies are seeking alternative sources of long-term financing amid tighter global liquidity conditions.

The transaction is expected to close in the second half of 2026, subject to regulatory approvals and other customary closing conditions. S&P Global said the acquisition is not expected to have a material impact on its financial results.

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