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How New Technologies Are Changing Real Estate Landscape

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Obi Ejimofo, managing director, Lamudi:
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Social media have become one of the most relevant tools for communication in the lives of Nigerians. There are currently over 65 million internet users in the country and more than 11.2 million of these are Facebook users.

These figures have given businesses, including those in the real estate sector robust, a reason to use social media as a way to promote and create awareness about their brand, properties and services.

According to research by the Department of Mathematics and Computer Science at Umaru Musa Yar’adua University in Katsina State, social media is playing an important role for sellers and buyers.

With the help of Facebook, Twitter, YouTube and Instagram, real estate agents as well as property developers now have the opportunity to advertise and exhibit their properties to a wider audience.

The researchers also found that social media platforms have a large influence on customers’ buying decisions.

By leveraging features such as hashtags and geo-targeting, agents and developers are able to target specific audiences more effectively based on their interests, location and age.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn have even given them the opportunity to advertise their properties to a specific target audience at lower costs than traditional “offline” channels. ‎

According to Obi Ejimofo, managing director of leading property platform Lamudi: “The real estate business has historically been based on personal relationships between real estate agents and property seekers.

“The industry needs to see social media as nothing more than an extension of their traditional ways of networking, to create better relationships with their potential customers as well as an opportunity to generate more leads.”

Blogs and forums have also been a huge success for real estate agents and developers.

Both platforms give those working in the real estate sector the opportunity to advertise, discuss and inform their customers about the properties they have to offer as well as established trust in their expertise.

“Within 6 months of launch, the Lamudi.com.ng blog became the most read real estate blog in Nigeria, simply because we showcased opinions and insights from across the sector.” said Obi Ejimofo.

Other than marketing brand and properties, real estate agents and property developers also have the opportunity to create and develop a meaningful relationship with their customers.

With chat and message applications on social media platforms like Facebook chat, direct message on Twitter and Instamessage, real estate agents have the opportunity to communicate and receive instant feedback, complaints and reviews from their customers.


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EFCC Waxes Worriedly over $160Bn Crypto Crime Losses

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Economic and Financial Crimes Commission (EFCC) has warned of rising cryptocurrency-related crimes, revealing that illicit digital currency transactions exceeded $160 billion globally in 2025.

EFCC Waxes Worriedly over $160Bn Crypto Crime Losses

Ola Olukoyede, chairman, raised the concern during the inauguration of the United Nations Office on Drugs and Crime Country Programme for Nigeria (2026–2030) in Abuja.

Olukoyede, warned that digital currencies such as Bitcoin are increasingly being exploited by criminal networks to move funds across borders undetected.

According to him, advances in technology, weak regulatory frameworks, and gaps in global financial systems have created fertile ground for cyber-enabled financial crimes.

The anti-graft agency boss stressed that tackling cryptocurrency crime required coordinated national strategies, stronger institutions, and intelligence-driven enforcement.

According to him, the new UNODC programme comes at a critical time when Nigeria and the global community are facing growing threats from organised crime, cybercrime, and illicit financial flows.

Olukoyede described the initiative as a strategic platform to strengthen the rule of law, improve the criminal justice system, and protect citizens from financial and violent crimes.

Musa Aliyu, chairman of the Independent Corrupt Practices and Other Related Offences Commission (ICPC), in his comments, called for stronger inter-agency cooperation.

Aliyu said Nigeria faced interconnected threats, including violent extremism, smuggling, organised crime, and illicit financial flows, warning that no single agency could address them alone.

 

 


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FG Awards N50m Each to 45 Students under S-VCG

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Federal government has awarded N50 million each to 45 students selected from 65 finalists drawn from public and private tertiary institutions nationwide under the Student Venture Capital Grant (S-VCG).

FG Awards N50m Each to 45 Students under S-VCG

Tunji Alausa, minister of Education, unveiled the initiative at the weekend at the United Nations Development Programme Innovation Hub in Ikoyi, Lagos, describing it as a bold step toward positioning Nigerian youth as drivers of global innovation.

Alausa said the programme marked a significant shift in education policy, aimed at empowering students through innovation, entrepreneurship, and skills development. He noted that the grant offers equity-free funding, mentorship, incubation, and access to digital tools.

He explained that the beneficiaries emerged after a rigorous selection process involving over 30,000 applicants from more than 400 tertiary institutions across the country, culminating in a three-day bootcamp and pitch session before industry experts.

According to the minister, the initiative is designed to transform tertiary institutions into hubs of innovation and economic development, enabling students to move from ideation to commercialisation and become job creators.

“Today is not just another programme event. We are activating a new future for Nigerian students where great ideas are nurtured into impactful solutions,” he said.

Also speaking, Suwaiba Ahmad, minister of State for Education, described student entrepreneurship as a critical national strategy for job creation and economic growth. She emphasised the need for institutions to move beyond theory and support students in translating ideas into viable enterprises.

Similarly, Bosun Tijani, minister of Communications and Digital Economy, commended the initiative, urging beneficiaries to focus on building sustainable and impactful solutions rather than pursuing short-term gains.

He advised students to adopt consistency and long-term thinking, noting that small, sustained efforts could lead to meaningful innovation and societal impact.

In her goodwill message, Elsie Attafuah reaffirmed the commitment of the United Nations to supporting Nigeria’s innovation ecosystem.

She encouraged beneficiaries to refine their ideas, respond to market needs, and contribute meaningfully to national development through innovative solutions.

The minister acknowledged key partners, including the UNDP, Google, and the Bank of Industry, for their support in implementing the initiative and expanding opportunities for young innovators across Nigeria.


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FG Urges Stakeholders to Unlock Trade Opportunities for MSMEs To $3.5trn AfCFTA Market

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The Federal Government has launched the ‘Cross-Border Digital Payments and Identity in Nigeria under the AfCFTA’ report, urging stakeholders to unlock trade opportunities for Micro, Small and Medium Enterprises (MSMEs) to access the $3.5 trillion African Continental Free Trade Area (AfCFTA) market.

The high-level report, hosted by the Office of the Vice-President in collaboration with ODI Global under the Supporting Investment and Trade in Africa (SITA) programme, was unveiled on Monday by the Deputy Chief of Staff to the President, Ibrahim Hassan Hadejia, in Abuja.

Hadejia described the research as both timely and strategic, noting the strong coordination by the Office of the Vice-President and the leadership of the Federal Ministry of Industry, Trade and Investment.

He revealed that the cross-border payments report followed earlier milestones, including the development and launch of Nigeria’s Digital Trade Strategy and a capacity-building programme for subnational leaders.

According to him, Nigeria is increasingly assuming a leading role in shaping the digital trade agenda across the African continent, necessitating that the country remains at the forefront of AfCFTA implementation.

He noted that deepening engagement with AfCFTA and enabling businesses, particularly SMEs, to conduct seamless cross-border transactions will be critical to unlocking trade, fostering growth, and creating jobs.

He further stated that efficient cross-border payments, supported by trusted digital identity systems as recommended in the report, will be key to realising President Bola Ahmed Tinubu’s Renewed Hope vision for Nigerian MSMEs.

Hadejia also observed that while the report identifies the Pan-African Payment and Settlement System as a critical platform for cross-border digital payments, Nigerian fintech firms such as PalmPay and Moniepoint, which have some of the largest and most active user bases, will play a pivotal role in driving adoption.

He assured the audience that the Federal Government remains committed to strengthening critical infrastructure, regulatory frameworks, and partnerships to ensure Nigeria is not only ready for digital trade but continues to lead.

“I appreciate the efforts of all stakeholders and urge us to move AfCFTA beyond a continental agreement to a $3.5 trillion trade juggernaut that will reinvigorate our industries, unlock intra-African trade, and domesticate African prosperity,” he added.

Hadejia stated that intra-African trade will be driven not only by large corporations but by small businesses empowered through digital trade and e-commerce, while noting that issues of trust, identity and logistics, as highlighted in the report, must be addressed.

Commenting on the report, the Special Adviser to the President on Job Creation and MSMEs, Temitola Adekunle-Johnson, said the report – developed under the purview of the Office of the Vice-President – would significantly strengthen the MSME ecosystem.

He explained that cross-border payments in Nigeria and across Africa have historically been largely informal and inefficient but noted that the emergence of the Bank Verification Number (BVN) and National Identification Number (NIN) systems is changing the landscape.

Adekunle-Johnson expressed optimism that the report’s findings and recommendations would enable Nigerian SMEs to achieve seamless access to continental markets.

Earlier, the Special Assistant to the President on ICT Policy, Office of the Vice-President, Salihu Dasuki, disclosed that the office, in partnership with development partners, has developed a framework to fast-track seamless cross-border payments for MSMEs.

He added that a key pillar of President Tinubu’s Renewed Hope Agenda is enabling Nigerians to access digital trade, which informed the capacity-building programme conducted for subnational governments last year.

Also speaking, Special Assistant to the President on Project Support, Office of the Vice-President, Shuda Ahmed, commended ODI Global for leading the research underpinning the report.

She noted that without seamless and affordable cross-border payment systems, MSMEs across the continent would be unable to scale beyond their domestic markets.

The event was attended by officials of ODI Global, representatives of AfCFTA, the National Information Technology Development Agency (NITDA), National Identity Management Commission (NIMC), Nigerian Petroleum Development Company (NPDC), Federal Competition and Consumer Protection Commission (FCCPC), and MSMEs, among other key stakeholders.

 


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